Rebirth: I Want to Surf

Chapter 698 You don't understand Weibo at all

mid-january.

Mai Wo and CCTV released the news:

"Maiwo Weibo became the exclusive partner of the new media social platform of CCTV Spring Festival Gala in 2011!

This year's Spring Festival Gala will be the first attempt to interact with netizens in the form of Taiwan-network linkage. The audience can not only participate in the discussion of hot topics in the Spring Festival Gala, but also interact with actors and stars participating in the Spring Festival Gala.

In addition, the official account of the '2011 CCTV Spring Festival Gala' was officially launched, and the entire show will be broadcast with pictures and texts..."

At this stage, Yao Yuan mainly promoted Weibo.

Smartphones are not popular yet, and the payment environment is immature. Activities such as grabbing red envelopes and collecting five blessings are not possible. However, there are a lot of computer users on Weibo, so we can do it.

Young people are less and less watching the Spring Festival Gala, but it does not mean that they stay away from the Spring Festival Gala.

In the past, the whole family stood in front of the TV, laughing happily and happily. Now, parents and elders are still in front of the TV, and young people may be playing with computers and mobile phones.

They don't see, but they hear and participate in their own way:

Make complaints!

I don't know when, the Spring Festival Gala is more beautiful than the Spring Festival Gala, and the chapter is more exciting than the text...

This was the case for Yao Yuan. On New Year's Eve, he was holding his mobile phone, complaining in the group, watching everyone complaining on Weibo, receiving bits and pieces of information, and finally he was able to put together a party.

…………

Penguin headquarters.

From its birth to its curtain call, Tencent Weibo did not have a dedicated team, but was jointly responsible by four departments. You are in charge of technology, I am in charge of operations, and he is in charge of mobile...

It is jokingly called "Four Dragons Control the Water" internally.

Brother Ma has had many insights and made many inexplicable decisions in his life.

This "four dragons control the water" mechanism is a proper disaster.

Lack of efficiency, rivalry, and competition... To give a simple example, there was an internal debate on Tencent Weibo: What should be used to log in?

WeChat, QQ, mobile phone number?

The final result of the discussion was that logging in with a Sina Weibo ID would be the most beneficial.

How can this kind of work be done well?

At the moment, the department in charge of operations is studying the cooperation between Maiwo Weibo and the Spring Festival Gala.

"99 was too early. The CCTV Spring Festival Gala was completed half a year in advance. We didn't have time, but we established a cooperative relationship with Hunan Satellite TV and Dragon TV, and became their new media partners for the Spring Festival Gala."

"Although the Spring Festival Gala of the local satellite TV is good, its influence is not as good as that of CCTV?"

"Damn, this time I was preempted by 99 again!"

"Don't be so discouraged. The purpose of Weibo + Spring Festival Gala is to interact and create a discussion atmosphere. Our Tencent Weibo needs users to have users, and celebrities to have celebrities. Then we can lead the topic by ourselves!"

"That is, they can discuss, and we can also discuss."

"Liu Xiang has almost ten million fans, we can operate it."

"Contact those celebrities and stars, and ask them to post on Weibo on New Year's Eve and the first day of junior high school to interact with fans and chat about the Spring Festival Gala, won't the enthusiasm rise?"

Operators are full of confidence.

Tencent Weibo started late, but its user growth is very fast. The QQ account directly logs into Weibo, which can bring tens of millions of users.

There are entertainment stars in Maiwo, and we also have sports stars, no worse than them! Moreover, we vigorously invite Hong Kong, Taiwan and overseas artists to settle in, which is also better than Mai Wo.

Maiwo seems to only value mainland artists.

The original Sina Weibo, whose star resources were plundered by Maiwo, is now falling behind, and currently ranks third in the Weibo war. As for Sohu, Fenghuang.com, and People’s Daily, those Weibos are more like a joke, and they are not on the stage.

The operation plan will be implemented immediately, and good news will come one after another:

"Liu Xiang said there's no problem!"

"Lin Dan is fine!"

"Hsiao Yaxuan, Fan Weiqi, Lin Junjie, Luo Zhixiang are all OK!"

"Everyone promises to interact more during the Spring Festival!"

This excites the operators. In their perception, this is enough to bring the topic up. What about the cooperation between Maiwo and the Spring Festival Gala?

They even hyped it up:

"Liu Xiang's Tencent Weibo has officially exceeded 10 million followers, number one in the world!"

…………

A few minutes before the start of the Spring Festival Gala, there are a lot of advertisements every year, which is recognized as the prime time.

And the most golden thing is the ten-second countdown, when a clock appears on the TV, tick-tock counting down, and then the advertising slogan: "XX Group invites you to enjoy the Spring Festival Gala together!"

This year's advertisement was taken away by Midea Group at a price of 57.2 million yuan - the figure in 2005 was only 6.8 million yuan.

But it is not the highest, the highest is Maiwo Network: Weibo exclusive cooperation + a free sketch + seven close-ups of Yao Yuan sitting at the guest seat, a total of 120 million!

It's just a set of villa money.

February 2, New Year's Eve.

Yao Yuemin and Yuan Liping have gone to Hainan. They have houses in Haikou and Sanya. Yuan Liping learned to swim, and Yao Yuemin became obsessed with photography.

But according to my mother’s complaint: Your dad became angry and said he was shooting the sea, but a few beauties in swimsuits were always inadvertently caught in the camera...

Yao Yuan said: Then you cut him!

To be honest, after living for more than fifty years, the old couple suddenly found joy in life.

What is written in those chicken soup articles: spiritual happiness is more important than material happiness. They are all bullshit, people who are not tired by life will always be the happiest.

noon.

In the house in Palm Springs, Yinyin took care of everything for Yao Yuan. She chose the clothes and accessories by herself, put on her glasses, and nodded with satisfaction: "It's done!"

"Not ashamed?"

"No shame!"

"How have I changed from before?"

"It's mature. A 31-year-old man, like a flower, can be called handsome even in front of the people of the whole country."

Yinyin has never played with dolls since she was a child, but now she has found the fun of playing with dolls. Yao Yuan is her large figure, and she can dress up when she has nothing to do.

In the private closet, all their props and supplies that are not visible to others are hidden.

The types of themes played by the two of them can fill a P station.

"When will you be done?"

"It will be early in the morning when we get to your mother's house. You should sleep, don't wait for me."

"Well, then I'll go first."

The two kissed, and Yin Yin stepped away first.

According to the northern tradition, during the day on New Year's Eve, there is a big meal with the best food and wine, and some simple dumplings and pig's trotters in the evening.

She has to go to her parents' house.

Yao Yuan was at home by himself, calling Yu Jiajia and the staff of the Weibo department respectively, and then went to the computer to hold a meeting in the group, emphasizing the promotion task tonight.

I still have to work on New Year's Eve, but no one said anything. The boss has gone out to sell his face. What can the employees have to say?

In the afternoon, he finished arranging everything and checked Tencent Weibo before leaving.

Tencent is frying the topic:

#Year by year#

#微博喜年#

It was doing well, and everyone was looking back on the past year, wishing each other well, and it seemed very lively.

"whispering sound!"

Yao Yuan turned off the computer and shook his head: "You don't even know what Weibo is!"

(no more...)