rebirth from small pockets

Chapter 362 Beer~Must do it!

Regarding Ideal Fried Chicken, Chen Li has always wanted to find a trustworthy person to manage it.

This talent must first be trustworthy and secondly must have sufficient management experience.

To be honest, among the people around Chen Li, there is probably no more suitable candidate than Deng Weimin.

Before Comrade Lao Deng met Chen Li, he had already reached the position of general manager of the Nancheng Branch of Snowflake Group.

Although this branch is only a municipal-level branch in Sichuan Province, it can be regarded as having quite rich management experience.

In addition, this buddy was later promoted to Chengdu to be responsible for marketing and sales, and he accumulated a certain amount of relevant experience.

After that, this guy was picked from peaches and sent to Yanjing, a place where there is a land tiger.

Because of Chen Li's suggestions, Deng Weimin caused chaos in the Yanjing beer market.

Although Snowflake's current market share in Yanjing still does not exceed that of Yanjing Beer, it has finally taken a big bite out of Yanjing's local brewery merchants.

So, from this point of view, Deng Weimin’s contribution to the people is actually very great.

To be honest, the old leader who originally transferred him to Yanjing probably didn't expect Deng Weimin to be where he is now.

It's just that something happened in the meantime. Deng Weimin was dissatisfied with the old leader and eventually changed his position.

I thought that by changing my backer, I would not encounter those bullshit things in the future, but then the old leader's revenge made Deng Weimin very anxious.

Fortunately, Deng Weimin also came from a state-owned enterprise and had some understanding of this kind of internal strife in enterprises.

Coupled with Chen Li's help, he could barely resist the opponent's revenge.

But at this moment, Deng Weimin looked at one thing at the expense of the other, and was severely beaten by his competitors in the Yanjing market.

This kind of thing is actually quite normal in the business world!

After all, there must be winners and losers in competition. If Deng Weimin lost for a while, he could just win back in the future.

It was just this failure that made Deng Weimin suddenly feel a little emotional.

Because he found that his new backer did not seem to be so reliable. In other words, this backer did not actually value him as much as Deng Weimin imagined.

This made Deng Weimin a little panicked! After all, in the past two years, because of being picked off and the internal fighting in the company, there was still some rift between Deng Weimin and Xuehua.

Just at this time, Chen Li took advantage of the situation and invited Deng Weimin with the ideal fried chicken that he had just received an investment of 2 million US dollars.

Although Deng Weimin hesitated, he still agreed.

This is not only because Deng Weimin is somewhat superstitious and believes that Chen Li is his nobleman, but more importantly because Deng Weimin feels a little tired of the intrigues in this kind of enterprise.

Ideal Fried Chicken is indeed small~ Even after having an investment of 2 million US dollars, compared with a behemoth like Snowflake Group, it is simply the younger brother among younger brothers.

But being small~ also has the advantage of being small, that is, there are not so many bullshit troubles.

In fact, it is not that Deng Weimin has not been approached by other companies in the past two years. Even as early as that autumn nearly two years ago, when Deng Weimin opened up the Nancheng beer market in one fell swoop with the "reverse channel" he obtained from Chen Li, he

In fact, he was poached.

The person who poached him at that time was Snow Beer's biggest competitor in Sichuan Province, the beer company boss who actually proposed "reverse channel creation" in his previous life.

In his previous life, this boss used the trick of "reverse channel creation" to drag down the wealthy Snow Beer in Sichuan Province for several years.

Until the end, there was no real winner or loser between the two sides.

Just because the damage caused was not small, the boss felt it was not worthwhile, so he stopped fighting in the end.

If the boss at that time had persisted, then in the end, uh~ well~ I guess Snowflake would have won the final victory.

There's no way~ Compared to that beer company in Sichuan Province, Snowflake Group's strength is really too strong.

Unless they are established breweries of similar size like Yanjing or Qindao, it is difficult for ordinary beer brands to withstand the financial resources of Snowflake Group.

Needless to say, Qindao~ Although the sales of their products are often not as good as those of other brands, in the minds of Chinese people, if we really want to rank domestic beers, it is estimated that the majority of people will choose Qindao beer as the first one.

