rebirth from small pockets

Chapter 403 Chef Chen

If meeting He Juan at Yanjing University of Foreign Studies can be considered a small accident, then Chen Li's befriending this person can be considered intentional.

Including Chen Li's words to irritate Teacher He and encourage him to take him to see Teacher Huang, this was actually Chen Li's deliberate move.

But if you want to say that Chen Li is a fan of these two people and that he is chasing stars, that's not true.

Chen Li can't remember exactly when the word "fan" became popular.

Anyway, nowadays, this group of fans is actually called groupies in China.

People who like singers are called fans, and people who like actors are called movie fans.

Chen Li, on the other hand, admits that he is neither a fan nor a follower of anyone.

Let’s talk about it~ In his previous life, Chen Li had a crush on the Four Heavenly Kings in the 1990s. In fact, he just followed the classmates around him.

Everyone is following them, and Chen Li also listens to their music.

But in fact, among the Four Heavenly Kings, Chen Li is more interested in Andy Lau and Jacky Cheung.

And even if we say the level of love, it is far from the level of fans or groupies.

In fact, in this era, chasing stars is still a relatively pure thing.

Everyone is chasing it because they like it. There are not as many routines as later, and it is not as complicated as later.

People may pay attention to a certain singer because of a good song, or they may have a certain liking for an actor because of a movie.

In this era, those who can be truly considered fans or groupies are basically die-hard fans of a certain celebrity artist.

But Chen Li. Basically, listen to whose songs are good, and watch whose movies and TV series are good.

If you really think about it, Teacher He at this time in his previous life was not actually a star. His identity should be considered a celebrity or a famous host.

The group of hosts has not actually been classified as entertainment stars for a long time.

In Chen Li's impression, it was not until the emergence of the so-called Happy Family and the so-called "fan culture" at that time that the host later became a star in the entertainment industry.

As for Huang Sanshi, apart from the song "Walking and Singing" in the 1990s and several of his TV series, Chen Li's impression of him in his previous life was probably the variety show "Yearing for" that he and He Juan later produced.

Life".

Yes~ Unlike many people who later knew Huang Sanshi from TV series and variety shows, people of Chen Li's generation almost all know Huang Sanshi from his song "Walking and Singing".

However, Huang Sanshi was only popular for a while at that time, and then he focused on teaching and the film and television industry.

To be honest, Chen Li in his previous life didn't even know that Huang Sanshi graduated from the Film Academy, let alone a teacher at the Film Academy.

It was later that Huang Sanshi became popular on variety shows, and Chen Li found out that this person was actually a film and television major. Chen Li was quite surprised at the time. He always thought that Huang Sanshi was a "has-been" singer.

Okay~ This actually reflects the opacity of information in the early entertainment industry.

In the early years, it was almost difficult for fan groups to understand the backgrounds and private lives of celebrities.

Unlike later, even a third-rate star, the media and his fan base could strip the artist naked.

The Four Heavenly Kings were like this, let alone Huang Sanshi, who was only popular for a while.

Of course, this may also be related to the fact that Chen Li is not a star-chasing fan.

In his previous life, after graduating from high school, he went out to work and had no time, energy or even financial resources to chase stars.

However, this seems somewhat contradictory.

Since Chen Li is not star-chasing, why would he deliberately make friends with He Juan and Huang Sanshi?

The answer is also very simple, because sooner or later there will be such a day.

As Chen Li's career expands, sooner or later Chen Li will get involved with the entertainment industry or with a certain or even a few stars.

Because in Chen Li's future plan, although he has no idea of ​​entering the entertainment industry, his career will need "assistance" from the entertainment industry in the future.

In fact, this has to mention an issue, and that is the relationship between capital and the entertainment industry.

Many people think that these two circles were originally two circles, but in fact, these two circles have been closely related since ancient times.

Because strictly speaking, the foundation that the entertainment industry has always relied on for survival is actually capital.

In ancient times, those actors and actresses actually relied on the support of the "rich people" at that time.

But in modern times, even though the times have spanned so many years, this has not changed at all.

It can be said that from ancient times to the present, the so-called "entertainment circle" is actually closely related to the "capital circle".

The talent of artists is important, but it is often difficult to demonstrate and prove operational talent without capital.

