Rebirth in the 1980s and 1990s

"Mr. Chairman, I think this is our opportunity, you can consider it."

A" wall-mounted TV, the satellite channel on the TV screen is playing reports about the thriving U.S. stock market.

In fact, Furong Group has always struggled to survive in Europe, a fashionable continent. For Furong Group, it is not that simple to survive and grow here. Old Man Ji spent his whole life working hard.

Only then did he fight a bloody path.

If there is nothing short of Europe, it must include fashion items, including fashion clothing, cosmetics, accessories, etc., which are definitely something that the whole of Europe is proud of. When Furong Group was founded, it was just a small family.

workshop.

With enthusiastic and thoughtful service and the traditional Chinese kindness, it took root in the streets. However, as an outsider, the Ji family's workshop was forced to relocate several times, but this did not make the young ones at the time.

The old man was discouraged, but as always, he persisted with a spirit of unyielding defeat.

In the end, the ancestral Furong Frost of the Ji family made a brand new Furong Group. As a beauty ointment prescription summarized by the experiments of ancient Chinese people from generation to generation, it produced the Furong Group.

Become a skin care product with a brand that has a reputation that shakes the entire continent of Europe.

After that, Mr. Ji began to develop a large number of extended brands based on Furong Shuang and set up research institutes to develop scientific products. It took decades to gain a foothold in the UK and

Become an important member of the European business circle.

But Mr. Ji always remembers that if he is not careful, the Furong Group may be swallowed up by those terrifying giants. It can be said that Europe gathers the world's most outstanding fashion companies and some fashion brands. For these companies,

Furong Group is undoubtedly a soft persimmon, and they all stare at this outsider.

Chanel, Lancome, Armani and other world-renowned brands; Leal, Unilever, Norway, IKEA, Armani, Versace, LV and other famous company brands, May Day is not a giant in the European industry, compared with these competitors

Say that Furong is undoubtedly a young brand, surviving in the cracks.

The difficult survival made Mr. Ji understand the importance of investment and transformation better. He decisively invested in a local furniture company in the UK that was on the verge of bankruptcy and entered the furniture market in one fell swoop. It became a famous brand in the UK today. It was his most successful.

Strategy.

But this time, he was in trouble, and it was an inevitable trouble. All he could do was choose one of two, without a third path. This was undoubtedly a tragic result for Mr. Ji, but

But he had no choice.

It turns out that as time goes by, the weak basic research of Furong Group has become increasingly severe. Except for the Furong series, its products are sought after because of its superior quality and effect, the rest of the products have been suppressed and high.

Intensive competition.

The direct result of this is that the profit margin of Furong Group is constantly compressed. In fact, Ji Fu returned to China not only to attend the funeral of the elders of the clan, but also secretly contacted domestic manufacturers. Furong Group is looking for partners.

It has the largest fashion market in the world and the undeveloped one. Although China's current economic situation does not allow the fashion industry to shine, this old guy has long expected that his motherland will become an economic power sooner or later

, and the rise of the fashion market may only be natural, and no one can stop it. Once people become rich, they need to consume fashion products. This is a market phenomenon that will occur in any country.

Although Furong Group looks very good on the outside and its interests are objective, this elderly old creator knows that as time goes by, Furong Group may be slowly squeezed to a very long time.

In the small corner of the market, the big European brands will even acquire Furong's brands effortlessly.

By then, Furong Group will be finished. The only way to save the company it founded is to re-enter the market and find the right direction to invest. On the one hand, it will remove the brands and industries under Furong Group that have no profits, and on the other hand, it will continue to grow.

To strengthen the Furong brand, at the same time, the decision to successfully implement these two plans is to find a new market entrance.

In other words, Furong Group must make investments outside, and the investment target must choose a product, market or enterprise with rapid and stable profit growth. This is a very difficult thing for him, because where can he predict what he will get.

The most profitable.

It seems to be to save himself, or perhaps to prevent him from going bankrupt and waiting for the redemption of death. An opportunity that seems to be a rare encounter in a century has been delivered to him. Not long ago, just as he was still looking for a new market, he suddenly

News of the inflation of the US stock market has been reported from abroad.

Mr. Ji is actually not very concerned about the stock market. This is not only because he does not understand this industry, but more because he does not understand this industry that is somewhat incomprehensible. This is why Furong Group still remains

Because of the lack of listing, although the financing opportunity was lost, it also guaranteed the Ji family's absolute holding of Furong Group.

However, it is obvious that the industry, especially European colleagues, are very dissatisfied with this guy's decision. They are a little uncomfortable with this Chinese-style business group, and of course, in order to get Furong Group, the pressure of listing has been heavily pressed on Old Teo Ji.

But he withstood the impact again and again, and even the British government failed to make him surrender.

However, no matter what, he and the Ji family must make a choice.

At this time, the company's financial consultant was standing in front of Old Man Ji, and the most important senior executive in the entire group except Mr. Ji and Ji Fu. This Frenchman named Yunis Hansen seems to have a deeper decision on the Furong Group's decision

Understand that this guy is a financial executive poached by Mr. Ji from France a few years ago, but Mr. Ji cannot trust this seemingly impulsive Frenchman.

Yunis looked at the old man who was so old that he didn't know if he could see the numbers on the screen opposite, and his face showed a loyal look. But he felt proud and disdainful in his heart.

"Old man Ji, I think you will die sooner or later. I will manage your beautiful daughter and your Furong Group for you."

