Rebirth, I am the most powerful business tycoon

Coke soda was actually born in the mainland as early as the early 19th century, and its name was Watson’s soda.

During the Anti-Japanese War, he stopped doing business in the mainland and returned to Hong Kong.

In 1963, Hutchison Whampoa acquired Watsons, and then Li Jiacheng used 800 million capital to swallow up Hutchison Whampoa worth several billion. However, at this time, Watsons had already transformed into a medical supplies and supermarket.

As for the soda beverage market, only the distilled water business remains.

That is common office drinking water.

This is domestic capital.

As for foreign investment, Coca-Cola was the first to come in.

As early as 1927, it entered the Magic City market. thirties.

They also found Ruan Lingyu, who was very popular in Shanghai at the time, as the spokesperson.

With the help of Ruan Lingyu’s popularity, Coca-Cola began to enter the citizen class, sales increased day by day, and it became a popular drink.

By 1933, Coca-Cola’s bottling plant in Shanghai became the largest Coca-Cola soda factory outside the country.

By 1948, the factory’s output exceeded 1 million boxes, setting a record for overseas sales in Country M.

It was very prosperous for a while.

Then, the domestic situation changed, and Coca-Cola withdrew from Daxia.

After 1978, relations between the two countries improved and after the establishment of diplomatic relations, Coca-Cola returned to the mainland.

With Yanjing as its headquarters, it radiates throughout Daxia.

Along came Pepsi.

The difference is that Pepsi-Cola is based in Pengcheng.

In fact, in addition to these two foreign cola brands currently active in the mainland, there is also Arctic Ocean’、‘Happy Coke’、‘Tianfu Coke’ and other eight major soda factory brands.

It can be said that today’s cola market in the mainland is full of competition.

For this reason, Jiang Feng communicated with Wang Donglai through international phone calls many times.

First of all, the price positioning cannot be too high, which is more expensive than domestic Coke and cheaper than Coca-Cola and Pepsi-Cola.

Furthermore, in terms of product packaging, we must strive for excellence.

There is also the need to invest heavily in advertising and not be stingy.

For today’s Master Kong Group, even if it spends 30 million per month on the mainland, it is still expensive.

Pepsi and Coca-Cola.

Although these two companies are powerful, they cannot concentrate all their resources on the mainland. also.

The eighties.

There are still many restrictions on foreign-funded enterprises, while Hong Kong-funded enterprises are more likely to be given a green light.

In addition, Jiang Feng emphasized that he should fight steadily and win over Southern Guangdong first.

Southern Guangdong is a province with a large population, and many people go out to work.

As long as we can capture this place, everything else is easy.

This is also why Very Coca-Cola only places crazy advertising in the southern Guangdong region.

The first to be alert was Pepsi-Cola, which also had Pengcheng as its base. As for Master Kong, an old rival, Pepsi’s mainland executives more or less got the news from the Asian headquarters.

Secondly, there is Coca-Cola in Yanjing.

Although the headquarters is set in Yanjing, Coca-Cola’s ambitions are not small. It has been operating in the mainland for more than ten years, and basically has a distribution network in the first and second tiers, as well as in major domestic cities.

However, although the two families were wary of Very Coke, they did not make any response.

After all, now, in the mainland market, the biggest competitors with them are the eight major domestic manufacturers……..

Master Kong Building

“Boss, this is the analysis report I got after investigating more than a dozen large supermarkets in Xiangjiang. Please take a look.”

In Jiang Feng’s office, He Chengzhou handed the report he had worked hard for half a month to Jiang Feng.

After taking the report, Jiang Feng flipped through it casually and asked:”How is it? What was the result of the inspection?”

“Follow the method the boss said, lower the price to 15% of net profit, and implement membership fees. I think it should be feasible. At present, the gross profit of supermarkets in the market is around 40%, and high-end products have 50%.%”

“Net profit, the net profit of grain, oil and dry goods is generally about 20%-25%, and the net profit of fresh food is a bit higher, about 30%-40%…”

“Taken together, the supermarket’s overall net profit is around 25%.”

He Chengzhou briefly stated the results of his investigation.

Jiang Feng had never run a supermarket in his previous life, but he understood one thing, that is, others will do it only if it is profitable.

Since Sam’s Club and Costco have opened a large number of stores in country M , , indicating that the pattern works

“So what are your plans or plans?”Jiang Feng asked

“I asked a supermarket owner to find out more about it. According to his description and my visits, I think supermarkets can be divided into two levels, namely ordinary stores and flagship stores.”

“An ordinary store only needs 500 square meters, while a flagship store needs at least 10,000 square meters.”

“Mainly flagship stores, supplemented by ordinary stores! In relatively backward places or places with little traffic, ordinary stores are the main ones….There are many people, such as Mong Kok, Tsim Sha Tsui, Central, Causeway Bay and other densely populated places, mainly flagship stores”

“In addition, I made an estimate. Not counting property rent, a flagship store, including decoration and various equipment, costs about HK$5 million, and a regular store costs about HK$600,000….”

Jiang Feng nodded.

The most expensive property rent for opening a supermarket.

The more prosperous the area, the more expensive the rent.

He Chengzhou continued:”In the early stage, I planned to open four flagship stores in Mong Kok, Tsim Sha Tsui, Causeway Bay, and Sheung Wan.”

The four places are all densely populated and prosperous areas in Xiangjiang.

It is indeed suitable for opening a flagship store.

However, the investment to open four flagship stores at once is not small.

Including property rent, I’m afraid it will cost 40 to 50 million Hong Kong dollars.

This is almost the net profit of Blue Mountain Beer in Xiangjiang in one month.

Now that he has decided to enter the supermarket, Jiang Feng will naturally not back down.

Moreover, supermarkets are also an important part of his channel layout.

Nowadays, whether it is beverages, instant noodles, beer, etc., they rely on distribution companies to be responsible for sales.

There seems to be no problem now, but once another force intervenes, it will be difficult to say.

In order to prevent this situation, it is best to control a channel yourself.

Opening a supermarket is one of them.

After thinking for a while, Jiang Feng said:”I will do as you said. In terms of funds, your beer company currently has enough funds in its account.”

“Also, I think the supermarket is called Blue Mountain Supermarket….You should arrange company registration and property leasing as soon as possible. As for the time, it is best to sign for a longer period, eight or ten years….To prevent them from raising prices in the future, be sure to set the liquidated damages at a high point…”

Jiang Feng told He Chengzhou in advance all the pitfalls he had seen in his previous life….

He Chengzhou understood what Jiang Feng meant and nodded slightly.

Afterwards, the two chatted about the details….