Rebirth: I Want to Surf

The earliest group buying is the set meal.

For example, Maoyan Movies has launched: 40 yuan = two movie tickets + two cups of Coke + a bucket of popcorn + a Haagen-Dazs ball, only one order is sold a day, and 300,000 copies are sold.

Later came vouchers.

The user first buys a coupon on the website, and there is a string of numbers on the coupon. When the user goes to a restaurant to consume, the waiter needs to copy the number and take it to the front desk to enter and verify...

Because there is no convenient and quick verification method, only numbers can be paired one by one.

What is that flash?

For example, if a restaurant joins this activity, it will be recommended on the group buying website, and there will be a lightning-shaped discount sign: "Monday to Friday, 11:00 noon to 2:00, 32% off!"

Users don't need to get coupons, they go to eat first, and say 100 yuan after eating.

The user pays on the page, and the discounted price is directly 68 yuan.

It saves the process of calculating the price by yourself - grouping a few coupons - the waiter copying the coupon number - going to the front desk to enter the verification code for verification.

We think this is a very stupid thing, but we must know that in the early days of group buying and mobile payment, the operation was relatively complicated, and it gradually became what it is today.

…………

"Actually, it's the same as group buying, except that it saves some procedures."

"Tomorrow, the 'Hui' logo will be added to you. We are old friends and know each other well."

"Brother, that rebate..."

"This time we subsidize, it has nothing to do with you!"

"Oh that's good!"

This is a restaurant that specializes in a "spicy grilled fish head".

Yuetuan originally had a group of local pushers for group buying. After Shanhui came out, they took advantage of the trend to promote Shanhui. They are all old customers and it is easy to develop.

The group buying model is: the merchant gives the website a 20% discount, and the website subsidizes itself to attract users, giving a 50% discount or even lower.

If the site has money, it's fine.

If the website has no money and wants to subsidize what to do, the cost will be passed on to the merchant, and the merchant's rebate, or commission, will be increased.

Now the group buying website has no money, so the three parties are very uncomfortable: users feel that the discount is not as strong as before, merchants feel that the profit is less, and the website does not make money and has to continue to fight...

And Yao Yuan's entry into the game at this time is tantamount to revitalizing Yue Tuan.

Simply put, it can be subsidized again.

After Yuetuan's local launch, the boss has been thinking about this flash offer, and it feels really convenient, but the actual effect depends on the profit.

2 days passed in the blink of an eye.

Li Yan and his friends sneaked up to the door of the "Grilled Fish Head" shop.

I didn't dare to ask when I went in, so I said coyly: "Do you accept flash benefits here?"

"Sparkle?"

The receptionist was stunned for a moment, and then reacted: "Accept, accept!"

"Are you paying according to the online discount?"

"Yes, we are very formal!"

"Oh, the two of us!"

Li Yan dragged his friends to find a seat, ordered a dish and said, "Here comes a medium-sized fish head, fresh pepper rabbit, hot hairy belly, and two bottles of beer!"

"OK!"

Li Yan took a sip of the sour plum soup as a gift, and said, "Have you paid for it through WeChat?"

"It was supposed to open, but you said you were a treat, so I will take it slow."

"Are you an idiot? It's full of activities at this time, why are you still taking it easy? I just rushed to "DNF" yesterday, and I will give you 15% more coupons!"

"What?"

The little friend became furious, and shouted: "Fuck, I'm staying in the countryside these days, I don't know! Wechat payment, right?"

"Yep!"

"I'll open one right now!"

The only chance for reverse harvesting of leeks is when the giants are fighting price wars to subsidize wildly. Anyone who has experienced group buying and takeaway shopping knows that it is really cool!

20 minus 20, free food and drink!

I ordered a few dishes, and it only cost 10 yuan. If you are hungry, if you are hungry, if you are hungry, then you will fly to the sky.

But the good days were short, when the monopoly was completed, the leeks began to be harvested again...

Not long after, the big spicy fish head came to the table, a sliced ​​grilled fish head, supplemented with side dishes such as potato chips, as well as hot hairy belly and fresh pepper rabbit, which can be called a hemorrhoid set meal.

For a young man in his 20s, it's time to eat, so it's no problem at all.

Chatting about school life, the relationship between men and women, and yearning for graduation, the six bottles of wine went down, and the food was swept away. Satisfied with wine and food, Li Yan yelled: "Pay the bill!"

"Hello, a total consumption of 156!"

"Is it possible to use flash benefits?"

He reconfirmed.

"OK!"

So, Li Yan turned on his phone, clicked on the merchant's page, first entered the number 156 given by the waiter, and then clicked on payment.

People who design products understand psychology very well. They saw that the number 156 rolled down like a slot machine, and the number became less and less, and finally stopped.

"46.8!"

"I paid for it?"

"OK, all right!"

Li Yan completed the payment, seeing that the waiter really didn't say anything, ho! It's as refreshing as drinking a large bowl of cold water during the dog days.

The little friend was also amazing, and said, "Isn't this discount too good?"

"Subsidy! I didn't see 99 becoming a shareholder of Yuetuan. Now they are rich and powerful."

Li Yan picked up a toothpick and waved his hand: "Go, go to the Internet cafe!"

...

In the past few days, the restaurant has been full of people.

Many of them came for Shin Hui.

Time flies, and in the blink of an eye a week passed, the boss of "Grilled Fish Head" settled the accounts, and the turnover brought by the flash discount was 2.5 times the turnover of group buying, and the profit increased by 6%!

Good stuff!

The boss is in a happy mood, and he has also heard some things. Anyway, Yuetuan.com has money and can continue to subsidize it.

And at this moment, that pusher called.

"Brother, how is business?"

"Thanks to you, your flash benefits are very powerful!"

"That's good. You see, this week has passed. According to our agreement, shouldn't you sign an exclusive agreement?"

The so-called exclusive agreement is an exclusive agreement, only merchants are allowed to cooperate with Yuetuan.

"This...brother, Meituan and Dianping didn't ask for that, you guys..."

"You want to go back on your word?"

"No, I mean that Meituan and Dianping can also bring in a lot of business. The flash benefits are fine, but it's a bit too much for you to ask me to sign an exclusive."

"..."

Pushing helplessly on the phone, front-line work is like this, and I often face these shitty things.

"Let me explain to you!"

"According to the prior agreement, if the flash benefits increase your profit, you agree to cooperate exclusively with us.

If you do not do anything unilaterally now, we will not terminate the agreement with you, and you must not refuse users of Yuetuan.com without authorization, otherwise we will pursue legal responsibility.

And in view of your behavior, we will take corresponding measures against you according to the prior agreement-increase your commission! "

"Brother! Brother!"

"Hello?"

The boss was in a hurry, and the other party had already hung up the phone.

He can open a large-scale restaurant, so he has some strength in the local area, and he doesn't have much respect for the law, but he panicked now. He knows that his strength is a fart when compared to a real capitalist!

(besides……)