Rebirth In Hollywood

"Are you talking about the script that has been kept in the study?"

Hearing Ryan's words, Natalie naturally thought of the fantasy script, "I remember you've been revising it, are you done?"

"Not yet." Ryan shook his head, "At first it was just a novel, but later it was borrowed by Blizzard Entertainment and turned into a game, and now it is the world's largest online game..."

Natalie understood the meaning of Ryan's words, "It's very rare for a film adapted from a game to succeed?"

"Exactly." Ryan nodded, "If most of the game's settings are used, the film will almost certainly fail, so I have to make adjustments to the relevant content."

"Then after you finish the script," Natalie got up and walked upstairs, "let's talk about it slowly, shall we?"

"no problem."

Ryan then followed. This project seemed a bit difficult, because he wanted to try Charlize's proposal.

The two people were talking about, of course, the super popular online game "World of Warcraft". Since a few years ago, Ryan has been taking time to write the script, and even the first draft of the trilogy has been completed, but later he vetoed it Yes, because the script has too deep traces of the game.

Adapting games into movies has always been a difficult problem in the film industry. From the 1990s to the present, there have been one after another, and very few successful ones. Strictly speaking, the "Tomb Raider 1" and "Resident Evil" series are the ones that are truly successful. The rest are basically failures of both word of mouth and business, especially those games and movies with large investment, which often have a chance of failure. bigger.

This is exactly what Ryan is worried about. Games are different from novels. His audience is more loyal and the scope is narrower. Even if "World of Warcraft" has tens of millions of users around the world, if the movie follows the game. That would just turn into a niche film or a fan movie, which is not what Ryan wanted.

Magical themes definitely require a huge investment, and a niche audience means a limited number of audiences. The future market is narrow, and it is doomed to be difficult to recover the investment.

Therefore, Ryan has been revising the script. After a long period of consideration, he threw away the overly large and complicated world view, and took out the stories of Alsace, the Kingdom of Lordaeron and the undead from natural disasters. Even just using the basic settings of his novels and games to re-edit the content.

In the script, the character of Alsace and even some other characters will undergo many changes. On the premise of retaining the main line of the Stratholme massacre, he has added a lot of content that has not been mentioned in the novel and the game. After all, this movie is aimed at Not just game fans.

Games, literature, and movies are completely different carriers, and many changes are also necessary choices.

Even, Ryan thought about the beginning of the first film. It's going to be an intense battle of background history, it's cheesy and clichéd, and there's hardly any originality, but it's a good way to keep most viewers going. Many movies such as "Gladiator" and "Saving Private Ryan" all start with this routine and actually have little connection with the theme of the movie.

Both Ridley Scott and Steven Spielberg know what audiences most want to see.

As for the "Lord of the Rings" trilogy when it was released, those voices full of literary and artistic criticisms that the film had too many fights and too many wars, Ryan would not consider it at all. This is a large-scale commercial film, not a lukewarm literary film. If you don't want to watch fights and wars, you can go out and turn left. In North America, there are theaters that specialize in showcasing literary films.

He still finds it funny when he thinks of those voices who think that the Battle of the Plains of Perrin and the Battle of Black Gate should be mentioned in the film. It would be nice to make over a billion dollars, and the entire series is unlikely to become a classic.

The summer file is coming to an end, and Walt Disney's films are still being released one after another. Even though "Harry Potter and the Half-Blood Prince" is moved to the summer file, it is still strong; Average, but overseas is strong, and the final global box office of more than 600 million US dollars is not a problem.

The major Hollywood companies are fighting each other in the global film market. It was not until August that the extremely fierce market competition seemed to calm down, and then the most amazing news of this summer was born.

"Cameron's new movie 'Avatar Day' launched after 12 years of hard work!"

At the San Diego Comic Con, Ryan and James Cameron jointly announced the news that the super giant will be listed soon-the total investment is as high as 550 million US dollars, and James Cameron and Ryan Jenkins jointly created The new movie "Avatar" will be screened for free in digital theaters in many countries and regions around the world on August 21, with up to 15 minutes of clips.

Ryan also attended the event. In an interview, he said, "What we are going to do is unprecedented. This will be a social marketing experiment. We will be in many imax3d theaters and Some 3D theaters will show it, and we will let fans all over the world watch this 15-minute clip of "Avatar" for free. This day will be 'Avatar Day'!"