Especially in this era when the entertainment industry is not yet particularly developed, the importance of capital is far greater than in the future.

In this era, capital can ban an artist if they disagree, and the artist doesn't even have anywhere to complain.

Unlike later, the entertainment industry was highly developed and various platforms gave artists more choices.

So here comes the question~ Why is capital so deeply involved in the entertainment industry?

There is actually no need to answer this question, because anyone can guess it. Because of the benefits!

Artists themselves can bring sufficient benefits to capital, and some other value expressions of artists can also bring sufficient benefit bonuses to capital.

Such as the artist’s “popularity”!

Why most companies are so keen on hiring so-called celebrities to endorse them is precisely because they value the artist's "popularity".

Especially in the next two decades, celebrity endorsements can be said to have had a very important impact on the development of domestic enterprises.

Although this phenomenon is actually somewhat "abnormal", it is indeed an objective fact.

In fact, Chen Li is not very fond of this kind of behavior. He believes that the quality of products is the foundation for the development of an enterprise!

But reality often doesn't make sense to you.

Sometimes a small business quickly opens up the market after being endorsed by a celebrity and gaining wider popularity.

This is reality!

Nowadays, we are no longer in the old days when "the smell of wine is not afraid of the depth of the alley"!

Especially in the field of consumer goods, the importance of publicity is definitely an important foundation for the survival of a company.

Sometimes, user groups will even use the "publicity" effect to judge whether a company's products are "good" or not.

Some products are obviously only average in terms of quality, but because of good marketing, they end up selling like hot cakes.

However, some companies, even though their products are of high quality, are on the verge of bankruptcy due to poor publicity and marketing.

This reality sounds a bit nonsense, but the reality is actually such nonsense.

As for Ideal Fried Chicken under the name of Chen Li, if Ideal Fried Chicken wants to reach the height expected by Chen Li, it will inevitably need to have a certain improvement in brand value.

Just like KFC and McDonald's in China, these two companies are obviously just ordinary fast food abroad, but because of their excellent brand marketing in China, these two companies have developed very well in China for a long time.

.

If Chen Lili wants to create a fried chicken brand that belongs to the Chinese people, he must add some brand value to the Ideal Fried Chicken brand on top of the product itself.

This value can be improved through word-of-mouth, but the efficiency achieved in this way is relatively slow, especially when opening up new markets!

Just like Ideal Fried Chicken, it has become quite famous in Yanjing, especially around many universities in Yanjing.

But outside Yanjing, the brand value of Ideal Fried Chicken is almost 0.

If the current model is used, every time Ideal Fried Chicken opens up a new market, it is equivalent to starting from scratch again!

But if the brand value of Ideal Fried Chicken reaches a certain scale and its popularity reaches a certain level, then when Ideal Fried Chicken opens up new markets, it will get twice the result with half the effort.

The most convenient and quickest way to increase visibility and enhance corporate brand value is through celebrity endorsement.

Of course, this does not mean that Chen Li plans to hire He Juan or Huang Sanshi to endorse Ideal Fried Chicken.

With the current ideal fried chicken plate, there is no need to hire any celebrities to endorse it.

Chen Li's behavior at this moment is actually just preparing for a rainy day.

And even if he wanted to invite them, Chen Li would not invite these two.

After all, He Jiong is just a host at the moment, and Huang Sanshi's development in the long term will actually be relatively average. If he really wants to ask a celebrity to be his spokesperson, Chen Li will also find someone with better future development.

For example, Jay Chou!

Didn't Jay Chou like to drink milk tea in his previous life? Milk tea and fried chicken actually go well together.

Needless to say, Jay Chou's influence will be a top figure in the Chinese music scene for a long time to come.

And the most important thing is that this guy hasn't even made his debut yet.

Chen Li can definitely wait for a suitable time and then sign Jay Chou as an endorsement at a very low price.

When Jay Chou's popularity increases, Ideal Fried Chicken can quickly increase its brand value with its influence.

When the contract expires, whether it is to renew the contract or to change the celebrity spokesperson, Ideal Fried Chicken will not lose anything.

It can even be said that we have made a lot of money~We have won a lot of money!

So at this time, Chen Li made a move in advance. It may not be useful~ but you can take a look first!

