Rebirth: I Want to Surf

"Yesterday was the day when more than 30,000 sellers on Taobao agreed to strike.

According to the prior agreement, they removed the goods in the store, withdrew the remaining funds in Alipay, stopped using Want Want, and refused to operate.

In a sports shoe store, the reporter saw that there were only 15 pairs of sports shoes left. The seller, Mr. Chen, said that there are usually 272 pairs of sports shoes in the store. These 15 pairs of sports shoes were left on the store because they could not be taken off the shelves due to technical reasons... ..."

"Yesterday, Taobao conducted a referendum on 20 million members, and as of 9:00 last night, 76,723 people had voted.

Among them, 28,891 votes were in favor of 'constantly improving Zhaocaijinbao and retaining Zhaocaijinbao', accounting for 38%. 47,832 votes were voted for 'Currently not completely suitable for Taobao, cancel recruiting wealth and treasure', accounting for 62%.

The opposition has the upper hand, and the number of follow-up pages under the vote has exceeded 700 pages..."

The referendum conducted by Jack Ma attracted a lot of attention, and for a while they were discussing who would win in the end, ignoring the essence of the problem: Taobao failed to charge fees!

This is a common tactic in marketing.

Use one thing that is more conducive to communication to divert the public's attention from another thing.

The same is true for Taobao. The referendum is much more interesting than the analysis of the problem. Who likes to read those serious professional articles?

Simplification and entertainment are the needs of the masses.

Ma Yun and Sun Tongyu have always been worried about the trolls coming to make trouble, and they did. From the moment the voting started, someone attacked the firewall, and a large number of IPs from Shanghai and Shenzhen voted for it.

The effect is not great, because this is Taobao's home game, no matter how you vote, just change the data in the background.

But the one in the capital didn't move, which made the old horse mutter.

…………

The referendum continues.

Except for over 70,000 votes on the first day, growth has been slow after that.

It is said that it is for 20 million members, but buyers don't care, do you charge the shopkeeper or not, who cares? So they are all watching.

As for the 400,000 shopkeepers, they are also the silent majority, just like there are hundreds of thousands of readers, most of whom don't like to post articles and just read quietly.

Nine days passed like this.

Taobao's security department was on the verge of a formidable enemy, knowing that the opponent would definitely attack. Sure enough, the day before the voting deadline, the firewall was attacked violently like never before.

He was so busy here, tired of coping, that Mai Wo, who had been silent all this time, suddenly made a sound.

Compared with the methods of eBay and Tencent, Maiwo is much more peaceful. A guy named Han Han posted an article in the community, with a total of less than 100 words:

"I occasionally buy things on Taobao, and there has been a lot of trouble recently, so I also go to join in the fun. It has nothing to do with me, so I voted for it casually.

I'm somewhat confident in my memory, I don't get a +1 for the upvote, but a +1 for the downvote.

From this I understand that Taobao's referendum is like their fake. "

Who is Han Han?

After the battle between Han and Bai, he was officially named a god, and the idol of countless young people, the number of post views went straight to 100 million, the first in the whole network! There is no need to be a hot search at all, he is a hot search himself.

This is also a common practice in marketing, asking opinion leaders to speak out, simply speaking, celebrities. A celebrity who takes the lead in the charge is more effective than thousands of netizens.

After Han Han posted the article, several videos suddenly became popular on platforms such as Maili, Tudou, and 56.

The video "live" demonstrated how to vote for it, but it turned into a negative vote. Everyone was filled with righteous indignation and scolded "Taobao is fraudulent, deceiving public opinion, and using the disguise of a referendum to escape!"

"Let me tell you, you don't need to look at the number of votes at all. This thing can be changed casually in the backstage. It's no problem to change it to 100 million votes!"

"Taobao is just to find a way to go down for yourself. If you fail to attract wealth and treasure, you don't want to lose face and want to get out of it!"

"How can I be sure? It's not obvious. If the yes vote wins, and everyone agrees to recruit wealth and treasure to stay, Taobao will be unable to get rid of it, so the no vote will definitely win!"

