Rebirth: I Have Nothing But Money!
Chapter 123: Dimensionality Reduction Attack On Traditional Media (2/10)
After rebirth, Su Can found that his physical fitness was many times stronger than before, and the same was true of his memory, which was terrifying.
He didn't even need to write a speech, he just wrote it down and spoke it right away. As soon as Su Can appeared on the podium, there was a warm applause.
In fact, many famous brands at the scene came for Su Can, including cosmetics, luxury goods, electronic products, and other big brands, as well as manufacturers. According to the investment brochure, Honor’s advertising methods include:
"Film and television, music, literature, food delivery, travel, and other platforms are fully promoted."
At the same time, Su Can has also written very clearly the development plans for these businesses in the next year. The integration of large cultural and entertainment resources has been completed. This means that Honor has only half-stepped into the entertainment industry, and the entertainment industry has various film and television drama, Su Can holds more than 95% of the country’s online text adaptation rights.
How many ads can be placed in this?
Are there any other video websites similar to Tudou and YouTube? Although traditional satellite TV and CCTV are more popular in terms of advertising, they can't stand the reputation of Su Can, the world's richest man... ...
This is a golden sign.
You must know that every time Su Can gets involved in an industry, he re-establishes the standards and raises the average level of the entire industry. He is the one being imitated.
Su Can spoke one word at a time:
"I believe that from now on, mankind will usher in the fastest-changing era in history. With the popularization of mobile Internet of things, everyone has already experienced the convenience of mobile payment, right?"
"I would like to ask everyone here, how many of you have heard of WeChat payment?"
After saying that, the audience raised their hands one after another. At least more than 80% of the manufacturers and brand representatives have heard of WeChat payment.
"Yeah! Very good, so how many people have used WeChat payment?" Su Can asked again. At this time, about half of the representatives in the audience raised their hands, that is, about 40% of the people had used it. Wechat payment.
indeed.
It’s been more than two months since we issued a red envelope on New Year’s Eve in 2011 and the number of users who tied their cards to WeChat payment exceeded 50 million.
The number of card-bound users of WeChat Pay has only increased by less than 1,000, which is enough to show that Chinese people are still more or less skeptical about new things like "mobile payment".
Su Can smiled and said: "I don't need to elaborate on the convenience of mobile payment. Maybe everyone still doesn't believe it...but time will prove everything."
In fact, those who can participate in this bidding meeting are either rich or expensive. Mobile payment is actually of little significance to these people. Many of them use credit cards for consumption, and now the credit system of WeChat payment is changing. During the construction, Su Can felt that the world was in the hands of most ordinary people.
The real wealth code must be able to change people's lifestyles, improve efficiency, and serve the majority of people, and these people here are all a minority of the capitalist class.
Su Can then gave a eloquent 5,000-word speech. The content mainly summarized Honor's advanced breakthroughs in technology, which are currently at the world's leading level.
"We have been building the database since last year. Currently, the database has been spread all over the country. First- and second-tier cities have achieved 100% coverage. This means that the Honor calculator and database can simultaneously process the information interaction of more than 300 million people. .”
"And we can analyze the user's usage habits and preferences based on the user's behavior. I named this technology [artificial intelligence]. It can push and distribute the information it needs, or Products and content of interest.
As soon as Su Can said this, the whole audience was in an uproar.
After all, "WeChat" is a national-level social networking product, and everyone chats about everything on it. Doesn't Su Can's words make it clear that he is peeping into users' privacy?
"Don't rush to scold us. We will never peek or monitor any user's chat information. This technology is completely processed and calculated by software. "The program string is responsible for writing the program! There is no human intervention."
When Su Can said this, the audience at the scene was immediately shocked. This method of pushing and distributing advertisements based on user preferences and behavioral habits is really too shocking.
To know………
The importance of doing what you like.
Traditional advertisements are passively accepted by users, but Su Can's way of implanting and placing advertisements is an active behavior of users.
You must know that WeChat now has hundreds of millions of online users at the same time. How much computing power does it take to achieve such precise delivery and effects?
If what Su Can said is true, then this is definitely a world-leading technology. It is simply like Niu Bi fucking opening the door for Niu Bi. Niu Bi is at home.
"Mr. Su! Are you sure what you said is true?"
At this time, a middle-aged man stood up suddenly and asked tremblingly.
Su Can smiled slightly: "Sir, don't get excited. I will show you how powerful our push algorithm is later.
In fact, since the establishment of the WeChat project, Zhang Dalong and Su Can have been discussing the final business model of WeChat. After all, no matter what you do, profit is the ultimate goal. As the number of WeChat users grows, operating expenses will also increase. Development is expensive, so commercialization is a necessary process.
Of course, commercialization is the ultimate mission of a product.
Su Can briefly introduced big data and cloud computing... Finally, we came to the final part of this bidding conference, which was the demonstration of technology.
`"All the guests present today have registered their own WeChat accounts. Now please open your Moments... and see if you can get what you want. Of course, these are all fake for the time being. , wait until the advertisement is actually launched. You can register your own corporate public account, and then put the products and various high-quality product introductions in the public account! It is equivalent to an online store. "
"Please everyone start brushing."
In fact, Su Can had already asked Zhang Dalong to prepare in advance.
Designate to push advertisements to the guests present today.
So the audience at the scene took out their mobile phones and checked their WeChat Moments...
(Wang Zhao’s) is different from products like QQ, which has some natural childish attributes and is more playable, but it is not as pure as WeChat. WeChat truly takes social networking to the extreme, and it is just a tool. .
Marvels were heard one after another in the venue. Even the second-in-command in the city browsed his circle of friends and found an advertisement in the middle. He couldn't help but sigh at the NB of this technology.
As early as half a year ago.
Su Can poached two future giants in the short video field.
Su Hua, who is fast-fingered, and Zhang Yiming, who is playing music, during these six months, this department has been engaged in mystery. Under the guidance of Su Can, it has been developing and exploring this cross-era technology.
Fortunately, Huangtian paid off, and finally in early April, this technology achieved final results, perfectly realizing the distribution and push of artificial intelligence.
The use of such technology in the advertising field, coupled with the huge traffic of WeChat, will undoubtedly cause a dimensionality reduction blow to traditional print media and electronic media.
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