Rebirth in the 1980s and 1990s
Chapter 19 Wal-Mart's Conspiracy
() As a Walmart Group intelligence expert in Asia, Robbins's responsibility is not only to collect market information, but also to collect opponents' intelligence and financial intelligence from some countries. The accuracy of intelligence work is for Walmart Group
The world's giants are extremely important.
As early as China was carrying out reform and opening up, he had been lurking around China and paying attention to China's development. It has been more than twenty years since he graduated from college to a giant who is now in charge of the entire Asian branch market.
, He already knows China well.
As early as five years ago when Garefore began to become famous in the south with the appearance of the great old man, he began to pay close attention to his native Chinese counterparts.
At that time, Jialefu was not as powerful as he is now. He underestimated it and underestimated this young world giant. At that time, he did not place Jialefu on the same position as Walmart, and even thought that this was nothing but
It is an ordinary small business, but it’s just a little bit lucky, but it’s obviously wrong, and it’s a big mistake.
In addition, Walmart was eager to cope with the pressure from domestic competition at that time and did not have enough power to penetrate into China's huge market. Although the plan had already taken shape at that time, it was not taken into action in the end. It has to be said that this is.
A huge mistake was that when the special issue of Time magazine in the United States reported on the rise of the miracle of Galefort, the special issue also put forward such a slogan.
"Walmart's humility has made the king of the world today!"
In Jialefu, Robbins seemed to see Walmart when he first joined. Walmart was not the current world overlord, but at that time it had already become the king of the world.
But now, he was a little unbelievable that he actually saw this temperament in a company that was completely born in China, which was completely produced in China.
There is no doubt that in this young company, you can't even see a trace of Western companies, but it makes people feel that it seems to have the temperament of a stronger person than Western giants, no matter whether it is to grasp the policy.
The keenness of the keenness of customers, the grasp of the market, the operation of funds, the creation of concepts, the training of personnel and the shaping of service spirit are all completely derived from the traditional Western model and higher than the West
the enterprise.
Wal-Mart actually felt old in front of this company, which made Robbins seem a little anxious. Will this company be the king of the new world in the future?
If so, it would be a miracle, but for him, it was not good news, and even for Walmart, it did not say good news, because it turned out later.
In the past few years, the Gallefour Group seemed to have entered the world market overnight and began to enter Asian countries. This young enterprise with a stable rear has been smooth sailing in the world market.
With the rise of the Chinese market, the rapid development of China's light industry, and the cheap labor and raw materials market, Galefo Group has established a quality inspection system that is no less than that of Western giants.
The internationally recognized quality assurance, low prices, high-quality products, and leading service concepts made it conquer most of the Asian markets in a very short time, especially in South Korea. Although the French giant Carrefour fell again,
But Jialefu, who comes from China, has taken root here and has rationally cooperated with Yimaide, a subsidiary of New World in South Korea.
At this time, Yimaide was not as powerful as later generations. Although he had some background, in front of the not-so-small Asian giant, he wisely did not resist, but relied on the investment of Jialefu,
The market was soon opened in South Korea and quickly occupied more than half of the Korean retail market. It can be said that this was an extremely important victory for Garefore to enter the world.
In the far north, a few years ago, Cheng Jingshan came to Russia, a country of cold polar bears with the international bank check written with Zhang Zhenyi's name. The exclusion of Western forces and the enthusiasm for resuming relations with Eastern friends made it difficult for polar bears to be
Resist goods from neighboring countries.
As a powerful traditional power with heavy industry no less than that of the United States, Russia's light industry seems so embarrassing, even not as good as its neighbors after 20 years of reform and opening up. With the collapse of the CIS and the rise of Russia, this north is the north
The market of a strong country is like a hungry man. When faced with good quality and low-cost goods from neighboring countries, their only reaction is to flock to it.
Cheng Jingshan admired Zhang Zhenyi's vision very much. Before this, he underestimated him, thinking that Zhang Zhenyi was just relying on his strange luck, but after contacting him personally, he realized that the boy he had never met before was really amazing.
When he first came to Russia, he almost didn't know how to open up the situation. He was just relying on his powerful spirit to break in. Although his family had a relationship that had been left in the CIS era, these people could only be in the office.
It is far from enough to connect some people on the surface in the shopping mall.
Later, he wandered in Russia for two months before he received the message from the country. Zhang Zhenyi gave him a detailed plan, and the appointment letter of his own Jilefu Russian general manager and
With a group of more than a dozen people in hand, the development of things later exceeded his imagination.
In just one year, these people completed the opening of the first to the tenth branches entirely through various means of se. The strong financial support allowed them to call the wind and rain in the Russian market without any scruples, and they were the ones.
The regional manager actually just needs to join the public relations staff to join the cocktail party.
After nearly five years of rapid expansion, Jialefu has become a well-known company in Russia, a pseudo-Western country in the north. In addition, Jialefu has always supported and contributed to Russia's economic development.
, Zhengfu also began to openly support policy.
Whenever he sat in the office of the beautiful 15-story commercial building in Moscow, Cheng Jingshan was a little excited, and at the same time he began to look forward to the scene of meeting the boy more and more.
