Rebirth: I Want to Surf

On the seventh day of the Lunar New Year, capitalists start another year of exploitative work.

This thing depends on PUA. If it succeeds, the other party not only does not complain, but is grateful to you and thank you for giving him the opportunity to fight. A sentence that Yao Yuan often talks about is:

"At your age, at this stage, how can you sleep well?!"

Cheng Wei thought so.

Counting the internship time, he has worked in the company for more than 3 years without knowing it. He has done community promotion, shopping mall promotion, and game promotion. Anyway, he has never left this business.

Everyone has noticed his outstanding performance and knew that he must have a bright future, but they didn't expect this day to come so soon.

"Da da da!"

At around seven o'clock in the morning, Cheng Wei was wearing newly bought leather shoes - the kind with spiked palms, and pushed open the door of Yao Yuan's office crisply and loudly.

He was very successful by the PUA. He rolled up his sleeves automatically and began to sweep the floor. After sweeping, he dragged it, even the table was wiped clean. When he was done, Yao Yuan and Yin Yin happened to enter the door.

"Hello, Mr. Yao!"

"Hello, Miss Zhang!"

puff!

Yin Yin quickly waved her hands and said, "Don't call me Miss Zhang, I'm one year younger than you, just call me Xiao Zhang."

How can this work? You are the boss lady!

Cheng Wei looked at Yao Yuan in embarrassment, Yao Yuan smiled and said: "Call it whatever you want, don't pay attention to this... You did a good job in ground push before, I think you are very suitable for this kind of work, so I will transfer you back to be in charge of the game department Overall publicity and promotion.

The game department is under my direct management, and so are you, you can report to me directly if you have anything to do.

The company will be very busy in the next stage of work, I still need a right-hand assistant, I hope you can pick up more burdens, of course it depends on what you want, if you..."

"I do! I do!"

"Well, I will work hard for you in the future."

After saying a few words, Yao Yuan looked at the time, got up and said, "Okay, follow me to the regular meeting first."

Cheng Wei carried a notebook and a pen, and hurriedly followed to the meeting room. This was a regular meeting of the community department, and it was about the layout of the community, Mai Mai, games, etc.

The appointment of personnel was announced at the meeting, and Cheng Wei officially became a middle-level cadre and concurrently served as the second assistant to Mr. Yao! Everyone is envious and jealous, don't underestimate the assistant, the assistant will be of great use in the future.

Cheng Wei's vanity was satisfied, he turned his head and looked humble, and whispered: "Sister Zhang..."

"Don't call me Miss Zhang!!"

"You are generous, but I can't be casual. Sister Zhang, what does the assistant usually do?"

Yinyin rolled her eyes and said in a low voice: "I'll talk to you when I have time. Transferring you here is definitely meant to be cultivated. It means that I am very optimistic about you. Don't let him down."

"Of course, I'm not a wolf-hearted thing!"

In fact, Yin Yin can guess some of Yao Yuan's thoughts, maybe in the future, a huge business, even comparable to a shopping mall, will be handed over to Cheng Wei, but she doesn't know what it is.

After the meeting, Cheng Wei reported to the game department.

Back in the office, Yao Yuan suddenly remembered something and said, "By the way, you posted an announcement on the intranet."

"What?"

"Let's say that the company is indeed planning to buy two buildings, one in Zhongguancun and one on Zhichun Road, and it is expected to move in summer.

The former serves as the office building of Maiwo Mall, while the latter includes community, games, Maimai, Qianqianmusic.com and Maoyan.com. On the Tuanjie Lake side, Orange Culture will be transferred back. At the same time, Mr. Yu offered to stay behind, and 99 Entertainment will not move. "

"After finishing writing, post it now?"

"Send it!"

Yinyin happily clicked to send, got up immediately, ran to open the door to listen to the excitement, and sure enough, not long after, there was a burst of crying and howling outside.

"Yaoshou, the rumors turned out to be true!"

"We're going to have our own building!"

"The prime location in Zhongguancun, awesome!"

"I want to go and have a look after get off work, who will go with me?"

"Go together!"

Just kidding, who doesn't want to work in a big factory? The company is great, and it can really enhance the pride of the employees. At this moment, all the employees are excited, and they shout three times to Mr. Yao Shengming.

Liu Weiwei: You are noble! You are amazing!

…………

"Boom boom boom!"

"Come in!"

At around nine o'clock, Yao Yuan knocked on Liu Qiangdong's office, saw that Dongzi was making tea inside, and asked, "Is the meeting over?"

"Just finished."

"Oh, I have something to talk to you about."

He sat down, took a cup and mixed half of the tea, and said, "In order to complete the task of gambling, I am going to hold a shopping mall promotion festival."

"Promotion? We have it every year."

"It's not the same, it's fixed, and I want to turn it into a long-term, nationwide carnival shopping festival specially prepared for e-commerce."

"Tell me carefully!" Dongzi became interested.

"Businesses conduct promotions, and the whole year is divided into multiple periods, and the National Day is naturally one of them. But after the National Day, there are more than two months before New Year's Day, which is a blank period.

Merchants just want to complete sales at this time, and the backlog of goods in the year must be cleared. So I chose November and planned to create a shopping festival. "

"Forged?"

"Soft made! November 11th, Singles' Day, have you heard?"

"Well……"

Dongzi thought for a moment, and said, "I seem to have heard of it, but it's not very popular, right?"

"That's right, we're making Singles' Day popular and adding the concept of a shopping festival. We're currently preparing a novel and a movie..."

Yao Yuan talked about his plan, and Liu Qiangdong fell into deep thought.

After a while, he said slowly: "November is the season when autumn clothes are cleared and winter clothes are on the market. At this time, the weather turns cold and consumers buy winter clothes. I think the clothing business can be done.

Merchants of 3C products often choose to carry out year-end promotions in December, but their discounts vary from big to small, and overall they are not too big. We sell our own products with unified pricing, and we can sell as much as we want. We can also make 3C products...even home appliances in the future! "

Finally he nodded and said, "Agreed!"

Why can Double 11 become an e-commerce festival?

In addition to gimmicks, the most important thing is that it stepped on the beat of a business law, which is this "blank schedule".

For merchants, it is a very cost-effective thing to earn less money to clear out all the inventory—and besides, it may not necessarily make less money, the trick of first raising prices and then lowering prices is still being played.

"What are you going to do?"

"Cultivate the market first, make a small effort this year, and then make a big effort when the movie is released next year. It will be almost the same in the next year, and everyone will know about this shopping festival."

"What about the publicity budget?"

"How about 200 million?"

"300 million!"

"Hey, are you getting angry?"

"Let me tell you, the confidence of having money in your pocket is really different."

Dongzi patted his chest and said frantically, "It's only 300 million, if it's not enough, add more. Anyway, it's the financing money."

"It's bank money!"

"Yes, yes, money from the bank!"

After roughly finalizing some plans, Yao Yuan paused, and then said, "If we want to revitalize the shopping festival, the software and hardware must be matched. We still need one thing."

"What's up?"

“It’s time for us to have our own payment tools too.”

(besides……)