Rebirth In Hollywood

No matter where you are, people will feel the pressure. Hollywood is always surrounded by the spotlight, and celebrities who seem to be beautiful are actually facing pressure that ordinary people can't imagine. Appropriate channels and methods of venting are undoubtedly crucial. important, otherwise it is likely to go astray.

The most primitive sport between men and women must be a good way to relieve stress. After spending a weekend at sea with Ryan, Natalie returned to the post-production work of "127 Hours" with a relaxed and confident smile. .

Ryan, who returned to Disney, also welcomed an important visitor, "Transformers" director Michael Bay.

Disney has signed a formal director contract with Bang Bei. The entire team that has worked with him since "Jedi Boys" will enter the "Transformers" crew. These people are definitely the best at making explosions and shooting rich people in Hollywood. Visual impact shot of a group of people.

The crew has just begun preparations, and Michael Bay and related personnel have developed a very detailed plan.

"Two weeks ago, I went to Rhode Island to visit Hasbro's base." Sitting across from the desk, Michael Bay gave a general introduction to the current preparations, "Frankly, Ryan, I am not a Transformers fans, but those toys are really impressive and I had a few conversations with Hasbro's Brian Goldner, and I learned a lot."

"Can you talk about it?" Ryan just flipped through the plan and put it aside for the time being.

In his previous life, as a group of people born in the early 1980s, the "Transformers" series carried him too many good memories. He never denied that he was also a fan of the "Transformers" live-action movie, even if it was criticized by countless film critics. Brainless popcorn.

"First of all, robots." Michael Bay took the coffee from his secretary, thanked him, and continued, "They shouldn't be called robots, but mechanical life forms, so they are square, bulky and sturdy robots. Not for Transformers."

Seeing Ryan nodding lightly, Michael Bay seemed to be more confident, "In the setting, they are aliens with high intelligence like humans, so their bodies should be full of curves and beauty like intelligent life. ."

Ryan agrees with Michael Bay's point of view. This is not only a science fiction film, but also involves advanced alien life forms. If it is thick and cumbersome, it will be a joke, just like those who don't know the original book "The Lord of the Rings", Complaining that the wizard Gandalf in the movies is always close to hand is as ridiculous.

"I have communicated with ILM's special effects team." Michael Bay continued, "We will streamline the design of the main King Kong characters including Optimus Prime and Megatron, and ILM gave me a pair of For a rough design sketch, we will make a model at the same scale, in which Optimus Prime may use tens of thousands of parts.

"

In this way, during a deformation process, thousands of components of the robot will move at the same time, thus avoiding the phenomenon that the volume and mass of the Transformers in the Transformers cartoon can become smaller and larger at will, which is difficult to explain with daily physics. .

Unique Transformer looks can also highlight their fundamental Cybertronian character.

Michael Bay didn't stay too long, just exchanged opinions with Ryan on some key issues, and left Disney headquarters soon after leaving the plan.

The plan he brought is not only about filming, but also the entire preliminary planning of the "Automobile" studio established by Disney, which involves many links such as preparation, promotion, shooting, distribution, cooperation and peripherals.

For example, in terms of publicity, the studio has been in contact with more than 200 companies in 78 countries, and the pre-sale work has started early.

In order to closely interact with the Transformers fandom in the United States, Disney plans to hold a "Optimus Prime Line Contest" event starting next month, asking fans of this series to write lines for Optimus Prime in the movie, and the final winner will be The written lines will appear in the movie.

Marvel Comics has obtained the comic copyright of "Transformers". Some time before the film is released, it will successively publish the four-volume comic prequels of the Transformers live-action movie. The story mainly reflects the journey of Bumblebee from the planet of Cybertron to the modern earth. , How Megatron came to Earth to find the source of fire and the origin of the seventh zone.

In addition, there are also some series of live-action movie story books for young children. These books will be published one after another before the live-action movie is released, creating a rich prequel background for the story of the live-action movie.

Behind a truly successful movie, it is always inseparable from the huge and complicated publicity and marketing work.

Disney even had subtitled slogans like—their wars, our world—ready.

The shooting of this film will inevitably involve many scenes of the US military and war. The Autobot studio also contacted the Pentagon and received a positive response from the US Department of Defense, which has a lot to do with Michael Bay himself.

