Rebirth: I Want to Surf

Non-mainstream is often bundled with the post-90s, and it seems to be exclusive to the post-90s when it is mentioned, but it is not the case. There were also a group of 80s mixed in back then.

They have many iconic symbols, such as photo taking style, hairstyle, music they listen to, dressing up, and of course Martian language.

Martian script first originated in Taiwan. For the convenience of typing, netizens used phonetic script instead of some commonly used characters to communicate on the Internet. Later, they found that this style was very eye-catching, so it was carried forward and gradually spread to the mainland.

When these characters formed a certain scale, folk masters continued to improve them, and developed special software for Martian characters, which had a password function to a certain extent, and became a method for a group to protect privacy.

In fact, all the labels on the non-mainstream are moats to protect themselves one after another. Those in the circle are their own people, a place where they are safe, have a sense of belonging, and have a sense of identity.

Those outside the circle are adults, parents, teachers, and factory owners...

In the process of non-mainstream communication, Qzone and "Audition" have played an incomparable role. What Yao Yuan has to do now is to use these two powerful tools to attract the majority of non-mainstream.

………………

In April, when QQ and 99 threw shit at each other, a new company was born in an obscure corner of Shanghai.

Tudou!

The founder is Wang Wei, 32 years old this year.

He is Hu Jianren, who went abroad to study after graduating from high school. His experience was quite ups and downs. His previous job was at Bertelsmann. At the beginning of the year, I came out to work alone, including myself, a total of 5 people, and it took 3 months to build the platform.

In the early hours of April 15th, Wang Wei and his development engineer stared at each other, hesitating whether to launch Tudou.com.

"There are still several bugs that have not been fixed, do you want to delay it for a few more days?"

The engineers clearly lacked confidence.

"..."

Wang Wei has no idea, Youtube is still a dating site at this time, he searched the whole Internet, and found a "wheat grain video" of the same nature.

In his opinion, Mai Wo is already a very large-scale Internet company, and he has just started his own business.

"Release?" the engineer asked again.

"Send it!"

Wang Wei gritted her teeth and said, "I have already paid 800 yuan for the draft, and there is no refund, send it!"

So Tudou online.

A few days after it was launched, people from IDG went to Shanghai to visit. They got to know each other and chatted, but they didn't talk about investment, and Wang Wei didn't think about it.

IDG is a huge investment institution, Xiong Xiaoge is not the only one here in the mainland, there are other colleagues as well. Xiong Xiaoge has the deepest qualifications, the widest network, and the most shots, so he has a higher sense of presence.

The person who visited Tudou this time was another colleague.

After Xiong Xiaoge learned about it, he immediately contacted Yao Yuan, and the two met once.

He first explained that this matter has nothing to do with him, lest Yao Yuan misunderstand, and then asked curiously: "Theoretically, Maili is the first portal-type video website in China. We analyze that this will be the next investment outlet. You It doesn't seem like you care too much, unlike your style."

"Oh, I didn't think too much about it. I just want to build a small video station as an ecological supplement for the community. It doesn't need to be so big."

"We can invest in..."

"It's not a matter of whether to invest or not. I really don't want to make it look like it. It's fine now."

Xiong Xiaoge felt that it was a pity. With the size of Maiwo's users, as long as they gave support, making videos would take off in no time. He didn't understand why the other party was so slack this time?

It's very simple, the price/performance ratio is too low to engage in video websites in the early stage!

When these domestic companies were most introverted, all of them had financing. Nearly 200 video sites were out of their minds. What happened? When the copyright era came, Ali, Tencent, and Baidu stepped down and shuffled in an instant.

Of course, Yao Yuan is not all a dog, and he develops and develops if he has a match or not. For example, the short play of the movie 100 years, after all, he still needs to lay a foundation.

I took the time to meet with Xiong Xiaoge once, and I got some new news. Tudou.com was established.

Wang Wei is a very capable person. After leaving Tudou, he founded the light-following animation, filming "Little Door God", "The Origin of the White Snake", "New Fengshen List·Nezha Rebirth" and so on.

But what he is most happy about is not starting a business, but a divorce case.

Wang Wei's wife is Yang Lei, the host of Dongfang TV. In 2008, Wang Wei cheated on her, filed for divorce, and said she would give Yang Lei 100,000 yuan.

Yang Lei agreed, and in 2010, on the eve of the listing of Tudou.com.

She suddenly filed a lawsuit, saying that 76% of the shares held by Wang Wei involved the joint property of the husband and wife, so the court froze it and carried out property preservation.

With such a delay, Tudou went on the market later than Youku, and lost its advantage.

It directly led to the subsequent investors to study a contract rule, namely: "Before the company goes public, if the founder divorces or gets married, he can only distribute cash to his spouse, and cannot distribute equity to his spouse."

Shit said: Potato terms!

…………

Blink of an eye is already May.

In Company 99, Yao Yuan watched the battle of "Super Girl" brought by Yu Jiajia.

It only started in May last year, and it started in March this year. There are five competition areas: Changsha, Guangzhou, Chengdu, Zhengzhou, and Hangzhou. The top 10 matches in Changsha and Guangzhou are over, and he saw two familiar names: Huang Yali and Zhou Bichang.

The key is Chengdu, this year is the place of choice, with Li Yuchun and Zhang Liangying.

Audition on May 11.

Yao Yuan has already asked Yu Jiajia to do things. Programs like "Super Girl" and "Audition" are very suitable. The advertisement must be included, and even when Maike Eslite comes out, it can still make...

"Boom boom boom!"

A knock on the door interrupted his train of thought, and a subordinate came in and said, "Our ground push team has almost completed the laying, basically covering prefecture-level cities, and the public beta will start as scheduled?"

"Start as scheduled!"

"Oh, yes, use my tone to send a greeting text message to the team leaders, thanking them for their efforts."

"OK!"

…………

Cheng Wei has been dispatched for a month.

Captured all Internet cafes in Shangrao, and made friends with several bosses. There is nothing special about the ground pushing routine, just smile, say good things, negotiate conditions, the most important thing is the mentality.

Be alert and decisive, and be ruthless.

I took 6 people with me, 5 of them were temporary, and I couldn't bear the hardship halfway. I ran for three times and recruited again. I also encountered unreasonable bosses and network administrators... Anyway, I survived all kinds of difficulties.

During the period, the test of "Audition" continued, and the publicity gradually increased.

In the beginning, it was just a pile of land, but later it appeared on portals, and later on newspapers and periodicals. Don’t even think about TV. Last year, when there was a commotion on March 15, everyone shouted at online games, and TV commercials were banned.

On May 13, the public beta of "Audition".

Message from the headquarters, start as scheduled!

Cheng Wei didn't breathe a sigh of relief, but the pressure was even greater. In the early stage, it was just laying, and the user growth after the public beta showed the ability of local push-his goal was not Shangrao, but Jiangxi, or even the general manager of East China!

At that time, he will also be a moderate person, closer to Mr. Yao. He can feel the importance that Mr. Yao attaches to him. A small employee, the big boss talks to him personally, and his own son is nothing more than that...

"Beep!"

He was lying on the hotel bed with his eyes closed and daydreaming, when his cell phone rang suddenly, and a text message came: "Fighting on the front line, you must pay attention to your body, push is not easy to do, but the company will always be your strong backing, and the logistics support will be entrusted to me. Waiting for the harvest..."

Hey, how can a young man stand this?

Cheng Wei sat up slowly, public beta! Beta!

(no more...)