Rebirth in America

While "Star Wars" was still being filmed, a massive publicity campaign was already underway.

Different from the past, this time Alex plans to use another publicity method, that is, let the TV station produce video recordings, and then create a new program on the TV station channel called "Star Wars Documentary".

The show is scheduled to premiere on Saturday and Sunday, with reruns on Wednesday and Thursday.

The TV program crew was stationed in the crew, filming with Alex and the others, and their daily job was to film the crew's work, interview the crew, and record the filming process of "Star Wars".

At the very beginning, people from the "Star Wars Chronicles" program interviewed Alex, Morris, Karen, and Richard. They each talked about their thoughts and ideas about filming this film from their own perspectives. Feel. In this way, we will show the various difficulties encountered and the process of solving a science fiction movie from conception to completion of shooting.

At first, the person in charge of the TV station was not optimistic about this kind of program, thinking that it was just the work that Alex wanted to do to promote the new film. However, the big boss had spoken, and the younger brothers could only follow the baton. Even if no one watched the show, they had to film it.

After the first two episodes of "Star Wars Chronicles" were aired and replayed, the number of viewers suddenly increased significantly.

"What is going on?" The staff member responsible for tracking the ratings was surprised, and he quickly told the people above him the news.

What is even more surprising is that as each episode of this program is played, the number of viewers is gradually increasing. You know, this "Star Wars Chronicles" program is not a TV series, nor is it a news and entertainment program. It is at most a documentary.

Moreover, it is also a very professional documentary. In addition to some behind-the-scenes footage and some edited clips, it is also the program team's interviews with the crew members.

That's right. Everyone in the crew had a chance to appear, and even the aunt who swept the floor had a few lines. But for such a program, so many people watch it, and it has even exceeded the number of viewers of some popular TV series. This puzzled many TV people.

"Why do people like to watch this kind of show?"

Many TV viewers watched "Star Wars Chronicles" with this feeling. At this time, they discovered that this documentary was not a boring program. On the contrary, this program was very joyful.

It not only gives the audience the opportunity to get close to the idols, but also allows them to see the real faces of the idols in their daily lives and see how a movie is shot. When there is a laugh scene in a movie, the people in the show are really laughing, and this kind of laughter is also very contagious. Even those of them with a learning mentality started laughing along with them without knowing it.

When an episode is almost finished, at the end of the film, there will be about a minute of edited film clips, and this clip is the killer. For those who love the Alex movies and the Carpenters. Of course they want to see more images.

As for those science fiction fans, seeing the deliberately released clips of "Star Wars" is like seeing delicious food. They can't wait for this movie to be released soon, and then they can rush into the cinema and watch it from beginning to end. Watched.

The wonderful fights, the magical force, the infinitely powerful lightsaber, the mysterious space... are all unforgettable at first sight, and the plot of this movie is all that is swirling in your mind.

Want to see. I really want to see it, I want to see it so much!

Alex's strategy was successful. He had already captured people's hearts without spending half a penny on advertising. People are very concerned about the news about "Star Wars". As long as there is news related to it, then his newspaper will definitely sell very well. News media are sensitive to this phenomenon. Of course, this opportunity would not be missed. Countless newspaper reporters flocked around the filming crew, wanting to interview the crew and learn about the plot and filming process of the film.

Alex had already expected this. He very strictly prohibited the crew and related personnel from talking about "Star Wars". This approach did not cool down people's enthusiasm, but instead aroused more curiosity, causing many reporters to take risks and try to sneak into the crew to take a few photos. photo.

During the filming of "Star Wars", DreamWorks was like at war. It took strict measures against all outsiders and closely watched their every move. Even so, some reporters successfully stole the crew's information. The news made Alex furious several times.

Fortunately, those things that were leaked were not critical content. Even if people knew about it, it would not affect the movie's sales.

While many people were waiting impatiently and wanted to see the movie right away, Alex was still filming slowly. Originally, he could have released the first film just in time, but he had already planned to make the third film The film was released only after it was finished, so it didn't pay attention to the audience's anxious attitude.

He was not in a hurry, but DreamWorks' marketing department was extremely anxious. They receive countless calls every day, inquiring about the time and date of the film's release. The people here include moviegoers and movie theater owners, and some of them also come from abroad. Those who can call in are very lucky, and there are many people who are constantly dialing and waiting. The phone will ring as soon as they put it down, even if they have more than ten phones.

The manager of the marketing department said to Alex: "This can't go on like this! We can't keep the audience waiting any longer, lest everyone's expectations will be raised too high and they will become picky about this film."

"Let them wait!" Alex was unmoved.

A few days later, the marketing manager came to Alex again and talked about the issue of early release. He was under a lot of pressure and was afraid of accidentally stepping on the air and falling. If it was normal, he would not be afraid. . But now it has aroused people's anger, and many movie fans are about to protest to the DreamWorks headquarters.

"No hurry, let them wait!" Alex still replied.

In this way, every time the marketing manager couldn't stand the pressure and went to talk to Alex several times, the manager himself felt that the job was too torturous and was unwilling to mention it to Alex.

Unexpectedly, one day, Alex suddenly called all the middle-level leaders, including Morris, the marketing department, the public relations department, and the publicity department, over and said: "Everyone, now is the time for us to harvest! Wait! Once the film is approved, it will be released immediately."

It turns out that the first part of "Star Wars" has been filmed long ago and is just waiting to be edited. At the urging of the marketing manager, Alex also began to release the problem. He did not need to wait until the three films were filmed to be released together. Even if all three films were filmed, it would not be possible for the three films to be released at the same time.

Just separate the time periods and upload one piece after another at the right time. After the first part is offline, the second part will be released after the audience has almost recovered. This is the correct approach to maximize benefits.

At this time, Alex and the rest of the crew were still filming the third part. As for the second part of the movie, there were still some special effects that had not been completed. After the special effects part is completed, only the music and editing are left.

After getting the first film, which was known as the master disc of "Star Wars: Dawn of Reappearance", the huge machine of DreamWorks immediately started running nervously. The movie soon passed the review, and then the release time was set with the movie theater chain. Next came some trivial work.

Originally, when a big-budget movie from a big company like Dreamworks is released, they usually hold a premiere to promote it. However, Alex and the others are busy filming the plot of the third part, and many of the main creative actors don't have time. In addition, Alex didn't want to distract others, so he decided not to hold the premiere and directly distribute the copied film reels to various cinemas.

There are science fiction films in this era, and there are quite a lot of them produced by Hollywood film companies, but just like DreamWorks, there are very few who are willing to invest huge sums of money to film them. UU Kanshu www.uukanshu.net For example, science fiction movies like the Apes series are much better than science fiction movies produced by other companies.

Even classic science fiction movies such as "21st Century Space Odyssey", "Red Dawn" and "Red Alert" are all produced by DreamWorks and are very classic among science fiction movies. If you add some TV series, such as "Star Trek", it can be said that DreamWorks' science fiction movies can almost instantly beat similar movies from other film companies, which creates a resounding beat.

For the audience, all the films produced by DreamWorks are classics, and all the science fiction films produced by DreamWorks are top-notch and must be previewed.

When DreamWorks announced to the outside world that the first part of "Star Wars" was about to be released, it immediately set off a movie-watching frenzy among movie fans. Countless people flocked to the cinema to buy movie tickets as soon as possible. But when they arrived at the entrance of the cinema, they found that there was already a long queue.

"Oh my God! There are so many people queuing up! I haven't seen this kind of scene for a long time!"

Seeing such a situation happening, the cinema owner was so happy that he couldn't close his mouth. He was thinking about whether he should discuss with DreamWorks to extend the screening time?