Rebirth In Hollywood

"!..."

This song is like having wings. After the premiere of "Frozen Adventure", it quickly spread across the United States, and with Hollywood as the radiation center, with simple lyrics and catchy melody, it crosses racial and cultural differences. , instantly became popular all over the world, and brought a wave of singing and dancing craze around the world.

A good song that is widely sung may not be able to save a bad movie, but for "Frozen Adventure" whose film quality is guaranteed enough, "" definitely plays a finishing touch, and it is bound to make Disney's song and dance animation movies Pushing to heights never reached before.

This song can be heard everywhere on the radio, the Internet, TV stations and record stores, etc.

Children aged seven or eight, boys and girls in their teens, young people in their twenties and even mature people in their thirties are all humming in their spare time! ...

This song has become popular all over the world at almost the fastest speed. With the help of today's developed Internet media, it even achieved things that Michael Jackson could not do.

With Ryan's suggestion, Disney had already prepared for it. """ in nearly 30 languages ​​and "Frozen Adventure" in the "karaoke version" appeared in front of global audiences after the film was released for a period of time.

Just like excellent graphics and brainwashing divine comedy, all-round marketing is also the key to the success of "Frozen Adventure".

Walt Disney invested so much resources in this film, and the performance of the film did not disappoint Ryan and Disney, especially the song and dance frenzy that set off, which has already made Disney professionals smell beyond "Toy Story 3". smell.

"Frozen Adventure" does not have the powerful explosive power of "Toy Story 3" as a sequel movie, but the box office trend is extremely stable.

In the first three days in North America, "Frozen Adventure" took away US$93.93 million; in the second weekend, the film maintained a steady and healthy decline, and won the second North American box office champion with US$67.39 million.

Count the box office of the previous four working days. In just ten days, the North American box office exceeded 200 million US dollars!

At the same time, with the help of Disney's huge publicity and marketing campaign and the power of Brainwashing Divine Comedy, the film has achieved good results overseas. The overseas box office has also steadily exceeded the 200 million US dollar mark in ten days, and the global box office has reached as high as $415.24 million!

You know, this is not a superhero movie, but an animated feature film with a relatively long shelf life in theaters!

After years of silence, Disney Animation Studios finally ushered in a moment of explosion.

"Since the rise of Pique Studios, Disney Animation Studios has been in a dilemma. They are trying to find out what is the most unique thing about themselves, what they represent, until Ryan entered Disney."

"He knows better than anyone that without innovation, there will be no progress. The new fairy tale reform he set off at Disney finally brought new hope to the sluggish Disney Animation Studio, and also made this once the best animation studio glow. Vibrant."

Perhaps the words in Time Magazine are a bit exaggerated, but after Ryan took over Disney, it really promoted the reinterpretation of classic fairy tales by Disney and even Hollywood as a whole.

And in order to promote "Frozen Adventure". Not only as the singer of "" and as the voice of Elsa Taylor running around the world, even Ryan, who is preparing for the new movie, also took time to accept an interview with Antonia Kidman to further build momentum for the film .

"Although it is the same as all Disney movies. Love is the solution to all problems, but the perspective is already different. It is not the bloody plot of "true love kiss" like the male protagonist kissing the female protagonist, but family affection."

On Antonia Kidman's talk show. Ryan raves about the film.

"In fact, love in fairy tales is not rational, and it is actually very difficult for you to convincingly tell why the hero and heroine are in love with each other, and the love is so deep, in an hour and a half. Especially in cartoons. So They seldom explore the rationale behind love, such as why two people love each other, why they love each other so deeply but they fall in love directly, and there is no need to explain anything, so it will be very clichéd."

"The film starts with the sisterhood, from the closeness of the two to the estrangement and then to the open reunion. This kind of sisterhood runs through to the end. We can see that the two have a deep love for each other."

"Elsa made herself suffer emotionally in order to protect Anna. Anna also never forsakes her sister from the beginning to the end, until she sacrifices herself later. Everything seems reasonable. It is not like the two who have not loved for a long time in the usual fairy tales. The 'irrationality' of people dying for each other."

"After all, the kind of love that loves one's own family has a stronger foundation than the love of a stranger. This novel angle also makes this seemingly princess-like Disney movie break away from the tacky princess and have a unique flavor. , It is also a kind of courage to dare to innovate.”

