Rebirth: I Want to Surf

There is a famous public saying: "Everyone is reading on the British subway, but the Chinese are scrolling on their mobile phones on the subway!"

Is there a tremor that directly touches the soul?

However, the truth is: the British subway has no signal - the latest good news is that the London Underground claims to have full 4G network coverage by 2024.

This routine can be applied to many things.

It does not tell the real reasons, but focuses on the national character and bad roots. It has the style of ancient times like "German oil paper bags, Japanese toilet water, and the United States draining a reservoir of water because children peed in it."

When TikTok successfully launched overseas and the global daily active users exceeded 1 billion, many people became dissatisfied.

For example, use live streaming to talk about goods.

Live streaming is so popular in China, why isn’t it popular in the West?

The answer of this group of people is: Chinese people are blind, follow the crowd, have low education levels, lack the ability to make independent judgments, like to be indoctrinated, have a performance culture, and love to join in the fun...

Many people really believe it.

As a result, many people with e-commerce experience in the West jumped out and slapped them in the face.

Many foreign e-commerce apps are still stuck in the 1.0 era. Ordering and delivery can only be completed online. Very few can see real-time delivery routes on the app, and the prices are generally more expensive than in physical stores.

Because their infrastructure is not good, this infrastructure includes mobile network construction, logistics system, online payment system, and more importantly, product richness-these are necessary conditions for live streaming to bring goods.

Moreover, the European and American markets have long been divided up. Their food, daily chemical products, etc. have long been squeezed out by major brands, leaving no room for small factories to survive. And these brands are closely integrated with those large supermarket chains, which can basically guarantee their low prices. E-commerce has no significant advantages.

China is different.

We have countless small businesses, countless products, complete mobile networks and logistics, unified payment channels, and apps that integrate shopping, payment, live streaming, and entertainment functions.

These are the fundamental reasons for the rise of live streaming.

Around 2021-2022, TikTok will promote live streaming to bring goods, so why don’t you think it’s popular? Because I just started doing it, and even though I just started doing it, some experts in delivering goods were born.

For example, there is a teenage girl Dasha in the United States. She designs and makes her own hair flowers, and sells goods live on TikTok every day. 90% of her sales come from here.

Now it has 170,000 fans, and the small workshop is valued at six figures.

There is also a team in the UK called InsightScoop, which is similar to Brother Yang in China. Its slogan is “bring down the price”. It sells products including digital products, cosmetics, toiletries, etc., and often rushes to the top of the UK TikTok sales rankings.

Therefore, you can say that you hate the crazy domestic sales style, but don’t think that foreigners are very advanced and don’t like watching live broadcasts to sell products, let alone the national character. Their track has just begun.

…

TikTok entered e-commerce relatively late and will only start in 2021.

Its model is to localize it in various countries. Its name is TikTok Shop, which is translated as "small store". In the United States, it is called American store, and in the UK, it is called British store.

Currently available in eight countries.

There are two types: local stores and cross-border stores. Cross-border stores are mainly operated by Chinese merchants, and Yiwu small commodities are sold overseas and are very popular.

The process is no different from ordinary e-commerce, with merchants settling in, users purchasing, logistics and distribution... But in essence, it is an e-commerce built on an entertainment social platform.

Natural traffic is strong and promotion methods are diverse.

I won’t mention the live streaming of goods. There is another common one: instead of live broadcasting, an Internet celebrity only needs to put a link to a product on his account, and he will get a share for every one sold.

TikTok e-commerce has been in business for 2 years, and its performance has grown steadily. For example, the US small store, which ranks first in the women's clothing category, has sales of 1.25 million to 1.5 million US dollars per month.

now.

Following this idea, Yao Yuan briefly talked about his idea for e-commerce, saying: "This is not as easy as advertising or live broadcasting. It requires building warehouses and improving logistics efficiency. It requires being familiar with the market environment and legal regulations of each country. You may also face some problems." challenge.

For example, some countries do not allow social platforms to be used for e-commerce, so patient communication is required..."

"..."

Hugelive has been operating for several years, and shareholders have often dealt with Yao Yuan. Knowing that he took the initiative to speak out about problems, they must be problems.

However, the scene described above is so beautiful, and the combination of long video + short video is enough to make everyone's hearts beat.

After a brief discussion, an American major shareholder said: "We agree with your plan to develop short video products. Your operational capabilities no longer need to be proven, and we give you absolute trust.

As for those problems, we can solve them slowly. After all, we are not going to start e-commerce right away.

But based on certain difficulties that may arise in the future, we recommend that you form an international public relations team to specifically handle these matters, or find some top public relations companies to cooperate.

We have a lot of resources in this area that should be able to give you some help. "

"That would be great, I would like to express my thanks in advance!"

Yao Yuan smiled.

There is a very special profession in the United States called lobbyist.

They move between black and white and play a big role. For example, if Congress introduces a bill, both those who approve and those who oppose it can hire lobbyists to do the work of members of Congress in order to achieve results that are beneficial to them.

Public relations companies naturally include lobbyists.

This kind of company will take on any job, but they generally have their own political leanings, whether they are pro-Republican or pro-Democratic.

Yao Yuan didn’t find someone to make Hugelive, but he really needs to find one to make short videos.

The meeting lasted for a long time and the general framework of the short video was finalized. Everyone was a little tired. They took a break to eat and chatted again. There has been a lot of international news recently. As we chatted, we finally understood the king.

"It's terrible to hear that the committee has raised $90 million for his inauguration! I know this guy too well, he will definitely do a lot of things."

"He just repeated the same old tune and copied Reagan. He also promised to build infrastructure, build new roads, build airports and tunnels. God knows this is impossible."

"I have given up hope on U.S. infrastructure unless we have three wars."

"I guess what he will definitely do is build a high wall on the Mexican border and restrict immigration...but I hope he will reveal the truth about the Roswell incident and whether there are aliens!"

"Haha! With that said, I'm looking forward to it too."

"The previous terms were vague, but in fact I think they have indirectly acknowledged it."

Yao Yuan joined in enthusiastically and received unanimous support. This is the most special impression that international partners have on him: sometimes he is very Chinese, sometimes very American...

"By the way, Yao, have you thought of a name for our product?" a shareholder suddenly asked.

“Of course, it’s called TikTok!”

(besides……)