Since the last century's "Brave to the Dead Island", Bang Bei has established a very pleasant cooperative relationship with the Pentagon. It takes almost no effort from Disney to film with the help of the military.

When Michael Bay once again invited the Pentagon to provide support for the filming of the film, the other party not only accepted, but also came up with his own plan.

According to the preliminary plan, the real Holloman, Kirtland and Edwards Air Force Bases and the Pentagon will appear in the film. The Department of Defense even promised to assist the crew in shooting for free, lending high-end weapons that are not commonly seen, from cv-- 2 tiltrotors to c-130 "Hercules" transport aircraft, c-17 "Globemaster" transport aircraft and f-22 "Raptor", all in this ranks.

Although we accept the sponsorship of the Department of Defense, we must properly listen to their opinions in some aspects, but the cost savings is tens of millions of dollars, and it is also a favorite thing for North American audiences to show the heroic and powerful resistance of American soldiers against Decepticon robots. Ryan Neither Disney nor Disney would object to the plan.

What's more, according to Ryan's idea, as long as this series can make money, even if it is bad, it will continue to shoot. It is necessary to have a good relationship with the Pentagon. After all, in order to promote the US weapons and military, they will pay for many aspects of the film.

In North America, including the White House, Congress, the Department of Defense, the CIA, the FBI, the Department of Homeland Security, and even the county police departments in famous cities, there are special offices dedicated to handling Hollywood affairs. With the help of these departments, the power of filming is also Hollywood. tradition of.

The most typical example, "Speed ​​of Life and Death", which is almost a Los Angeles police propaganda film, was fully assisted by the Los Angeles County Police Department. Not only did the real swat team assist in the shooting, but also the police cars and helicopters used by the crew. Police equipment is basically free sponsorship.

Although the public sector here is not much different from the other side of the Pacific Ocean, it is much more sophisticated in the means of shaping its own image.

Just like movie propaganda, this is an era of highly free and open information. The simple, direct and even crude propaganda methods of the past will only have the opposite effect.

Ryan will not rely too much on any kind of publicity method. For the films he promotes, he will formulate a sound publicity plan before the filming. The whole publicity process is much longer than the preparation and shooting time of the film, especially in the film. Before and after the release, huge publicity expenses will be invested to create a huge momentum for the film.

This work is most evident in The Hunger Games, a series that was first given to Natalie as a simple script and later turned into an outline and handed to Susan Collins. Start joint development of promotion work.

The various promotions and advertisements for the novel’s listing have never been interrupted. Even if it is the champion of the best-selling book list in the United States, Disney has not relaxed. When the movie plan appeared, newspapers, magazines, radio, TV, online media and even outdoor Billboards are everywhere about The Hunger Games.

When Disney, one of the world's leading media groups, mobilizes its resources to fully promote a quality-assured series that bears Ryan's name, the impact it can have is enormous.

The success of this series is not only the film, the success of the film is also the result of a combination of many aspects.

After entering September, "The Hunger Games" took the lead from North America, and its North American box office finally stopped at $430.55 million, which stunned the industry, and almost booked this year's North American box office champion.

"We don't understand why The Hunger Games is so popular in North America."

This film has long since been downgraded from the other side of the Pacific Ocean, and only got a poor box office of less than 40 million RMB. The professional film media on the opposite side is very strange, "This is simply a standard bad film without any features!"

Their words are not unreasonable. The response of "The Hunger Games" in non-English speaking areas is very general, and the overseas box office growth rate is slow. After the global box office exceeds 670 million US dollars, the subsequent accumulation can only rely on a long show time. Can it finally break through 7 billion dollars, no one can guarantee it.

At the same time, a very ordinary department director of Touchstone Pictures, a subsidiary of Disney, purchased a series of copyrights for "Twilight: Twilight" from a certain housewife after several negotiations, and obtained the The right of first refusal for subsequent works.

Although it has paid a price, this series has not shown any trend that can be hot, and in general, it is still very worthwhile.

After learning of this situation, Ryan set up a special team to promote "Twilight". Anyway, the tomboy is still young, and Disney has enough time to create this vampire romance series. r1152

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