Rebirth in a Perfect Era

The appearance of Makino Aurora is very attractive to consumers.

In addition, what attracts consumers is Li Mu's innovative sales model.

His direct sales model similar to Tesla has given consumers a better car buying experience.

One of the biggest benefits of direct sales is the uniformity of prices.

Just like Tesla, sales staff have no right to give consumers any discounts. Consumers want to buy a car and go to the official website to place an order, as much as they can. Although it is impossible to unify the price globally, but at least in the same country and region , The sales price is consistent.

In this way, consumers will save the bargaining link, if you know that this car can not bargain, it is actually easier for consumers.

Soon, Makino Automobile began to deliver Makino Aurora SUV to global users.

After this car was formally delivered to consumers, it immediately attracted the attention of automotive media worldwide.

Many automotive media will do everything possible to find a Makino Aurora and then test it.

The test results are also varied.

As a family car, rather than a performance car, the overall performance of Makino Aurora can be regarded as medium to high, and it is worthy of its price, so this is still more reasonable in the eyes of major automobile media, and there is no What can be used for black spots.

As for its appearance and interior, it is even more impeccable.

Because most people did not have the opportunity to contact the real car before, the car media can only access some pictures released by the official, so their knowledge of the appearance and interior of the Makino Aurora is not yet in place.

The mass-produced model is now officially put into use. Both the automotive media, car critics and ordinary users have the opportunity to really see what this car looks like in front of them, and even have the opportunity to sit in and feel its luxurious, distinctive The interior, so that they have a stronger recognition and affirmation of the industrial design of this car.

Every car media applauds the shape and interior of this car.

Even the most picky and stingy European auto media has given Makino Aurora great recognition and appreciation.

No one can believe that Makino Technology's first trial of car manufacturing, the first mass-produced car can achieve such a high degree of completeness, and achieve such a wonderful industrial design.

Based on the Volvo platform and Volvo's safety level, Makino Aurora's crash test also achieved a good A-level result. After all, it is a shell-changing XC60. In terms of safety, it has little change from the Volvo XC60.

Therefore, this car has been rated as the world's best medium-sized SUV by the major car evaluation media in the world. The appearance and interior are undoubtedly the first, the sense of technology is also the first, and the degree of innovation is still the first.

After the delivery of Makino Aurora, the car media's favorite is its excellent human-computer interaction system and navigation functions.

In addition, there is a great surprise, that is, the experience of Makino Aurora hybrid version.

Thanks to the use of Tesla's lithium battery technology and motor technology, the hybrid version of Makino Aurora has unprecedented performance in fuel economy.

Even the elder brother Prius of the mixed world was rubbed against the ground by Makino Aurora.

The first-generation Prius, in terms of the technical content of electric drive and kinetic energy recovery, is no match for Tesla.

After all, Tesla uses a lithium battery pack in a different way, far exceeding the lead-acid battery in energy density, so its performance on the car is lighter, more energy storage, and more powerful power output.

Li Mu knew very well that the lithium battery technology had not produced revolutionary development in the following ten years.

Therefore, at the current level of industrial development, it is impossible to produce a chip ten years later, but it is possible to produce a Tesla ten years later.

The electric drive assembly currently used on Makino Aurora is not much weaker than Tesla more than a decade later. It can be said that it is easy to hang the first generation Prius now.

Toyota was so shocked by this that he never dreamed that global auto companies could not play with their hybrid technology, and they were even overtaken by a company that switched to the Internet to make cars.

For a time, global automobile manufacturing companies have focused their attention on Makino Automobile. Even every company has privately acquired a prototype car of the animal husbandry agency at a high price and secretly dismantled the prototype car.

After the dismantling of Makino Aurora, everyone in the car group has a deep sense of powerlessness.

Because they found that when Li Mu was making a car, they chose a completely different route from them.

Before this, Toyota had never thought about it. Hundreds of 18650 batteries could be piled up together, and a cart can run fast.

Moreover, Makino Aurora uses this battery, coupled with Tesla's motor, not only can provide vehicles with better fuel economy, but also can bring great power bonus.

This makes Toyota's proud ability become an ancient product of the previous era.

In addition to being cheaper in construction and higher in safety, lead-acid batteries can be said to be completely crushed compared to other parameters of lithium battery packs.

This caused Toyota to instantly initiate a very high crisis response. They even believed that Makino Automobile will become Toyota's biggest competitor in the future.

Japanese automotive engineers can’t understand why Li Mu can make the car so perfect. His thinking direction on many issues is very different from other car brands.