The marketing of "Avatar" is different from the traditional trailers and marketing campaigns. Although 3D and imax technologies are becoming more and more popular in North America, the latest wave of 3D movies has just emerged globally. There are a wider range of movie audiences who have not yet had the opportunity to enter 3D theaters, and some audiences are still hesitant to 3D movies because of the high ticket prices.

And this new promotion method can allow more people to enter the theater and learn about 3D movies for free, which is a very forward-looking initiative.

On the day of "Avatar Day" on August 21, audiences can enjoy clips of the "Avatar" movie in selected 3D and imax theaters. In addition, Avatar-themed video games and movie dolls will also be released at the same time.

On the day of "Avatar Day", 248 imax theaters in the United States and 438 theaters in 77 countries and regions have approximately 700 3D screens, and jointly screened this "Avatar" film that needs to be watched with 3D glasses. Walt Disney official It also announced that the trailer for the online version of "Avatar" on the 20th had an astonishing 7.8 million views on the first day of release, breaking the record of 4.2 million viewers for the trailer of "Transformers 2" in a single day.

"The last time Ryan and Cameron teamed up was Titanic."

Some people's comments undoubtedly reflect the reason why the trailer is so popular, "We have every reason to believe that they will once again bring a super blockbuster across the ages."

The 16-minute trailer screened on "Avatar Day" included 5 passages from the "Avatar" film, as well as a preview of a quick cut. Director James Cameron himself appeared on the three-dimensional screen and led the audience into the world of Avatar.

If "Jurassic Park 3" and two "Transformers" have made 3D and imax gradually popular, then the 16-minute clip of "Avatar" almost ushered in a new era of movies.

"After watching these 15 minutes, I really understand why Ryan invested 550 million US dollars, why James Cameron waited for more than 10 years to start shooting, and it took so many years to complete this masterpiece, no matter In terms of character design and art direction, or in terms of computer special effects, this work can be said to be the finished product of the highest class."

"The color and reflective precision of the alien's skin could not be achieved in the 1990s to the early 2000s, let alone 3D. Ryan and Cameron were the first to advocate 3D movies. I also understand why Those directors and directors who have watched the short film gave such high ratings, and the expectations are so high."

"If the movie can maintain the level of these 15 minutes, I think it's worth it to see the version for $100, not to mention that there may be more strange things at the end, and those airplane battles, but this movie It is absolutely impossible to see the normal 35mm version of the movie, 3D is the focus of this movie, it is hard to imagine what will become when I see those things back to normal 2D?"

Veteran movie fans who have seen the trailer are not stingy with exaggeration. Even if the ten minutes James Cameron cut is far from the real essence of the movie, it still fully deserves such praise.

"The 3D effect of "Avatar" surpasses all 3D movies in the past few years. It can be said to be a brand-new 3D stereoscopic realm. In addition, the lifelikeness of the CG characters in the film is also a new milestone in the history of the film industry. Watch several clips Director Cameron's dedication to this film and his superb directing skills. However, 15 minutes is too short, and it ended when everyone was still enjoying watching it. I really want to watch the complete "Avatar" directly..."

— This is from a British fan.

"Visually, there's nothing close to what Cameron has achieved now. Even though I'm not that happy with the character designs, they are truly and emotionally represented on screen, and there's even a moment where I feel like I'm in Pandora. .It was terrible when I first saw the Na'vi, but once you watch it for 5 minutes it feels natural. Anyway, Pandora is out of human imagination."

-Australian movie fans.

"The 3D effect is quite astonishing. It is a hundred times better than the 3D films that have been remade in China to cheat money! Even "Transformers", which is currently recognized as the best 3D effect, is not as good as "Avatar". The powerful 3D effect actually caused me to It was a little distracting at first, but it took a while to get used to it, and even close-ups with intense movement can feel immersive, and when the camera is still, you will find the depth of the picture, it is amazing!"

——Chinese movie fans.

"imax3d's "Avatar" three-dimensional clip is really great, super exciting, amazing and shocking! Everyone in the audience burst into surprise and praise, and everyone was stunned. It is really a revolutionary masterpiece of a movie!"

——Japanese fans. (To be continued..)

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