rebirth from small pockets

Chapter 316 No desire to fight

Wei Laoer, who has not yet celebrated his twentieth birthday, is obviously very easy to fool!

Whether a person wants to be a good person or a bad person, it is not something that can be accomplished overnight.

This actually has a lot to do with the environment he was exposed to since childhood and the influence of the people around him.

Chen Li didn't even bother to look at Wei Laoer in his previous life.

But Wei Laoer, who is not yet twenty years old, can still be saved.

And that is exactly what happened~ At least now Chen Li feels that he has spent so many brain cells and given out a lot of favors, and the final result seems to be quite effective.

Of course, it is too early to say this now. We will have to wait and see whether Wei Laoer can "correct his evil ways and return to his rightful ways."

But at least from the current point of view, Wei Laoer's performance is still very good.

After this guy went to the chicken farm, he became more diligent and no longer talked as much as before.

Chen Li heard from his brother-in-law that this guy would take the initiative to find a job now.

However, at this moment, Chen Li didn't have time to care about Wei Laoer's affairs.

Anyway, he has done everything he should do. It would be a good thing if he could get Wei Laoer back, but if he couldn't get him back, then he wouldn't bother to care about it!

All I can say is that everyone has their own destiny!

Today, Chen Li is preparing for the first commercial sponsorship event of Ideal Fried Chicken, although it is only a college-level sports meeting.

Of course, the scale is not important, Chen Li is just exploring the necessity of this kind of business sponsorship activity.

If it is possible, then in the future some fried chicken restaurants around universities can actually "cooperate" with nearby universities.

This thing is actually just like those merchants in previous lives who held activities, sacrificing part of their profits in exchange for recognition of the merchant's brand.

It's just that these days, small businesses like fried chicken restaurants rarely engage in these activities.

The reason is because the money around the university is so lucrative.

Except for new stores that have just opened, there is no need to offer any promotions at all. As long as the boss has a little bit of a correct mind and is not so evil, it is actually not difficult to make money!

So there is no need to do any promotions.

As for why the business of Ideal Fried Chicken is so good, why does Chen Li continue to do it?

That's of course because of the brand effect!

Ideal Fried Chicken is a chain fried chicken brand, not a simple fried chicken shop.

Therefore, ideal fried chicken needs to give consumers a concept.

Ideal Fried Chicken is different from those fly shops outside the school in some aspects.

Brand~ is actually a very magical thing!

For example, are luxury goods really worth that price because of the value of the product itself?

Of course not. The meaning of luxury goods is more about its brand value!

A bag made of the same material and manufacturing method can only be sold for a few hundred yuan by ordinary brands!

But luxury goods can be sold for tens of thousands, hundreds of thousands or even millions because of their high brand value.

The extra price difference is not the difference in value of the bag itself, but the difference in brand value!

The so-called brand value actually lies more in the recognition of the customer group!

No matter how high your brand value is, it must be recognized by the customer base!

Otherwise, any brand will directly set a sky-high price for its own products, but because there is no customer group to recognize it, such pricing is completely meaningless!

This is actually a problem encountered by today’s ideal fried chicken!

Brand ~ value!

The so-called fried chicken~ in people’s minds these days, is basically classified as the Western fast food industry!

In the Western fast food industry, KFC and McDonald's, two companies that were originally just ordinary fast food chains, have transformed into the benchmark and ceiling of Western fast food in China!

Note that it is the benchmark and ceiling of Western fast food, not Western food or dinner!

The biggest reason for eating fast food is actually convenience!

But when it comes to China, the quality and quality of foreign fast food are suddenly mentioned, which is actually a bit helpless.

If you look at the development trajectory of foreign fast food in China, you will find a very scary thing.

When these foreign fast food first entered the country, their selling prices increased very little compared to the selling prices decades after they entered the country.

It’s not that they haven’t increased the price, they have definitely increased it~!

However, the extent of its price increase is completely out of proportion to the inflation, raw material supply chain, rent, labor, water, electricity, etc. in the past few decades!

This also proves a truth from the side~ How profitable was early Western fast food?

And this is also proven by Chen Li’s ideal fried chicken restaurant!

