Rebirth In Hollywood

After each Oscar, there will almost always be controversial voices in the media. The controversy this year seems to be a bit big. Some of them are deliberately hyped by the media to attract attention; some are from the crew and stars, and they are more for their own interests.

Originally, various gay organizations were extremely dissatisfied with the loss of the best picture of "Brokeback Mountain", and with the help of the media, several gay groups in California raised nearly $30,000 and bought an entire page of "Daily Variety" for advertising. , to vent their dissatisfaction, they claimed that "Brokeback Mountain" really touched the hearts of the audience, but was finally robbed by the Oscars and lost the honor that should belong to all gay groups.

"The American public is mad, disappointed, angry, and can't believe the results of the Oscars anymore!"

This is from the media. In order to gain attention, the media really don't care about any results that may be caused by incitement. If the gay community can set off a massive demonstration across the United States, I am afraid that the media industry likes it the most.

However, the news about "Brokeback Mountain" did not occupy the front page of the entertainment media for too long, and "Crash" once again stole its limelight, this time with uneven distribution within the crew.

After the Oscars, "Crash", which was coldly received by the market last year, was immediately arranged to be re-released in 150 theaters with the addition of the best picture. Even if the market response was still mediocre, it could always generate some profits.

Fame and fortune are an important factor affecting people's hearts.

One of the producers of "Crash", Bob Illey, took the Producers League and the Academy of Motion Picture Arts and Sciences to court because he was not chosen to speak at the Oscars because, according to the rules of the Oscars, the most For the Best Film Award, only two representatives can be selected to give speeches. Illey failed to do so.

However, the 'plaintiff' Illey who caused the trouble. At the same time, the defendant, the female producer Sherman, who gave a speech on stage, has sued him for "fraud, breach of contract" and other grounds.

A peculiar triangular lawsuit was born, and behind the scenes was nothing but a battle for fame and fortune.

In addition, the battle for Oscar's fame and fortune, even the US Internal Revenue Service has stepped in, and they have to take tax from the gift bag the academy gives to presenters!

In 1989, the Academy began to give gift packages to Oscar guests, and it has become a tradition since then. In addition to the finalists, the presenter can also get a copy to express their gratitude to the star guests who attended the Oscar ceremony for free.

under commercial hype. The tradition has become a multi-hundred-million-dollar business, and this year's Oscars package includes a diamond-encrusted bra and panties, a 22k gold leaf and a crystal mallet.

Worth nearly $100,000, and that's only part of the bag.

Although Oscar's gift packages vary in content due to different objects, such as the $15,000 "Victoria's Secret" gold-encrusted and diamond-encrusted underwear, only actress finalists can get it.

And in addition to the gifts to attend the awards ceremony. The Oscars also specially prepared gifts for the losers of the leading actor and actress and director awards, which will be given out after the awards ceremony. In the gift bag of this year's Oscar losers, there is a Las Vegas high-end hotel for soothing wounded souls. 3 days free accommodation voucher.

It is indeed enviable that Hollywood stars attend the awards ceremony and receive gifts at the same time. But the IRS has focused on that this year.

Just a day after the ceremony, the IRS said stars who received Oscar packages would have to pay taxes on the gifts, its spokesperson said in a statement — at a time when the world's attention was on the stars. They should also know that they have the same obligation to pay taxes as the general public, and we hope that these stars can also "go ahead" on the issue of paying taxes.

Only death and taxation are eternal, in a country built against taxation. Taxation is definitely a top priority. Although the Oscar gift package that he received has been handed out to the following people since more than ten years ago, Ryan still informed the accountant that when filing tax returns next month, don't forget this gift package.

The reputation of the Land of Ten Thousand Taxes can also be seen from this gift package.

Like previous Oscar winners, Reese Witherspoon and Philip Hoffman have seen their prices soar.

The former signed a new contract with the "Family Troubles" crew, and the salary was as high as 30 million US dollars, which also means that it surpassed Nicole's previous Hollywood actress salary record of 25 million US dollars and became the world's most valuable actress. star.

However, all the media know that there is no comparison.

After the latter won the best actor, he naturally asked the crew of "The Hunger Games 2: Catching Fire" for a raise. Ryan also made preparations for this, just waiting for Hoffman and his agent to open When the price of 15 million US dollars was offered, he did not even negotiate, and directly notified the crew to make a replacement.

