Rebirth: I Want to Surf

With Han Sanping's status in the world, except for Zhou Yunfan and Wang Leilei, he basically doesn't need to talk to others. Besides, 99 is engaged in the Internet. In his opinion, there is no relationship. Making movies is purely for fun.

It was very hard to say.

Yao Yuan didn't pick up on it, Yu Jiajia was in charge of communication, and said with a smile: "It's good to have your guarantee, four days is enough!"

"As long as you think it's enough."

We chatted briefly for a while.

Han Sanping looked at Zhou Yunfan's face, "Stone" is really good, but he doesn't think it can cause any trouble. This has something to do with market demand. Now audiences go to movie theaters to watch blockbuster movies.

Even after more than ten years, the mainstream movie viewing is still blockbuster movies, supplemented by some comedies, crime movies and the like.

…………

boom!

With a roar, the plane took off from Hongqiao Airport and returned to the capital.

Yao Yuan looked at today's newspaper and sighed: "Zidane is getting older and more demonic, and he is still so fierce at the age of 34!"

"The state is maintained well. The French team is completely different without him. The Brazilian coach is not good. Ronaldinho, Ronaldinho, Kaka and Adriano are all wasted."

"Brazil's defense is too old. When Henry scored, Carlos was tying his shoelaces..."

Yao Yuan and Shen Nanpeng were chatting about the World Cup, and a buddy next to him was ready to move, and wanted to join the topic very much. The social interaction between men is so simple.

It's a pity that Yao Yuan ignored him, and only said: "I came to a film festival, how do you feel?"

"In just a few days, I have done a lot and gained a lot."

Shen Nanpeng smiled and said: "I went to university in 1985, and went to the United States in 1989. I experienced the era of "Shaolin Temple" and "Xiyingmen". At that time, I felt that the actors and directors were all down-to-earth, but now I am very irritable... ..."

"Like the layer of slick foam that floats when cooking soup?"

"Well, this is very vivid."

Shen Nanpeng nodded and said: "I know Hollywood a little bit, they also like big productions, but all kinds of films are flourishing. It seems that the country is still in its infancy, and it is too backward to rely on big productions to bring audiences back to the cinema... "

He paused, and then said: "But it's just because this is a good time, the operation inside can be very flexible, and everyone is very ignorant, and they don't know how to play. Thank you for inviting me over. The entertainment industry, the Internet and capital Naturally matched, meant to be together."

He also used the adjective "flexible".

"ha!"

Yao Yuan was also happy, and stretched out his hand: "That's a happy cooperation!"

"Happy cooperation!"

Shen Nanpeng thinks that Yao Yuan is a smart man with a unique vision, and he has arranged film and television stocks in advance to facilitate cutting leeks, as well as some, um, easy 404 operations...

He only guessed partly correctly, Yao Yuan really wanted to acquire Golden Harvest for a bigger space—going to sea.

It is the wheat grain video that really cuts the leeks.

…………

"Crazy Stone" debuted at the Shanghai Film Festival.

The money was not paid in place. Although the media and film critics praised it, the layout was poor, and only a few words were mentioned. The masses don't like to pay attention to this kind of work without big-name stars.

Enter July.

"Stone" held two screenings in Beijing and Chongqing, and more than a thousand audiences watched the movie. At the same time, communities and shopping malls conduct promotional activities:

Buy tickets and get discount coupons!

Buy a ticket and get a free T-shirt!

Draw cash!

We have not yet established a cooperative relationship with the theater chain, and the ticketing platform has not yet been established, so we use a relatively primitive way: post the ticket stubs and receive red envelopes!

Simple and rude, but easy to use.

Some people want to watch movies, some people want to take advantage of it, but they have already bought tickets, so they must go in and have a look. The core of promotion is still the quality of works.

Ever since, after the release of "Stone" on the 7th, the first batch of viewers were satisfied. Liu Weiwei's navy started, word of mouth quickly spread on the Internet.

"It can't be summed up by simply imitating Guy Ritchie or multi-line narrative.

The several groups of characters in it are not only functional, but each character has a head and a tail, a distinctive personality, a smile that sticks to the main line, and is close to life. This is very rare. In terms of grounding, stone is better Bongs are even better. "

"The most valuable thing is that the audience is not treated as a fool. It is not the kind of movie that yells at the audience 'laugh, laugh!'. It is really funny."

"It's my birthday, my friend invited the seven of us to lie down and watch it in the Vientiane City VIP Hall. It's very luxurious and beautiful!"

"I just watched Xu Jinglei's "Dreams Come into Reality", and I was very depressed. Fortunately, there are stones. In terms of storytelling ability, Ning Hao and Xu Jinglei are separated by a hundred directors!"

"The gap isn't that big, is it?"

"Director Chen said: Check the quality? I'm ashamed!"

"Ha ha ha ha!"

Netizens are habitually crooked.

Two days after it was released, the community's rating went straight to 8.5, with more than 60,000 ratings!

Historically, "Stone" relied almost entirely on word of mouth from the audience, and won more than 20 million box office. In the film market in 2006, it was a small miracle.

Because of the small size.

Later, there were also a few tap water movies, such as "The Return of the Great Sage" and "Charlotte Annoyance", but at that time the volume was large, and they all broke 1 billion.

The word-of-mouth has fermented, the ratings have gone up, the popularity has risen, and opinion leaders have brought it around, which is a typical marketing case.

In this case, 99 companies have done too much, and there is no challenge.

So on the 9th, which is the third day of the release, Han Han, who has become a "community literati", wrote a film review in time:

"I just finished watching "Stone". I was surprised, pleasantly surprised, and highly praised. I decided to give it a second try. I highly recommend it.

I don't know the director or the actors, but it's a pity that the film's box office is less than 100 million.

I have a high tolerance for comedy, and I often have the embarrassing situation of not laughing once after watching a so-called comedy. But the movie has great comedic taste and a good storytelling conscience...”

…………

"Four blockbuster films are competing for the summer slot, and Stone Miracle breaks through!"

"Phantom of the Thieves will be released on July 1, "Superman" will be released on July 11, "Mission: Impossible 3" will be released on July 19, and "Dragon and Tiger Gate" will be released on July 28.

Each film has reserved a schedule of more than one week, and the schedule is so tight, it can be seen that this year's summer file has been fiercely fought.

But unexpectedly, a "Crazy Stone" with a cost of only 5 million has become a dark horse due to its super high reputation and spontaneous publicity from the audience.

The three-day end of the first weekend, according to the latest data, Stone has won a box office of 10.8 million! "

"The release of the Hollywood blockbuster "Superman Returns" has little impact on "Crazy Stone". On the day Superman landed, although the number of screenings was squeezed, "Stone" was the film with the lowest reduction in the number of screenings.

Huaxing International Cinema in Beijing was full at 23:00, the two golden theaters in Donghuan Cinema were full, the three golden theaters in Henan Oscar Movie World were full, and the three theaters in Guangzhou were full at the same time..."

Tsk!

Han Sanping looked at the report and was extremely depressed.

He doesn't doubt his blockbuster strategy, it's just that "The Promise" that he worked so hard to create is a mess, and "Stone", which is eaten as a side dish, is making great strides.

(no more...)