Rebirth: I Want to Surf

During the Spring Festival in 2014, WeChat launched the red envelope function, which increased 8 million users who bound bank cards, and was called by Ma Yun as a "sneak attack on Pearl Harbor".

However, Lao Ma did not respond effectively. Instead, during the Spring Festival in 2015, WeChat cooperated with the Spring Festival Gala to shake up red envelopes, increasing its users by 20-200 million!

Why the span is so large, because there is no precise statement, the least is 20 million, and the most is 200 million.

In any case, WeChat Pay has established its position.

It was only here that Lao Ma discovered the role of the Spring Festival Gala. In 2016, he bought the right to cooperate with the Spring Festival Gala at a sky-high price, and Alipay began to collect five blessings.

Afterwards, the Spring Festival Gala has become a battleground for major Internet companies. This year I will post 500 million, next year you will post 1 billion, and the year after that he will post 2 billion. It is a joy to compete...

Now, Weichat will launch red envelopes on New Year's Day, because there is a gestation period, and the Spring Festival Gala will be held if they can't come up.

Yao Yuan has already spent 50 million yuan, which is the cooperation fee for CCTV. CCTV did not invite public bidding this year-after eating the sweetness, it will be almost the same next year.

In addition, another 500 million red envelopes were prepared.

Take 400 million for yourself, and find corporate sponsors for the remaining 100 million. Find those physical companies. There are 5 companies in total, each with 20 million. When the audience shakes it, a red envelope will pop out:

"XX Group wishes you New Year's greetings!"

The advertising effect is great.

Yao Yuan personally supervised, and even the style of the envelope of the red envelope had to be approved. This is a nuclear weapon.

…………

late autumn.

The trees in Park 99 are gradually turning golden, and the cleaning staff sweep them every morning. At night, the ground is full of fallen leaves, and even the water in the fountain becomes a bit cold.

Yu Jiajia was wearing a windbreaker and her high heels stepped across the central garden and entered the main building where Yao Yuan was in town.

99 Entertainment is already a comprehensive cultural and entertainment group that develops both offline and online. Offline, it has traditional film and television production, artist management, and organization of performances. Online, it has Maili, Maoyan, Qianqian Music, and Hugelive.

The value and valuation of various industries add up to hundreds of billions of RMB.

If there is also a "Entertainment Power Ranking" in China, Yu Jiajia sits on the sidelines, and only Han Sanping can fight.

"Boom boom boom!"

She knocked symbolically three times, pushed the door open and entered, and when she entered, she saw the unrepentant man gnawing on an apple. The red and big apple felt like chewing wax in his mouth, and his expression was the same as that of the torturer.

"I don't like apples..."

Yao Yuan explained in this way, "But for the sake of family harmony and a happy marriage, I insist on eating every day. I get used to it after eating, and I still eat in different ways."

"Yes, sometimes boiled, sometimes fried, sometimes juiced."

Jiang Chao showed Yu Jiajia the latest results. A small induction cooker for boiling water, a small pot, and a juicer were placed on the table.

"Do you know why Chinese people are so tired at every stage? Because most people always take one thing as a task to complete, and in the process of growing up, or themselves, or family members, will set many tasks , it seems that failure to complete is a failure in life.”

"Bah! Standing and talking won't hurt your back! If they all have your assets, they won't want to be tired."

Yao Yuan threw an apple core at her, Yu Jiajia dodged and hit Jiang Chao.

"Even if I don't have this asset, I still pursue freedom and indulgence."

Yu Jiajia shrugged, took a picture of a stack of materials on his desk, and said, "Speaking of business, I bought the copyright of "Seoul Station", but the Koreans are unwilling to sell it. I said you can be a screenwriter yourself. As a director, we only pay for it, but the copyright belongs to me, and the grandson agreed instantly."

"Naturally, they are curvier than us, and someone invests, and they don't interfere with the creation. A pig will agree."

"..."

At this time, Jiang Chao picked up the materials and flipped through them quickly, and said in surprise: "The theme of zombies? Is it okay to shoot zombies in Korea?"

"As long as the photos are good, anywhere will do!"

Yao Yuan waved his hand, telling him to go away, and said, "Anyway, let's prepare first, don't worry, and collect some good scripts, and release them together when Hugelive enters Korea."

"Seoul Station" may not be familiar, but you will know it by changing the name: "Train to Busan"!

The creator is Yan Xianghao, and he finished writing it in 2006. He is an animation man, so he wanted to make an animation at first, but was later picked up by people in the industry and made it into a live-action movie.

"Train to Busan" needs no introduction. It was once the benchmark of Korean movies. Although it has some shortcomings, in terms of the overall production level of Asian movies, it was the pinnacle at that time.

In terms of funds, lineup, and special effects, Chinese-language movies can also be made, but forget about this subject matter, making zombies in mainland China? And turned the People's Liberation Army into zombies? Enough to shoot for five minutes.

Even if the background is placed overseas, it cannot pass the trial, bloody and violent.

Netflix first expanded in South America and Europe, and entered Asia relatively late, while Hugelive has already entered Southeast Asia, setting up a branch in Singapore, and developing Nanyang-themed works.

However, the three most important markets in Asia, South Korea, Japan, and India, are more difficult than the other.

Yao Yuan hopes to use "Train to Busan" as a stepping stone to gain a foothold in the Korean market.

At the same time, I am still looking for another project, which is a TV series called "Kingdom", or "Lee Shi Joseon".

This setting is more interesting. It is said that in ancient Korea, the king became a zombie, and the zombie virus slowly spread among the people, and the common people became walking dead...

The ancient version of fighting zombies is probably the first one.

Yao Yuan likes "The Kingdom" very much, but the timeline is too early, and the script is not known yet, so he had to shoot "Train to Busan" first.

Yu Jiajia studied the specific plan with him, and thought of another thing before leaving, and said: "By the way, Liu Yifei's takeaway advertisement has been filmed, when will it go live?"

"Next month, next month, Yuetuan's takeaway will officially debut! Hey, you just came, let's see which suit suits you?"

Yao Yuan found some pictures on the computer and asked Yu Jiajia to give his opinion.

Yu Jiajia took a look, and it seemed to be the uniform uniforms of the delivery staff. One set was green, the other was black, the other was red and black, and the other was pure red.

"The green ones are too flamboyant, the red ones are a bit vulgar, the black ones look like security guards, and the red and black ones look stylish, like AC Milan."

"Hey, you still know AC Milan?"

"I also know that champagne is served at halftime!" Yu Jiajia snorted.

"Haha! Lei Jun and I also like red and black, okay, that's it."

The group buying track, Shine Hui is still in progress, and it is fighting fiercely with Meituan and Dianping.

On the mobile payment track, Yao Yuan used QR codes to fool Ali and Tencent, preparing to launch red envelopes.

The takeaway is the most troublesome. It took a lot of time to prepare, and it can finally go online.

This is three-front warfare!

After careful research, Lei Jun placed the first batch of takeaway battlefields in Beijing and Tianjin, and then slowly spread.

Unlike Ele.me, which focuses on colleges and universities, he believed from the very beginning that colleges and universities, white-collar workers, big cities, small and medium-sized cities, and even county-level have a large market.

Takeaway is a must sink!

Of course, many takeaways in later generations are pre-made dishes. It is said that the official will vigorously promote them, so I don’t know about them.

(besides……)