Rebirth: It’s Like Flowing Water

　　【Social currency】, if you use the relatively abstract terms of later generations to explain, it is estimated that most people do not understand its actual meaning.

　　 Even in this time and space, even in the face of a group of professional scholars, it is difficult to understand due to the limitations of the times.

　　 Hanging up the phone with Lao Nan, Qi Lei glared at him like Dong Beiguo, Liao Fanyi, and Lao Qin like a wolf. He looked around and smiled embarrassingly.

　　 "Can we change the place?"

　　 Liao Fanyi rolled his eyes, do you know shame? Those who don't know think Lei Qi is crazy!

　　 Okay, Qi Lei is now downstairs in the dormitory, on the way back from breakfast, so President Dong Da and Liao Fanyi are blocked.

　　 Then I got the news that Qi Lei lost control.

"where to?"

　　 Qi Lei didn't even think about it, "Go to the young eagle class classroom!"

　　 The TV building has almost been renovated and will be officially put into use next semester.

　　 When everyone heard it, they stepped into the school. Qi Lei said to Lord Peng and Brother Chuang who had breakfast together: "Go, let us sleep, and call us all the young eagle classes."

　　 "Huh?" Peng Ye grinned, "Call the young eagle class, what are we going to do?"

　　 Qi Lei, "Let you go and go, what nonsense!"

　　 whispered to Peng Ye, "It's good for you."

　　 When I heard Lord Peng, when did the stone deceive people? I slipped and called for someone.

　　, however, are the members of the young eagle class. As soon as the instructors have asked, the only wish of everyone in the TV building classroom is:

　　 Sew Qi Lei's mouth on, don't say it, you have to write a paper after you finish it!

　　 But, it doesn’t work if you don’t go, who makes him the boss!

　　 Zhou Xiaohan cried to his father and shouted to his mother, "Life can't pass!"

　　 In the end, I brought my small notebook and went to listen to the instructor's instruction.

　　......

　　 In the TV building, the decoration of the teaching area of ​​the young eagle class is slow, and the equipment on the other floors is in the building.

　　The young eagle class here is only the finished frame decoration, and the only complete decoration is the classroom.

　　 At this time, Dong Beiguo and Liao Fanyi's old scholars are all there, including Mu Zhengming.

　　Well, Mu always stared at Qi Lei's entire marketing process. He also wanted to hear this [Social Currency], how Qi Lei would explain it.

　　 Except for the old, there is a group of small ones.

　　The young eagle squad, and a group of brothers who were sleeping in 418, hid in the corner with treacherous heads.

　　 Liao Fanyi was the most anxious, "It's time to start."

　　 I saw Qi Lei thinking about it, "I've said all the definitions. Since it's not clear, let's change it."

　　 "It can be reversed to explain what is [social currency]."

　　 Liao Fanyi frowned, "Upside down?"

　　 Qi Lei, "Yes!"

　　 "I just don't mention what [social currency] is, but first discuss the usefulness of social currency."

　　 "What's the use?"

　　 Qi Lei, "The definition of social currency is: from the perspective of marketing and economics, a product can achieve unexpected marketing effects."

　　 The front of the conversation turned, "But..."

　　 "But what?"

　　 "But in my personal understanding, the biggest utility of [Social Currency] is that it can quantify complex and multi-dimensional social behaviors."

　　 As soon as this remark came out, everyone's eyes lit up.

　　Because as a student and teacher of professional research, everyone knows best that social interaction is difficult to quantify, and even expressed clearly.

　　 First of all, what is social? In layman's terms, it is the communication between people and society.

　　 This kind of communication can be language, behavior, action, and perception.

　　 seems to be a simple sentence, but it is the most complicated behavior system.

　　 Because almost everyone around me tells you, “Social interaction is very important, and it’s important to have social skills, so we must participate more in social interaction.”

　　 But, almost no one tells you how to socialize, how to learn to socialize.

　　 Even some casual books on success studies and interpersonal communication are only hypotheses that limit the scene and are of little use.

　　 This is like, we can define [mechanics], we can systematically teach a junior high school student what is mechanics, and can convey information 100% accurately.

　　 As long as he learns it, there will be no problem with the exam and the practical application.

　　 But, you can’t teach a junior high school student how to make friends, how to deal with interpersonal relationships, how to fall in love, and how to deal with complex social relationships!

