Rebirth: I Want to Surf

December 31st, the last day of 2012.

This time of year is the busiest time in the Maiwo community, and the annual New Year's Eve party is held.

This party started in 2004, when Yao Yuan encouraged originality and launched a concept "Maike", with the community as the base camp, and created many bloggers in the graphic era.

The first one was called "Hundred Big Macs Awards Ceremony". At that time, online video had just started, and BBS was still at its peak. Countless veterans and rookies excitedly flooded the forum, shot bricks, and grabbed sofas...

How many young netizens today know what Paizhuan, sofa, mottled bamboo, and 886 mean?

In the morning, the community editorial department.

Everyone is as busy as in previous years. The supervisor is called Liu Tong. He is a very old employee who has climbed up to the position of middle-level management step by step. Among the middle-level cadres of the entire group, he is in the middle and lower reaches.

In the past, this was a position that everyone envied, but now, hehe, everyone knows that the community is slowly declining.

"Xiao Gao, campus ambassador, please confirm again, how many people cannot come today."

"Xiao Gao!"

"Um?"

A young man who was buried in front of the computer raised his head. Liu Tong walked up to him and said dissatisfiedly, "I'm asking you, how many campus ambassadors can't come?"

"Oh, I just checked, 63!"

"Are you sure it's 63?"

"Definitely and definitely!"

"Why are there so many this year..."

Liu Tong frowned, and the company would bear the cost of board, lodging and transportation. In the past, unless it was absolutely necessary, the campus ambassadors would come to the New Year's Eve. It was the first time that there were so many absentees.

Xiao Gao said: "Brother Liu, no one is willing to be a campus ambassador now. What's so strange about being absent? Especially those from other places, who travels all the way to see a party?"

"That's right, the entertainment content is so rich now, and young people have more choices." Someone beside him interjected.

"And what does the party have to do with us? It used to be hosted by the community, but now it's all handed over to video, Weibo, and music sites. Our community has become a co-organizer. Where can we reason?"

"Ha, when the wheel of the times throws you off, it won't look at you!"

"What are you doing, rebellion!"

Liu Tong glared, and scolded: "You are in this position, you must do a good job, wronged you or lose your money? There are fewer people in the community, but we are also transforming, work hard!"

"..."

Everyone shrank their necks and fell silent.

After Liu Tong left, Xiao Gao curled his lips and said, "What's the use of transformation, at most it can maintain a decent face, and it's impossible to regain its glory."

"That's not necessarily the case. I found a new community. There are not many users, but it is very active and the atmosphere is very good."

"Oh? Push it to me!"

"You search it, it's called Zhihu, it's easy to find!"

"Know almost?"

Xiao Gao searched the Internet and found a website, which is a question-and-answer community. User questions, user answers, are full of text.

He looked through a few posts and found that the quality was also very high.

"Yo, not bad!"

He added it to favorites.

…………

the other side.

Liu Tong returned to his seat and couldn't help opening the Maiwo community, still in the familiar format, and the "My World—My World!"

This sentence is well-known on the Internet, and everyone knows it. It is the pride of the entire company and the spiritual home of countless netizens.

Now the homeland is still there, but netizens are rapidly migrating to platforms such as Maili Video, Weibo, Qianqian Music, Maoyan Movies, etc. The number of active users in the community can not be said to have decreased significantly, and the number of posts is still a lot every day, but the atmosphere is not as good as before.

This is also the dilemma faced by all community products.

First of all, the immediacy of information in the community cannot satisfy users, and Weibo is the best platform.

Secondly, there was little online entertainment in the early days, and we could only go to the community, but now there is too much content, and the content is constantly diverted.

What's more, many of the early Internet users were elites with a high level of education. They were willing to spend time to complete a high-quality post, and netizens were also willing to read it.

Now the pace is getting faster and faster, the Internet is popular, there are all kinds of monsters and ghosts, everyone is developing to short, flat and fast content, and fewer and fewer people write and read posts.

Tianya is like this, Maopu is like this, Xici Hutong is like this, even Zhihu, which has just risen to win by the quality of its articles, is like this later, blindly making up stories.

It can be said that traditional graphic communities will fall into this situation.

"How many years has the community been? 10 years..."

Liu Tong thought about it, yes, in 2001 it was a dating club, and in 2002 there was a formal community, and he joined the company in 2002.

"It used to be so good. Every day there were magical posts, and there were hot spots every day. Now I go to Weibo!"

He flipped through the community casually, but couldn't find any posts that he could read, they were all bullshit. There are only three sections of games, sports, and entertainment, and the standard and quality are consistent.

This is also the direction of transformation that Yao Yuan said. In the future, it will become a community that focuses on games and supplemented by sports and entertainment. At the same time, it will serve as a channel platform for end games and web games.

It may not be able to reproduce its glory, but at least it can keep the community alive.

You know, Yao Yuan once wanted to sell the community!

"Brother Liu, Mr. Yao's video is here!"

"Okay, let me take a look!"

Liu Tong received a video, which was sent by Yao Yuan from the United States, and said, "It's a bit dark, turn it up a little bit, and cut off the drink bottle at his hand."

"OK!"

Get everything ready, it's past four o'clock in the afternoon, and they have to go to the venue in advance.

It's snowing outside again, especially this winter. The venue is the fixed Haidian Theater, just at the west intersection of Zhichun Road. Liu Tong walked with a group of people.

The old employees are bored, and the young people are noisy.

With this situation, Liu Tong couldn't help but feel sad, alas, even Mr. Yao will not be attending this year, no matter how lively the party is, it has nothing to do with the community...

…………

A group of people arrived at the Haidian Theater, and there was a lot of noise inside.

Those Maike bloggers all went to Maili and Weibo, and turned into video up masters and big Vs. They are the main force of the party.

Qianqian Music.com is a platform for original singers. Every year, several popular singers will appear as guest performers.

So when people from the community come in, they are like old remnants who have entered a new era, at a loss as to what to do.

"Brother Liu!"

The director of the video ran over and said with a smile, "Where do you need to arrange?"

"Oh, it's all good."

"Don't tell me, you have participated in all seven gala shows, and you have a lot of experience. Please give me pointers."

"I'm not humble, you guys did a really good job."

"That's all right, you can't smash the signboard, can you?"

The other party said a few words in a hurry, and then ran to entertain the guests. Liu Tong took a look and recognized them. They were the "Mao Lie" team, Yi Xiaoxing's team, Pan Pan, the first sister of gourmet food, and the new official UP leader Tan Police Officer...

"..."

Liu Tong was speechless, and sat down in a corner, extremely disappointed.

But at this moment, the phone buzzed, but Mr. Yao personally sent himself a text message:

"Happy 10th Anniversary of Maiwo! I'm not here this year, so check it out!"

"Well!"

Mr. Yao has not forgotten that it is the tenth anniversary, why should I be depressed! !

Liu Tong was very successful in PUA by this capitalist surnamed Yao. He was instantly moved and encouraged, and immediately cheered up and went to help.

(no more...

Ah, so tired! )