Rebirth: I Want to Surf

Before "The Promise", China Film mainly participated in the marketing of blockbuster films as a distributor.

Coinciding with the deepening reform of the film, "Hero" ushered in the era of blockbuster films. China Film Group saw the possibility of bringing audiences back to the cinema, and decisively formulated a "blockbuster strategy".

"The Promise" is the first work.

At that time, there were not many directors with the possibility of a box office of 100 million yuan. The new screen was bound by Zhang Yimou, and Huayi was bound by Feng Xiaogang, so only Chen Kaige was left.

Objectively speaking, "The Promise" is equivalent to a military training, which has had a profound impact on the overall operation of China Film's blockbuster strategy, making the subsequent "Red Cliff", "Mei Lanfang", "Yangtze River No. 7" and "Certificate of Fame" more mature. .

In this context, the promotional resources obtained by "The Promise" make any director jealous and crazy.

For example, to participate in the Cannes Film Festival this year, China Film Group rented an old castle to hold a promotion meeting, and invited hundreds of film producers around the world to enjoy the 10-minute clip, which became the focus in one fell swoop.

In addition, it cooperated with Kongkong.com to release mobile games, WAP official website, and launched Guo Jingming’s adaptation of the novel of the same name. It spent 18 million yuan in advertisements on CCTV, and finally landed on "News Network", etc., compared with "Heroes". And nothing less.

afternoon.

In winter, the climate is dry and cold, and the sun appears and disappears between the gray clouds, lazily shining on the capital.

Some pedestrians on the street have already worn masks. This year, wearing a mask is either sick or the air is not good. No one can imagine that it will become a norm in more than ten years.

Today's 99 entertainment is a little restless, especially the male colleagues.

Since the voice chat room was opened and Zhang Yimou was successfully invited as a guest, the star reception room has become a repertoire. Celebrities are regularly invited to chat, at first it was voice, and later it became a live broadcast with pictures and texts.

Due to the particularity of the community, many movies will patronize here when they are promoted, and big names often see it.

"Hey, here we come!"

"The car is downstairs!"

"Upstairs! Upstairs!"

Finally around two o'clock, the star that everyone was looking forward to arrived was none other than Chen Hong who came here to promote "The Promise".

The employees have seen many beauties, such as Fan Xiaopang.

But Chen Hong is different. This is a woman who uses beauty as a label, and is openly criticized by the media as "too beautiful to be a good actress".

She has a unique charm of the 80s and 90s, and when you mention it, there will be a faint sadness of recalling the past.

It's a pity that after following Chen Kaige, there are fewer and fewer works. In recent years, only Chang'e in "Brilliant Spring Pig Bajie" and Taiping in "Daming Palace Ci" have left an impression.

"Da da da!"

The crisp sound of high-heeled shoes touched the male colleague's heart. Du Miao waited like years, and finally saw himself. The moment I saw it, "crash" "crash", my heart shattered.

It's over!

Beauty is not beautiful anymore!

The 37-year-old Chen Hong was wearing a fur coat and plain makeup. She had red lips and lines around her eyes.

"Oh, Miss Hong, you're still so pretty!"

"Nonsense, I'm old."

"Whoever said you are old and I am in a hurry, you are the best stage, and now the gang of young girls who have just debuted are no better than you!"

Yu Jiajia smeared honey on her mouth, which made Chen Hong very happy.

After chatting for a while, they entered the celebrity reception room. It started on time at 3 o'clock, and netizens were already waiting online.

The manuscripts were all prepared in advance, and they made a big fuss about "The Promise", and by the way, blacked out "If You Love", which was released at the same time - directed by Chen Kexin, starring Zhou Xun and Takeshi Kaneshiro.

After an hour and a half, the interview ended.

Yu Jiajia accompanied the whole audience to show his importance, and immediately brought a glass of water and asked, "How much is the pre-order now?"

"Just before I came here, I received news that Guangdong has ordered another 5 million yuan, and 20 million yuan has been pre-sold."

"That's great, I wish "The Promise" a big hit!"

"With your good words..."

Chen Hong drank a few sips of water, took her bag, took out about 20 tickets, and said, "This is the invitation letter for the premiere on the 12th. I think you may need it. Don't think too little."

"How can we, we just go get it ourselves."

"It's not troublesome for those who carry hands."

Chen Hong paused, and half-jokingly said: "Your movie ratings are really good. When "The Promise" is released, please be merciful."

"Definitely, I'll see you off!"

Yu Jiajia fully agreed, sent her to the car in person, and then returned alone, knocked on Yao Yuan's office with the tickets, sat down on the sofa, and suddenly sighed.

"Hey, Zhu Yan Ci Jing Hua Ci Shu, the king was born and I was not born..."

"It doesn't matter to you, what stimulated you?"

Yin Yin, who is the assistant today, said strangely.

"Seeing that the beauty is getting old, but I feel that I am still young, completely disregarding the fact that I am already in my 30s."

Yao Yuan also came out from the room, holding a peeled pear in his hand.

Yu Jiajia did not refute, and said: "Do you know what Chen Hong looks like now? She is wearing a fur, her skin is extremely yellow, and she didn't choose the right lipstick color, and she is wearing a hairstyle that was popular ten years ago." , the wrinkles at the corners of the eyes can't be covered!"

"It means she's old, why are you reacting so much?"

Yinyin quickly peeled another pear and handed it to Yu Jiajia.

"It's not the same! Although she is 37 years old, with her foundation and conditions, maintenance is still no problem. But she must have given up her image and dressing up, and she is exhausted all over her body. Director Chen is not a thing!"

"Isn't that an exaggeration?"

"Let me tell you, when a woman likes to dress up, she must be very happy. Just like you, you are getting better and better at dressing up now, and you look glamorous. Commander Yao must have worked hard."

"Tsk, what does it have to do with me!"

Yin Yin blushed.

"Hey, don't tell me, Director Chen is indeed an important factor."

Yao Yuan, a gossip expert, casually told an anecdote: "One year, this guy traveled to Australia and bought more than 30 sets of clothes for Chen Hong."

"More than 30 sets?"

"That's right! People said it themselves, I like Chen Hong's surprised expression, and let her try one by one in front of me. This is when he especially enjoys it."

puff!

Yinyin couldn't believe it, and wondered: "Why are you like a pervert?"

"Think about it, all he met before were people like Hong Huang and Ni Ping. It's not easy for a silly elder sister with little education to fall into his arms. Of course, he has to enjoy the desire to dominate."

Not surprised, Yu Jiajia shared half of the tickets, patted them on the table, got up and said, "Okay, I have to go... Oh, right, from now on, our film and television company will be owned by three companies?"

"That's right."

"What about the shares?"

"Let's give it 45%. We are the ones doing the work, and those two are pulling resources."

"Success, I've seen how people pull resources, I can't help but admire it. I talked to Zhou Yunfan yesterday, and he came up and said that "Crazy Stone" can be distributed by China Film..."

Yu Jiajia gave a thumbs up: "One word, awesome!"

After she went out, Yin Yin asked: "Is China Film Distribution very good?"

"The Promise was released by China Film Group."

"Oh, that's really powerful!"

It is easy to understand, and Yinyin is not interested, just holding the invitation letter to watch, looking forward to watching a domestic fantasy epic blockbuster that shocks the soul!

(besides……)