　　 Even if you teach a social method, but in different scenarios and different people, the one you taught before may completely fail.

　　 However, the problem has come again. In human society, especially when technology is highly developed and the spatial distance between people is constantly getting closer, socializing is an important behavior that no one can avoid.

　　 The vast majority of people, if they do not have qualified social skills, it can be said that it is difficult to move at an inch.

　　 However, social networking cannot be quantified, at least no way to quantify has been found.

　　 But now, Qi Lei said [social currency] can behavior quantification?

　　 Liao Fanyi became interested, "Then tell me, how do you quantify?"

　　 Qi Lei, "Let’s make an analogy, two complete strangers enter the same social environment."

　　 "So, what are the conditions that determine whether these two people achieve effective social interaction, that is, the transmission of personal information?"

　　 Liao Fanyi heard, "That's too much."

　　 Qi Lei, "It doesn't matter how much. Let's take..."

　　 "Baby Zong!! Zhou Xiaohan!"

　　 "You two come out."

　　Zong Baobao and Zhou Xiaohan, inexplicably, stepped out from the crowd of the young eagle class and stood side by side.

　　 Qi Lei, "If you two are strangers, let's discuss together, what are the factors that affect the communication between the two people?"

　　Zong's baby has a naive look, when he hears this, "What is it? It's a question? How simple?"

　　 pointed to Zhou Xiaohan, "This girl is so beautiful!"

　　 I poof! !

　　 All the people sprayed, Zhou Xiaohan almost didn't kick him, "Be serious!"

　　 Qi Lei was also speechless, with a pit in his head, how to pick him out, you would know that this grandson has to work hard.

　　 However, Zong Baobao is right, her pretty face is indeed a social tool.

　　 nodded and said: "It's a factor."

　　Zong Bao Bao was dumbfounded, "Is this okay?"

　　 Dong Beiguo rolled his eyes over there, "Your poor mouth, too!"

　　Zong Baobao said, "Sister Xiaohan, do you hear that? We two match well!"

"roll!"

　　……

　　 Liao Fanyi didn't have the time to watch a few young people playing tricks here, and directly started to discuss the questions raised by Qi Lei, listing them one by one.

　　 "They are classmates, the same professional level, will be the guarantee of communication."

　　 Grandpa Chen said: "Xiaohan's eloquence in normal communication is very good, and Zong Baobao is also a person who can't stop talking."

　　 Jiang Yao suddenly said over there, "Aesthetic!!!"

　　 When everyone looked at it, Jiang Yao raised her chin, "Sister Xiaohan and the baby have very good aesthetics. This is recognized by the young eagle class. The clothes of the two are good, and they can have a common topic, right?"

　　 Everyone can't help but look at Zhou Xiaohan and Zong Baobao again. Indeed, if the two young clothes are definitely decent and fashionable in this era.

　　 I saw Qi Lei giving Jiang Yao a thumbs up, "Accurate!"

　　 Jiang Yao, "Huh~!"

　　 Afterwards, everyone babbled and listed many more.

　　 For example, Zhou Xiaohan has a very high level of makeup, and he has a set of theories.

　　 For another example, Zong Baobao’s father is a famous cross talk actor and so on.

　　 Qi Lei finally said: "Professional knowledge, eloquence, aesthetics, clothing, these are the factors that two people each hold that may be useful in social interaction."

　　 "Then let's reorganize, if it is still these two people, which of their respective abilities are useful and which are useless?"

　　 Everyone immediately had a lively discussion.

　　 For example, Zhou Xiaohan's beauty is useful to Zong Baobao, a lusty baby. And Zong Baobao's humor can also add points to communication and so on.

　　 As for the useless, there are many.

　　Zong Bao Bao’s father is obviously useless to Zhou Xiaohan, and Zhou Xiaohan’s knowledge of makeup is not of use.

　　 Finally Qi Lei said, "If everyone regards the social capital they hold as currency, then this is the concept of social currency."

　　 Everyone stagnates.

　　 Qi Lei: "The most intuitive explanation of [social currency] is that in the social process, you use the characteristics of human nature that you like to share, use your own currency to buy identity, and find similarities."

　　 "You can think of the traits you have as money, and every time you socialize, you are consuming."

　　 "......"

　　 "......"