Back in the room in Jiangnan Province, Robbins looked at the Chinese man in front of him with a strange smile, and was a little confused.
"Mr. Robbins, you seem to have forgotten that China today is not the Qing dynasty a hundred years ago, and you and the United States are not the English that entered China a hundred years ago. I think you will understand you, if Walmart wants to defeat Jiale in China,
Blessing, you must need my help, right?"
Zhang Zhongren stared at the American in front of him, a little angry. This American is indeed not that easy to deal with. At least if he doesn't come forward in person, I'm afraid that the Lotus Group will be swallowed up in this cooperation.
"no, no---Zhang, I think you should know that I don't mean that. I admit that you are right, but you have to know that Walmart is not the final word. I am only responsible for the Asian market, right?
If you want to obtain financial support from Walmart, you must pay the corresponding price. What do you think?"
"Hahaha, Mr. Robbins, I understand what you mean. I think we have enough space to cooperate, right? And I also hope to get help from a great company like Walmart to create an Oriental Walmart in China together.
.This seems to be a wonderful thing, what do you think?"
Zhang Zhongren seemed to have not seen the trace of contempt on the faces of the few people behind the foreigner. You, a Chinese, actually want to compare with Walmart, and you are simply ignorant of it.
In fact, they were all wrong, Zhang Zhongren was not wrong. In this land of China, in the near future, there will be a giant who will defeat the giant on the other side of the ocean like a god of war, leading his empire to become king, but Zhang Zhong
Ren was also wrong because he was not the king, and the Lotus Group was not the empire.
"The board of directors believes that you can inject 300 million US dollars into you, but to get 90% of your shares, you have to know that your Lotus Group is not worth this amount. According to our assessment, you even have one-third of them.
The numbers are not enough, but we are very sincere, aren’t we? Our goal is Jialefu, not you, I hope Mr. Zhang understands.”
"Ninety percent? Mr. Robbins, I think you are wrong. Our group is indeed not worth this number, but no matter how much you invest, you will not get more than half of the shares.
I think you should know that what you Walmart needs is to defeat Jialefu and enter the Chinese market. The purpose of our Lotus Group is to defeat Carrefour. To be a Chinese Walmart, I think you should not be afraid that I will threaten you? It is better to compete than to compete.
Is it cooperation?
The Chinese market is very big, Mr. Robbins!
Robbins suddenly stopped talking when he heard this. In fact, this Chinese person is right. Although the 300 million US dollars is a big number for a group like Walmart, it is not impossible to afford the loss, but compared with this
If you lose the Chinese market, it will not be three hundred million, but many three hundred million.
Throughout China's years of observation, he learned what kind of explosive power and creativity China contains. In the near future, at most twenty years, China will become an economic power comparable to the United States.
It is not much lower than the United States. This is the conclusion Robbins came to from the perspective of a market analyst. It is surprising that China does have this strength twenty years later.
In such a big country, when the people's wealth grows, you can imagine how much purchasing power will be formed. This is why European and American companies have been eager to enter the Chinese market in recent years. As the leader of the world's retail market,
How could Walmart willingly give up such a large piece of cake? This is not the style of the king of the world.
In fact, this number is just a variable raised by him personally. The minimum limit of the board of directors is 49%, because they all know the benefits of joint ventures in China, but compared with a foreign-funded enterprise, it has an official background in China.
The boss seems to be able to rise more in a short period of time, which is why they fall in love with Zhang Zhongren’s Lotus Group.
"Zhang, I think we can continue to talk, right? If you can't give so much, our funds will also be reduced. I think you should know this."
Robbins had no intention of giving in.
"Forty percent, 200 million US dollars!"
Zhang Zhongren made his own request.
"Zhang, you have no sincerity!"
"250 million US dollars, forty-five percent! Minimum!"
"Fifty percent, 200 million US dollars!"
"Mr. Robbins, if you really think that the Chinese market can let you roam, then I think you will become the second Carrefour, note that it is from Europe.
Let's go!"
Zhang Zhongren is very confident. He believes that the current Walmart Group needs his help, especially the information he received through senior management. At the moment of return, Western hot money will gather in Asia, and the goal is to lie in the money bags of Asian countries.
Walmart only has this chance to defeat Jialefu for the wealth.
Sometimes fate is coincidental. When everyone is marveling at the miracles created by Galefo, when Times uses "miracles" to describe Galefo's rise, no one thinks about such a question, which is the opportunity.
Made this new king of the world.
No one knows that many years ago, Zhang Zhongren's persistence and Robbins' persistence made fate meet again. Their persistence gave Zhang Zhenyi a wonderful opportunity and also made Jialefu take a crucial step to becoming the king.
.
"Forty-five percent, 200 million US dollars!"
Hearing the sound coming from behind, Zhang Zhongren smiled slightly. His persistence was always right, obviously this time he succeeded.
At this moment, Robbins was also secretly excited because he got much more than the board of directors predicted, with 45% of the shares missing by 100 million yuan.
Both of them had ulterior motives and hit it off and completed this unknown cooperation case, and their goal was Garefour.
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