Rebirth in America

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"Star Wars" was released in the United States and caused an unprecedented sensation.

Men, women and children of all ages queued up to watch the film, with many young viewers watching it seven or eight times. This is not an exaggeration, it is a phenomenon. People who have watched the movie once walked out of the theater and immediately went back to the long ticket queue just to watch "Star Wars" one more time!

Such a fanatical scene not only overjoyed the cinema owner, but also surprised the media: "Alex's new film has such great charm. Is he going to break the box office record this time?"

The so-called box office record refers to Alex's "The Sound of Music", which was the first film he directed. If you only calculate the box office without considering price factors, this movie is higher than "Gone with the Wind", and it can be said to be the first box office record in history.

Since then, Alex's films have been highly successful at the box office, but they have never been able to surpass "The Sound of Music".

Only after the first "Star Wars" was released, it caused such a huge sensation that almost all Americans went to the cinema to watch it, and most of them watched it more than once!

Faced with this situation, it also completely disrupted Alex's film release plan. Originally, he planned to pull off each film and start releasing the next film about three months after its release.

However, in the face of such a fanatical atmosphere and such a high movie-going craze, not only the marketing department opposed Alex's doing this, but even Morris tried his best to prevent him from pushing money out.

"Alex! I understand your thoughts very well, but if you release the second movie before fully exploring the potential of the first movie, that would be an idiotic act of not taking the money even if you give it away!" Morris was anxious. , they would speak unscrupulously, but this did not affect the relationship between the two of them.

at last. Alex thought about it carefully, decided to listen to everyone's opinions, and pressed the tablet in his hand. His work was completely completed a month or two after the first film was released. The remaining two films have now been approved. Just waiting for it to be released.

After waiting for more than five months, the box office revenue at this time has exceeded 250 million US dollars. It has already broken the historical record, and it looks like it may even exceed US$300 million. This is only the box office in the United States. If you include the box office in various countries around the world, it will have already exceeded 500 million US dollars.

The film was screened in major European and Asian cities such as Paris, Rome, Milan and Sydney. It also caused an immediate sensation. When "Star Wars" is played, it creates a strange scene of empty streets.

It is said that when the "Star Wars" movie was played in Japan, after the movie ended, the entire cinema was silent and everyone spoke. This is a Japanese custom and the highest respect for the film. After watching it, the Japanese silently returned to the queue to buy tickets. Plan to continue watching it again.

Among these audiences, there are also a few special people, including a young man named Lucas, who watched this movie. I couldn't say a word from beginning to end. When he got out of the door, he immediately found a way to get another ticket and continued to watch it over and over again.

Finally, he shouted as if waking up from a dream: "This is the movie I want to make!"

There is also a young man named Spielberg. After watching this movie, he stomped his feet excitedly: "This movie made me dazzled. When I watched it for the first time, I didn't even come back from the movie." Reality. After I watched it several times, I fell in love with it so much!"

There is also a filmmaker named Scott. After watching this movie, he was completely dumbfounded, so he said to his producer: "What are we waiting for? Such a great thing was not made by us?"

Of course, when he learned how this film was made, he completely admired Alex and others. He felt that it would take at least ten years for his company to produce such a film. Finally, he moved to DreamWorks to direct science fiction blockbusters such as "The Opposite Sex" and "Blade Runner".

The peripheral products derived from this movie quickly became popular all over the world. Alex asked Carpenter Toy Company to manufacture many Star Wars-related toys, and they had already accumulated several months of production inventory. Orders from all over the world were sold out.

Not only that, the orders from those toy manufacturers have already arranged the toy company's production plan for a few years. Even if it is to increase the production line immediately, it will be too late, because more and more orders are coming like snowflakes.

In addition, the movie novels of the Star Wars series are also very popular. These novels are all written by some screenwriters and third-rate authors under the framework set up by Alex. Even so, the novels were sold out as soon as they were released. Weeks later it became the number one bestseller.

