Rebirth in the 1980s and 1990s
Chapter 6 Marketing Storm
Since the founding of the People's Republic of China, China has never been a wealthy country. This problem is profound and extremely realistic. Even in China ten or even fifteen years later, this problem has troubled most so-called economists
, During the reform and opening up, the leader once warned the later rulers to achieve common prosperity, but in the next few decades, he did not do this.
Although China's economy ranks second in the world in total value more than ten years later, as such a huge economy, China has great economic potential, but in fact, this data has great water. Not only is it worth pondering on the data, but the excessive amount of currencies issued by my country has also caused the country's currency value to continue to decline, and the situation of rising outside and falling inside once plagued the government.
But no matter what, in the era when the per capita GDP of China is less than 1,000 US dollars in two thousand years, Zhang Zhenyi is undoubtedly creating miracles, miracles brought by a brand.
In the Chinese market entering the millennium, mobile communication tools produced by Chinese people themselves and have completely independent knowledge brands have appeared for the first time. In terms of appearance and function, they are undoubtedly considered as
It is a brand new revolution.
Just in the first week after New Year's Day, all production lines under MSI, including fully automatic production and assembly equipment customized from Germany, which was installed not long ago, started horsepower, and the production of more than 400,000 mobile phones has become the highest since MSI's establishment.
Yield record.
The stock of nearly two million mobile phones that were originally stored was out of stock without even a week of persistence. Before that, MSI had opened a specialty store in more than 50 large and medium-sized cities across the country, and it seemed that it was overnight.
The name and company logo have become a well-known trademark in the country.
According to the business rules formulated by MSI, in all county-level cities and local counties across the country, brand marketing sites directly under MSI will be set up in the next three to five years, including the release of new products, after-sales repairs, and products
The updates and maintenance and sales of matching products are within the scope of service, and MSI promises that it will not authorize any agent nationwide, which means that all staff in brand stores will
Professionals trained by MSI's headquarters will be provided with guards and services.
This is undoubtedly a huge impact on the domestic business model, but Zhang Zhenyi emphasized this very firmly. The cost is not terrible in his opinion. What he needs is to establish a "high-quality, trustworthy, honesty,
The world's first brand image, rather than a big stall of authorized agents, in this era when technology is ahead of everything, he has enough confidence to do so and challenge the world's giants.
China's economy has not been developed for two thousand years. MSI's marketing focus is still inevitably distributed to major large cities. Moreover, in its early marketing strategies, MSI did not consider any overseas markets, that is, MSI
The two mobile phones only have simplified Chinese versions and there is no second different version. Although some foreign media questioned MSI's intentions, Zhang Zhenyi ignored this at all.
Not only that, among all the models issued in China, Zhang Zhenyi has built-in the network receiving client of China Weishi Mobile Communications Company. In other words, the early IC cards of these mobile phones only accept one type, that is,
The mobile card produced by China Weishi Mobile Communications Company was hesitated by many users at the beginning, but it collapsed completely without persisting for three days. When all the media and newspapers were talking about domestic independent brands, they all
This card was chosen called the "Communication Revolution".
Zhang Zhenyi's choice of such a strategy will undoubtedly impact the interests of a large number of people. Not to mention other things, just a large number of early European mobile phone agents in China were the first to be affected, but he had already predicted this point and then
In a short period of one month, more than hundreds of mobile communication tool agent stores in China closed down one after another, and then the brand logo of Ar was established on the original site.
Correspondingly, the low sales of the first generation of iPhone and the massive demand for the first generation of ISTAR mobile phones. Despite this, Zhang Zhenyi always promoted and operated the iPhone brand as the core brand, which is indeed due to
Reasons for the later business environment.
You should know that at this time, not everyone can afford the iPhone-1 with an official price of up to 2,000 yuan, and Zhang Zhenyi adopted a strategy that is completely different from Apple in later generations. At the initial press conference,
The MSI press release has publicly announced that MSI's products will not maliciously reduce prices, and the price of iPhone-1 will be reduced gradually with the company's new product development progress, but will remain above 1500rmb.
If the market decides that the selling price will be lower than this number, it will be discontinued, which means that the product price will never be too low.
Zhang Zhenyi firmly implemented the high-end route on this machine. He also planned to use such a high-end product to build a world brand and then export it abroad. He wanted Americans to try Chinese-made "ar1" but firm
The mobile phone has been implemented in a policy of low-quality and low price. This mobile phone was derived by MSI, which has a total of six models, except for high, medium and low levels. It is completely different from the iPhone in terms of appearance and function, and it almost covers later generations.
The advantages of each major mobile phone in addition to Apple are also very diverse in appearance design styles. Some media even commented on the fact that these two completely different styles of mobile phones are from the same company. It has to be said that this is not just a simple stroke of magic.
Throughout January, almost all of MSI's two products were hotly discussed in China. Fortunately, Zhang Zhenyi succeeded again, and this time, even the most picky media did not find a place worthy of attack.
"Look, that Chinese is here again!"
This is a sentence written in the illustration of a Western newspaper. On the illustration, there are a group of people standing on one side. These people have written nearly ten people, including "Siemens", "Nokia, "Sony Esports", etc., which can produce mobile phones, including "Siemens", "See Essentials", and "Singapore".
The name of the product brand can undoubtedly clearly see the expression of frustration and panic on their faces, and their eyes are all looking at a small path opposite.
On the road was a very funny but very realistic image of a Chinese man. Zhang Zhenyi could be seen vaguely. He was painted behind him with a not very clear American flag and the Galefor Group.
The logo also has a densely sneering face, but Zhang Zhenyi held two English words in his hand, one was “iphone” and the other was “istar”, and the hat on his head said “micro-
world”!
Once published, this picture was reprinted by major newspapers around the world, and Zhang Cheng once again became a hot topic of major media reports in the world. Although MSI has only formed a huge influence within a certain range, it will not only affect the world.
The market, the domestic market, only needs a lot of time to build an empire, but the media's sense of smell is always unparalleled. They have seen huge potential again from this young Chinese. MSI, I am afraid it will
It will become a terrifying existence like Microsoft.
Zhang Cheng, who created and controlled this company himself, will be crowned here and become the king of the entire world.
Asia Weekly: "China Zhang staged a scene of returning to the king in the millennium. It has to be said that this Chinese man has an extremely tenacious personality. After suffering from the grief of the Jialefu Group, he did not fall into a slump for this, but
It has been managed for several years by hard work. According to Chinese media, more than 100 experimental institutions have been lurking for a whole year, and have once again gained the respect of the world."
Hong Kong Island News: Mr. Zhang Cheng from mainland China has been called "God" by the media in the past month. Don't think wrong. This God is definitely not the God of Westerners, but a praise of Mr. Zhang.
MSI recently released two mobile phones that can only be designed by "God's Hand". This new product that completely surpasses the current technology and water products has occupied the country in just one month.
With a large market for similar products, it is conceivable that in the near future, a world-class business giant will appear again in the mainland.
Japan's Sankei News reported: China's Mr. Zhang Cheng has surpassed Westerners in the field of mobile communications for the first time, and hopes that Mr. Zhang can make new decisions as soon as possible to make MSI's hairstyle Japanese version of istar and iPhone. (To be continued
..)
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