Rebirth: I Want to Surf
Chapter 713: NetDragon
When the news of the 99 Group going overseas in the entertainment industry was boiling, Maiwo Network also announced the financial report of last year.
Due to the reason of not advertising, the community is desperately losing money, and can lose 300 million yuan every year. Fortunately, the game is up to par. Last year, the web version of social games earned US$400 million domestically and overseas, with a profit of US$150 million.
For mobile APP games, the total sales of Apple computers last year was 39.9 million units, and each of these 39.9 million mobile phones has downloaded at least three games produced by 99.
The selling price is $1.
There was no charge for Android phones last year. Excluding the share to Apple, the revenue was 120 million US dollars. The peripheral development of "Angry Birds", including sweaters, plush toys, comic copyrights, etc., has brought in a total of 60 million US dollars in revenue.
In short, last year, Maiwo Network's total revenue was 580 million US dollars, and its profit could reach 250 million US dollars.
And this year is the final peak of web social games, after which APP has entered the stage. "Angry Birds" won the first place in the "Paid Application Software Ranking" selected by Apple last year.
Not surprisingly, it will be reelected this year.
Historically, the developer of Angry Birds was a Finnish company called Rovio.
With this game, Rovio became popular, and then drifted away. It once challenged Disney and wanted to build theme parks around the world. It couldn't see its own position at all.
Disney is awesome, it is a countless classic that has been accumulated for a hundred years.
Except for Little Bird, Rovio has no other works that can be sold. The subsequent games developed are a mess.
Moreover, in order to make money, Rovio has come up with a lot of show operations. The most showy thing is that they secretly removed "Angry Birds" in order to let users play their new game.
After being sprayed wildly, I had to put it on the shelves again, but the result was not changed, and I changed the name of "Angry Birds", so that users can't find it, so they can play their new game...
It would be strange if this kind of company didn't hit the street.
Tencent also wanted to acquire Rovio for US$3 billion back then. People thought it was cheap and didn’t sell it. A few years later, they sold it to others for US$776 million.
Rovio was originally a small workshop company, but suddenly became rich and didn't know how to run it.
Yao Yuan doesn't understand much either, but he understands the soul of a game:
First, never insert advertisements in it!
Second, it can be downloaded for free, and the props are krypton gold, but don’t take the disgusting stuff that you can’t play without paying money, just like "Angry Birds", which is already planning to release skins.
Hey, sell skins!
I just sell skins, this thing is a huge profit, one is willing to fight and the other is willing to suffer.
………………
Fuzhou, NetDragon.
The founder of NetDragon is Liu Dejian, who graduated from Kansas State University in the United States, majoring in biochemistry. After graduation, he did not engage in related work, but returned to China to start an online game company.
In 2001, he created 17173.
Anyone who plays online games knows about this website, right?
Afterwards, he released such works as "Phantom Ranger" and "Magic Domain". Although they are not comparable to NetEase and Tencent, they are still number one among domestic game companies.
One of these games is quite special, called "Conquer".
It is a martial arts-style game. In the domestic public beta, tens of thousands of people are online at the same time, and the performance is not bad. Later, "Conquest" went overseas and landed in markets such as the United States, Japan, Spain, and France, but the effect was not very good.
But in an unexpected place, it has gained a lot of attention.
middle East!
"Conquer" didn't do anything, only simple localization processing, such as text translation, adding some Arabic-style clothing, and religious celebration tasks such as "Ramadan" and "Eid al-Fitr".
Wow that's hot!
There has never been a game localized for the Middle East. A group of local tyrants couldn't find the north, and NetDragon accidentally got the money code.
"Conquest" has been released in Arabic and Turkish, and the monthly turnover easily exceeds 10 million.
At the moment, the Middle East Project Team of the Overseas Business Department.
An employee was complaining to the manager Ma Zhijun, saying: "Brother Ma, that person is too difficult to deal with, one request a day, as if we are dedicated to serving him!"
"People wear white robes, do you understand that they wear white robes? Petroleum and banknotes are flowing in the blood. Charging us 10 million is like pocket money. As long as we can keep these high-level customers, let alone ask, I can get an account and sell his ass to him!"
Ma Zhijun came over and said, "Let me see, what did you say?"
"He said he was having a bad time playing and wanted to kill Jews! Damn, this is a martial arts game. Where can I find Jews?"
"Hey, the thousand years of grievances can't be resolved, Saddam has been sanctified..."
Ma Zhijun majored in Arabic at University, and lived and studied in the Middle East for six years. He thought about this request to kill the Jews, and felt worried for a while, patting his thigh after thinking about it for a long time.
"That's it! Let's add a Jewish copy in the next expansion pack."
"But we are from ancient Chinese background?"
"Stupid, this is called shaming, do you understand shaming? It's all historical nihilism. Don't the Jews like to run around the world, so they set up a small town, which is invaded by the Jews, and the great hero is going to save the townspeople."
Ma Zhijun was overwhelmed with inspiration, and said: "The Turkish version will be a mission left over from the Ottoman Empire, so and so..."
Turkey also belongs to the Middle East geographically, so within the scope of business, it also has many connections with the Arab world in history.
"Just reply like this, remember to maintain the big customers."
Ma Zhijun patted the other party, and the other party had no choice but to appease the local tycoon in the Middle East, saying that he would kill the Jewish Barabara to your satisfaction.
Ma Zhijun returned to his seat. As a manager, he is mainly responsible for overall management, but in fact, he also has a heart for playing games.
He believes that the company is too conservative and can be further developed. The potential of the Middle East market is huge, and at most two to three out of ten have been developed.
However, I am just a group leader and can't decide anything.
Just as he was thinking wildly, his boss, the general manager of the overseas business department, suddenly left in a hurry. About 40 minutes later, he came back in a hurry with a playful expression on his face.
"..."
Ma Zhijun hesitated for a moment, and relying on his good relationship, he went over and asked in a low voice, "Boss, what happened?"
"fine!"
The general manager responded casually, paused, and stopped him again: "It doesn't matter if I tell you, just don't reveal it."
"It must be kept secret!"
"Just now the chairman called a meeting of senior executives and said that 99 Group wanted to acquire NetDragon."
Hiss!
Ma Zhijun was shocked, and quickly asked, "Did you tell me the price?"
"500 million dollars!"
The general manager is inexplicably proud.
"Did the chairman agree?"
"How can such a big matter be hasty, we are studying it, but the chairman has always been strong and assertive, so he may not agree!"
Ouch!
Ma Zhijun is inexplicably restless, NetDragon is very good in Fujian, and is well-known in the game circle, but that is 99...
(no more!)
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