Rebirth: I Want to Surf

"Young people who have never been to the countryside will wishfully think of it as pastoral poetry, singing folk songs or twisting Yangko? Wrong, the most popular cultural activity in contemporary rural areas is shouting wheat.

I can’t describe Shoumai in simple words. The most famous one is MC Tianyou. I excerpted a piece of lyrics:

‘What is society? You can no longer afford to smoke cigarettes or drink alcohol. If you go to a disco bar with a few friends, do you think you are a promiscuous person? When you go out with this brother or that brother, do you think you are doing something for others? When you watch people smoking hemp and skating some ice, do you think you are a drug addict? - "For friends who are hanging out in society"'

I found a very strange phenomenon. The lyrics of these anchors who do not have a broad vision of life are full of messages about becoming a king, dominating, becoming an immortal, becoming a dragon, becoming a country, achieving great things, and being a hero.

Later I understood that in their world, those kings are ruthless people who have face and money in society.

Specifically, the most handsome one is Chen Haonan, and the most ruthless one is Liu Huaqiang.

Generally speaking, Shoumai is full of a kind of barbaric emotion that is incompatible with modernization. Our grassroots society and the spiritual world from ancient times to the present cannot escape from eight words:

Violent worship, winner takes all!

…

The more Kuaishou videos I watch, the more I find that the world of Kuaishou and the world of Beijing, Shanghai, Guangzhou and Shenzhen are completely two worlds that have no resonance and no intersection.

All resources and power are in the circle belonging to the first-tier cities, but in the circle of rural areas, urban-rural fringes, and small counties, although there are many people, the resources are pitifully few.

An urban white-collar worker will never like a Kuaishou anchor. Similarly, topics that are popular in cities have no voice at all on Kuaishou.

For example, the recent popular TV series "Ode to Joy" has almost zero popularity on Kuaishou.

On one side are the high-speed trains and high-rise buildings in Beijing, Shanghai, Guangzhou and Shenzhen, and on the other are the chaotic bottom of society in Kuaishou.

Our era today is so divided. "

…………

How do people born in the 80s and 90s compare with a gesture of making a phone call?

A vertical six.

How do today’s children compare?

An upturned palm.

One is simulating a landline phone, and the other is simulating a smartphone. Children have never seen a landline phone, so you can't force them to imagine it.

Just like many children don't even know candles, because they haven't experienced the era when power outages were frequent and every household had to prepare candles.

China is developing so fast that there is an increasing separation between urban and rural areas, classes and classes, and one generation from another.

This is a commonplace topic, so I won’t go into details. I’ll just talk about the reflection in Kuaishou. I can’t tell everything, but at least it represents a part of the group.

The appearance of this article, coupled with the previous anchors who violated laws and disciplines, made Kuaishou successfully break out of the industry!

A product with tens of millions of daily users was exposed to mainstream public opinion for the first time, and it turned out to be a negative image. No matter how firmly Su Hua and Cheng Yixiao believed in that concept, they could no longer sit still.

Shareholders are even more uneasy.

Kuaishou headquarters, conference room.

Robin Li ran over again, his face looking like he was constipated, along with shareholder representatives such as Morningside Capital, DCM, and Sequoia. When the shareholders sit together, the founder has to think about whether he is careless or not.

"We have intensified audits and penalties, and have blocked 18 accounts with serious violations and issued warnings to 52 accounts with minor violations..."

Su Hua wiped his sweat, no longer as calm and confident as before, and reported one by one.

After hearing this, Robin Li was noncommittal and said: "I have reminded you before to pay attention to content control. If you had listened, you would not have done these things. But today is not about pursuing responsibility, but solving problems.

After research, we unanimously recommend that you find a reliable operations officer! "

"..."

Su Hua and Cheng Yixiao looked at each other, knowing that this was an ultimatum, so they could only nod: "Okay, we understand!"

"You have to do it as soon as possible. The official wanted to talk to you and maybe even ask you to make corrections. We found someone to intercede and eased the situation. This is also an opportunity for you."

"You didn't even get into trouble with the public relations team, so you had to be beaten. What does it look like?"

"Quickly complete the structure!"

The shareholders lectured one by one, and the two of them listened intently.

This is how entrepreneurship is, unless you get hammered, you will never know where the sky is and how high it is.

After the meeting, Robin Li and others went downstairs. When they arrived at the door of the office building, they saw an aunt shouting aggressively: "Call your leaders out! Kuaishou leaders!"

"Why do you block my account?"

"Do you know how many fans I have? I have tens of thousands a month, and you block my account!"

"Don't stop me, I want to see your leader!"

"Auntie, auntie..."

The aunt and the security guard started to fight, and Robin Li speeded up and left, which was extremely frustrating.

Whether in the United States or in China, he is a high-level elite talent. He has never encountered such a bad thing - not even when he was selling fake medicines.

…………

Su Hua took action immediately and changed his otaku nature. While frequently participating in events and accepting interviews, he was looking for candidates and building a brand and public relations team.

Just to change the image of Kuaishou.

As for Yao Yuan, the first stage of the task of "breaking the circle" has been achieved, and the next step is to firmly nail Kuaishou to the pillar of shame.

In the office of 99.

Yao Yuan is watching the preparations for "Country Restaurant".

The program team communicated with the local people and chose a low hill in a relatively secluded place at the foot of Huashan Mountain, where they planned to build a house and build a road down there.

The farmyard can accommodate 8-9 people. Corn, sweet potatoes, vegetables, etc. are pre-planted around it. Guests cannot be allowed to plant it on site as it will mature in the second year.

"Does this land belong to the village?"

"right!"

"Is it far from Huashan Mountain?"

"It's not very far, but there used to be only small roads. After we build it, at least we can drive."

"Then build a complete house and use it as a B\u0026B after filming the show. It will be collectively owned by the village. If you make money, you will share the dividends with the villagers."

"Hey, we go to the same place every season and still stay in a B\u0026B?" Liu Weiwei asked.

"What's the matter? The Internet celebrity economy means that anything can become an Internet celebrity, not just people. In the future, there will also be Internet celebrity restaurants, Internet celebrity milk tea, Internet celebrity check-in points, Internet celebrity Fiji Cup... What does it mean to open a B\u0026B? ?”

“Does the Fiji Cup also have multiple plugs for internet celebrities?”

Liu Weiwei talked about this topic without any qualms, and was even very excited. What is there to be arrogant about as a rich woman in her thirties? One day she might get the upper hand and kill Jiang Chao.

She added: "What Weinan means is to jointly hold a press conference to explain poverty alleviation when the preparations are almost complete."

"Okay, but we will set the time, just after Kuaishou is removed from the shelves."

"Then you have to do it as soon as possible!"

"It doesn't matter, I believe in the strength of the veterans..."

Yao Yuan laughed and complained about Kuaishou. At this moment, Jiang Chao came to report.

"Su Hua found someone!"

"So efficient, who?"

"NetEase executive deputy editor-in-chief, Zeng Guangming!"

Jiang Chao handed over a piece of information, and Yao Yuan took a look. He was a senior media person. He had worked in Southern Metropolis Daily and New Express, and founded publications such as Big Star.

""Bigstar"?"

Yao Yuan thought the name looked familiar and suddenly remembered: "Isn't this the place where Zhuo Wei stayed? Zeng Guangming was a paparazzi? Did Kuaishou find a paparazzi to be the operations officer?"

He thought it was a bit funny, but he didn't hesitate and said: "Ask Zhuo Wei, what is this person's method?"

(No more...)