Rebirth: I Want to Surf

Kuaishou headquarters.

In fact, calling it a headquarters is a bit exaggerated. For a long time after the establishment of Kuaishou, the scale was not large, with less than 100 employees. But just a few dozen employees have created a product with over 100 million users.

Su Hua and Cheng Yixiao are rising stars in the Internet industry. They have raised several rounds of financing, and from time to time they are interviewed by the media and appear on TV.

Today, another reporter came.

The two of them skillfully took the tour around and started a conversation in the office. Naturally, the topic was the Mi Dou that 99 had just launched.

"Short video has become another rising new field. 99 launched their product yesterday. Do you feel pressure? Do you have any coping strategies?"

"Of course there is pressure..."

Su Hua spoke first and said: "99 is a giant, and the next competition will immediately change the short video landscape. After so many years, everyone should have some understanding of 99's approach.

They like to use their huge celebrity resources as a traffic-draining tool to attract fans first, and then spend money to attract people, such as inviting friends to receive red envelopes. At the same time, it builds momentum on the topic and creates various popular hot spots.

There are just three axes, but most of them can't withstand it.

Our two families took different routes. When Kuaishou decided to transform from a GIF tool to a short video, Lao Cheng and I set our sights on ordinary people. "

"Ordinary people?"

"That's right!"

Cheng Yixiao continued: "Most of the time, the Internet is like a spotlight, focusing only on a few people. Kuaishou's goal is to become sunshine and shine on everyone.

We established three principles very early on:

First, do not tilt traffic towards celebrities and ensure even traffic distribution;

The second is to introduce the Gini coefficient and use macro-control to solve the 'gap between rich and poor';

The third is to operate lightly, not disturbing users, and allowing users to lead the evolution of the community.

We use a unique algorithm recommendation to give a large number of ordinary netizens in China the opportunity to record, share and express themselves for the first time.

Once this desire for expression is awakened, the energy is beyond imagination, so in just two years, our number of users has exceeded 100 million! "

"You must know the story of the brave man who fights the Dragon and eventually becomes a dragon..."

Su Hua seemed to be hesitant to speak, but he still said it: "In the past, 99 was the sunshine and the role model we pursued. But in recent years, everyone has seen the changes in 99, which is what I call the three axes.

They are obsessed with this short-term and fast accumulation model and ignore equality, universal benefit and concern for individuals.

And we are returning to this path, we are re-pursuing equality, universal benefit and concern for individuals.

We must be wary that when one person takes control of resources and formulates distribution rules, he is likely to become the person who controls them and forgets his original intention..."

Damn it!

Cheng Yixiao was shocked, buddy, how dare you say that.

But it doesn’t matter if you think about it. They have become competitors anyway, and talking about it can still drive some traffic. He simply said: “Actually, 99 approached us and wanted to invest, but we had differences in many aspects, and in the end we settled on nothing.

Right now, this is a confrontation between two values, which better reflects their respective characteristics. "

If Yao Yuan were present, he would be speechless.

Regarding the disagreement, they had already discussed it when they met that day. Su Hua and Cheng Yixiao seemed to be trapped in a lie they had made up, even believing it themselves.

They keep talking about ordinary people and values. Yes, Kuaishou does have a large number of ordinary people, but the values ​​​​they bring are not radiant and hot, but old iron 666. I will lick a piece of shit during a carnival...

Yao Yuan requires control over the content, but Kuaishou doesn’t think it is necessary.

This is a fundamental contradiction.

As a result, the two of them had to find values ​​as a reason. Yao Yuan couldn't figure out what they were thinking, and maybe he wanted to learn the way he did back then - establishing characters.

It's a pity that they didn't understand that one needs to be confident when setting up a character.

The most exciting thing is that the reporter can get such a big deal just by doing an interview - Commander Yao has turned into a dragon. What good news!

Ever since, this interview has been circulating online.

Some people really agree that 99 has a big business, and it is inevitable that some users will be dissatisfied with their overbearing behavior. Coupled with the attacks of the trolls, it has formed a hot spot.

Su Hua and Cheng Yi smiled proudly, it's time for us to take the lead!

Faced with these nonsense, Yao Yuan didn't bother to respond at all. He only did one thing.

…

"Oh no!"

"What's wrong?"

"99 has blocked us!"

Just one day later, the bad news came.

Maiwo Community - the oldest traditional community in China, MaiMai - the third largest social software in China, Weibo - the largest comprehensive community platform in China, WeChat - the largest social software in China, Maili - The largest domestic video platform, etc., etc., have made a unified decision:

“Close the access ports of Kuaishou, Meipai, Miaopai, and Xiaokaxiu, and prohibit sharing links!”

"No mention of keywords!"

"It is prohibited to upload content from the above channels!"

Tudou Live also has this: Anchors are prohibited from uploading videos on the above platforms!

Also available in Meizu Store and 360 Assistant: APP removed from shelves!

Almost overnight, most of the traces of these four apps disappeared from the Internet. Only platforms such as Baidu and QQ are still functioning normally.

"How could this be?!"

In the office, Su Hua and Cheng Yixiao tried in vain to share links on Weibo and post updates in Moments, but failed again and again.

The two of them sat in silence for a long time, feeling the impact of reality for the first time.

When the giants come off the stage, they are not treating guests to dinner, but rolling over like tanks, armored vehicles, or bulldozers...

"What should we do now?"

"Half of the online channels are blocked, and it's difficult for us to advertise."

The two looked at each other and smiled bitterly. They were not as high-spirited as they were a day ago. Half of them were blocked, so they could only ask the other half for help - after all, they could not escape the fate of the chess pieces.

…

In 2019, Luo Yonghao’s “ChatBao”, Zhang Yiming’s “Duoshan”, and Wang Xin’s “Toilet MT” were released on the same day, declaring war on WeChat.

At that time, it was said that the three heroes fought against Lu Bu!

Everyone is waiting to see the excitement. Will WeChat’s dominance be shaken?

WeChat actually explains what overlord is. It only does one thing: blocks these three broken apps, prohibits sharing links on WeChat, prohibits mention in Moments and chat content...

And then you win.

This thing tells us: If you want to challenge the giants, you must be on a new track, have excellent technical content, and have strong capital support.

Yao Yuan did not take Kuaishou seriously and was not affected by any public opinion.

The three-blade ax is easy to use, why not use it?

All he had to do was catch the mentality of most netizens, and then, the first wave of promotion for Mi Dou came, and it turned out to be what Su Hua said, a star!

(There are two chapters left, a little later...)