After Ryan finished speaking, Antonia Kidman asked in a timely manner, "What do you think of the two princesses in the film?"

These are pre-set questions, and Ryan has no difficulty answering them.

"I like the setting of Elsa very much. She is not an evil villain. She escaped to the wilderness after accidentally revealing her magic, just in order not to hurt others. Her various experiences also made her the most sympathetic audience in the film. Characters, her magic can't help but freeze her heart, and at the same time freeze the sisterhood of sisters Elsa and Anna from childhood to adulthood."

"Besides, Anna, in fact, Disney's changes in the role are more reflected in her. We can recall the performance of the princesses in the past Disney animation movies, and we can find that they are completely different from Anna."

"In the past, Disney princesses also had their own ideas and desires for freedom, but they always needed external stimuli to act. The Little Mermaid has always yearned for human life, and only fell in love with the prince and had a big fight with her father. She has the determination to become a human being; Rapunzel has always wanted to see Kongming Lanterns, and only a thief familiar with the outside world sent her to her door to give her the courage to leave home.”

"They have their own goals, but they haven't been working tirelessly for their goals, and they haven't paid too much. This is the shortcoming of these princesses. They have ideas and desires, but they lack real actions. Even Rapunzel needs outside guidance."

"Anna is different from them. Her goal is very clear and she has been working hard. Her goal is not to find true love, but to repair the relationship with her sister. Anna has always been proactive and has been working hard for her goal. Sister When an accident happened, Anna summoned up the courage to go alone; her sister drove her away, but she insisted on staying with her; her sister was going to be killed, and she went to save her with all her might.”

"From the perspective of script creation, Anna is a highly unified character. Her goal is very clear, and she has always worked hard and paid for her goal. Therefore, the audience feels very emotionally projected with her."

"Movies are most taboo to have a passive protagonist, because if the protagonist doesn't care about the target, why should the audience care? This film also has the most brilliant Disney animation in recent years..."

Ryan did not hesitate to praise his own movie, and this movie also has the confidence for him to praise it.

"Film is an art of visual and auditory unity, which means that it is not the inner feelings of the protagonists that define them, but their actions. If it were not for the actions elicited by the climax of the film, we don't know how much Anna is willing to pay for her ideals. She sacrificed her love and her own life just to achieve her goal. No one forced her, no one guided her, and the final choice was her own decision!"

In the end, Ryan said, "Disney princesses don't need a prince to save them, they can save themselves."

Antonia Kidman answered in a timely manner, "Anna gave up the hope of survival brought by Christopher and chose to save her sister and thus save herself. It is indeed a stroke of genius."

Anna and Elsa have become the absolute protagonists of this winter. Whether you are a fan of Disney cartoons or not, you can always see the image of the two and hear the brainwashing Divine Comedy.

These two completely virtual images also have a lot of their own congestion. Even though the two are sisters who really love each other in the film, fans in the real world are arguing endlessly because of them.

For example, in the rescue link, which is one of the film’s classics, Elsa’s fans think that it was Elsa’s true love that saved Anna, while Anna’s fans think that Anna saved herself...

"The reason why this film is great is that Anna saved herself. The 'act of true love' (choosing to save her sister and sacrifice herself) was done by Anna herself, not relying on outsiders, not passively relying on other people's true love kisses, but herself! I redeemed myself! So it is not unconventional! The princess does not need a prince to save! The princess does not need a man to save! The princess does not need others to save anyway! So Anna’s resurrection has nothing to do with Elsa’s tears.”

"Although my sister's tears are definitely an act of 'true love', there is always a cause and an effect, right? Why are you crying? Her Royal Highness is also crying because she found out that Anna decided to sacrifice herself, so it is Anna's own true love that saves herself first, Queen Behind the tears..."

In short, there are a thousand Hamlets in the hearts of a thousand people. This kind of debate is not harmful to the promotion of the film. Many fans of Anna and Elsa, in order to find reasons to refute each other, bought tickets and went to the theater to watch the film repeatedly and contributed to the film. A lot of box office figures.

There is also the reaction of the gay community. They must be delighted that such a film appears.

"Lee Si is saving the world or something, it's the best..."

"My personal opinion is that my younger sister is straight, but it's hard for my older sister..." (To be continued...)

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