Rebirth: I Have Nothing But Money!
Chapter 043: Get Involved In Catering And Compete With Starbucks! (Seventh Update)
"Milk tea chain?"
"The kind of pearl milk tea that costs 3 yuan a cup at the school gate..."
"I feel like it's not okay!"
“The taste seems to be okay, but the price is a bit off-grade.”
Old Zheng began to analyze the matter seriously.
Su Can's business plan is actually an initial version and has not been improved.
Bringing bubble milk tea from a roadside stall to a store to sell it would actually be very cheap considering the consumption power of Peng University students.
To know……
Ranking of consumption levels among domestic college students.
Pengcheng University is well-deserved No.1!
Relatively speaking, boys are scary enough, but the spending power of Pengda girls is even more terrifying.
This can be seen from the KFC and McDonald's that are packed every day near the school.
And Starbucks!
Not to mention that there is a Starbucks near Pengcheng University, which is like visiting a vegetable market.
The boss is probably going to die laughing!
Students’ money is easy to earn, especially the money of rich second-generation students.
After all, money is earned by parents, and parents of the rich second generation are not short of money.
Moreover, there are various specialty stores of international big brands opening around Pengda.
The milk tea that costs 3 yuan a cup at the school gate tastes good, but few people buy it because it lowers the quality.
But of course there are some examples. For example, boys chasing Yu Xiaoyu or Xu Qingyan always like to give away various drinks anonymously.
Most of them are drinks from Starbucks or various types of fried chicken from KFC.
But most of it went into Li Fengmang's stomach.
Yu Xiaoyu gave it to Su Can, but Su Can refused to drink it, and then it was divided among the boys in dormitory 211.
Summer is hot.
These two girls like to drink mung bean paste sold by the aunt at the school gate for 1 yuan a cup, and occasionally drink pearl milk tea for 3 yuan a cup.
…
Su Can answered Lao Zheng’s question based on her own understanding of brand value:
"KFC, McDonald's, Starbucks, etc. all belong to foreign eating habits! To be precise, it is an invasion of food culture, and everyone is proud of it. In fact, eating too much fried chicken will make you gain weight, and it is not good for your health. .”
"Milk tea! Milk tea!"
"It's made from milk powder and tea."
"It is an evolution of our Chinese tea culture. After all, pure tea is too bitter. Today's young people have no time to enjoy tea."
"Tea contains tea polyphenols, which are similar to the caffeine in coffee and can make drinkers excited."
"And I think the historical heritage accumulated by our tea culture over thousands of years is to rub foreign coffee culture on the ground."
After listening to it, Lao Zheng, Li Fengmang, and Zhu Haiyang immediately felt that this milk tea was awesome!
But why is such a NB thing not as good as foreign coffee?
"Oh my God! When you say that, I think milk tea is really good! My grandpa also likes to drink tea, but I don't like to drink it. The tea is too bitter. The threshold for tea ceremony is too high. How can modern people have such leisure? Elegant!”
Lao Zheng frowned and said.
"So. Do you agree with my point of view? Tea, milk tea, coffee."
Su Can looked at Lao Zheng with a smile.
The establishment of a brand requires the recognition of brand value first.
"Yeah!"
“I think milk tea beats coffee!”
"Damn fat man, if you drink coffee from now on, I'll break up with you."
The eyes of several people were filled with determination and recognition. Su Can was right.
Our country’s accumulation of tea culture is already strong enough, after all, it has been accumulated for thousands of years.
You know in ancient times.
Tea!
It is one of the valuable items we export.
It is a symbol of high official status.
But as time goes by...Western coffee has blossomed all over the world!
Everyone likes drinking coffee, but drinking tea is rarely mentioned.
"kindness."
“The way modern people eat is different from that in ancient times.”
"The pace of life of modern people is also different. Tea culture is the focus of our promotion! It is also the core selling point of this brand! Cultural heritage aside, our taste and function cannot be lost to coffee!"
Su Can slowly started teaching the three of them.
Several people pricked up their ears and listened carefully.
Su Can said word for word: "Look at KFC, a piece of meat sandwiched between two pieces of bread can be sold for 10 yuan. How is the taste of our meat buns different? But they can only be sold for 5 cents each... Do you know why this is?"
"Because KFC has subtly implanted a Western value concept in everyone. What KFC sells is the environment, service, and brand value. When you eat KFC and eat steamed buns, you need to be more upscale, right?"
"This is true."
"So, brand is very important."
Su Can said word for word: "If a milk tea shop opens, I think the environment should be directly comparable to Starbucks!"
“Do you mean to become the second Starbucks?”
"NO!"
Su Can waved her finger: "I want to sell milk tea all over the world."
"NB!"
Lao Zheng gave a thumbs up.
He felt that what Su Can said was very reasonable.
Seafood and Li Fengmang nodded wildly.
This vision is a bit scary to say!
But in an instant, selling milk tea was elevated to the level of serving all mankind.
Grass!
The cock exploded.
In addition, Su Can's identity has been exposed.
As the chairman of the Honor Group, his words are extremely convincing.
However……
The reason why Su Can said this is based on the premise that he is Su Can.
If other people say this, they are either fools or lunatics.
…
Regarding the milk tea chain store, Su Can still has a lot of plans and ideas.
Of course, there is no need for him to tell his roommates these things. After all, many industries are exploding and he needs to wait for the opportunity of the times.
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