Ideal Fried Chicken ~ No matter in terms of scale, environment, store location, brand awareness, etc., it is far from comparable to these Western fast food.

But even such a fried chicken restaurant with an area of ​​tens of square meters can generate tens of thousands of profits for Chen Li every month.

You know, Chen Li, the boss, is very conscientious. Everything is done according to standards. Whether it is the quality of ingredients or the welfare of employees, etc., it far exceeds that of foreign fast food at the same time.

To put it bluntly, Chen Li is actually more willing to pay for many costs than the average boss.

But even so, the income that a small fried chicken restaurant brings to Chen Li is quite considerable!

What does this mean?

First of all, it must be that the economic and living standards of the people are constantly improving!

Everyone can afford it~ Only fried chicken restaurants can make so much money!

Secondly, fried chicken is really popular among young people.

Especially young people these days!

Those Western fast food restaurants are a bit expensive and not cost-effective to go in there. Ideal Fried Chicken has just captured this point, with the same or even better food quality, but the price is less than half of that of Western fast food.

This is definitely the best choice for college students who don’t have much money on hand!

But here comes the problem!

Even though the price of fried chicken at Ideal Fried Chicken Restaurant is a lot cheaper than that of Western fast food, the food prices at Ideal Fried Chicken Restaurant are much higher than the food prices at ordinary restaurants around the school.

This was still 1999! Even in Yanjing, a meal of five yuan could basically satisfy you and even fill you up.

In Nancheng, Chen Li's hometown, a dish of twice-cooked pork in a small restaurant costs only two yuan, a dish of shredded pork with green pepper costs two and a half yuan, and a bowl of tomato omelette soup only costs one yuan. As for rice, it's free, you can eat whatever you want, you can eat it.

You can eat as much as you like.

Moreover, the stir-fried dishes in small restaurants are not those in canteens. They are twice-cooked pork and shredded pork with green peppers, so there will definitely be no shortage of meat on the plate.

So~ in short, even though the food price of ideal fried chicken is much lower than that of foreign fast food, it is still a bit high for many people.

Of course, people who think so are actually not the target customers of an ideal fried chicken restaurant.

The reason why Chen Li wants to promote Ideal Fried Chicken Restaurant is not only to improve the brand value of Ideal Fried Chicken Restaurant, but also to open up new customer groups.

Fried food~ is actually a very magical thing.

Although this stuff is high in calories and is often said to be unhealthy, it is really delicious!

It's actually a bit ridiculous to say that it's unhealthy.

In the past, Chen Li always heard from his parents that fried chicken was unhealthy~ But when he thought about it carefully, it seems that Chinese fried chicken is no less popular than foreign countries!

Such as fried dough sticks, fried dough cakes, fried crispy pork, fried small yellow croaker, etc.!

After all, fried chicken is not the eating habit of Chinese people!

Most people have an inertia, or it can be called a habit.

For example, the staple food of southerners is rice, while the staple food of northerners is mostly pasta.

This habit is actually very scary! Because it will subconsciously affect your behavior.

For example, even when southerners arrive in the north, they will subconsciously choose rice as their staple food.

In the same way, northerners who are accustomed to pasta will also habitually choose pasta when they go to the south!

But none of these options include fried chicken!

Therefore, subconsciously, many people of the older generation don't feel very good about fried chicken because it is not something they are familiar with.

Of course, if you want to say that fried chicken is a good thing, you can’t say that.

After all, according to experts, all fried foods are actually unhealthy!

Uh~ Okay! If you really follow what experts say, there is probably no food in this world that is safe and reliable.

So~ the key to this thing is to look at yourself!

If you only eat it once in a while, it doesn't matter whether it's fried chicken or other fried foods or other foods that experts have argued are not very healthy.

But if you eat it every day, it just means there is something wrong with your brain!

Now Ideal Fried Chicken actually already has some loyal customers.

These people really like to eat fried food, or in other words, they like to eat Western fast food.

Ideal Fried Chicken had never done much publicity before, nor had it developed much market. It relied entirely on the gimmick of foreign fast food to attract customers naturally.

Due to the current gap in the market, Ideal Fried Chicken has no competitors, so the several stores that Ideal Fried Chicken has opened one after another are doing very well.

