At 8 pm on October 6, 1994, FAW's epoch-making press conference was held on time.
With FAW's influence, CCTV's prime time was once again occupied by the press conference.
FAW's press conference also attracted the attention of many Chinese people. After all, this is FAW, the eldest son of the automobile industry. Although it has been overshadowed by Shanhai Automobile in the past two years, FAW has a lot of glorious history.
At 8 pm, the press conference officially began.
The entire press conference was not verbose, and the models were introduced directly.
First introduce the Pentium brand, and then introduce the Pentium brand's cars. This time, the Pentium brand only brought two cars.
One is a compact sedan, which is a re-shelled car of the Xuanwu Xingguan. The commonality rate of parts between this car and the Xuanwu Xingguan is as high as more than 90%.
Although the engine is a Huasheng engine, it is a low-power version of the Xuanwu Xingguan, and the power is slightly reduced.
Other gearboxes and so on are the same.
This car is called the Bestune T30 in Bestune.
Another car is the legendary car Xuanwu Xingguang, which is the Wuling Hongguang in the original time and space. Bestune also took away the re-shelled car of this car.
Bestune named this car the Bestune Rex. The commonality rate of parts between Bestune Rex and Xuanwu Xingguang is higher, reaching more than 95%.
"What are the prices of these two cars? Bestune T30, starting at 76,800..."
"Bestune Rex, starting at 36,800..."
At the press conference, FAW announced the prices of the two cars.
The prices of these two cars are the same as those of Xuanwu. At this price, FAW still has something to earn. Because the scale of the industrial chain has now risen.
When the two cars of Xuanwu were first launched, the scale of parts had not yet risen, and the overall parts were expensive. Now the scale has risen, and the scale effect has come up, so the cost of the car has dropped a lot.
Even at this price, FAW can still make a net profit of about 1,500 yuan per car sold. As for Xuanwu Automobile, Xuanwu Automobile now has a higher comprehensive profit.
Xuanwu Xingguang can now make 2,000 yuan per car, and the more expensive Xuanwu Xingguan can now make a net profit of about 3,000 yuan per car.
When the price was announced, many people were surprised to see this price.
This price is the same as that of Xuanwu.
Although Xuanwu is good, you need to wait to buy a car now because there are too many people buying cars, and Xuanwu still needs to export, and its production capacity has not been improved.
Now, the two models of Pentium give consumers another choice.
Besides, FAW also has its own connections, and some official cars and so on, FAW still has some face. Although Shanhai Automobile is awesome, Shanhai Automobile is a private enterprise after all, while FAW is a state-owned enterprise.
"Next, we will bring the most important car tonight. Hongqi is our pride. Speaking of the history of Hongqi..."
At the press conference, the person in charge of the Hongqi brand began to talk about the glorious history of Hongqi.
"Tonight, our Hongqi has ushered in a new era..."
After telling a lot of stories, the person in charge had a proud look on his face, and then under the light, a domineering car drove out.
When they saw this car, the people watching the press conference and the press conference site widened their eyes.
They were completely shocked by this car, especially after the car rotated in the center of the stage, everyone was shocked.
This car is too domineering.
"This car is our Hongqi's latest super luxury car, a real luxury experience. The name of this car is Hongqi National Gift..."
The person in charge began to introduce this car, and with the introduction of the person in charge, everyone was stunned by this car.
Luxury, really too luxurious.
Not only is the technology luxurious, but the configuration is also quite luxurious.
Any simple interior has a sense of style, even a waistline needs to be painted manually, only for style.
A simple wooden panel needs to be polished continuously by humans, using the lacquer process, and the longer it is, the more beautiful it becomes.
Refrigerator, color TV, large sofa, everything is complete. The safety is also super high, directly maxed out.
At the same time, this car is also a mobile office, which is convenient for wealthy bosses to work in the car.
Luxurious, extravagant, grand, stable...
In short, once this car comes out, it instantly kills all the cars on the market.
Now this car is still an extended version, with a length of only nearly six meters. This aura is unmatched by other cars.
Even the most popular luxury car of the White Tiger brand can't compare with this car's aura.
"Next, I will announce the price of the Hongqi National Gift. The price in China starts at 5.8888 million yuan. At the same time, we will provide personalized optional services and one-to-one butler services..."
When the price is announced, even Xu Huasheng, who was watching the press conference, couldn't help but be stunned.
"Really cruel..."
Xu Huasheng couldn't help but say.
Originally, Xu Huasheng thought the price would be around 3 million, but he didn't expect it to start at 5.88 million. But Xu Huasheng felt that you definitely couldn't buy it for 5.88 million, and the fees for various customized services would not be low at that time, and this 588 is likely to be the standard wheelbase version.
But big boss, who doesn't buy the long wheelbase version?
The long wheelbase version is more expensive, and it will cost more than 10 million after all the procedures.
But think about it carefully, will people who can afford this car consider the price? What they care about is the style and status.
If you are too cheap, there may not be anyone who really wants it.
For those people, they only buy expensive ones, not the right ones. The more expensive the price, the more cost-effective it may be for them.
Because this car is not just a car when it is driven out, it is more of a symbol of status. What this car brings may make these bosses earn more than 10 million.
It seems that FAW has studied people's hearts thoroughly, so they have this pricing system.
This thing is a typical case of not opening for three years, but making money for three years after opening.
Xu Huasheng knows the overall cost of a car best. All in all, it is only about 1.2 million. Now it starts at 5.88 million, and with a little bit of optional equipment, it will cost more than 6 million.
All in all, a car can make 5 million.
This is the real profiteering. If you sell 10 cars a year, you can make 50 million, and if you sell 100 cars, you can make 500 million.
However, it is impossible to sell too many cars like this in a year. However, with the rapid development of China in the future, there will be many wealthy people, and these wealthy people have a great demand for such super luxury brand cars.
If Hongqi can open up the overseas market, then this car will still be able to compete in global sales in the future. What's more, this is just one car. In the future, Huasheng Group will give Cullinan to Hongqi. With just these two cars, Hongqi will be able to conquer the world. If Hongqi can make a name for itself, it will be a glory for China.
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