Rebirth: I Want to Surf

What Yao Yuan said was very sincere, and Susan could naturally hear it.

"YouTube creators' income is mainly shared. We have free users and paid members. Members can watch videos without advertisements. If a creator's video attracts members to watch, we will distribute cash rewards based on traffic data."

"My platform is also similar, but my paid membership is only for film and television dramas, reality shows, etc. The creator's content is all free and has no ads.

I don't distinguish between viewing groups. As long as someone watches and the traffic reaches the standard, we will share it. "

"You are such a generous person!"

Susan was slightly surprised, shook her head and said: "We can't do it, we have been trying to find ways to make money and increase advertising revenue.

A model reform was carried out last year. When a creator reached 1,000 fans and 4,000 hours of playback, we will sign a contract with him and let us insert advertisements. "

"Insert in his video?" Yao Yuan was also surprised.

"Yes, there are many options, skippable, non-skippable, image-style, sidebar-style, each with different prices, we get 49% of the advertising fee, and they get 51%!"

This ratio later became 45%: 55%.

Different from China, taking Bilibili as an example, the UP owners receive advertisements by themselves, and then show them in the video. There is no saying that the website inserts advertisements for the UP owners.

The two exchanged for a while, and each gained something.

"May I ask, how many Chinese creators on YouTube, or videos with Chinese elements?" Yao Yuan asked.

"It's relatively rare. I think Chinese people are not very expressive. They tend to be very shy and obedient... Oh sorry, I mean no harm."

Susan emphasized.

"It's okay, many people are indeed shy."

Yao Yuan hummed in his heart, you haven't seen the domestic area of ​​later generations! Those who play are more entertaining than foreigners, such as showing up in the street, walking the dog, single men of quality...it's all trivial.

"I have a preliminary idea, and I want to communicate with you."

He stated the main purpose of today, saying: "I want to create a group of creators with Chinese characteristics and cooperate exclusively with YouTube."

"specialty of China?"

Susan became sensitive and asked, "You mean politics?"

"No no, we don't talk about that, it's a normal business cooperation.

I mean that China has many traditional and excellent cultures, such as papermaking, wine making, carpentry, food, Spring Festival, calligraphy, embroidery, etc., as well as so many beautiful natural scenery and modern cities. I want to show these.

I will give you a promotion fee that satisfies you, and you can try it out first, tentatively set for one year. Within a year, we make videos and you all just have to recommend them on YouTube. "

"..."

Susan thought for a while, and said: "I am very interested in this project, but I don't know how it will work. If users don't like it, we will forcefully promote it, and no matter how much money you give, it will be useless."

"I can take a few shots first, let everyone see it and then talk about it."

"That's fine!"

The two reached an agreement verbally, and Yao Yuan got up to leave.

Susan was also quite surprised. She didn't expect that a regular visit might lead to a business deal.

………………

"Well, I'm going to New York tomorrow, be good!"

"I have a serious business here. I didn't pick on Scarlett Johansson. You said that Yu Jiajia is almost the same."

"Okay, you go to bed early!"

At night, in the hotel, Yao Yuan and Yinyin had a phone call.

Yu Jiajia came here because he was busy with Hugelive's affairs, and he was passing by. Today's visit to YouTube is the highlight. What he did was all for the "China Image Project" mentioned earlier, which he wanted to integrate with the World Internet Conference!

As we all know, publicity is a piece of shit.

Why this is so? In addition to the vigilance and surveillance in the West, part of the reason is that we are used to filming traditional themes for external publicity.

What is the traditional theme?

My own people don't like to watch it, so you expect foreigners to watch it?

To do publicity, first of all, you have to let people understand. After understanding, you must be interested. Only when you are interested can you be willing to take the initiative to understand.

Here I have to talk about Li Ziqi again.

Li Ziqi is from Mianyang, Sichuan. Her father died young and her stepmother treated her poorly, so her grandparents took her to live in the countryside. Later, when I grew up, I went to work in the city and did a lot of work.

