Rebirth: I Want to Surf

On May 10th, Zhaocaijinbao was launched, and on the same day, Maike Eslite’s “Summer Frenzy” discount activity started.

Zhaocaijinbao went offline on June 10th, exactly one month later, and Sun Jun's T-shirts and canvas shoes were also sold for a month.

Last year, with the help of the aesthetic discussion, Maike Eslite made its debut, but it coincided with autumn and winter, avoiding most of the consumers in the country, and its performance was not outstanding.

This year is different, it will be sold in May, and it is invincible in the field of B2C clothing.

"Taobao respects members' choices, and will officially cancel Lucky Fortune at 12 o'clock in the evening, and promises to keep it free for three years..."

On the day when Taobao released the announcement, Sun Jun paced back and forth nervously in the office.

He knows that the product is selling well, but before the detailed data comes out, he still has a feeling of worrying about gains and losses. Because the teams of Capital Today, Sequoia, and Hillhouse Capital have settled in Maike Eslite and are doing due diligence.

I watched the whole event from the sidelines, and there is a high probability that the investment agreement will be formally reached after the event.

At present, the mall relies on the community. With the rapid growth of online shopping users, perhaps in the past two years, the mall will definitely become independent. Maike Eslite relies on the mall, which is similar in nature and will become independent in the future.

And I am the master!

"President Sun!"

The subordinate knocked on the door and entered, handed over a copy of the latest information with the residual temperature of the printer, and said: "All the data are out!"

"good!"

Sun Jun quickly took it, and sat on the boss's chair, but felt that the light was not good, so he got up and stood by the window to take a closer look.

The aggregated data is very detailed, which T-shirts and shoes sell the best, which place has the highest user spending, which place likes which style, which style has the most negative reviews, etc...

Finally, the sales of this event are listed: "A total of 2.85 million T-shirts, jeans, and canvas shoes were sold, with an average of 95,000 orders per day, of which canvas shoes accounted for 40%, totaling 67.26 million yuan, with a total of 140 million! "

"call!"

Sun Jun heaved a sigh of relief, slightly exceeding expectations.

The task Yao Yuan gave him was to sell 200 million yuan this year, and it has only been half a year, so of course it will be no problem to complete the task.

He passed the data to Yao Yuan, made another phone call, and then relaxed on the boss chair. This was exactly the challenge he wanted, and it was more fun than Mengniu.

…………

"2.85 million pieces, 140 million!"

At the Tencent headquarters, Brother Ma looked at the news released by Sun Jun. He couldn't say that his heart was calm, but he could only say that he dismissed it.

By the end of the first quarter, Paipai had 7 million users, and by the end of June, it had reached 10 million, and the C2C market share had increased by 14%! This kind of growth rate is not good for Taobao, eBay or Maiwo.

It fully confirms the team's idea. With QQ as the foundation, it is easy to drain traffic to Paipai.com.

Xiao Ma has not yet been severely beaten by e-commerce, and he is full of confidence in the prospects of Paipai.com, including Lao Ma, who also believes that this is a lifelong enemy. Who is not afraid of QQ's user base?

That is to say, Yao Yuan had the foresight and worked hard to grab a piece of the pie.

But having said that, this time he teamed up with Yao Yuan to disgust Taobao, Xiao Ma was very happy, and even learned a lot of moves, he was very envious of Yao Yuan's navy team.

Right now, Taobao has withdrawn Zhaocaijinbao, admitting defeat, which also marks the end of the joint venture.

"Will the person surnamed Yao make a call?"

Brother Xiao Ma thought so, and the next second he denied it himself, definitely not!

When the grandson wants to cooperate, he will approach you politely. Once he doesn't need it, he will turn his face and be ruthless. When you feel that you are still an ally, he will bite you unexpectedly.

Brother Xiao Ma consciously saw through Yao Yuan and snorted softly.

"Boom boom boom!"

At this moment, someone knocked on the door and came in. It was a new face——Tang Daosheng, a technical expert hired by Tencent with a high salary.

He came back from the United States, and now he is in charge of the system improvement of Qzone.

"Version 4.0 is ready to be released!"

"The biggest change is the introduction of full-screen mode. In the next version, I plan to make a space editor, allowing users to design their own space, and supporting multimedia such as animation and audio..."

Tang Daosheng's ability is not bad, and Brother Ma absolutely trusts him.

The biggest criticism of Qzone before was that the platform was too bad. Now it has been gradually solved. In the future, if you manage Netease Paobao, MSN, or any other Maimai, they will all be killed!

…………

Arrived in late June.

Qzone has updated version 4.0, which can only be regarded as a small splash in the huge Internet wave. No one cares except Yao Yuan who is staring at Tencent like an idiot.

He saw the news, smiled, and ignored it.

At the same time, Maike Eslite issued an announcement, saying that it had reached an agreement with Capital Today, Sequoia China, and Hillhouse Capital to raise US$22 million and sell 20% of its shares.

We often see a noun "unicorn".

Generally speaking, a company that has been established for no more than 10 years, has a valuation of more than US$1 billion, and is not listed is called a unicorn company.

A fast-growing growth company with a valuation of more than US$100 million is called a quasi-unicorn company.

At present, there are only two of this model, one Maike Eslite and one PPG shirt.

PPG shirts have only sold 80,000 pieces this year, each at 99-200 yuan. The performance is blown out. It seems to be brilliant for a while, but in fact it is full of bubbles. In the end, it can't even afford the advertising fee.

Because PPG makes business shirts, it is fundamentally wrong.

For quite a long time in China, there is no so-called "white-collar class", let alone the so-called "middle class". It is ridiculous to make business shirts. The market is not big, and the real white-collar workers and middle class don't like your 99 yuan. money shirt.

Also founded last year, Maike Eslite beats PPG and is a typical quasi-unicorn.

However, Maike Eslite is under the banner of the mall, and the eggs have been financed, so the chickens naturally have to be fed.

It is always said that the construction of a logistics system is very expensive, indeed expensive, but it is to the extent of comprehensive coverage, and it is for future development. From the perspective of "current enough", the cost is not as large as imagined.

For example, JD.com raised 21 million US dollars in 2009, and used 70% of it to build logistics, which is about 100 million yuan.

What can this 100 million do?

Liu Qiangdong expanded the storage centers in Beijing, Shanghai and Guangzhou to 90,000 square meters, and then opened distribution stations in 26 cities.

And Yao Yuan has spent more than 500 million yuan so far. With the current size of the mall, the logistics in Beijing, Shanghai and Guangzhou are already very complete, and more than 20 distribution stations have been opened, and the other is to buy land.

In the financial crisis of 2008, everyone had no money at that time, and it took until 2010 to recover. Now in 2006, Yao Yuan naturally wants to hurry up and give the mall another wave.

The second round raised 1 billion, and I still have 56.79% of the shares. IDG is the second largest shareholder.

Then there is the third round, and there will be a lot of bleeding. Those who dare to end at this stage must be big capital, such as Tiger Fund.

In short, after the successful financing of Maike Eslite, Yao Yuan communicated with several shareholders, expressing his willingness to continue to finance the mall-it is not possible without financing, building logistics is too expensive!

My 3C products are the only ones, and the following is [Clothing Channel], Barabara who also spends money...

Financing is inevitable. If there are more shareholders, there will be more things to do, and it will be a long period of negotiation and pulling.

(besides……)