　　 Liao Fanyi seemed to be a little enlightened when he heard this, "You mean to quantify society with the concept of currency!?"

　　 Qi Lei, "Yes!"

　　 took out the big G's car key from his pocket, stuffed it to Zong Baobao, and said: "Sina's Wang Zhendong once said this to me."

　　 "He said, he doesn't think that the big G is high-level, and he also thinks that the tiger head is a bit tacky."

　　 "But, no way, in a city as big as the capital, a luxury car will save a lot of trouble."

　　 Seeing that everyone was silent, Qi Lei continued: "Because a luxury car can quickly locate your net worth, status, taste and ability."

　　 "It will save a lot of cumbersome social steps and avoid some misunderstandings."

　　 Qi Lei, "So good, now Zong Baobao has a big G, and the big G is the social currency he holds. Has his social attributes changed?"

　　 Zhou Xiaohan has entered the role, "Yes, rich people!"

　　 Qi Lei, "Then add a million-level Vacheron Constantin, the low-key ordinary people can't see the kind?"

　　 Jiang Yao thought for a while, frowning: "Hao is inhumane, quite tasteful"

　　 Qi Lei, "Add another doctorate."

　　 Everyone, "Then...a little invincible, right?"

　　 Qi Lei, "Plus, great philanthropist! Patriots!"

　　 Everyone, "Male God!"

　　 Qi Lei, "So, in fact, each of us has to hold as much currency as possible in social interaction. The more currency you hold, the stronger the purchasing power."

　　 "These currencies can be wealth, ability, or anything that attracts others, simplifies, and attracts social objects."

　　 Everyone suddenly: "..."

　　 probably understand a little bit.

　　 Liao Fanyi, "Then what do you think is the significance of this quantification? What does it have to do with the marketing of the Pangu system?"

　　 Qi Lei smiled, "Every currency I just mentioned has its limitations."

　　 "Your erudition is meaningless in the eyes of a person who doesn't understand knowledge."

　　 "Your eloquence has also become a shortcoming in the eyes of a person who doesn't like to be sloppy."

　　 "Your aesthetics may not be recognized."

　　 "So, each of us has our own social currency, but the circulation of each currency is different."

　　 "To put it bluntly, you are a socially rich man in front of A, and every currency has value. However, in front of B, you may be a socially poor man."

　　 "In this case, you will not get the satisfaction of sharing."

　　 "Then, since this is human nature, we instinctively need to look for the kind of social currency that is highly liquid and recognized by most people."

　　 "So..."

　　 Liao Fanyi's heart was shocked, and he blurted out, "Big G! Beautiful!"

　　 Qi Lei: "Yes! This is the consumption logic of luxury goods, beauty salons, and luxury cars."

　　 "Because luxury cars, beauty, Hermes bags, these all have the attributes of social currency."

　　 Qi Lei simply didn’t sell it. “But the problem comes again. Beauty is not owned by everyone, and not everyone has the purchasing power of luxury cars and luxury goods. What if they don’t even like it at all?”

　　 "Then look for other widely circulating social currencies!"

　　 This time it is still Liao Fanyi, "a universal topic, and a tonal consensus with luxury attributes."

　　 Qi Lei: "Yes!!"

　　 "This is the marketing direction of Pangu 2.0!"

　　 To review the marketing strategy of Pan Qi Lei, from the press conference, Qi Lei gave the Pangu system a framework-[fashionable].

　　 also gave the blog another framework-web2.0.

　　 is equivalent to Qi Lei spreading a topic, a hobby, and a consensus.

　　 However, this consensus is isolated, only he is talking about it, so it does not have the attributes of social currency.

　　 Then, in the past few months, Qi Lei has always been doing one thing, that is, constantly consolidating these two frameworks.

　　The Pangu exclusive icon of the blog is like this, and so is the personalized dress of Pangu's privilege.

　　 Including the main face of the blog, it is also an alternative behavior of Qi Lei, an alternative boss.

The hot search of 　　 leather pants, the entry of various popular idols...

　　 Until the release of Jay Chou's new song, it caused Jay Chou to become popular, which completely detonated the blog's national topic.

　　 You will even find that official ministries, major companies, Shangbei government, etc., have never mentioned the topic of supporting Pangu in the official blog posts.

　　All information orientation is focused on a hot spot-web2.0! !