It turns out that Younis was actually an executive of a French company. In order to gain control of Furong Group, Younis betrayed the company with the secret formula of the company's senior management, but he failed to get it in the shortest time.

The trust of the Ji family has become disconnected from the original company as you progressed.

Although the other party did not reveal his mission, he forced him to sign a contract. The other party helped him suppress the Furong Group. However, after he gained control of the Furong Group, he had to sell more than 50% of the Furong Group's shares to the other party.

If this agreement is not implemented, they will make the agreement between the two parties and the previous affairs public. In the West, this matter is actually very fatal.

Yunis agreed without thinking. Compared to the situation where he got a group but was facing accusations, getting a part of the shares of Furong Group and an Oriental Beauty may be the best ending.

But Yunis obviously underestimated Old Man Ji's wisdom. Although he had not guessed everything about Yunis's thoughts, he knew that the Frenchman's motive was not very simple, so he always kept it, and this could determine the fate of Furong Group.

The things are controlled by the hollowed-out jade Buddha on his little granddaughter's neck.

However, even his wife and daughter didn't know this secret. It was not that Old Man Ji didn't believe in them, but that he didn't believe in human nature. Even the person he was closest to, he was not sure whether he would be confused or not.

Deceive and lose the advantages you leave behind.

The appearance of Zhang Zhenyi may be a variable, which is also the reason why Old Man Ji did not stop Ji Meili from being taken out by Zhang Zhenyi. As a shopping mall tycoon who made his fortune from the bottom, Old Man Ji knew very well what kind of deep energy Zhang Zhenyi contained.

How could the change of hands of Jialefu Group let the outside world understand Zhang Zhenyi's entire wealth? Just as some media speculated, it believed that Zhang Zhenyi's personal wealth had approached the terrifying figure of 300 billion US dollars, but Old Man Ji knew that this was actually

It's just a joke.

As a veteran who has been in the European circle for decades, he knows very well that the real wealth in this world is not what these people imagine. Even the wealth owned by the British royal family is probably an amazing number.

Instead of the media reporting only tens of billions of dollars.

A large number of nobles left behind in ancient Europe. Neither World War I nor World War II actually hurt the shin. For these families that have been passed down for hundreds of thousands of years, they controlled more than tens of billions of dollars in wealth.

As the new richest man in the world, Zhang Zhenyi's strength is naturally far more than that. Old man Ji would not naively think that Zhang Zhenyi is just like this. In his opinion, it is very likely that in the world's chaebol circle, he will grow another way.

The kings they can only admire are like the rise of more than a hundred young Rockefeller and Morgan families, but this time it will be the lifeblood of the world's financial resources.

No matter what intention is Zhang Zhenyi intends to applaud Meili, whether it is because he does not understand Furong Group or just because he likes the little girl, Old Man Ji is happy to see this situation. If Zhang Zhenyi is willing to protect Furong Group

, I'm afraid there are few forces in Europe who have the appetite to annex Furong.

Yunis is still too young.

But Old Man Ji was moved.

This is a dead ending that cannot be solved. Although he doesn't know why Younis endured it for so long, and although he knows that Younis must be waiting for him, Old Man Ji had to choose a decision, the only thing he could be sure of

It is the power behind Younis that is not strong enough to manipulate the US financial stock market.

"Yunis, when do you think we should take action?"

"Season, many people are already involved in this financial feast now, but I think we should have more choices, for example, if we go public before that, maybe we can get more, you know, we don't have much money."

Yunis looked like a good person and was wholeheartedly considering the company, but Old Man Ji sighed in his heart.

"It turns out that the reason is here. It's such a ruthless move. This day is still inevitable."

He did not speak, but quietly looked at the inkstone on his desk that his father gave him when he left his motherland. The inkstone was hard, but he could not withstand the erosion of ink. Decades of black ink have been stained, and now it has been

It turned into a vicissitudes of life.

Yes, what Younis is talking about is the most urgent reality facing Furong Group at present, that is, the group company no longer has more liquid capital, and even R&D funds have encountered bottlenecks, and fixed assets are facing an embarrassing situation of selling them.

The commercial contract cannot be performed within the specified time. There is only one reason, that is, the company's funds were frozen by the bank, and the reason is that Furong Group was charged.

Now, whether you agree or not, Furong must go public. However, as long as it goes public, no matter what measures the Ji family takes, Furong Group will be intercepted and killed. The only result is to lose control and retreat behind the scenes to become the dividend of the group.

Holding stockholders, not controlling the family.

This result is undoubtedly cruel for Ji Jialai, who founded Furong Group himself, but there is no better way. Perhaps only one person can save Furong Group.

"Okay, Younis, you go and organize all the materials and then go to the Business Committee to report the information. Furong Group will hold a listing hearing next month. If most group shareholders agree, then we will carry out the company's shares.

I think this is what you have been looking forward to for a long time. Don’t worry, Furong Group will not forget the people who have given it.”

Old man Ji showed a smile in his eyes when he looked at the Frenchman, but Yunis thought he was wrong.

He didn't know that this wise old man Dongfang had crossed his name in his heart, and the only result he had left was to be eliminated in a mess.

In Old Man Ji's mind, he suddenly realized something. Perhaps this would be an opportunity for Furong Group, an opportunity to go to the whole world and return to that hometown, and perhaps the Ji family in London would become a history. (To be continued)

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