When grandma was sick, she went back to her hometown, opened a Taobao store for a living, and usually posted random videos or something.

In 2016, Sina launched a plan to support content creators, and Li Ziqi became a beneficiary, and it gradually took shape. Later, she signed a contract with Hangzhou Weinian Company. She was in charge of shooting videos, and the company was in charge of promotion, and her reputation grew.

It is popular in China, and it has also entered overseas, and published works on YouTube.

In 2021, with 14.1 million fans, she set the Guinness World Record for "Most Subscribed YouTube Chinese Channel".

Her videos don't speak English, but Sichuan dialect, so foreigners also like to watch them.

He also became a member of the National Youth Federation, participated in various official activities, and praised him one after another.

The results of it!

Weinian fooled her into opening a company called "Ziqi Culture", in which Weinian held 51% of the shares and Li Ziqi 49%. The two parties agreed that the income based on Li Ziqi's IP development should be attributed to Ziqi Culture.

But in actual operation, Weinian opened a Tmall flagship store, YouTube account, Li Ziqi snail powder, etc. in the name of its own company, which has nothing to do with Ziqi Culture.

She has no shares in Weinian, and even this IP belongs to Weinian.

So they went to court, and both sides suffered. Li Ziqi has not come out until now, and the video has not been updated.

So it's really a piece of shit.

What a good IP Li Ziqi is, with so many audiences overseas, if you say no, it will be gone, and it was ruined internally.

...

Yao Yuan's China image plan is very simple, just like Mai Li, supporting a group of creators and specializing in overseas content.

The West is very sensitive to China's political elements, but relatively loose on cultural ones. Of course, it will not work in future generations. The relationship has never been more tense. Platforms such as Twitter and YouTube have begun to limit the flow of Chinese UP owners, and even directly delete their accounts.

It's still early, and there are still seven or eight years of operation.

Yao Yuan does this because he wants to do it himself, and because it can bring benefits to the group. The state has emphasized: "Tell the story of China well and enhance its soft power."

This is the point that he has always been stubborn and refused to admit - a red heart to Shanhe.

…………

Next day, New York.

Dai Hanhan stood on the streets of Manhattan screaming with her mobile phone in her hand. In the camera, Yao Yuan and Yin Yin hugged each other tightly, as if they were making a movie.

"Ah, ah, so romantic!"

"Romantic about your size..."

Yao Yuan let go of his arms, knocked on her with a smile, and asked knowingly: "What are you doing here, what's your business for going public?"

"I'm a dignified vice president, 7% of the shares, why can't I come?"

"Yes, yes, our Hanhan is about to become a little rich woman. You see, she even dressed up carefully and brought a lot of clothes."

Yin Yin patted her head.

Yao Yuan couldn't help touching it too.

Dai Hanhan is 1.55 meters tall.

"are you crazy!"

Naturally impotent and furious, she let go of her short legs and ran into the hotel.

Yao Yuan laughed for a long time, he had just arrived and hadn't gone up yet, he held Yin Yin's hand and walked slowly inside, saying: "Are you still nervous?"

"I was nervous, but I'll be fine when I see you."

Yinyin suddenly felt the same way, and said: "I immediately understood your mood when you went public, so I decided that it was right to accompany you, and it is right for you to accompany me now... ouch!"

She clutched her stomach violently.

"What's wrong? Are you on your period?" Yao Yuan was shocked.

"For example, your uncle, it hurts a little, and you may have caught a cold."

Yinyin rubbed her stomach, and looked very anxious again, said: "I found that this is not a good time, I am too busy, I should choose a leisurely stage to prepare."

"It's come to this point, it's okay, it's okay, it's a big deal... the big deal is that I will close the mountain for another three months!"

Yao Yuan patted his chest without confidence.

(no more...

1 year and 3 months, already 2 million words! )