Rebirth: I Want to Surf

On August 2, the International Convention and Exhibition Center.

Early in the morning, Stefanie Sun arrived here, preparing to perform on stage at the Meizu 3 press conference.

She had come to the rehearsal before, and there were no people there. Today, she was taken aback. The parking lot of the venue was full, and there was a long queue at the entrance of the exhibition hall. Everyone was in high spirits, as if they were fans who wanted to see her concert.

But everyone is very orderly. With the previous two experiences, everything is in order. There are still interview areas and experience areas inside. She went in to sign autographs, take pictures, and answer a few questions.

Then sit in the first row of the auditorium and wait for the opening.

The guests in the first row were all guests. She didn't know them very well. She only knew that they were entrepreneurs from the mainland.

And three seats away from her, Lei Jun looked at her curiously, then turned his head and said, "Why did you find Stefanie Sun here?"

"It fits the theme, have you heard her song?"

"I seem to have heard it. I listened to "About Winter" and "A Game, A Dream" all the time."

"Oh, it's also a remnant of the old era."

Yao Yuan smiled, Lei Jun of course attended the Meizu press conference, this is his white moonlight.

The two were chatting, Yao Yuan said: "How is Yue Tuan doing?"

"The bayonet fight is red!"

Lei Jun was a little tired, and sighed: "Last year's Hundred Regiments War, this year's Thousand Regiments War, if you want to invest in capital, if you want to start a business, you want to engage in group buying. It's already a mess. But the head is still us, Meituan , Hand in Hand, Juhuasuan, Yuetuan, and Wuwotuan."

"Need help?"

"No, not for now."

"Um."

Yao Yuan nodded and didn't ask any more questions, neither did Lei Jun.

The two had a tacit understanding for a long time, and an early exit is not necessarily a good thing. Lei Jun now has financing, money, resources, and market share, and he can persist for a long time.

When he couldn't hold on, the opponent basically ran out of ammunition and food.

At this time, if a foreign giant enters the market strongly, it can directly change the situation and even decide the outcome—of course, the investment money at that time was much more than it is now.

The original Big Three were Baidu, Ali, and Tencent, known as BAT.

This is what the outside world calls them when the market is mature and the three companies have completed their development and used capital to enclose land. It's not that far now, and there is no name for BAT. But everyone has recognized one thing, 99, Baidu, Ali, and Tencent are the four pillars of the Chinese Internet.

Therefore, the competition in the group buying market will definitely be the battlefield of these four companies in the end. The mobs are cleared, and the bosses fight each other...

On the stage, the press conference began.

Bai Yongxiang performed the annual performance in a decent manner. The script was the same. First, let’s talk about the market environment, play a few memes, then talk about the current situation of Meizu, play a few more memes, and then introduce new mobile phones. configuration, performance, and more.

This part is often lengthy, in order to avoid dullness, try to be as relaxed and lively as possible, and there must be an intermission. So Stefanie Sun came on stage and sang a song that is probably the most representative masterpiece:

"meet"!

"What kind of dialogue will I have with whoever I meet, the person I'm waiting for, how far into the future is he..."

Stefanie Sun's unique timbre and singing voice flowed in the hall, and the big screen behind it also lit up, showing a very hypocritical animation:

Blue sky and sea, golden beach, all kinds of romance, you and I meet here, Meizu meets users, all encounters in the world are reunions after a long absence...

"Meeting you is the most beautiful accident, and one day my mystery will be revealed."

After singing a song, Stefanie Sun's task was completed, and she returned to the audience to continue to be an audience.

The mentor of "The Voice of China", the Meizu press conference, and the filming of a commercial, in terms of commercial income, 99 Group is the biggest financial backer since her debut.

Bai Yongxiang returned to the stage and began to introduce today's highlight, saying: "Last year, some people still had doubts about the arrival of the mobile era, but this year they reached a consensus.

The world is changing so fast that the traditional Internet seems to be transforming into the mobile Internet overnight. There is a very popular topic right now, 'Who can get the first boat ticket in the mobile era? '

This topic is very interesting.

The needs of users on the mobile phone and the computer are different. If you move according to the script, you will die. Making mobile products requires not only transformation, but also new thinking. "

He turned sideways and motioned everyone to look at the screen.

The picture on the screen changed, and the Weichat page appeared, the iconic "a small person, standing alone in front of the earth".

"This is an app of ours called Weichat, which currently has 18 million users. Friends of the business also have some similar software, and you may think there is nothing special about it, isn't it just instant messaging?

With Mai Mai on the computer, changing a piece of clothing becomes a micro-chat.

If we really go on with this kind of thinking, as I just said, we will definitely die. So we added a couple of new little features to it..."

The screen changed again.

"Nearby people, as long as they open the location, they can check the users who use Weichat within a certain range."

"Wechat was basically a transformation of Maimai users before, focusing on socializing with acquaintances and semi-acquaintances, but this is far from meeting the needs of users in the new era. We expanded it and added socializing with strangers."

"The second function..."

The sea and beach appeared on the big screen again, followed by a short animation, a person threw a glass bottle stuffed with letter paper into the sea.

The bottle drifted and drifted with the ocean current, and was picked up by another person.

"drifting bottle!"

Bai Yongxiang also worked hard, knowing that he might be charged with "instigating a sex affair" in the future, but for the sake of the group's overall plan, he still focused on explaining the function of the drift bottle.

Three options: throw the bottle, fish for a look, and my bottle.

It is still relatively rough now, essentially writing text, sending it out, and receiving it randomly. If positioning is enabled, the probability of meeting users in the same city is very high.

First of all, there is a daily limit on the number of times you can throw and scoop up bottles.

Secondly, both parties are anonymous. If you want to add a friend, you need to take the initiative to inform the Weichat number or mobile phone number.

Unable to post pictures at this time.

"The new era needs a stronger storm. Mobile phones are not only mobile phones, and APPs are not only APPs. They are naturally integrated. With our own design, sincerity and the mentality of serving users, we will present the most satisfactory products for everyone in terms of hardware and software. work!"

"The first ticket in the mobile era belongs to us!"

Bai Yongxiang shouted this slogan with confidence.

"Wow, boom!"

Applause from the audience.

At the end and the most exciting moment, the big screen changed, and the price was announced: 1999 yuan!

"Wow, boom!"

The applause was several times warmer than before, reaching the climax tonight. With so many performances and comparisons introduced earlier, everyone felt that the price might have to be raised.

But the focus is on a psychological difference.

Still 1999 yuan!

In an instant, countless people suddenly had a feeling of "picking up the leak" and "taking advantage", and this feeling quickly turned into an impulse to consume, which is exactly the effect Yao Yuan and Bai Yongxiang wanted.

Meizu 3, their expected sales volume is 6 million+, how much is +?

There is no cap on the top.

6 million to start.

"From August 10th, Meizu 3 Telecom Edition accepts online pre-orders!"

"Thank you for coming to today's press conference, and please continue to look forward to our new product, Meilan!"

Bai Yongxiang bowed his thanks and the press conference ended.

...

At the same time, almost all netizens who watched the live broadcast and had 3G smartphones took out their mobile phones.

Then, upgrade WeChat!

(besides……)