Rebirth: I Want to Surf

In the New Year of 2010, Yao Yuan started watching movies, but not "The Purge", but "Avatar".

There are many stories in this film.

In September last year, in order to discuss the introduction of "Avatar", the leaders of the Film Bureau, the leaders of China Film and the executives of Twentieth Century Fox gathered together and watched a 15-minute promotional film.

After reading it, all our personnel were shocked.

After deciding to introduce it, the theaters were also very optimistic, thinking that the box office could reach 500 million yuan-at that time, the highest domestic box office was more than 400 million yuan.

Then came the Lunar New Year file, "2012", "Three Guns", "October Besieged City", "Jinyiwei" and others crowded together to fight, and the chaos was like a vegetable market.

However, "Avatar" was first released in North America and overseas regions. The box office hit the box office and the word-of-mouth was amazing. The domestic publicity is also warming up. The media people have a sneak peek and are also shocked.

According to the words at the time: ""Avatar" has reached the peak of what human film technology can achieve!"

In this way, it was officially released on January 4.

There is quite a feeling of a god descending to earth and reducing dimensionality.

There are three versions of the film: 3D, normal, and IMAX. In Beijing, the only three IMAX theaters sold out within half an hour. The 12 o’clock shows in other theaters are still popular. !

In Shanghai, at the entrance of the only Heping Movie Metropolis with an IMAX giant screen, fans lined up all night, some wrapped in bedding, some with their own lamps playing cards and chatting. almost there.

The movie fans are excited, and the scalpers are carnival.

The IMAX ticket price of 200 yuan per piece has been sold to 1,200 yuan, and there is also the business of queuing for people at a price of 300 yuan.

What "Avatar" brought to Chinese films was a real cultural and technological shock, and the authorities, filmmakers and audiences discussed related topics for almost a whole year.

"Why can't China make "Avatar"?"

"After joining the WTO, we have protected domestic films for 10 years. The result of the protection is the collective depravity of filmmakers. They have learned technical juggling and marketing hype, but they have not made a film that respects the audience with sincerity!"

I'm afraid of comparison in everything, with things like "Three Guns" ahead, and watching "Avatar", everyone will scold.

Two weeks after "Avatar" was released, the official release of "Guiding Opinions on Promoting the Prosperity and Development of the Film Industry" calls for a vigorous and prosperous creation...

It did prosper later, but it only turned "Three Shots" into "Manjianghong", and "Wandering Earth" is still fighting alone.

...

Yao Yuan took Yinyin to watch "Avatar".

He had no idea, and only paid attention to a ticketing website called "Guevara".

This is probably the earliest website to buy movie tickets online in China. It has been in existence since 2007. The investment from Shanda has been tepid. With the help of "Avatar", the number of users has begun to increase.

why?

Because tickets cannot be bought offline, or scalpers are too expensive, Guevara sells tickets at the original price, which is naturally popular.

By the end of 2013, Guevara had won 75% of the national online seat selection market, and he was unrivaled in the limelight. At the same time, websites such as Meituan and Baidu Nuomi have also entered the game strongly, and the smoke is everywhere.

There are three reasons for Guevara's defeat:

One is that when competing for the market in second- and third-tier cities, they were defeated and did not win.

The second is that the subsidies invested are not enough, and everyone is a 9.9 special ticket.

The third is that Guevara is too young. For example, Meituan will participate in the distribution of certain commercial blockbusters and monopolize online ticketing, that is, the movie can only be bought on Meituan.

Guevara did the same, but the films he selected were "Wolf Totem", "Intruder" and "Nian Nian". Who will watch this stuff?

In the end, Guevara was acquired by Tencent and disappeared in the long history of the Internet.

And under 99, there is a "Maoyan Movie", which is the largest movie review + information community in China, and has a few ticket buying businesses, such as Deyun Society and Happy Twist.

Yao Yuan wants to build a monopoly ticketing website, according to the original approach, now is a good time for development.

But he thought about it again and again, and stood still.

The margins of ticketing websites are thin, and they don't expect to make money. They are only used as a part of the big entertainment system. In the next few years, it will be a period of competition for ticketing websites.

He didn't want to bother to fight anymore, and when the result was about to come out, he could pay for it himself.

Including group buying too.

This is a change of status + mentality, from a chess piece to a chess player.

…………

San Francisco.

The weather on the west coast in January is cold, and the North American film market is still immersed in the enthusiasm of "Avatar". If this trend continues, it is certain that "Avatar" will break the global box office record of "Titanic".

The world's first and the second in the world are both James Cameron!

Awesome!

In the evening, Milner wrapped up his windbreaker and bought a movie ticket for "The Purge".

"Please don't read "Avatar" again, now I dream of little blue men with tails."

"Then what are you watching? There have been no major productions recently."

""Human Purge Project", I watched the trailer very interesting."

"Then watch this? OK, unanimous agreement!"

Milner couldn't help smiling when he heard the passers-by's comments.

It is not necessarily a bad thing to come across a strong work, because it will drive the entire market up, and other movies can also share their soup-provided that the quality is good enough.

Milner entered the cinema, and the attendance rate was about 60%, not high or low.

Young people are holding popcorn and drinking Coke, waiting for a possible thrill. Just look at the title of the film, "The Purge of Humanity" does not stimulate anyone to watch it?

The film begins with a simple and clear introduction to the background of "Killing Day".

The lead actor is Ethan Hawke, who is not considered first-line, but he is still a Hollywood star anyway. He was well dressed and drove a luxury car on the way home. The subtitles read:

5 hours before Killing Day!

"This time there will be more people participating in the Great Purge. Tonight, America will shed blood in rivers. The poor will have nowhere to go. The rich will hide in their safe houses. It's what makes this country great."

The protagonist returns to his mansion, and through a conversation with his wife, he learns that: soon there will be employees to upgrade the latest security system, the daughter is angry with her father because of her relationship with her boyfriend, and the youngest son is a little autistic...

The level of "Human Purge Project" is mediocre, and the setting is the best.

The setting of Killing Day made Milner's eyes shine, and then, two Chinese employees played by Wu Jing and Zhang Jin appeared on the stage to help the boss upgrade the system.

Originally, there were 5 hours, which was very sufficient, but due to the destruction of the youngest son, it took a lot of effort.

The day of killing is approaching quietly.

The eldest daughter is in love with her boyfriend, but the protagonist disagrees. The eldest daughter hides her boyfriend in the bedroom in a fit of anger, but the boyfriend says that this is not an option, and it is best to have a good talk. The daughter thinks it makes sense.

As a result, the boyfriend came out to meet him.

Sa!

American cut!

(besides……)