Rebirth: I Have Nothing But Money!

Beautiful country.

The time now is May 5, 2011. Mr. Qiao has retired behind the scenes, and Cook will act as CEO. The iPhone 4 has set a sales record in China. Mr. Qiao expressed that he attaches great importance to the Chinese market.

The biggest problem faced by Fujitsu is the "capacity problem". The iPhone 4 cannot be sold very well. Although Fujitsu does not produce core components, as an assembly plant, they are still in short supply.

Cook flew to Pengcheng overnight to conduct on-site inspections at Fujitsu, intending to introduce the most advanced production lines from abroad. However, the construction of the production lines took a long time...

There was no way to rescue him, so Cook was a little helpless.

Since the official website has sold all the iPhone 4 in stock, Weitao has stopped placing orders.

The products sold on the first day have already been delivered to the "second, fourth, and third" users. According to the survey of Weitao's backend data, the main buyers of iPhone4 are white-collar workers, college students, and groups in first- and second-tier cities.

The size of this market is far more terrifying than imagined.

Su Can’s suggestion is that shipments by the end of the year will definitely reach 100 million units.

The most important thing is that in addition to the official website, there are a large number of mobile phone stores and supermarkets. They hope to buy iPhones or sell mobile phones to them. Even if it is the selling price on the official website, they are happy.

Because just placing a few Apple devices can attract a large amount of customer flow to the store, which is very critical for offline stores. Nowadays, online stores have not been completely popularized, and offline stores are the main sales model.

Su Can has the right to be the general sales agent in Greater China. Apple has his bargaining power, and he also has the bargaining power of these small and medium-sized merchants. Letting them help sell is actually a very good choice.

Honor has received purchase requests from more than 10,000 small and medium-sized stores - and the minimum order is often 1,000 units. Of course, Su Can cannot sell it to them at the price on the official website, but it is only 200 yuan less.

Su Can purchased the product from Fujitsu for 3,500 yuan. The cost on Apple's side includes assembly fees and various expenses. The factory cost price is about 2,000 yuan.

Apple can earn about 1,500 yuan from Su Can, and the official website price is 5,000 yuan. Su Can does not cheat consumers. It sells it at whatever price Apple sets...

He also sells 5,000 yuan. After deducting the labor cost, the profit of each unit can be earned by Su Can at least 1,200 yuan. Now it is distributed to these small and medium-sized merchants, which can firstly promote the popularity of smartphones more quickly. , Secondly, Su Can’s loss is only 200 yuan in profit. These small and medium-sized merchants, from consumers

You can probably earn more than 100 yuan.

Naturally, the profit is not as good as that of Huaqiangbei's copycat phone, but the advantage is that it is genuine... There are many people who are willing to spend money to buy genuine iPhone4, and this is completely different from the wheat M1 that Su Can will launch later. same market.

Users who buy Apple mobile phones are very unlikely to buy entry-level smartphones with poor performance. So Su Can directly placed an order for 20 million units from Apple!

The shipment time must be at the end of June, otherwise the market will be completely taken away by Huaqiangbei's copycat phones.

Do you think Cook can stop being anxious?

This is an order volume of 20 million units. Even Fujitsu CEO Guo Taimin is excited. If he can place this order within a month, the profit will be comparable to what he made in a year. profit!

The crux of the matter is.

Fujitsu cannot keep up with its production capacity and does not have enough manpower.

The factory land granted to Su Can by relevant departments some time ago has already started construction. After all, it is an investment of tens of billions. Now the prototype of the factory has come out... The employee dormitories have not been built yet and various facilities have not been built yet. It has been built, but the factory used to install the production line has been basically completed and can be put into use.

Fujitsu!

I heard that Apple’s acting CEO flew to Pengcheng urgently.

Even Secretary Yan was alarmed. He also knew how much impact this would have on Pengcheng's GDP in 2011.

Apple is now the world's most valuable technology company.

Can we not pay attention to it?

Su Can has already greeted Secretary Yan in advance.

Su Can, who is in the office at this time, can be said to be sitting firmly on the Diaoyutai when it comes to increasing iPhone4 production capacity.

You can't make a good mobile phone without advanced production lines, so Su Can's safest way is to build a production line from Apple.

Imperial Capital, Wheat Headquarters.

The weather in Shanghai is very bad tonight. A heavy rain has cast a different color on the whole city.

Mr. Lei's office is located on the 38th floor of this office building. It can overlook the city very well. At this time, there are many wheat core health management in the office.

"Lao Lei, the launch of Wheat M1 is imminent... Now we have just caught up with the explosion of smartphones. If we are late for one day, we will make less money..."

Lao Wei, who was in charge of the Wheat M1 production line, said a little melancholy: "I heard that Mr. Joe is seriously ill. I don't think he has much time left. Now Cook is already the acting CEO of Apple..."

"Nonsense!"

"Did God tell you that Steve Jobs doesn't have much time?"

As soon as Mr. Lei heard that Lao Wei said that Lao Qiao was dying, he immediately became furious, "Can I say a nice word from you... The yield rate of Wheat M1 is not good, and our price is so low. It’s targeting the functional phone market | knocking off copycat phones right to the center of the earth.”

"Let's not talk about the quality. The yield rate must pass the standard, and it must be mass-produced. The update frequency in the smartphone era must be much higher than that in the feature phone era. We must be prepared for the shipment volume of Wheat M1 to reach 100 million levels. , and it is still possible to complete 100 million-level shipments within 180 days. Do you think the shrimp soldiers and crabs we have now will be able to place such a large order?"

Lao Wei frowned when he heard this: "I said Lao Lei, why do you like to get into trouble, right? You can't make it perfect for a smartphone priced at 299. As long as it is a 3.3 smartphone, it can be installed If you can use WeChat to pay, read online novels, and listen to music, it’s more than enough..."

"I know."

"You also saw that 5 million iPhone4 units were sold in 5 days.

"This has created a myth in the mobile phone sales industry. If it were not based on online sales [5 million offline traffic alone would be nothing..."

"Our 299 mobile phones are equivalent to free of charge, and the number of orders generated will be even more terrifying."

"If the production capacity is not enough, consumers will say that we are doing hunger marketing!"

"Wait, at least until Mr. Su builds his super factory for us.

"We have to wait at least two months. In June and July, we can try to start promoting it."