Anyway, making friends with Teacher He and Teacher Huang is not a loss-making business for Chen Li.

Of course, although Chen Li had the purpose of "using" these two people, it was only because he was a reborn person.

In fact, Chen Li was very sincere in making friends with these two people.

So~ when He Yan agreed to take Chen Li to Huang Sanshi's dinner after asking about it, Chen Li made careful preparations.

When you meet someone for the first time, especially when you are visiting someone else's home, you naturally need to prepare a meeting gift.

If you go to meet Teacher Huang, the best meeting gift is probably some better ingredients.

This was actually a decision made by Chen Li based on his understanding of Huang Sanshi in his previous life.

It's just that Chen Li ignored one thing, that is, the current Huang Sanshi and the Huang Sanshi twenty years later in his previous life are not the same thing at all.

It is said that Huang Sanshi liked cooking when he was in college.

Some of Huang Sanshi's classmates on the Internet in his previous life testified that Huang Sanshi was a "cook" among students during his college years.

Fried steamed buns ~ making salads, Huang Sanshi seems to be born with these things.

It was precisely because of this hobby that Huang Sanshi's cooking skills skyrocketed after getting married.

In the variety show "Longing for Life" in his previous life, Huang Sanshi's cooking skills can be said to be vividly reflected.

Although the effects in the variety show may be somewhat exaggerated, it is absolutely guaranteed that Huang Sanshi can cook and even does it very well.

Otherwise, He Jiong wouldn't have gone to Huang Sanshi's house so often to have a meal. It is said that he had more than a thousand meals?

So subconsciously, Chen Li got a lot of ingredients, including four chickens.

Two white-feathered chickens, two yellow-feathered chickens, and various other ingredients.

However, when Chen Li met the later famous "Huang Xiaochu", Chen Li discovered that there seemed to be some deviations in his consciousness.

Because in his previous life, it was almost universally known that Huang Sanshi could cook.

But at this time in 1999, Huang Sanshi's cooking skills basically stayed at the level of being able to cook.

In fact, if you think about it carefully, you can understand that it is normal for Huang Sanshi's poor cooking skills at this time.

This guy actually just graduated two years ago and stayed in school to become a teacher at Yenching Film Academy.

In school, I actually spend more time eating in the cafeteria.

And it was this year that Huang Sanshi's girlfriend had just graduated, and the two of them rented a house outside.

In fact, Huang Sanshi's "Huang Xiaochu" route strictly speaking started from this time period.

So actually, at this time in 1999, Chef Huang was not Chef Huang.

As a result, the ingredients that Chen Li brought in large and small bags seemed a bit excessive.

"Uh~ How about I show off my skills?"

To be honest, Chen Li is actually quite embarrassed.

His original intention was to try the cooking skills of the famous Chef Huang in his previous life, because he himself was also a cooking enthusiast in his previous life.

But Chen Li ignored that cooking skills require time to accumulate.

Just like Chen Li himself, his cooking skills are now very good, but that is because he often cooked in his previous life.

If you really think about it, Chen Li's cooking skills have been accumulated for decades.

But now Huang Sanshi has just started living with his girlfriend. It can be said that his cooking journey has only just begun.

Therefore, Chen ideally wants to taste the skills of future Chef Huang in 1999, which is pure nonsense.

"Isn't this bad?"

Huang Lei was a little hesitant. After all, Chen Li was the guest brought by He Jiong. How could there be any reason to let the guests cook?

"Okay~ Teacher Huang, let him do it."

"Let me tell you, this guy Chen Li has opened a farmhouse by himself, and the food he cooks is extremely delicious!"

"His craftsmanship is definitely no worse than the chefs outside."

"Didn't you say last time that you were going to learn cooking skills?"

"I think you can talk more with Chen Li when you have time. This guy's cooking skills are absolutely nothing to say."

Teacher He is indeed the king of compliments. This guy always praises Chen Li in the same way.

"Really? Then I need to see something. Let's talk more if we have a chance?"

It's obvious that Huang Sanshi is really interested in cooking. When He Jiong said this, he really became interested.

However, Chen Li was a little helpless. He obviously wanted to try Huang Xiaochu's cooking, but now it seems that he has made himself into

Chef Chen?

(End of chapter)