rebirth from small pockets

Chapter 43 Buy One Get One Free Event (2)

The next morning, Nancheng City, DC District.

Deng Weimin was frowning and looking at the performance report in front of him.

As the general manager of Snow Beer Nancheng Branch, Deng Weimin has been having a hard time lately!

As the vanguard of Snow Beer's entry into Sichuan Province, Deng Weimin has been under great pressure recently.

Not only was he under a lot of pressure, in fact, all the Snow Beer staff who came to Sichuan this time were under a lot of pressure.

The entry of Snow Beer means that Snow Beer has officially started its offensive and is preparing to thoroughly conquer Sichuan Province, a major beer consumption province.

But this time, Snow Beer clearly met its match!

Blue Sword Group!

A local brewery in Sichuan Province!

Before Xuehua entered Sichuan Province, Blue Sword Group almost occupied the entire beer market in Sichuan Province. Except for Shancheng Beer, which could barely support it, Blue Sword Beer had no rivals in Sichuan!

In fact, Blue Sword’s market share in Sichuan Province was not so large before. Shancheng Beer and local beers from other cities and counties also occupy a certain market share!

However, Shancheng was upgraded to a municipality directly under the Central Government, and Shancheng Beer became no longer a local beer.

Many people may not know that in the early years, localization protection in the beer market was actually quite scary.

There are hundreds of breweries in the country, with branches in various provinces, cities and regions across the country. Generally, if there is a local brewery, it will be difficult for other beers to open the local market.

However, as the pace of reform and opening up becomes faster and faster, the domestic economic situation has gradually changed.

Local protectionism gradually compromised on various conditions such as market economy and taxation, so the beer industry gradually underwent tremendous changes.

Taking Sichuan Province as an example, Blue Sword Group acquired several breweries one after another, suddenly increasing Blue Sword Beer's market share to 55%.

And this data is still continuing to expand.

Facing such a strong opponent, Snow Beer is in trouble!

In a previous life, Snow Beer and Blue Sword Beer fought a price war for three years in order to compete for market share. At that time, Blue Sword Beer's annual losses were as high as tens of millions!

As for Snowflake, of course it also suffered losses, but unlike Blue Sword, Snowflake beer has a fairly stable market in the north.

In addition, there is a behemoth behind Snow Beer, so the final outcome was actually doomed from the beginning.

In 2001, Blue Sword and Snowflake reached a cooperation, and the two companies jointly founded China Resources Blue Sword Beer.!

China Resources Snowflake holds 62% of the shares and Blue Jian only holds 38%. The fate of Blue Jian can be seen from the proportion of shares.

So. Later, the Blue Sword beer disappeared, and all that was left were snowflakes!

However, Snowflake Group actually did not gain much advantage in Nancheng, because a few years later, another beer giant came to Nancheng, and with the advantages of setting up factories on the spot, it drove Snowflake out of the Nancheng market in one fell swoop.

Of course, these are all things for later.

As for Deng Weimin, let alone the acquisition of Lan Jian, that thing is not something that he, the general manager of the Nancheng branch, should worry about.

Deng Weimin's most important idea right now is how to open the market in Nancheng.

This was actually very difficult for Deng Weimin!

Because the locals don't accept Snow Beer at all, and because customers don't buy it, major distributors don't buy it either.

Of course, Deng Weimin actually thought of these issues before entering Sichuan Province.

But thinking about it doesn't mean he has any good solution.

After all, he is just a wage earner and needs to obey the arrangements from above in many matters.

"Ring~!"

Deng Weimin's cell phone rang. He rubbed his temples and answered the phone.

"Hey~! Is this Manager Deng from Snow Beer Nancheng Branch?"

Although the voice coming from the microphone was in the Sichuan dialect, Deng Weimin still understood the meaning of the words.

"I am Deng Weimin, who are you?"

Chen Li on the other side of the microphone was stunned for a moment after listening to the Mandarin. He thought Deng Weimin was from Sichuan Province, but he didn't expect that he was from outside.

But think about it, this is when Snowflake entered the beer market in Sichuan Province. So it’s normal for the other party to speak Mandarin!

So Chen Li changed the subject and switched directly to Mandarin.

"This is Huilong County, and I am the owner of a barbecue restaurant."

"I would like to ask, does your snowflake have a distributor in Huilong County? I want to get some goods!"

Deng Weimin, who was in Nancheng, was also stunned by the fluent Mandarin spoken on the microphone. After all, he had just heard the other party speak the Sichuan dialect, and he did not expect that the other party's Mandarin was so standard.

In 1997, people in many places in Sichuan Province actually didn't speak Mandarin very well. Sometimes Deng Weimin went to find someone to talk about something, and he even had to bring an employee from Sichuan Province with him.

"Get the goods! Huilong County, right? There are some!"

"Wait a moment! I'll check it for you."

I heard that someone wanted to take the goods. Although such a thing was a trivial matter to Deng Weimin, the boss of a branch, but someone taking the goods meant that Snow Beer had opened up some markets.

So even if this is the case, Xiao Deng Weimin still plans to help the other party solve it. However, he thinks so, but the person on the other side of the microphone doesn't think so!

"Don't bother. I can't wait any longer! I'm very anxious here!"

Deng Weimin was a little helpless when his words were interrupted, but he still patiently explained:

"Sir, don't worry, I'll have someone help you make arrangements."

"Huilong County, right? The phone number of the dealer over there."

"Not only am I in a hurry, but the quantity I want is huge!"

Deng Weimin's words were interrupted again, but this time, even Deng Weimin's helpless feeling disappeared.

Because he heard that the other party wanted a large quantity of goods?

Oh~! I didn’t expect Xiao Zhang to be very capable! This market has been developed very well! There are barbecue restaurant owners taking the initiative to call and ask for goods.

The Xiao Zhang that Deng Weimin thought of was Snow Beer's salesperson stationed in Huilong County.

"The quantity you want is huge, right? No problem. What's your surname, sir?"

"No need for your surname to be Chen!"

"Okay, Mr. Chen. Thank you for choosing and trusting us, Snow Beer!"

"Don't worry, no matter how much beer you need, we at Snowflake can provide it for you!"

“How much do you need?”

Just when Deng Weimin was about to ask the other party how much beer he needed, his words were interrupted again.

"But I don't have any money~!"

"You didn't?"

At that time, Deng Weimin's whole head felt "buzzing". Then he was stunned on the spot.

At this moment, Deng Weimin didn't know what to say at all. He even doubted whether he had received a "harassing phone call"!

"Hey~! Are you still listening?"

Chen Li heard no sound on the phone and thought there was something wrong with the phone. After hearing the sound of the fan over there, Chen Li said again:

"I'm telling you, I want to do a buy one, get one free beer event."

"Hasn't your Xuehua's sales in Huilong County failed to open up? We people here in Huilong won't drink your Xuehua's beer at all!"

"So. I would like to ask you if you would like to sponsor this event of mine!"

"In this way, people in Huilong County can know more about your Snow Beer."

"And this can also help you open it."

"Hey hey~!"

"are you still there?"

(End of chapter)