　　 The era of user-created content.

　　 In the past few months, not only the press conference has downplayed the Pangu system, but also except for the "fake news" that crushed Microsoft-the Pangu celebration party, Qi Lei mentioned did not mention the Pangu system.

　　 He is devoted to blogging, and the whole network seems to be devoted to web2.0.

　　Web2.0 is a topic, a topic of universality!

　　 It is said that at the moment, when young people meet, the most fashionable topic is the Internet.

　　The purpose of Qi Lei is that as long as young people mention the Internet, they must mention web2.0.

　　Web2.0 can make young people appear tasteful and tonality.

　　 But the problem is coming again. When it comes to web2.0, you have to mention the Pangu system, which is inevitable.

　　 There is no Pangu system, and you don’t even have a normal blog experience. What else are you talking about web2.0?

　　 Therefore, users are passively accepting the Pangu system.

　　 In other words, the Pangu system and blog are highly bound, so the Pangu system and web2.0 are bound.

　　 Later generations will call this "the concept of speculation".

　　 The most typical examples are Tesla and Apple.

　　 After Musk took over, Tesla pushed the two concepts of new energy and autonomous driving much more than he pushed Tesla.

　　So that the public is about to bind these two concepts to Tesla.

　　 Not to mention Apple, Apple defines the smartphone.

　　 Back then, in the age of Apple 3 and Apple 4, owning an Apple was the most popular and fashionable existence that everyone thought.

　　 is also the most widely circulated [social currency].

　　 However, the Pangu system is different from the two in that Tesla and Apple had no rivals when they first started. In other words, the strength is very strong, with product power.

　　 But the Pangu system is not good, so the big Microsoft is stopping there!

　　 Therefore, Qi Lei wants to downplay the Pangu system.

　　 To downplay the Pangu system can the public not focus on technical issues.

　　 Then why don’t you just fry it, and go around?

　　 is still Microsoft's problem.

　　 In the entire marketing process, Microsoft actually did two things wrong.

　　 First, follow up the concept of web2.0.

　　 From the moment Microsoft decided to solve the user experience solution, it was tantamount to agreeing with Pangu's direction and becoming a follower.

　　 Although users have not realized that Microsoft has followed Pangu, they subconsciously think that Pangu is at least in the right direction, which invisibly proves the significance of Pangu's existence.

　　 Let Qi Lei's press conference change from "a company proposing a new concept" to "a company practicing a leading concept".

　　 This is a qualitative change.

　　 And the second mistake that Microsoft made is also the result of Qi Lei's constant pressure and pursuit, which is to cut prices.

　　 Price cut... is the deadliest! !

　　 "Why?" The people present did not understand, "Why was the price cut wrong?"

　　 Qi Lei, "Because, as a social currency, there is an additional condition."

"what?"

　　 Qi Lei, "Tonality!"

　　 "What tone?"

　　 Qi Lei, "Do you think Hermès will reduce the price because too many copycat bags pose a threat to it?"

　　 Everyone, "!!!"

　　 pointed to Zong Baobao and Zhou Xiaohan, "If they both took a limited edition Hermès bag, the value is more than 100,000 yuan."

　　 "As soon as the two meet, through this package, you can make a preliminary judgment on the taste, wealth level, and whether the other party is of the same type. This also creates a common topic, right?"

　　 Everyone nodded.

　　 "Then, the baby's bag is fake, and I bought it at the wholesale market for 200 yuan. It was discovered by Zhou Xiaohan, what will be the consequences?"

　　 Everyone, "Social failure."

　　 Qi Lei, "After that, Hermès reduced the price, and Zhou Xiaohan's bag sold for 300."

"Depend on!!!"

　　The young eagle squad throws their hands, it is really a tragedy on earth!

　　 Zhou Xiaohan can be mad, my real bag is about the same price as your fake bag, so what's the point of carrying it on my back?

　　 And Zong Baobao, 300 yuan worth of shit, what do you pretend to be!

　　 Qi Lei: "Pangu system is the truth."

　　 "It has the attributes of fashion and topicality for the whole people."

　　 "Just like on the legend forum, you have never played the legend and have no friends at all."

　　 "When you drive Xiali in the Benchi Che Youhui, you can't make friends."

　　 "However, Pangu lacks tonality, and there is still a window on it!"