No matter in terms of strength, technology, or even popularity, even if Snowflake was at its peak later, there was still a slight gap compared to Qindao.

Although Snowflake ranked first in sales every year at that time, the actual profit was often only half of others!

It goes without saying that I sell more than others and earn less than others. The reason for this is needless to say.

The biggest reason why Yanjing Beer was able to withstand the offensive launched by Snowflake at that time was because Yanjing Beer happened to be on the market before Snowflake expanded.

At that time, Yanjing Beer had a lot of money, and if Xuehua wanted to fight to the death with Yanjing, it would be Qindao who would take advantage in the end.

Naturally, Xuehua was not stupid, and did not expect to face the big boss and second boss in the industry from the beginning, so they chose to bully other small gangs first.

Then the beer market in Sichuan Province suffered.

In fact, if the former boss of the beer company in Sayakawa chooses to fight with Snowflake, although Snowflake should still win in the end, the final beer industry structure may be different.

After all, the southwest region, as the best-selling place for beer, the strength of several beer companies is not weak.

If we really want to fight with Snow Beer, even if we lose in the end, it will definitely hinder the expansion of Snow Beer.

But it’s a pity that it took a few years for Xuehua to enter the market in Sichuan Province.

But now Snow Beer's strategy in Sichuan Province has shortened this time to two years because of the appearance of a butterfly.

Don’t underestimate this little time~ Since Snow Beer conquered the beer market in Xiachuan Province, it immediately waved its checkbook and production line, using the experience accumulated from conquering the beer market in Sichuan Province, to quickly start to expand into the secondary and tertiary markets across the country.

diffusion.

Now in the summer of 1999, both Qindao and Yanjing have actually discovered that the big crocodile Snowflake has begun to gain momentum.

This is also the reason why Deng Weimin made some moves and was immediately killed by Yanjing.

Because Yanjing Beer clearly felt threatened!

If at the beginning, the Snowflake Yanjing Branch led by Deng Weimin could only be regarded as a provocation and grab for food for Yanjing Beer, then now Snowflake Beer is a competitor that can truly threaten the survival of the company for Yanjing Beer.

.

Therefore, the unprepared Snowflake Yanjing Branch suffered a disaster and was directly knocked unconscious by Yanjing Beer waving a big stick.

This is actually nothing, the worst thing is to regroup and start again!

But when Deng Weimin found his backer for support, they refused!

Because this matter was handled by Deng Weimin himself, his status in the eyes of his new backer had already dropped.

And the most important thing is that Snowflake Group now has no intention of starting a dispute with Yanjing Beer!

Yes~ Although the two sides are competitors, both sides even know that sooner or later there will be such a day.

But this time is definitely not the summer of 1999.

So ~ this made Deng Weimin very disappointed! At this time, Chen Li took advantage of the opportunity, and Deng Weimin fell into a depressed mood for a while, and suddenly felt that it would be good to change places.

The ideal fried chicken is a bit small~but the prospects are promising~the future can be expected.

And the most important thing is that the owner of Ideal Fried Chicken is Chen Li!

Based on his relationship with Chen Li, as long as he doesn't mess around, there will be no trouble at all like the intrigues and nonsense in big companies.

Deng Weimin just needs to work down-to-earth and make money to support his family~ That’s all!

At that time, as the general manager of Ideal Fried Chicken, he will only be responsible to the boss Chen Li.

And the most important thing is that he only needs to think about the "foreign enemies" he faces, and does not need to worry about being stabbed in the back.

So~ in the end Deng Weimin agreed to Chen Li's invitation and agreed to be the general manager of Ideal Fried Chicken.

And he asked Xiao Zhang to leave his job in advance and go to Ideal Fried Chicken to get familiar with the job.

But is Deng Weimin really willing to do so?

You know, almost all of his work experience so far in his life has been devoted to the beer industry.

Now that he has encountered some setbacks, is Deng Weimin really willing to change his industry to sell fried chicken?

The answer is yes!

This was the answer Deng Weimin gave when faced with Chen Li's question.

Because in Deng Weimin’s words, working is actually to make money to support the family.

As for ideals and ambitions, he actually gave up long before he accepted being picked by the old leader.

You might even give up earlier!

