Rebirth: I Want to Surf

"Zi la! Zi la!"

In the small kitchen of the headquarters of Maiwo Mall, Liu Qiangdong is frying a pot of chicken nuggets marinated in fermented bean curd. After cooking for 2 minutes, pour in the broth, cover the pot, and simmer for 20 minutes.

This is a customary habit.

Every Double Eleven, Liu Qiangdong has to cook in person, reward the backbone of the work, and then watch the night together, waiting for the next day's data.

Among all the industries of the 99 Group, the mall is Yao Yuan's most assured. With a strong resource base, the development is better than that of Jingdong in the same period.

In 2009, the two were still worried about the 7 billion in the VAM agreement, but after only 2 years, this year is not over yet, and the turnover has already exceeded 30 billion!

This also shows that domestic online shopping users are growing rapidly.

Maiwo Mall is Yao Yuan's most ambiguous personal label, and Liu Qiangdong is the absolute leader here.

Yao Yuan used to attach great importance to shares and the like, but now that his business has grown and his mentality has changed, he has become more generous. He doesn't mind giving Liu Qiangdong a decent amount of shares before the mall goes public.

It must be more than 10%.

"Boss Yao!"

"Boss Yao!"

When Liu Qiangdong brought this special dish of fermented bean curd chicken to the table, amidst the sound of greetings, Yao Yuan came in unsteadily, sat down unceremoniously, and said, "Well, it's just in time!"

"Why do you have the time to come here today?"

"Look at Double Eleven!"

"You should check your phone!"

Liu Qiangdong is not in a good mood. In recent years, Yao Yuan has become overly enthusiastic about mobile phones, and he is completely stocked with malls. He didn't want Yao Yuan to take care of it, but his attitude: "I don't need to listen, but you can't care less!"

"Nonsense, I don't have any worries about the phone, I just come here to have a meal and chat casually. We haven't chatted for a long time."

Yao Yuan picked up a piece of chicken, but he didn't like the taste of chicken mixed with fermented bean curd.

"Is there any wine? Drink some!"

"Of course there is wine!"

Liu Qiangdong opened a cabinet, clicked out two bottles of Yanghe Dream Blue, accompanied by several backbones, and ate and drank.

Chatting among men is nothing more than that, and no one can avoid it. Yao Yuan only opened his mouth when everyone drank a bottle of white wine and ended the first stage with "what will happen if the Soviet Union does not disintegrate".

He really didn't talk about the phone, he said something else.

"In the summer, the central bank issued the first batch of 27 third-party payment licenses. Alipay, Tencent's Tenpay, Kuaiqian, and we all got the licenses.

Mobile payment is a vital business in the future.

After Weichat seizes the market, I will launch Weichat payment when the conditions are ripe, and use this as a basis to cover the entire ecosystem, including shopping malls. "

"..."

Liu Qiangdong's cheeks were flushed, which was a natural reaction to drinking, but his mind was very clear, and he was not even half drunk. He asked, "Then what do we need to do?"

"Wait and see how things change, and success will follow. If you have to do it, learn financial knowledge, and then find a qualified executive officer for [Maiwo Finance] in the future."

Hearing the word [Maiwo Finance] from Yao Yuan's mouth, Liu Qiangdong's heart trembled.

When they were engaged in payment, the two of them talked about the future development, and they must go to the Internet financial platform, and the day is finally approaching.

They can't do it if they want to. One is to expand the track, and the other is... There are many people behind it, and they all have shares in it.

Lao Ma's Ant Financial suit has attracted many unspeakable people, and Yao Yuan is the same, but he has the thickest legs.

The senior executives were confused and confused, so Yao Yuan stopped talking, opened a second bottle of wine, and said with a smile: "Come on, fill it all up, and keep drinking!"

They ate and drank in the office, and there was a small display screen not far away, directly connected to the huge screen of the "Double Eleven Headquarters", which reported the latest sales figures in real time.

Once upon a time, the first Double Eleven exceeded 100 million, which was still enough to make everyone happy for a long time.

Now the standard is high.

The above figure has broken the 2 billion mark and is still rising.

"Our group's entertainment industry is so powerful, we should make more use of it. Sitting here drinking every year is too monotonous. I'm not saying that Mr. Qiangdong's craftsmanship is not good! I just want to enrich it and make it more entertaining..."

"Have a Double Eleven party?" Yao Yuan laughed.

"That's right! That's what it means!"

"It's a good idea. Find some celebrities to sing and dance. They have their own traffic. It's a very good advertisement, and it also has a carnival atmosphere."

"..."

Yao Yuan didn't make a decision, but looked at Liu Qiangdong, Liu Qiangdong said indifferently: "I don't know much about the entertainment industry, so just do it if you think it's good!"

"That's it..."

Yao Yuan simply entertained for a while, pointing to the display screen and said, "If that number jumps to 3 billion at 12 o'clock in the middle of the night, we will hold a party next year."

"There are still more than 2 hours!"

"What if it can't be achieved?"

"If it doesn't reach the goal, I'll make a blind suggestion, and I'll punish myself."

Suddenly it became a little exciting, everyone has a gambling nature, the executive who proposed poured a full glass of white wine, and stared at the display screen, as if he would stare at it for 2 hours.

"yeah!"

Finally, it was 12 midnight. Accompanied by cheers, this year's Double Eleven data came out: 3.04 billion!

It has risen sharply year after year, setting new records every year. In an instant, the brightly lit shopping mall building seemed to be shaking, and every persistent employee was cheering.

For the sense of honor, for the bonus.

Yao Yuan and Liu Qiangdong toasted at the same time, with full pride on their faces:

"cheers!"

"cheers!"

…………

"In October, the updated version of Weichat will be launched with a shake!"

"In November, Meizu trade-in starts!"

"In November, the Meizu 3 China Unicom version will be released!"

"On the day of Double Eleven, 700,000 units of Meizu 3 were ordered, and the total sales exceeded 2 million in an instant! Meizu 3 also became the fastest domestic mobile phone from its release to breaking 2 million units, and it took less than 3 months! "

The market expansion that Yao Yuan was waiting for finally showed its power.

More than 10 million domestically-made thousand-yuan mobile phones have been put into the market. In the business halls of China Telecom, China Unicom, and China Mobile, as well as sales stores in small counties, countless young, Shamat, and middle-aged people who are not well-off are willing to You can get a mobile phone for a few hundred yuan, or even just pay the phone bill.

These thousand-yuan smartphones are of low standard and worrying quality, but they are the first smartphones for many people.

After the trendy young people in big cities are tired of playing "Angry Birds", they may still be curious about a "Happy Match".

China Unicom + China Telecom's 3G users account for 60% of the total, far surpassing China Mobile.

This is directly reflected in the contract machine!

About 7 million users got their mobile phones, and the first thing they saw was WeChat, and they quickly became addicted to the free messaging, voice chat, drift bottle and shake.

This 7 million volume, plus the nearly 6 million volume of Meizu 2 and Meizu 3, plus the channel increase brought by 360 and Yoyo, finally widened the gap between the two sides.

By the end of November, the number of Weichat users had reached 40 million!

(no more...)