　　 "This makes the purchasing power of the people holding Pangu [social currency] not strong. No matter how fashionable and topical you are, you are still inferior to Microsoft!"

　　 "Your currency value is low."

　　 "This is the same as carrying a fake bag."

　　 "But, Microsoft cut the price, 45 yuan!!"

　　 "Essentially, it is not Microsoft's price cut, but the appreciation of the Pangu system."

　　......

　　——————————

　　In later generations, making products have social currency attributes is almost the ultimate goal of all businesses.

　　 This theory can explain the marketing logic of luxury goods.

　　For example, watches. In the era when everyone owns smart phones, it can be said that the access to time information is the easiest. No watch is accurate to the time on the phone.

　　 Logically speaking, watches should be eliminated, right?

　　 On the contrary, after the popularization of mobile phones, the sales of luxury watches have continued to increase.

Why?

　　Because the watch has risen from a time-keeping tool needed for daily use to the category of a social tool.

　　Don't say it is decorations, decorations are understood by ordinary people.

　　 However, academically speaking, all decorations are social tools.

　　 No one can wear a watch worth more than 100,000 yuan, wear a famous brand, or carry a famous bag, even without leaving the door.

　　 The purpose of buying luxury goods is not practicality, but display.

　　 When a person lacks other social currencies, or other social currencies are not enough to meet social needs, this is the easiest and most direct way to improve social identity with the help of others.

　　 (On the matter, it’s not about luxury goods, don’t let the old man go online.)

　　 And, don’t think it’s just for showing off, it’s instinct.

　　Think about it, children are all small artists, whether they draw with crayons, or carefully dressed up dolls, posing cool Transformers, they are all immersed in the joy of manual activities.

　　 However, no matter what works the children do or where they do it, as long as they are finished, what is the first thing they do?

　　 is to show my work to others.

　　 In fact, we cannot live without sharing in our lives, and we are happy to share ourselves.

　　Research found that more than 40% of the content people share is about personal experiences or personal relationships.

　　 Similarly, more than half of Weibo and Moments in later generations are centered on "I".

　　 is not vanity, but sharing can make people satisfied and comfortable.

　　【Social Currency】 is a theory based on the nature of sharing.

　　 Later scholars believe that [social currency] has three functions:

　　First, let users who hold the same social currency appreciate and recognize each other;

　　 Two people who also blog and use the Pangu system have at least the same topics.

　　Secondly, users who hold lower-level social currency are envious of holders of higher-level social currency;

　　 You can dress up with your Pangu personality, upload audio and video files, but I can’t, the two of us have no common language.

　　 However, if most of the people around me use Pangu and blog, but I don’t play, then I have only two choices, either to be socially isolated or to integrate into it.

　　Thirdly, users who hold higher-level social currencies feel like they are dying, and the lower-level ones are scum.

　　 Microsoft used to be expensive, highlighting its performance value. Now that Microsoft is cheaper too, what else can you do?

　　 is not as good as Pangu, with personality, fashion, and blogging.

　　 Therefore, not only will Microsoft not succeed in attracting customers due to low-cost marketing, it has become a scum.

　　It's like, old man, write something about history and social science, and someone will immediately interpret it. Because they understand that they hold the same social currency as the old man, and have a sense of identity and participation.

　　 If you don’t understand, if you learn it, everyone will praise it. Because this grandson holds a higher level of social currency, it's a bit stinky.

　　 But when he started to write about IT technology, he was not so professional...

　　 becomes holding a low-level currency, those professional big brothers must start spraying, what special stuff, don't write, embarrassing! !

　　Because they hold high-level currencies, the old man turned it around and was scum.

　　 Qi Lei: "Pangu 2.0 is to anchor the blog and web2.0 era to achieve topicality and make it a universal currency."

　　 "However, just in this way, it can only achieve the first function of social currency, which is to allow people who use Pangu to appreciate and recognize each other, but it cannot achieve the second and third functions."

　　 "So it can only be spread internally. This is the reason why Pangu's early activation installation has never been up."

　　 "As long as Microsoft lowers its value and weakens its tonality and performance topics, Pangu can realize the second and third functions, that is, the crushing of currency attributes."

　　 "Make windows users envy, and make Pangu users despise windows."

　　 "Only in this way can we jump out of our own circle and achieve explosive growth."

