Rebirth In Hollywood

When "Harry Potter and the Part of the Deathly Hallows" was released from the North American market with a box office of 452.45 million U.S. dollars, it also basically ended its overseas screenings, and the final global box office totaled 1.47658 billion U.S. dollars. A terrifying number.

Such box office results also ensure that the film beat last year's hit "Frozen Adventure", firmly sitting at the fourth place in the total box office list of film history.

The "Harry Potter" series of films came to an end, and the total box office of eight films totaled as high as 8.35645 billion US dollars, surpassing George Lucas's "Star Wars" six-part series, becoming the highest-grossing series of films in history.

However, the box office is only the tip of the iceberg of the "Harry Potter" series, and the income from various peripheral derivatives is even greater and terrifying.

Although it is not as exaggerated as Wall Street predicted that the movie could create an output value of 100 billion U.S. dollars at the end, after "Harry Potter and the Deathly Hallows Part II" was released, according to the statistics of many authoritative organizations, "Harry Potter" In addition to the income from the original novels and movie box office, the derivative products of the series have brought Walt Disney more than 48 billion US dollars in total, and the value of the industry created on this basis is close to 80 billion US dollars!

These are only statistical incomes, and the sales of products in some countries and regions are really difficult to calculate. In addition to the genuine products that can be counted, there are still a large number of pirated and counterfeit products in some countries and regions where copyright protection is unfavorable. If Taking these into account, it is not an exaggeration to say that the "Harry Potter" series has created an industrial chain worth hundreds of billions of dollars in ten years.

Not to mention Disney and other beneficiaries, Ryan himself has obtained a total of more than 3 billion US dollars in after-tax dividends from the income of peripheral derivatives. Those bonuses that Disney got.

If books can make a super-rich man, it must be the "Harry Potter" series.

Although with the end of the film, the income generated by the entire series. It will show a state of decline, but hundreds of billions of dollars is definitely not the end. This industrial chain will continue to create huge revenue for Ryan and Disney in Disneyland, Disney Children's Channel and every corner of the world.

Moreover, the series of films is over, and it is impossible for Disney to re-shoot in the short term. Therefore, the animated series of the "Harry Potter" series is put on the agenda by Disney. Can promote the sales of peripheral products.

Yes, selling peripherals is the eternal theme of this series!

When a new awards season kicks off with fierce competition. When the media and the public look back, they can discover another terrifying fact. The top five box office movies in film history all belong to Disney, and they all have a direct relationship with Ryan.

"Avatar", "Titanic", "The Avengers", "Harry Potter and the Deathly Hallows" and "Frozen Adventure" occupy the top five box office lists in world film history.

Looking back, "The Lord of the Rings 3: The Return of the King", "Pirates of the Caribbean 3: On Stormy Tides", "Toy Story 3" and many other films produced and distributed by Disney are still the main force of the second echelon.

Disney's production has left an indelible mark on the entire world's film market, and Hollywood will inevitably record the past two decades and Ryan's name in the annals of history forever.

"Since the birth of Hollywood and even movies, no one person or company has ever achieved such crazy results as Ryan!"

When the new year comes, "Time" once again selected Ryan as the cover character in the first annual issue. And supplemented by this passage.

Shortly thereafter, "Harry Potter and the Deathly Hallows" was nominated for the Oscar for Best Picture, and many media believed that this film could completely hit the best picture statuette.

"It's just a boo-boo of media hype."

Sitting on the beach in Malibu, basking in the warm sun. Ryan peeled an apple for Sandy, who was wearing small sunglasses next to him, and said to Taylor on the other side, "They need eye-catching news. Although "Harry Potter and the Deathly Hallows" is the end of a super series, but As long as I'm alive, the odds of winning a Best Picture Oscar are close to zero."

"Then why is that, Dad?"

As an important member of the family, Sandy, who is almost six years old, has already understood some meanings of the Oscars. "Is our movie not good enough? Or do we have no money to promote the movie?"

"My dear..." Ryan handed over the peeled apple, "This is one of Oscar's rules, and you will understand in a few years."

The same type of fantasy, the same propaganda that justice will eventually defeat evil, the same word-of-mouth and box office success, and "The Lord of the Rings 3: The Return of the King" can sweep the Oscars, "Harry Potter and the Deathly Hallows" is likely to only Take a few consolation tech prizes.

