Rebirth: I Want to Surf

"The man in black and Little Red Riding Hood are dating on Weichat.

The fake photos used by Little Red Riding Hood, and then make an appointment with the hotel 419. After the man in black opened the room, he was shocked when Little Red Riding Hood came to see it, so he didn't want to do it.

Little Red Riding Hood said that he would stay in the hotel even if it was not a hotel, and asked for 300 yuan. The two were entangled, and the man in black told the TV station that someone was cheating..."

As the video spread online, a so-called "secret reveal" article was also circulated on Weibo.

It is very similar to any hot events in the future, and soon there will be some screenshots of chat conversations, revealing the truth without knowing the truth.

Then, the ghost animal video also began to spread.

"Why did I rob you? Am I a robber? You don't give me a dime, you don't give me a hundred yuan, you are not ashamed, I am not ashamed, why leave me here... one hundred and one hundred Block... Smelly shameless still laughing, having sex and still laughing..."

This ghost animal can only be said to be the tears of the times.

Veterans should know this.

Not only that, other netizens did not miss this opportunity to spoof, and there are as many as dozens of funny versions. I also wrote a song based on this, and the same hat as Little Red Riding Hood is also listed on Taobao. There is even an account on Weibo claiming to be a "man in black", and it has gained 10,000 followers in 3 days...

This is not a serious era. It seems that everything can develop in the direction of entertainment. In the end, I ignore the pain point happily, forget it quickly, and wait for the next event to happen.

In order to hype this matter, Yao Yuan spent millions of dollars back and forth, the primary purpose is to advertise and let people know that there is such a thing as Weichat.

Historically, WeChat had almost no rivals except Michat.

However, due to Lei Jun's decision, Mi Liao chose a conservative strategy, so he is not considered a strong opponent.

It's different now, Weichat and WeChat are in a state of deadlock, you will kill one of them. In this way, the strategy and cost of promotion are very large.

It is very necessary to advertise if you cannot develop users step by step.

Yingshi Building, inside the office.

Yao Yuan stood in front of the "WeChat" whiteboard, with a pen in his hand, listening to Cheng Wei's report on the data for July and August.

"In the first two months, domestic smartphone sales were about 10 million units. Compared with the data of only more than 20 million units in the first half of the year, the mobile phone market in the second half of the year has begun to boom as you might expect."

"Android accounts for 50%, Apple accounts for 10%, and the rest is divided among Symbian and Windows."

"Based on a 60% share, our Weichat user growth data in July and August should have been 6 million, but now it is only 4 million. And this month, after Little Red Riding Hood became popular, Weichat downloads increased by another 1 million. It still made a big difference.”

"The total number of users is 23 million?"

"Yes!"

"Where is WeChat?"

"WeChat's data is stuck at 12 million in August, and the latest has not yet been released."

"There is a gap of 11 million, if you say catch up, you can catch up..."

Yao Yuan took notes on the whiteboard and wrote densely in the blink of an eye. His psychological expectation is that by the end of this year, Weichat will have 50 million users.

How did this number come about?

Since July, sales of smartphones have increased significantly.

It sold 10 million in July and August. Looking at this momentum, it is very likely that it will exceed 10 million in a single month in September. With the current market size, breaking 10 million in a single month is the limit.

In other words, in the four months of September, October, November, and December, there is room for more than 40 million mobile phones.

Apple + Android accounted for 60% of the share, or more than 20 million units.

Add the current 23 million users, almost exactly 50 million.

"..."

Yao Yuan looked at the information again. In the remaining three months, there will be more than a dozen domestically-made thousand-yuan mobile phones on sale. These are the foundations for Weichat to lay the foundation for victory.

………………

WeChat Business Unit.

Zhang Xiaolong led the team and was watching the ghosts of "One Hundred Dollars", each of them frowned, with expressions of "what the hell is this?" written on their faces.

More than a minute passed, and the meeting room was silent for a while.

"Times have really changed, do young people like this kind of thing now?" Someone couldn't help asking.

"It's an imported product from Japan. It uses images and sounds to repeat continuously to achieve a brainwashing effect. Hey, does Tencent Video have this?"

"No, our videos are mainly film and television for the time being."

"The opponent belongs to the opponent, but I have to say that 99 is really better than us in grasping the preferences of young people."

"So we are also improving!"

Zhang Xiaolong took the topic and said with a smile: "We have dealt with 99 for so many years, and we also know their tricks.

The first step is to create an event, regardless of whether it is true or false.

The second step is to hype and drain traffic.

The third step is to take the opportunity to promote the product.

And they have their own entertainment group, which is very well combined with entertainment elements, often achieving the effect of 1+1\u003e2.

We didn't understand it before, but now we understand it. We created Tencent Video, right? Invest in Huayi, right? Entering the film and television industry, right? "

He paused, and said: "I have communicated with Mr. Ma long ago about the promotion of WeChat, and we can no longer follow the conventional route, and we have to generate traffic.

We found Huayi's stars and shot a set of promotional videos;

Our new function has also been developed, and it can also socialize with strangers;

Moreover, we have a high style, focus on family affection, do not engage in pornography, and work hard both online and offline. There is a difference of 10 million users between WeChat and Weichat. This is not an insurmountable gap. "

Zhang Xiaolong slapped the table and encouraged: "So everyone should have confidence, Tencent will always be Tencent. Our goal this year is to kill Weichat!"

………………

Unity Lake Building.

As the place of Longxing in 99, this place is quite famous in the circle. The trees in Tuanjiehu Park are yellow and green, green and yellow. It has nothing to do with Mr. Yao. Instead, it has witnessed Mr. Yu’s newcomers from generation to generation. Replace the old man.

Early this morning, Yao Beina came to Tuanjie Lake.

She didn't need to dress up at all before, but now she is sneaking around wearing a hat and sunglasses. There is no way, her voice is too popular.

It has been aired for more than a month, and it dominates the Chinese entertainment industry. No star can compare to it, so many stars take the initiative to collect traffic. ...

Playback and recording progress differently.

The broadcast was only at the top 16 promotion match, but the recording was finished, and then the top 4, and then there was a pause, and finally the finals were recorded.

Because there are countless wonderful people who want to show their faces in the finals, such as those who want to sponsor products, those who want to advertise, and those who simply want to show their faces and sing with the contestants.

Program groups have to coordinate.

Yu Jiajia also had to handicap the three-pointer and make an appropriate choice.

At this moment, Yao Beina went upstairs, but the whole journey became more and more embarrassing, because the employees who came and went were all staring at her, and whispered:

"Hey, Yao Beina!"

"It's really her, come sign the contract!"

"I heard that she is Mr. Yao's cousin, is it true?"

"It's almost inseparable. They are all surnamed Yao, and they still take such good care of her!"

(besides……)