rebirth from small pockets
Chapter 41 It's time for some unusual means
Chapter 41 It’s time to use some unusual means (please recommend)
"Riko. Why is there no business?"
"It's strange that the barbecue you cook is so delicious. Why doesn't anyone come?"
Li Yuanwai was sitting on a bench in Tuanjie's hotel, looking a little listless.
“It just opened, that’s what it looks like!”
"Although Xiaoli's craftsmanship is good, those people have never eaten it, so of course they don't know."
"Slowly, as people get to know each other, more and more people will come to eat."
Regarding the depressed situation in the store at the moment, the group sister, who has been working as a caterer for many years, naturally doesn't care.
Chen Li's cooking skills are definitely not bad. She, the restaurant owner, couldn't help but eat a bunch of barbecue and two bottles of beer just now.
In the view of the group sister, Chen Li's craftsmanship is absolutely no problem in opening a store, and making money will be a matter of time.
By this time, the group sister was no longer worried about the two young guys losing money. She was even a little worried about whether this barbecue stall would affect the business of her own restaurant.
Fortunately, Chen Li's barbecue stall only starts setting up after 6pm, which is basically after dinner.
In other words, the opening time of Chen Li's barbecue stall is just after Tuanjie Restaurant's late opening, so the time is staggered, so that it will not affect Tuanjie Restaurant's business too much.
Li Yuan and the group sister were chatting like this, but Chen Li didn't say a word.
He actually knew that what the group sister said was right. After all, he didn't do any publicity and promotion, so it was normal for no one to come.
As long as the craftsmanship is good and the quality and taste of the food are good, the business will get better sooner or later.
But how late is this sooner or later?
One day, two days? One month, two months?
Chen Li knew very well that when a general restaurant opens, it basically does not expect to make money in the first month.
After all, restaurants need word-of-mouth effect and it takes a process to develop, so most restaurants don’t actually have much expectations for their performance in the first month or even the first few months.
But this situation is completely unrealistic for Chen Li!
Because his summer vacation lasted less than two months in total. According to this diffusion efficiency, when word of mouth started to grow, he would go back to his senior year of high school.
Chen Li knew very well that once he entered the third year of high school, there would be no time for him to "experience life" unless the college entrance examination was over!
In the eyes of his parents, no matter how much money Chen Li can earn in a month, it cannot be worth the importance of being a senior in high school!
Therefore, for Chen Li, this more than one month is his last chance in a year.
If the normal operation is followed, when the business of the barbecue stall picks up, it will be almost time for Chen Li to pack up and go back to Erlong Town.
Therefore, there must be some abnormal operation!
So what kind of operation is suitable for today’s barbecue stalls?
Discount NO! Although this kind of activity is extremely popular in the catering industry, the actual effect is just that.
The reason why Chen Li's barbecue stall is not doing well is actually not because of the price, but because of the concept.
In 1997, even in a small place like Huilong County, a considerable number of people had actually been lifted out of poverty.
In other words, there are actually quite a few people who can actually afford to spend money on barbecue.
But in 1997, barbecue was not a formal meal, and even in Huilong County it was not even considered a midnight snack, it could only be considered a snack!
Therefore, there is actually not much market for snacks in Huilong County these days.
Just like today's trial opening, there was no business at all. Dozens of large meat skewers costing 1 yuan each were sold.
But almost all of the people who come to buy are people with children! And they usually buy two in a bunch.
Therefore, if you want your business to get better, you must first change these people’s ideas!
At the very least, the meaning of barbecue should be raised from snacks to midnight snacks!
Therefore, Chen Li planned to use some unusual means. At the very least, he would start marketing activities first.
As the closest partner of barbecue, beer is the first plan Chen Li is preparing to launch!
"Sister, where do you get the beer in your store?"
Turning his head, Chen Li looked at Sister Tuan who was chatting enthusiastically with Li Yuan.
"Beer, there is a canteen not far ahead. If you want it, just go to him and get it."
"I'll tell you when the time comes. If you return the beer bottles, you can get them back one piece at a time."
There aren't many people drinking beer in the little restaurant of the group's eldest sister, so she always gets her goods from the canteen not far away.
Because of the long-term cooperation and the fact that group sisters usually buy by piece, it is cheaper than ordinary people.
The store also sells a bottle for RMB 50, making a net profit of 40 cents for a bottle of beer!
It's just that Tuanjie Restaurant can't sell many bottles of beer in a month, so the profit in this area is actually not that big.
But this is normal. After all, given the "scale" of Tuanjie Restaurant, people who come here basically eat to fill their stomachs.
Otherwise, the beer here wouldn't only cost 1.5 yuan a bottle, while other restaurants sell it for 2 yuan a bottle.
The profit of a bottle of beer for 40 cents is actually not low, but it is actually meaningless to Chen Li. After all, if the business does not improve, the beer cannot be sold.
"I go out for a while!"
There was little business at this time, so Chen Li stood up and left the store, heading towards the canteen not far away.
The canteen is indeed not far from Tuanjie Hotel, probably only a few doors away. The shop is not big, and it only sells tobacco, alcohol, snacks, soy sauce and the like.
"Boss, get me Bao Tashan!"
Chen Li originally wanted to ask a question, but as he spoke, he realized that he couldn't ask directly.
"Okay, seven dollars!"
"Give me another lighter!"
"Do you want fifty cents or one yuan?"
"One piece!"
"Okay, eight dollars in total."
Chen Li paid the bill, but his eyes kept looking around the store.
The store is not big and can be seen in just a few glances. After reading it, Chen Li probably had some ideas in his mind.
"Boss, your beer is just like Shancheng and Lanjian? Why is there no snowflake?"
Chen Li took the cigarette, opened the package, and handed one directly to the boss.
"Hey~! Thanks!"
The boss took the cigarette and lit it on the lighter that Chen Li was lighting. After lighting it, he patted Chen Li's hand lightly!
"Huh~! Snowflake! That thing is not easy to sell here!"
Blow out a smoke ring, and the boss's chat box is instantly opened because of a cigarette.
"In Huilong, beer drinkers basically only drink Shancheng and Lanjian."
"Actually, there are very few people who drink Shancheng now. They mainly drink Blue Sword!"
"The people from Snowflake came to my place a few days ago. I took some goods, but they couldn't sell them at all, so I returned them."
This boss obviously has the attribute of a talkative person. As soon as the chatter box is opened, he will say one sentence after another.
"That's true. I'm used to drinking Blue Sword, but drinking anything else doesn't feel right!"
Chen Li responded casually, and his thoughts became clearer.
Sure enough, in 1997, Xuehua had not yet established a firm foothold in Sichuan Province.
After all, the beer war between Xuehua and Lan Jian has not started yet. Xuehua’s situation in Sichuan Province at the moment is probably going to be very embarrassing!
Of course, this was only temporary. As Snowflake increased investment, it successively acquired several breweries in Sichuan Province, and then launched a price war and public opinion war with Sichuan Province beer giant Lanjian. Subsequently, the two sides ceased war and cooperated.
As for the subsequent ending, as a reborn person, Chen’s reasoning is very clear.
Blue Sword Beer was acquired by Snowflake and moved to other industries, while Snowflake quickly captured the beer market in Sichuan Province. So.
Chen Li has come up with a plan!
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(End of chapter)
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