Don't say that the competitors of "The Lord of the Rings 3: The Return of the King" were not strong back then. Everyone knows that this film was the biggest hit of the year, and the award was well deserved, while the "Harry Potter" series and "Lord of the Rings" Compared with the series, in addition to being more childlike, there is also a major irreversible disadvantage-Tolkien is dead, Ryan is still alive, and has a bright future!

This is one of the unwritten rules of the Oscars that Ryan told Sandy, just like Heath Ledger won the prize with the advantage of being dead on drugs. Dead people always have some privileges in the Oscars.

If Ryan had an accident before voting, "Harry Potter and the Deathly Hallows" would surely win best picture.

Of course, Ryan is not that crazy, and now a statuette for the best picture will not be too much in his eyes, and Disney has not done much public relations for this film.

Even Ryan did not attend this session of the Oscars.

After the Oscars, the film, officially titled "World of Warcraft: The Wrathful Prince," entered the final stages of promotion before its release, with key cast members including Ryan, Taylor and Natalie all beginning to contribute to the film. Unlike previous films, there are very few successful examples of game adaptation movies, and Ryan also devoted most of his energy to publicity.

Disney has also used all its media resources for this film with a total investment of 300 million US dollars. On TV, radio, newspapers, magazines, online communities and social media, you can see "World of Warcraft: The Prince of Wrath" everywhere. news and advertising.

In addition, out of confidence in Ryan, Disney has also invested a lot of resources in peripheral products. Dolls and toys of humans, orcs, dwarves, and even undead from natural disasters have been put into production after making samples. The weapons used by the main characters, such as the power of Menethil in Arthas, the Ashbringer of Darion Mograine, the iron staff of Jaina Proudmoore, etc.

These weapons are obviously different from those in the game. They are not so complicated and gorgeous. On the basis of keeping the style, they tend to be more practical on the battlefield.

At the same time, in order to cooperate with Disney's promotional film, Blizzard Entertainment also displayed the film's release date on the game's start interface, so as to attract the most basic game fans to watch the film.

After entering April, Disney Pictures finally released the first official trailer, which is about two minutes long.

In addition to showing the battle between the coalition forces of humans, dwarves and high elves and the green-skinned orcs at the beginning, the trailer mainly revolves around Alsace Menethil, showing in turn how he was loved by thousands of people when he was young. Court life, following Muradin the Hill King? Entanglement, and the final purge of Stratholme!

Just the trailer shows the magnificent momentum of the film, full of magical and epic sense, and the excellent special effects are even more amazing. This is definitely not comparable to the five-cent special effects of "Dungeons and Dragons".

Furthermore, although the trailer is very short, it can also be seen from it that Alsace Menethil is not exactly the same as the settings in the game and the novel. The whole story has obviously been greatly improved while maintaining the main frame. Modification of magnitude.

This will naturally lead to the dissatisfaction of some die-hard game fans. Fortunately, this series was originally written by Ryan, and the movie script was also adapted by him, which can alleviate the dissatisfaction of fans.

At a publicity event in Los Angeles, Ryan also accepted an exclusive interview with reporters, specifically talking about the Alsace issue.

"Movies are a form of expression completely different from games and novels. As the absolute protagonist in the film, Alsace has complex psychology and personality. The film is indeed telling the story of his fall, but the process of his fall is not short. It was completed in a relatively long and complicated process."

"In the setting of the game, Alsace's depravity is more due to himself. It is undeniable that his depravity is inseparable from himself, but is it irrelevant to the surrounding environment? Therefore, Disney Pictures is making this While turning the magical epic story into a wonderful picture, it is also exploring the reasons for the fall of Alsace, which will be a deep-seated issue."

What Ryan said is not an exaggeration. Perhaps his script is a standard popcorn script, but after all, Natalie is different from a standard commercial film director like Michael Bay. On the basis of the above, some of her personal style is still brought in, and the reasons for the tragedy of Lower Alsace are discussed in a more shallow way.

Of course, as a commercial film, these are all to the point and will not affect the commercial attributes of the film. (To be continued..)

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