For example, the color screen on the center console. Before Makino Aurora came out, someone told Toyota engineers that we would add a color screen to the car. Toyota engineers would definitely scold the dog he scolded.

Why a color screen?

The car is used to drive, not to see.

The most important thing is the stability of a car. The old monochrome screen technology is mature, strong, and cheap, and he can display what he wants to display, so why not design a precious color What about the LCD screen?

You don't need to know that kind of thing, the failure rate will be very high, and the practicability is extremely low, but it is just a sensation.

But when Li Muzhen created this thing, everyone realized that the color screen had so many uses.

It can not only display more and more comprehensive vehicle details, but also provide a very user-friendly human-computer interaction experience, derived from Keyhole technology, and at the request of Li Mu, re-designed the navigation system of the product. People are amazing.

At this time, they realized that Li Mu's thinking mode was not an alternative, but an advance.

The layman in the automotive field that everyone thinks has a deeper understanding and understanding of automobiles than so-called professionals.

In fact, Li Mu and Musk are actually a class of people. They do not like to do things within the framework of the industry, and they both like to make breakthroughs and cross-border integration.

Before Musk had engaged in Tesla, no one thought about it. The car's main console can be completely solved with a touch screen. What's more, the 18650 battery in the laptop can be used as an energy storage unit for electric vehicles.

Li Mu does not want to think about issues in the minds of car manufacturers when he is a car. After all, he is not a person from the car manufacturing industry.

Like Musk, he is from the more sophisticated Internet technology industry that pays more attention to technological development and user experience, and crosses the boundaries into the automotive field.

They and the people in the traditional automobile industry have completely different ways of thinking and doing things, so when they cross the border to the automobile field, they actually form a dimensionality reduction attack on the original group of people in the automobile field.

No matter what kind of business you do in this world, you must understand the user's needs in the deepest way and cater to the user's needs in the deepest way.

Therefore, traditional car companies are more like Nokia in the field of mobile phones, and Tesla is more like Jobs in the field of mobile phones.

Li Mu is now playing such a role.

The car he took out now has an impact on the automotive field, which is equivalent to the impact of the first generation iPhone that Jobs took out that year on the mobile phone field.

Makino Aurora has made car companies in Japan, Germany and the United States feel a sense of urgency in a short time.

Especially Japanese car companies.

Whether it is Toyota, Honda, or Nissan, the fundamental reason why they can sell well in the world is mainly because the price/performance ratio is very balanced.

Take Toyota, the world's most profitable car group, for example. Their car performance will not be too strong, the appearance will not be too good, the price will not be too cheap, but the quality control is not bad, the safety is not bad, the fuel The economy is doing very well, so together, it is one of the most cost-effective brands in the global automotive market.

But for Toyota, Makino Aurora seems to be higher than them in many ways.

Not to mention, the appearance and interior of Makino Aurora alone has already killed the world. Volvo’s technology is not much worse than Toyota. Although fuel economy and quality control are a little worse than Toyota, it is reversed. Safety is better than Toyota.

As far as the sense of technology is concerned, Makino Aurora is even better.

Not to mention, the LCD screen in the center console has already surpassed 90% of the models, not to mention the human-computer interaction system behind it and the map and navigation of Keyhole.

Overnight, Li Mu raised the sense of automotive technology, the five-character threshold.

After learning that the human-computer interaction system used by Makino Automobile was actually derived from Makino Technology, countless car companies have sent cooperation requests to Makino Technology, hoping that Makino Technology can use the human-machine interaction system as a set of open systems for paid authorization.

In addition, they also want to get Keyhole's authorization from Makino Technology.

Because if they also want to do car navigation, in addition to hardware and software, they also have to solve the data problem.

Digital maps are a very large project, UU reading www.uukanshu.com and are still just starting in the world, Keyhole is a must.

If they can't get the keyhole data authorization, even if they solve the software and hardware, they can't solve the problem of map data.

It is obviously impossible to survey and map by oneself, the engineering volume of surveying and mapping is extremely large, and the engineering volume of ensuring regular updating of the map is even greater.

However, Makino Technology immediately gave the global auto manufacturing a desperate response.

First of all, whether it is Makino Technology or the keyhole held by Makino Technology, it will exclusively serve the Makino Automobile Company in the automotive field.

Secondly, Makino Technology has a number of technical patents on the human-computer interaction system, car navigation system, and car color screen assembly, and these technical patents are not authorized externally.

This time, it has dragged the pace of auto companies to catch up to more than two years.

(End of this chapter)

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