"Taobao wants to charge in a disguised form, but I didn't expect the opposition to be so fierce. I dare not do it anymore. It's as simple as that!"

There are some truths that need to be explained thoroughly to the masses before they will understand.

Everyone said, "Oh, that's how it is!"

Those who went on strike were even more cheerful, and they preached everywhere: "Brothers, we are not fighting against the cart, our strike has worked, and this is our own right!"

"Taobao rubbish, you're trying to trick us by voting!"

"It's rubbish!"

"Rubbish!"

"Garbage is home!"

Snapped!

The old horse finally couldn't help throwing things, and even resisted the siege of Guangmingding, but was stabbed in the end.

"Nonsense! Simply nonsense!"

"How dare they talk nonsense? Do they have evidence, just based on those few broken videos? I can make a hundred in a minute!"

Sun Tongyu sighed, and said: "They have no evidence, and our technicians are not that stupid, but they convinced netizens that this ability to guide public opinion is the most terrifying."

"President Sun!"

At this time, the subordinates came to report: "The Shopkeepers Alliance requires us to explain the inside story of the vote, otherwise there will be further strikes!"

"Excuse me!"

Sun Tongyu also swears, and said: "What do those shopkeepers care about? They only care about what benefits they can get, and they all pretend to be righteous!"

"I suddenly had a very familiar feeling. Last year's 99 attack on Tencent for plagiarism was the same. It was completely stigmatized. Now, Taobao is really like a fake seller, and its credibility is almost gone."

Lao Ma rubbed his temples, and made a decision after a long while: "We firmly deny the claim of vote manipulation, and ask the notary to give a testimony, and we must stand until the end of the vote. No matter what the outside world says, we must take the vote as the standard."

It means that we have been attacked indiscriminately by our opponents in order to stigmatize Taobao.

I sincerely apologize again, emphasizing that the free fee will not change for three years.

After the voting is over, immediately cancel Zhaocaijinbao, refund all fees, and unblock the store! "

"If this is the case, it will be difficult for us to do charging projects, at least in the short term, and we will continue to lose money." Sun Tongyu said.

"I'll think of other ways, the most important thing now is to restore Taobao's reputation."

Ma Yun waved his hand and motioned for Sun Tongyu to make arrangements. He felt inexplicably dissatisfied in his heart. You are the CEO of Taobao, but you still need me to do things, so what do you want?

Sun Tongyu has made great contributions to the development of Taobao, but he is not enough to pay attention to the issue of how to make a profit.

Similar to Yao Yuan's mood, everyone has an upper limit, entrepreneurial partners may not be able to grow into high-level talents, and those who should be sent to the society must be sent.

…………

After 10 days, voting closes.

No one cared about the result anymore, they were all laughing at Taobao. Under great pressure, Taobao said, "We will respect any choice of users and officially cancel Zhaocaijinbao!"

It was exactly one month from launch to cancellation, which was shorter than Bitras' administration.

The number of SMEs and individual stores poached by Paipai.com and Maiwo is very considerable. In fact, Maiwo is fishing in troubled waters, and Paipai.com, which is also a C2C, is the serious enemy.

Fighting a business war is a seesaw, a little bit to expand the advantage until victory.

Those who win with a bang are called dump trucks.

"Is what Han Han said true? Did he really vote?"

Yinyin is most curious about this.

"Fake."

"Then how did he agree?"

"He has tasted the sweetness of the Korean-white dispute, and knows that only by participating in public events can he gain popularity. This is called a traffic code. I gave him a chance to participate, why not agree?"

Yao Yuan didn't confuse people. Han Han showed great interest in current affairs, education, medical care, industrial manufacturing, hooligan fights, maintenance of roadside guardrails, etc. at this stage, and expressed his opinions at any time.

Regardless of the nature, just the frequency, just like Hu Xijin.

It seems that Mai Wo has not gained much benefit from this dragging. In fact, the benefit is not in undercutting, but in selling T-shirts and canvas shoes by taking advantage of the chaotic period of Taobao.

(besides……)