rebirth from small pockets

Chapter 622 Shameless Businessman

Author: The sea under the clouds

Chapter 622 Shameless Businessman

In his previous life, as an ordinary person, Chen Li basically had only one impression of so-called cross-border trade.

That is. Make money~!

Not to mention those big businessmen who are really engaged in cross-border trade, even an ordinary shoe factory owner in Chengdu can definitely make a lot of money as long as he is involved in cross-border import and export trade.

Chen Li used to listen to a few bosses chatting in a nightclub. It was said that a group of shoe factory owners in Chengdu were not making money at all in the border trade business in Xijiang, but were picking up money.

For example, one of the bosses took sample shoes from his own shoe factory to Xijiang and rented a stall in the early 1990s.

Then he was confused!

What was the environment like there at that time? As long as you had goods, those idiots would pay for them. Not only would they not negotiate the price, but they would also give you US dollars.

At that time, the shoe factory only said that its productivity was not enough, but it definitely did not say that it could not sell the goods.

It is said that one time, because the boss was not productive enough, he saw that he could not make any money, so he finally felt so angry that he put a bunch of broken bricks into shoe boxes. Only the top few shoe boxes contained shoes produced by the factory.

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Then that old guy didn't even look at it. He just paid the money and had the "goods" moved away.

This thing is ridiculous, and Chen Li definitely didn’t believe it at first.

After all, no matter how stupid I am, he is still a businessman, and he can be fooled by you with a pile of broken bricks?

But what Chen Li didn't expect was that this matter turned out to be something serious, and it couldn't be more serious.

In fact, this matter is not a secret at all in the entire circle of shoe factories in Chengdu.

Moreover, this incident may seem absurd, but it is actually a microcosm of that somewhat crazy era.

In those days, it was not just about using bricks to pass off as goods, but also using inferior goods as good goods, old ones as new, etc. These merchants used all kinds of tricks.

But the good times don’t last long!

Bah~ Well, actually only the early people would think this was a good thing.

Let’s just talk about the guy who sells bricks as goods~ This guy often talks about this matter, and every time he mentions it, there is a hint of bragging in his tone.

It felt like I was so smart that I could fool an old man with a bunch of broken bricks.

At first~ Chen Li really admired this guy. After all, he was able to fool foreigners with bricks. This was really amazing.

But later, when Chen Li learned some information, he discovered that this guy was actually not a thing.

Because it was these guys who ruined the name "Made in China" in those days.

The so-called Made in China ~ has also changed from being cheap and durable at the beginning to being shoddy and fake.

Just like back in 2001, if you went to an overseas market and said something was produced in China, others' first impression would be that the quality of the product was not very good, or that it was a knockoff.

And this image has been maintained even twenty years later.

However, at that time, as the country's economic strength gradually increased, coupled with the continuous improvement of domestic manufacturing levels, this image was gradually being changed.

But until Chen Li was reborn, although this image had improved, this perception still existed in the minds of most foreigners.

Chinese stuff just doesn’t work!

If nothing else, let’s just say that the beer that Chen Li worked on before was obviously a good thing, but in the end, just because this beer was produced in China, the businessmen were unwilling to buy it.

Is this discrimination? Of course it is! But the question is what can you do?

The reason for this situation is actually the result of the early gang of unscrupulous businessmen.

Those guys made a lot of money, but it took China Manufacturing decades to reverse this reputation.

And the most ridiculous thing is that after understanding the situation, Chen Li didn't like the guy who used broken bricks to pretend to be goods and sold them.

But the reality is that every time the boss comes, Chen Li has to lick his face and go over to have a few drinks with him.

The first is to connect and bond, and the second is to consume the drinks ordered by the other party.

To be honest, this is somewhat ironic, but it is reality.

And now, when Chen Li's Ideal Agricultural Products Company has cultivated a kind of beef with meat quality comparable to that of Wagyu from the island country, the island businessman's first reaction was

The Chinese have mastered the breeding methods of Japanese Wagyu cattle.

In fact, in 2001, no breeding cattle from the island country Wagyu were introduced into the country, and it seemed that only somatic cells were obtained.

