Rebirth: I Want to Surf

At around 6 o'clock, the lights in the auditorium suddenly dimmed.

The conversation in the auditorium gradually disappeared, and everyone stared at the stage in front of them. There was a beam of light on the stage, and a person came up from the side, still dressed in casual clothes, holding a bottle of water. It was Bai Yongxiang.

His forehead and neck were damp, it was sticky after wiping off the sweat with a towel, his mentality had been adjusted within a dozen steps on stage, after all, he was also a momentary hero.

"Good evening!"

Bai Yongxiang gave a simple greeting, and according to the rehearsal, he paused for two seconds and continued: "In the winter of 2005, Meizu held a special press conference.

I became the focus together with miniplayer. Meizu’s entrepreneurial story and products were equally popular. After that, friends and merchants learned from each other and tried to develop conferences, but unfortunately the taste was not good.

They couldn't figure out our original intention of doing this, they just thought it was a clever publicity show.

As of today, miniplayer has sold 1.3 million units at home and abroad, with sales of 1.32 billion. It is Meizu's most successful music player.

And today, I want to introduce two products of this level, the first one..."

Bai Yongxiang turned sideways and motioned everyone to look at the big screen. When the screen turned on, a big picture appeared.

"Ha ha ha ha!"

Bai Yongxiang also smiled, because that was the design of the "Meizu Plagiarism Gate" that went viral on the Internet! The guests were even more refreshed. They didn't expect to come up so fresh, and they directly made fun of themselves.

This rhythm is like acting in a drama. The audience sometimes laughs, and the actors on the stage have to let the laughter pass before they can continue the performance.

Bai Yongxiang waited for a while, and when the silence returned, he said again: "Okay, let me put it away first, let's talk about the music player first.

Music card! Music card, this is the name of the new product.

A bank card is 0.76mm thick, a dollar coin is 1.85mm thick, an iPod nano is 7mm thick..."

With his narration, the PPT on the screen is presented very concretely.

"Then what is the standard of the Music card?"

brush!

The PPT is switched to the comparison chart of Music card and iPod nano, 81mm×39mm×6.9mm, which is just a little smaller.

Immediately afterwards, the picture becomes three-dimensional, showing the whole picture of the product.

One black and one white, full of aesthetics!

And Bai Yongxiang took a physical machine, took out a wallet from his pocket, opened it in front of everyone, stuffed the machine in like a card, and put it back in his pocket.

"Wow, boom!"

The atmosphere is heated up, and everyone is willing to applaud such a press conference and such a product. The guests and reporters recalled the situation of participating in other press conferences, and it was indeed a little tasteless and soulless.

After that, Bai Yongxiang began to explain the data parameters and various functions of the Music card in detail. When talking about the sound quality, he even connected speakers on the spot and played the song "Life Like Summer Flowers".

"I'm here, I'm right here, as fleeting as a startling bird, as gorgeous as a summer flower..."

This is pure nonsense, the music player and the speakers can't reflect the original sound quality at all, but what the press conference needs is the overall atmosphere and the mood.

This is called psychology, and there are countless tricks.

Bai Yongxiang successfully guided the rhythm, introduced the Music card, and finally said: "Making valuable products has always been the pursuit of Meizu. We pursue quality, artistic sense, resonance, and the pursuit of making people who love it feel the most beautiful. Elements.

Music card will be the last music player of Meizu! "

Um? ? ?

Everyone was stunned again, Bai Yongxiang pressed for a long time, mobilized the atmosphere, and successfully made everyone have the urge to buy, and finally came this sentence.

I wanted to continue listening, but the others were over, and Shuimunianhua came up to sing.

Intermission!

Shuimunianhua sang two songs and Bai Yongxiang came on stage again for the second half.

The big screen lit up, and an unfamiliar phrase appeared: "Involution!"

"Introduction is a word that Boss Yao often talks about. It is what you call Captain and Commander Yao."

"In 2005, before the release of miniplayer, we were all full of confidence, knowing that it would be a very successful product. Boss Yao was also full of confidence, but he found me secretly and said a word to me: let's make a mobile phone!

I was confused at the time, why did Haoduanduan make mobile phones?

He told me what introversion is.

MP3 rose at the beginning of the new century, but fell into vicious competition in just 2-3 years. The technology was upgraded rapidly, the threshold was lowered, and the cost and profit continued to decline.

In 2005, hundreds of factories in the south closed down; in 2006, there were fewer and fewer brands on the market.

We sell 4GB for 800 yuan, and they dare to sell it for 600. We added the video function and sold it for 800 yuan. They not only have video, but also e-books and radio stations, and they still sell it for 600 yuan...

The market is not shuffling the cards, but rushing toward total annihilation.

When a mode develops to a certain stage and stagnates, unable to evolve to a more advanced mode, everyone is trapped in this, paying more and more, but getting less and less.

This is called involution!

The miniplayer was born in such an environment, and the Music card is a further step on the basis of the miniplayer. We gritted our teeth, held back our strength, and rolled ourselves, so you can call us the King of Rolling! "

"Hahaha!"

There was another burst of laughter at the bottom, the audience were all elites and academic masters, and only advanced and interesting things could impress them. The concept of involution has been around for a long time, but it is now being popularized.

"Think about it, today's consumers' requirements for MP3 are: large capacity, light and portable, video, pictures, documents, and songs... just want to be able to make calls.

Is this still called MP3?

Stop calling!

So in 2005, Boss Yao told me, why don't we make mobile phones? ! "

"..."

Bai Yongxiang repeated it, and there was another two-second pause. The big screen flickered again, and switched to a mobile phone design with the screen on the top and the physical keyboard on the bottom.

He pointed and said, "This is the first draft of the exterior design we made at the end of 2005."

Then the screen changed again.

"This is the second draft... the third draft... the fourth draft..."

It changes like a revolving lantern, and it can be clearly seen that the appearance is constantly evolving, from a traditional keyboard to a few buttons, and then to a whimsical one with no buttons and only a large screen, and the design drawing of "plagiarism door" also appeared.

The above date is in the middle of 2006, and there is a string of patent numbers, indicating that it has already been registered, and it is not the rumors on the Internet that they saw Apple and then rushed to copy it.

When the picture came out, everyone in the audience understood.

But Bai Yongxiang didn't give any explanation, or even disdain to explain, and continued: "I have no experience in making mobile phones, and neither does Boss Yao. When I took over the task, I was completely confused.

At that time, we thought it was only a little more difficult than making MP3, but soon we were beaten to pieces by reality.

How could it be more difficult? It is as difficult as climbing the sky! "

Bai Yongxiang's tone was deep, and Stanislavsky's soul possessed him, and he began to substitute his emotions.

(besides……)