But...this was before!

In fact, at the end of last year, competitors to Ideal Fried Chicken began to appear in Yanjing’s foreign fast food industry.

Called a competitor, in fact, it might as well be said to be an imitator of Ideal Fried Chicken.

Yes~these competitors are not imitating the "top" foreign fast food of KFC and McDonald's, but imitating the ideal fried chicken.

After all, the ideal fried chicken business is there, and it’s not impossible for outsiders to see how profitable this thing is.

So ~ some thoughtful people quickly started to study it, and then some fried chicken restaurants of the same type as Ideal Fried Chicken popped up.

Of course, it is difficult for these small fried chicken shops to have much impact on the ideal fried chicken.

Whether it is the ingredients themselves, store management, various secret recipes, supply chain, etc., it can be said that Ideal Fried Chicken has completely surpassed its opponents.

But they don’t compete equally with Ideal Fried Chicken!

So ~ they chose to lower the price!

Yes~ The quality of my food is not as good as KFC, McDonald's or your ideal fried chicken, but my prices are cheaper than yours!

KFC sells it for 10 yuan. If you want fried chicken to cost 4 yuan, then I will sell it for 3 yuan or even 2.5 yuan!

Cheap~ is definitely the most powerful trump card in the market competition in all walks of life in China.

Many times, even if the customer knows that there is a problem with the product, it is not unacceptable as long as it is cheap!

If it is converted into food, then it is probably as long as there are no problems after eating it, then it is not unacceptable!

Therefore, although these competitors are not enough to truly compete with Ideal Fried Chicken.

But it really caused some trouble for Ideal Fried Chicken!

And this is also concretely reflected in the turnover of Ideal Fried Chicken.

To put it simply~ although the current profit of Ideal Fried Chicken still maintains a very objective number, in fact this number has begun to stagnate due to these effects.

Yes~ I didn’t say it was decreasing, it was just stagnating. But actually this speaks volumes!

Before the emergence of these competitors, the turnover of each branch of Lideal Fried Chicken had maintained a healthy growth rate.

But when these competitors appeared, the sales growth rate of each Ideal Fried Chicken branch began to slow down, and finally, it simply stagnated.

Some people may think that this is because Ideal Fried Chicken has reached a bottleneck, but this is not actually the case!

The reason is simple~ With the quality of the ingredients of Ideal Fried Chicken, coupled with the secret recipe Chen Li got from the system, and the price he set at a price that is far lower than what it should be, every branch of Ideal Fried Chicken

The turnover should continue to rise.

At least during this time period, Ideal Fried Chicken is far from reaching the bottleneck period that is occurring at this moment.

The reason for the bottleneck is precisely because of the emergence of those competitors, which resulted in some of Ideal Fried Chicken's sales being taken away.

In fact, Chen Li has the best, most direct and effective way to solve this problem!

That is to choose to play against these competitors!

If Ideal Fried Chicken also chooses to lower its price, as long as Ideal Fried Chicken lowers its price to the same level as its competitors, then Ideal Fried Chicken can completely strangle those competitors in the cradle simply by relying on the quality of their ingredients and those secret recipes.

Anyway, the chicken farm has expanded its scale. Once the supply chain is perfected, the cost of ideal fried chicken will be lower than others.

The cost is lower than the other party, but the quality of the products is much higher than the other party, and even the cooking is better than the other party.

There is no way these opponents can beat Ideal Fried Chicken!

Ideal Fried Chicken only needs to persist for a period of time, wipe out these competitors, and then raise the price.

This method is extremely common in the capital market, so if Chen Lizhen wants to do this, it is actually the simplest, most direct and effective.

But Chen Li did not choose to do this!

The reason why he didn't choose this way is a bit ridiculous! Because he didn't think it was necessary!

If the competitors are KFC and McDonald's, then Chen Li is still somewhat interested.

But if these ordinary people couldn't seduce Chen Li's desire to fight.

Therefore, Chen Li chose another way.

Enhance the brand value of Ideal Fried Chicken and make more people appreciate the brand of Ideal Fried Chicken

Generate recognition!

(End of chapter)