At this time, not to mention China, not many countries in the world have introduced Wagyu beef.

Of course ~ except the father of the island nation! He obtained the breeding technology of Wagyu breeders decades ago.

It's just that the breeding methods in the United States are different from those in the island countries, so the quality of the beef produced is also different.

This is actually caused by Americans having different requirements for beef meat quality.

What kind of beef Americans like to eat, the businessmen there will naturally be willing to raise.

The same reason is why both Ren Xiaobo and Wu Minyi believe that Ideal Niu No. 2 is more suitable for the domestic market, while Ideal Niu No. 1 should be sold to island countries.

Because no matter how much beef the Chinese eat, they still need to have some beef flavor.

Although Ideal Beef No. 1 has perfect marble pattern, rich taste and rich meat aroma, this kind of thing is really not very popular in China, at least at the moment.

In Liu Qingqing's words, eating this Ideal Beef No. 1 is not much different from eating a lump of fat directly. At most, this lump of fat has the flavor of beef.

That kind of fat taste is simply not acceptable to the Chinese people at this stage.

On the contrary, Ideal Beef No. 2 is more suitable for the eating habits of Chinese people in terms of texture, texture and even taste.

However, due to reasons of popularity and price, the promotion of Ideal Niu in the domestic market has been greatly restricted.

Although in the Yanjing catering circle, the livestock products of Ideal Agricultural Products are highly sought after, outside this circle, the brand name of Ideal Agricultural Products is not so effective when looking at the whole country.

Of course ~ Yanjing is the capital city after all, and what is popular here will sooner or later become popular in other places.

But it takes a while!

Chen Li's development and rise took only more than two years. Although it developed very quickly, it was somewhat powerless due to time constraints.

Therefore, Wu Minyi formulated a plan, which is to first use the quality of ideal beef to open up overseas markets, and then feed back the domestic market.

I have to say~ this trick is really very effective in this era.

Of course, the premise is that we can really open up overseas markets.

Chen Li had thought of this trick before when he was developing Shennong Beer, but that time Shennong Beer failed to open up overseas markets, and in the end it was almost a mess.

But this time it was obviously different. Because of Wu Minyi's channels, Ideal Niu quickly established a foothold in the port city and used it as a springboard to expand directly into overseas markets.

First of all, Wu Minyi found a famous chef who was preparing to participate in the Bocuse d'Or World Culinary Competition. I don't know what method she used, but she finally asked the famous chef to temporarily change the menu.

Then, when Ideal Niu No. 1 and Ideal Niu No. 2 appeared at the Bocuse d'Or World Culinary Competition, Ideal Niu's reputation quietly spread in a certain circle.

At exactly this time, the mad cow disease crisis broke out in Europe. Although the European Union launched a series of measures to try to eliminate people's "cowphobia" and prevent the further development of the crisis, the effect was minimal.

Wu Minyi took advantage of this time to use her connections and channels to help Ideal Niu quickly enter the European and American markets. Although the scale is not large at the moment, it is only a matter of time.

Of course, as a major beef consumer, the island country market is naturally also under Wu Minyi's consideration.

And because the meat quality is more similar to island country wagyu, Wu Minyi actually focused on the island country market from the beginning.

The reason why it is later than the European and American markets is because of the island country’s restrictions on beef imports.

Especially now that the world is experiencing a mad cow disease crisis, island countries have strict regulations on beef imports.

At first, Chen Li was a little confused. After all, there was an outbreak of mad cow disease all over the world. He didn't understand why Wu Minyi chose to promote it at this time.

In Chen Li's previous plan, ideal agricultural products only needed to develop steadily during this period of time.

Wouldn’t it be better to wait until the cycle of the mad cow disease crisis is over before promoting Ideal Cow?

As a result, Wu Minyi told Chen Li that if it hadn't been for the mad cow disease crisis in Europe and the United States, the difficulty for Ideal Niu to enter overseas markets would have been at least several levels higher.

Although the market value of ideal cattle will be reduced a lot due to the problem of mad cow disease, as long as it can truly enter the overseas market, this loss is completely bearable.

