Rebirth: I Want to Surf

Because Yao Yuan controls the public opinion platform, he knows how to measure. Know what news to suppress and what news not to suppress. What's more, this matter is not big enough to suppress public opinion.

Soon, Xiao Jinku also posted a post on Weibo, with a straightforward title: "Small things, don't panic! "

First of all, the complete speech of the China Securities Regulatory Commission was released, and then it was repeatedly emphasized:

"The China Securities Regulatory Commission is definitely innovative, but it is true that some fund sales payment and settlement accounts have not been filed in time. That is to say, we are already qualified, but some filings are missing...

We will complete the corresponding requirements of the competent authorities within the specified time, the small treasury business will not be suspended, and the interests of users will be fully protected! "

The most uncomfortable is the majority of users.

"Oh, I'm having insomnia now. I surf the Internet every day, and I start searching the small vault with my fingers not working. Is it safe?"

"Hahaha, me too, I search every day to see if the small treasury will be blocked!"

"It seems that there are still many Xiaobai. If you look carefully, you will know. It is a matter of filing."

"No way, it's not easy to save some hard-earned money!"

"I broke up with my boyfriend, and I was so sad that I couldn't eat, so I went to the master to find out if we still had a fate. The master said that he conquered my fortune, and I got better all of a sudden..."

Netizens seem to be trapped in a melon field, jumping back and forth between saving/withdrawing money, worrying/impulsive.

The timely statement of the small treasury dispelled some people's concerns, and the money came back. But there are also some people who continue to wait and see, um, wait and see endlessly.

...

Monetary funds are mainly bank certificates of deposit and the purchase of government bonds.

But, when your money reaches a certain amount, you can talk to the bank about how much money, how long to save, how much interest, etc., you can talk about it—this is called an agreement deposit.

If there is a money shortage and the bank is also short of money, the interest on the agreement deposit will be very high.

This is the income of the money market fund.

Traditional funds are settled once a month, and interest is paid at one time. Small treasury is sold on the Internet, and can be deposited and withdrawn at any time. The T+0 model is emphasized.

That is, if you buy it on the same day, the interest can be calculated on the same day.

Users can see their income every day. If it doesn't move, it's just a number. If it moves, it's money. So the question is: where does this money come from?

Make up for yourself.

Of course, we can’t say so absolutely, and Alipay has never admitted it. If it admits it, it will become an illegal fundraising.

So in a sense, the small treasury/Alipay is similar in nature to a bank. If users rush to withdraw money, it will be like a run on a bank, and it will be miserable.

But at the moment, the turmoil of the China Securities Regulatory Commission has passed for a few days, and everyone sees no movement, and here they continue to announce that they have been filed, and there is no problem...so the enthusiasm is back.

With the increasing scale of funds, Tianzhi Fund and the bank also reached an agreement deposit.

Now that there is a money shortage, the interest rate offered by the bank is very high, and the income of the small treasury has also increased, breaking 4%!

On May 31, the small treasury issued another announcement:

"The cumulative number of users has reached 2.5156 million, the per capita investment is 1912.67 yuan, the accumulated transferred funds are 6.601 billion yuan, the amount used for consumption is 1.204 billion yuan, and the capital scale is 5.397 billion yuan!"

boom!

If 1 million users in 6 days is just throwing a big rock into the water, then it’s just a bomb now.

Tianzhi Fund has been established for so many years, and its capital scale is only 4 billion to 5 billion, which is a bad sum. Now, in just 13 days, another Tianzhi Fund has been created.

But at this time, Alibaba suddenly issued an announcement:

"Yu'e Bao is online!"

…………

noon.

Li Lin, who has a suite in the capital, eats noodles with his little sisters as usual. In the past, the topics of chatting were celebrity gossip and office romance, but now they hold their mobile phones to research interest rates.

"How is Yu'e Bao calculated? What is 7-day annualization?"

"It is the average income level in the last 7 days!"

"Then how do you calculate it?"

"Oh, don't bother, listen to me!"

The experienced sister who had traded stocks paid 20,000 yuan. She swore, "I've done the math. Yu'e Bao's income is now 0.2% higher than that of the small treasury. You can skip it!"

"Are there any restrictions?"

"No!"

"But I usually use wheat nest a little more, and it's inconvenient to turn around to buy things."

"Damn! You guys are really ink marks, don't care about you!"

Li Lin is also hesitant. She uses both Mall and Taobao. She has Maimai Pay and Alipay on her mobile phone. I struggled for a long time, anyway, I don't have much money, half and half are fine.

So more than 10,000 yuan was transferred to Yu'e Bao.

For a moment, I was very confident, as if the money was divided into different banks, and the security increased.

This is exactly what Yao Yuan and Ma Yun both emphasized. Small treasury/yu'ebao is not a simple competition, but depends on their respective ecosystems.

Both are calculated on the basis of annualized interest rates. Small treasury is currently 4.16% and Yu’e Bao is 4.36%. Where does this 0.2% come from? As mentioned above, self-subsidy.

The chassis of the monetary fund is the agreement deposit, yes, but it also has its own room for operation.

Historically, after the explosion of Yu'E Bao, more than 20 similar wealth management products emerged in the same year. For example, Baidu launched a product called "Baifa" with an annualized return of 8%.

The wealth management products jointly launched by Sina and three fund companies even shouted 10%!

Where did the money come from? subsidy.

This is the standard Internet thinking. This is how the Internet fights price wars and land grabs, burning money to provide benefits to users, until monopoly.

Barbaric times!

Any track has to go through a period of barbarism, chaos and disorder, and reckless behavior, and then introduce policies and gradually regulate it, and the same is true for small treasury/yu'ebao.

Just catch up with the concept of finance, it seems to be tall.

Ma Yun has the confidence of Alipay. In terms of size, Maimai Pay can't do it, so Yao Yuan said to Chen Shengqiang a long time ago: "It can be high, but don't exaggerate. We will win or lose in the ecological circle."

………………

When 99 and Ali engaged in such a thing, fund companies and Internet companies couldn't sit still.

netease.

Ding Lei personally received a guest who was a representative of China Universal Fund Company.

The conversation was pretty straightforward:

"We have a product called [Cash Treasure], and we would like to reach a cooperation with you to complete the system upgrade.

1. Exclusively for Internet users; 2. Monthly compound interest becomes daily compound interest: the income is automatically carried forward every day, and the interest is compounded every day; 3. Faster query: you can query the previous day’s income at 8:00 every morning; 4. The threshold becomes lower: You can recharge and save money with 1 cent, and you can quickly withdraw cash with 1 cent! "

...

Sohu.

"E-commerce has a shopping festival, we can plan a [money grabbing festival], and simultaneously launch a variety of online wealth management products.

Through this experience, everyone can see that Internet finance has great potential. Traditional financial sales are a big problem, but we are born with our own traffic, especially Sohu is a portal website, which has more advantages! "

(besides……)