Because a long time ago, Deng Weimin actually chose to switch jobs with his old boss because the benefits here at Snowflake were better.

Otherwise, Deng Weimin should still be a small employee of a state-owned enterprise with no chance to climb up!

For many people, ideals are always above all else in words.

But when it comes to actual operation, most people choose to compromise with their lives.

Just like what Deng Weimin said when chatting with Chen Li before!

At that time, Chen Li asked Deng Weimin why he was still willing to stay in Snowflake after being plucked from peaches. And Deng Weimin's answer was:

"If I don't go to Yanjing~where else can I go?"

"I know a little bit about the current beer industry."

"It is estimated that in a few years, Qindao, Yanjing and our Snowflakes will occupy most of the market in the entire industry."

"Yenjing now has a lot of capital. If you want money and people, people may not necessarily like me."

"As for Qindao~ let alone that!"

"If I go to those small businesses, will I wait for a few years to be beaten by these three companies?"

"Of course~ actually none of these are important!"

"Xiao Chen, do you know that even though I have been plucked, are you still willing to stay here?"

"Actually, those mentioned above are all excuses!"

"The real reason ~ is actually just one word"

"Money~!"

"Yes~ I was picked from a peach, but I did get a lot of money!"

"And even if I go to Yanjing, my salary will be much higher than what I am now."

"Even...higher than the conditions given by other people who invited me."

"Understand~Xiao Chen!"

"I'm actually not greedy~ I only take what I deserve!"

"After all, I still benefited from you, so even if I was picked off the peach and sent to Yanjing, a branch with a lot of land tigers, I never thought about leaving Xuehua!"

"Because Snow Flower gave me a lot of money!"

Yes~ This is the answer Deng Weimin gave when the two of them had a drink after Deng Weimin was transferred to the Yanjing branch and Chen Li went to Yanjing to attend college.

Therefore, in the face of sufficient interests, it is actually difficult to make a choice about what ideals and ambitions.

Some people choose their ideals. Some of these people succeed, but most of them are slapped hard by reality.

But there are some people who choose interests, but more of them live a good life!

Ideals and ambitions ~ noble? Of course!

But reality~ is always reality!

Just like when Chen Li went to poach Deng Weimin, if he hadn't invested two million US dollars in Ideal Fried Chicken, he wouldn't even have opened the door.

Because he knows that if he simply owns the ideal fried chicken of a dozen small shops, it is impossible to provide benefits that can impress Deng Weimin.

Even after having an investment of two million US dollars, it is still a little less interesting, but I still barely have the qualifications!

This is like the choice between a chicken head and a phoenix tail. Deng Weimin chose the chicken head and was unwilling to continue to be a useless phoenix tail.

But there is a premise. The head must at least be a chicken head. If it is a chicken head, it is not even a chicken, so even if it is a head, it has no meaning.

But in the final analysis, even if a person chooses to compromise with reality, there will still be a place in his heart for his past yearnings.

After all, ideals and ambitions are truly lofty.

The more people compromise with reality, they will inevitably have some yearning when they touch the sacred place in their hearts.

Deng Weimin. Same!

Perhaps Deng Weimin himself didn't know that one night after he agreed to Chen Li's invitation, he fell into a deep sleep and spoke his true thoughts in a daze.

And this idea was passed on from Deng Weimin’s daughter-in-law, Chen Li’s sister-in-law, two days ago.

And this is also the fundamental reason why Chen Li suddenly had a whim and wanted to drink beer again.

In fact, at the beginning, the relationship between Chen Li and Deng Weimin was more of a "customer" relationship.

Chen Li helped Deng Weimin make suggestions, and Deng Weimin paid Chen Li a certain "remuneration"!

Although those rewards were nothing compared to Chen Li's plans, Chen Li knew very well that he could only ask for so much for the time being.

Therefore, in fact, at the beginning, Chen Li had some emotions towards Deng Weimin.

Because the reward he received was too little!

But later, as the two had more and more contacts, their relationship gradually evolved from customers to friends.

Even now, the two of them are really good friends!

And if Chen Li had that condition, why didn't he satisfy Deng Weimin's ideals and ambitions?

So ~ Beer is a must!

(End of chapter)