Chen Li didn't understand this, but he admired it very much!

Sure enough, professional matters still need to be left to professionals. It is obvious that Wu Minyi is such a professional.

At this moment, Chen Li felt that the shares of Ideal Technology he had given out were worth it!

But ~ how to put it! It is impossible for people to have smooth sailing in the business all the time.

While Wu Minyi was working hard to open up the island country's market, a businessman from an island country noticed Ideal Niu.

Because Wu Minyi went through the channel of this island country businessman, this guy naturally also has a certain understanding of Ideal Niu.

But it’s okay if you don’t understand it. Once you understand it, the island country businessman is completely confused.

Because the meat quality of this so-called ideal beef is really too high, even reaching or even surpassing the Wagyu beef from the island country.

As mentioned before, the islanders’ love for beef is almost engraved in their bones.

Even though the history of eating beef in the island country is actually only a little over a hundred years, these guys have really achieved the ultimate in eating beef.

If nothing else, let’s take the method of raising beef as an example.

What about listening to music? What about massage? It is said that during the massage, soju is even applied to the cow.

To be honest, regardless of whether these feeding methods are useful or not, they are definitely full of gimmicks.

And as long as the gimmick is enough, the price will naturally rise.

Yes~ In fact, whether it is Chen Li, Wu Minyi or even Ren Xiaobo, they all know very clearly that the price of Wagyu beef in the island country has actually been driven up.

But market economy is like this, and being able to drive prices up is actually a skill.

Just like those luxury goods, the quality of some luxury goods is not even comparable to that of small workshops on the roadside, but what they sell is not products but product culture.

Now, what Wu Minyi has to do is to get rid of some of the inflated prices before Ideal Niu loses its popularity and recognition.

But here comes a problem!

Obviously, the meat quality of Ideal beef is similar to that of Wagyu beef from the island country, or even higher, but the price is only one-third of that of the Wagyu beef from the island country.

In the eyes of a shrewd businessman, what would happen in such a situation?

First of all, it must be a joy, because the price difference directly represents considerable benefits.

If he can win the ideal cow, he can enjoy the rich benefits exclusively and naturally make a lot of money.

But then he gets worried!

The reason for worry is simple. If ideal cattle are allowed to be promoted in the beef market of island countries, there are often only two endings.

What’s more, Ideal beef has completely won the island country’s market, while the island country’s Wagyu beef will fall off the altar.

After all, where the quality of the ideal cattle lies, so does the price!

Islanders are not fools, so they naturally know which one is more suitable!

Of course, there is another possibility, that is, the authorities will come forward and directly kill Ideal Cow.

If this ideal was exported by the father of the island country, they would naturally not dare to say or do anything.

But if this thing was invented by China, that's another story.

Among the two possibilities, there is no choice for island country Wagyu to defeat ideal cattle, because this guy knows it very well.

No matter how expensive it is to make, how high the cost, or how unattainable the selling price is, as long as it gets into the hands of the Chinese people, it will soon be sold everywhere.

At that time, both the cost and the final sales price will be changed due to the Chinese people's involvement.

So, how did the Chinese breed Japanese Wagyu?

In fact, at this time, many countries and institutions around the world want to achieve some results in the breeding of Wagyu beef.

After all, as the fighting cattle among beef, the benefits of Wagyu are definitely the meat and potatoes in the eyes of countless people.

But so far, even the father of their island country has not really cultivated beef that can compete with the island country’s wagyu.

But now the Chinese have done it!

It’s done. It’s actually not surprising, because sooner or later someone will do this kind of thing.

But the question is, why so fast~ and why are they from China?

In 2001, the impression of China as a country on many foreigners was actually relatively backward.

Even in the minds of many foreigners, their impression of China is still stuck in the last century.

But except for island countries! Or to be more precise, except for some people from island countries.

Although China is actually far behind the island countries at this stage, in the eyes of some people from the island countries, the country of China has its own magic.

The reason is very simple~ Even though the father of the island nation is far away across the ocean now, in the past history, the father of the island nation was within their borders.

next door!

(End of chapter)