Although this was the negotiated price offered by the other party, he didn't want to waste time. For such a film focusing on youth and women, it would be too wasteful to use an Oscar-winning actor born in the 1960s.

Besides, as an absolute heroine, Natalie's salary is only 10 million US dollars plus 3% of the North American box office. The other party is just an unimportant role, unless Disney is all stupid. negotiation.

In Hollywood, it may be difficult to find cheap Oscar winners, but there are not many old actors with good acting skills and inexpensive prices.

Of course, as the new Oscar-winning actor, Philip Hoffman is also not short of film contracts. After Disney terminated negotiations with him, his agent quickly negotiated with Paramount Pictures, and Hoffman will star in "The Disc" The villain in "Spy 3", and Leonardo DiCaprio staged the ultimate confrontation.

This is also one of the reasons why countless actors don't hesitate to invest huge amounts of money in publicizing the Oscars. Once they win, they get not only honors, but also real benefits.

After the media hype for a while, the aftermath of Oscar gradually dissipated, and the turbulent Hollywood gradually calmed down, and the media also began to look for new hot topics.

Half of March has passed, and the next summer season is getting closer and closer, and a new publicity boom has arrived. Many big productions have invested a huge amount of publicity expenses.

Compared with sequel films such as "Pirates of the Caribbean 3: Stormy Tides", which have a sufficient audience base, Disney spent more resources on the promotion of "Iron Man". Two months before the film's North American premiere, The first trailer was released at the same time as the TV station.

Among them, the propaganda slogan - this summer, there will be a cold-faced iron man with you - is played. The trailer not only shows the process of Iron Man's transformation, but also many fighting scenes and explosion effects are enough to shock the viewers.

Like other movies, Disney will not rely solely on any kind of publicity means, TV, radio, advertising posters and print media, etc. As the release time approaches, more and more "Iron Man" can be seen. information.

Even the heroine Gwyneth Paltrow went to the hospital when she fell ill, and was fired by the Disney-owned media.

With her consent, the Disney-owned media claimed that Gwyneth became ill because she put too much energy into the film "Iron Man". Po? Potts is a classic role that Gwyneth created with painstaking efforts.

Gwyneth has not yet become the Tsundere Princess. In the hearts of American women, she is also one of the pronouns of fashion, and "Iron Man" is definitely not a problem to attract male audiences. How to impress female audiences really needs Disney's publicity. by some special means.

So, in addition to hyping the news of Gwyneth Paltrow, Marvel Studios decided to add a second easter egg to the film, the content of which is directly related to Captain America and Black Widow.

According to the agreement, Ryan appeared in the studio of the Disney Studio on time, greeted Jon Favreau, the director of "Iron Man", and walked into the dressing room. About an hour and a half later, he transformed into A casual version of Steve Rogers, back in the studio.

"Hi, Scarlett."

Went to the camera and gently patted Scarlett Johansson who was talking with Jon Favreau, "It's been a long time, you seem to have lost a lot of weight."

"Really?" Scarlett turned her head, "I said I was losing weight, but that bastard didn't believe it."

"What?" Ryan asked curiously.

"Ah, nothing."

Scarlett rubbed her wrist and pointed to the arranged sandbag, "Ryan, are you ready to crush it?"

"certainly!"

It's just an Easter egg. Of course, the plot is very simple. After Ryan and the two were ready, Jon Favreau called to start.

In the empty fitness room, Steve Rogers, who woke up from a coma because he couldn't adapt to the new era in the short term, often hid here to practice fighting. He quickly punched and thumped a sandbag until he was behind him. He stopped when the door slammed.

The person who walked in was familiar and had been visiting him a lot recently, a sexy woman with long red curly hair, a close partner who used to fight side by side.

"Natasha."

The two sides have met for a long time, and Steve Rogers also knows the other party's experience over the years, "Why are you here?"

"Come to say goodbye to you." Black Widow came over and looked at Captain America, who was much taller than herself. "In the future, I shouldn't come to see you often."

"why?"

Compared to those agents, he believed more in the former Howling Commando who once fought side by side, "Are you going out on a mission?"

"There is a billionaire, a playboy, who has built some powerful high-tech weapons, and I want to go over and watch him." (To be continued..) ()