Rebirth: I Want to Surf

On January 1, 2006, Chinese farmers bid farewell to the 2,600-year-old "Nahuang Grain", that is, the agricultural tax was abolished.

Immediately after the 2nd, "Wulin Biography" started broadcasting on CCTV 8.

The audience rating was only 1.95% on the first day, but climbed to 4.26% on the second day, and reached 9.49% in the first 10 days of broadcasting, making it the highest rating of CCTV's first-year drama in the same period.

After one round was broadcast on CCTV, local stations continued to broadcast, which completely detonated "Wulin Biography". Because the show was so popular, it was introduced to Taiwan, but unfortunately, the ratings were poor. It is said that the audience could not understand the dialect in it.

In short, "Wulin Biography", like "A Chinese Journey to the West", has become a kind of popular culture, and the audience is also born in the 70s and 80s.

Five years later, in 2011, the film version was released.

The not-so-excellent script easily won over 100 million box office. In the era when over 100 million was already very impressive, Shang Jing, the director of the sitcom, directly stood shoulder to shoulder with Zhang Yimou, Chen Kaige, and Feng Xiaogang.

To this day, there are still fans looking for the filming location of Tongfu Inn in the past-this is the power of feelings.

…………

Usually at the beginning of the new year, Yao Yuan convenes everyone to assign tasks for the new year.

This year is also the same, but after the conference, he found several departments to hold separate meetings. At this moment, Wu Jun, Zheng Nanling and others gathered in the small conference room to watch Yao Yuan write and draw on the blackboard.

"The community is already too bloated, and we need to slowly reduce it. This idea has been told to you a long time ago, this year I decided to separate the music section first..."

He scribbled on five large characters: "Thousands of Music Boxes!"

"What is a music box? It is a comprehensive music software. Its functions include browsing music websites, uploading songs, commenting, listening to songs online, and downloading songs.

In the past, due to the limitation of network speed, we had to download the music before listening to it. Now that broadband is becoming more and more popular, we have to transition to listening to music online.

The form should also be simplified from a traditional web page to a small, convenient, and full-featured desktop program. For example, it used to be a tape recorder, but now it is an MP3. "

"Old users will have complaints, especially those original online singers. They will feel like a big family in the community, and they will feel like they are alone and no one wants them when they are separated." Wu Jun said.

"Now Baidu has mp3 services, as well as Kugou, QQ Music, Kuwo Music, etc., and there are about a dozen companies that can be called famous.

How do we stay ahead? Just relying on the consciousness of taking a quick step, we must transform to listening to music online, and would rather lose some old users.

I mentioned the idea of ​​Qianqian Music Box to Brother Nanling very early on, and he is ready to go online at any time. "

Just after Yao Yuan finished speaking, someone asked again: "Going independent of music means breaking away from the community system, so how to survive? Or, how to make a profit?"

"Let's charge! We have a large number of song copyrights, and I think we can adopt a monthly subscription system."

"Forget it, the whole Internet is pirated now, who pays to listen to your genuine version? You forgot about QQ Music. Last year, it launched a 10-yuan wallet month, and it was canceled after a while."

"The key to the question is, when will users pay for legitimate music?"

"Then we have to consider the positioning and usage scenarios of Qianqian Music Box..."

Tut tut!

Yao Yuan felt relieved watching his subordinates discussing.

99 Company does not have as many industry elites as other companies. Although it has been working hard to introduce them in the past two years, most of them are from ordinary people. Fortunately, with my tireless training, I have made significant progress overall.

So, before he could say it, Wu Jun thought of it first, and said, "Can it be combined with Maimai? Apply it in Maimai space?"

"Yes, that's what I mean!"

Yao Yuan nodded and continued: "In the next stage, Maimai Space will open a membership model.

Crystal Aristocrat: Two core permissions, no ads for listening to songs, you can use the background music function in Maimai Space, and the monthly subscription is 10 yuan.

Platinum nobles, four core privileges, dress up Maimai space, buy special costume props at a discount, expand the capacity of the photo album, and expand the number of family members. The monthly subscription is also 10 yuan.

In addition to the Mai Mai show opened last year, there are a total of three charging items. "

Wu Jun's blood boiled with enthusiasm. The QQ show has proved how profitable this kind of value-added project is, and Maimai's model is definitely not bad, and it will even be more profitable.

"When do we start?"

"It depends on your promotion. The monthly active users of Maimai Space have reached 20 million, so I will approve the launch!"

"good!"

Wu Jun immediately issued a military order.

After a meeting in the morning, it continued in the afternoon, and was replaced by the game department. Gu Jiaming led a group of people to receive business training from Boss Yao.

"How are you thinking about "Wulin Biography"?"

"Everything is going well, and it can be tested within this year."

"Okay, I have a new task to call you here today. I am going to set up a new team in the game department to be responsible for the development of social games and serve the community."

Yao Yuan called his name and asked, "Gu Jiaming, what is a social game?"

"Either I find someone to PK, or I get PKed!"

Gu Jiaming, who has experienced "Legend of the Merry Rivers and Lakes", replied without hesitation: "The key is the interaction. The mode of interaction is to attack each other, rob each other, you come and go... instead of me giving you likes, you give me likes." , that’s not called a social game, that’s called dating.”

"Hahaha! Yes, aggressive interactions are fun, that's the essence of social games."

Yao Yuan listened for a while, and said: "Mai Wo community can't play any tricks anymore, it's just there, and it will increase users with the growth of the netizen base, so we don't need to bother too much.

In other words, the bottleneck has been reached.

Then we have to find a new growth point, that is, social games. It can be said that you have a heavy responsibility on your shoulders! "

"I have a little idea for your reference. I went to the New Year's Eve party a few days ago. There was no parking space at the place. I turned around a few times before I found one. I was about to go in but was snatched away by a guy who had been lying in wait for a long time..."

Yao Yuan opened his mouth and made it up, and said, "So I got a sudden inspiration, can it be made into a small game?

For example, I started with a seven-handed Alto, with four parking spaces for each person. If I park the car in a friend's parking space, I can get different money according to the length of time.

If a friend finds my car, he can post a note and reap the money I should get..."

Gu Jiaming was about to continue listening, but he stopped talking and hurriedly said, "Boss Yao, what then?"

"It's gone, that's all I've thought of, and I'll leave the rest to you."

Yao Yuan didn't want to take care of everything, so he just gave some hints: "There are two key points in this small game, the interactive mode is grabbing parking spaces and posting stickers, and the core value is money.

Money is the soul of the game, don't get it wrong. "

"..."

Gu Jiaming pondered for a moment, nodded and said: "I understand, I will come up with a plan as quickly as possible."

"That's good, you go back first."

Everyone dispersed.

Yao Yuan picked up the cup, took a sip of water, and mentioned the interactive game as stealing food?

Of course not, the number of Internet users is relatively small now, and although broadband is expanding, there is still a gap. It is a bit wasteful to take out food stealing. First, use the parking space to warm up.

(besides……)