Movie tapes, records, comics, posters, postcards, lightsabers, costumes and other items are also very popular. With the craze of "Star Wars", children are also fascinated by this movie. They racked their brains and asked their parents for a Jedi uniform. After getting the costumes and props they wanted, the children held lightsabers and pretended to fight as Jedi warriors.

Among the memories of children of this era, the most common ones are the naughty games of climbing up and down the trees with the neighbor children, holding up the branches and shouting "Jedi Knight". Or two siblings, one says "light saber", the other says "anti-light saber shield", the other says "light saber that can pierce any shield", etc., which will eventually turn into a scuffle between the two. Either it ends with one of them crying, or an adult intervenes, and both of them end up crying.

All these have become the best memories of their childhood. In the end, they may still remember the determination to break the Death Star, or they may still remember the hazy desire in their hearts when they first saw Princess Leia displaying her power.

Star Wars left an indelible mark on this generation. Even after decades or half a century, these people can still recall the original scene.

The economic benefits brought by the film are very considerable. During that period of time, DreamWorks, which shot the film, reached unprecedented heights in profits, allowing all employees to enjoy the dividends brought by Star Wars, especially Those crew members who participated in the filming received a generous bonus package.

The bonus amount given out by DreamWorks exceeded 10 million US dollars. Although it is nothing compared to the profit of this film, it is very rare compared to other film companies.

This kind of thing only exists in DreamWorks. Alex has never been a stingy boss. He likes to share success with his own people. When he eats meat, others can always drink some soup.

Fortunately, DreamWorks is not listed. Otherwise, Alex's approach will definitely arouse opposition from shareholders. Speaking of this, some people have wanted to list DreamWorks a long time ago, but Alex believed that he was not short of funds. In order to avoid trouble and constraints, he simply did not consider the issue of listing.

The impact of this film is getting bigger and bigger, and the money it earns is getting bigger and bigger. Just as the marketing manager of DreamWorks said: "It's like a snowball, getting bigger and bigger."

Following "Star Wars", other companies also saw business opportunities in science fiction movies and invested in such movies one after another. Some movies that would have taken several years to be released have also been shot ahead of schedule. For example, Warner Bros. is shooting "Superman," Disney is shooting "Space Station One," and CBS is preparing to work with Paramount based on Weill's. An eight-episode TV series will be made on Si's novel "Days of the Comet".

Not only that, many space navigation films from the 1950s and 1960s were also re-screened, setting off an unprecedented "Galactic Fever".

All this was brought about by Alex's filming of "Star Wars". The craze caused by Star Wars has just begun, and the box office of the first film is still growing. After the box office exceeded the historical record, people thought that this was already quite remarkable. Unexpectedly, the box office of Star Wars skyrocketed, breaking through the 300 million, 400 million, and 500 million levels in a row, and there is no sign of stopping.

"The New York Times" repeatedly exclaimed: "'Star Wars' has done wonders at the box office and is about to break through the 600 million mark!"

"Chicago Forum" predicted: "600 million will be its end point, and it will never exceed 700 million!"

"Movie Weekly" magazine analyzed: "At present, it seems that UU Kanshu www.uukanshu.net Alex's new film has not stopped sprinting. The box office should still exceed 600 million, but can it exceed 700 million? , that’s still unknown!”

After a while, the global box office record exceeded 600 million, and then hit 700 million! At this time, everyone was shocked and speechless. Under the gaze of everyone, the box office finally stopped at 800 million, and finally did not continue to grow upwards.

But this has made everyone look up to it. No movie has ever reached such a height. If the price is not calculated, the box office of "Star Wars Dawn" is already the highest. Some people think that such a high box office is difficult to break, and even Alex himself can't do anything about it.

Such remarks were approved by many people, but before they could finish their words, DreamWorks over there had already announced that it would continue to release a second Star Wars movie. This movie called "The Empire Strikes Back" soon became popular all over the country. Released within the scope. After the experience of the first film, all movie theater owners are eager for more films like this.

This time, the film's release time was also set to be very long, forcing other companies' films to garbage time or the wrong corner.