　　 How can I say, Qi Lei won not very gloriously, after all, it is not winning by technology.

　　 But there is no way. In later generations, there are almost no domestic products with currency attributes, but there are many foreign brands with currency attributes.

　　 For example, Apple, Tesla, various luxury goods, and sports brands.

　　 Domestic brands are doing it, but it is extremely difficult, and there is still a long way to go.

　　 This is determined by the overall tone of the manufacturing industry and the pre-positioning of the brand.

　　......

　　 In the first two to three decades, made in China has traveled all over the world, but it is not easy for people to black you out.

　　 Moreover, "cottage" and "low-tech content" are also necessary stages for every major manufacturing country.

　　 It is not that the Chinese brand is not up to the mark, it is not that the time has come yet.

　　 Countries such as the United States, Japan and Germany have also come from cottages and low value-added. After decades of accumulation, the overall understanding of later generations was formed.

　　 The reputation of the United States, Japan and Germany is not innate, they have also been low.

　　 It has only been forty years since I reformed and opened up. It is unrealistic if you let him walk the road of others for a century at once.

　　 In fact, it is already very fast.

　　 Actually, this is the reason why Qi Lei has emphasized several times to let the young eagle class research, solve, and go out to change the stereotype of Chinese manufacturing.

　　 You can only create more of our social currency if you change the opinions of others from the root.

　　 And the social currency of commodities has another important attribute, that is-cultural output.

　　 To make a digression, some people compare Chinese luxury goods with foreign luxury goods. The idea that "China is all luxury goods that you can't afford" is actually not quite right.

　　From the perspective of social currency, the threshold for social attributes of Chinese luxury goods is too high.

　　 Just that "Longquan Indonesia", it's really awesome!

　　 But, let’s just boast about it, who would think, I save money to buy a box and hide it?

　　 But some people save money to buy watches, save money to buy bags, buy famous brands, buy apples, and buy luxury cars.

　　 This has nothing to do with foreigners and foreigners, but social needs.

　　 And social networking is actually sharing, sharing information, so as to achieve synchronization.

　　In this kind of sharing, self-centeredness is the main thing, so many social phenomena are caused.

　　 Don’t think these have nothing to do with everyone, "I’m not that kind of person!"

　　 has a great relationship, no one can avoid it!

　　......

　　 Everyone dispersed, Qi Lei and 418's brothers, as well as Zhou Xiaohan and the others, went to the cafeteria to feed their stomachs together.

　　 Talking while eating.

　　The young eagle class is still thinking about the concept of [social currency], because the evil Qi Papi has left the paper again.

　　 The silly dragon suddenly came, "Stone, is this thing so evil?"

　　 Qi Lei looked up, "What do you want to say?"

　　 Silly dragon face, "I want to say, this is a marketing concept, right? It has little to do with communication, so there is no need to write a paper, right?"

　　 Zhang Xianlong has already saved four papers. This winter vacation is considered to be reimbursed.

　　 Qi Lei said, "You are wrong. Marketing applications are just to maximize the benefits of social currency. It is a weapon used by merchants to create value."

　　 "However, I personally think that its application value is much greater than its marketing value."

　　 Silly Dragon frowned, "How do you tell?"

　　 Qi Lei took a bite of the steamed buns and pondered for a while, "Let’s put it this way, not everyone is you, Zhang Xianlong, or you are a silly dragon."

　　 Zhang Xianlong was stunned again.

Qi Lei, "Silly Dragon, how many ordinary families do you think come out, like you, like Zhou Xiaohan, like Tuo Ye, either have extraordinary social talents, or have extraordinary language talents, or they are learning magic, and the world is peaceful. ?"

　　 Zhou Xiaohan was drinking soup, and he almost didn’t choke, "Why do you praise me?"

　　 Qi Lei, "Shut up and drink your trotters soup!"

　　 Zhou Xiaohan came to the nest again, whispering bb: "Cut, what is it arrogant!"

　　 Ma Tuo slowed down his eating speed and listened carefully.

　　 But Zhang Xianlong listened, "Should... not much, right?"

　　 Qi Lei, "That's right! We in social sciences often say that the three kinds of people live the best."

　　 "One kind has a skill, just like Tuo Ye, relying on the ability to eat, don't think about it too much."

　　 "One is to rely on talent to eat, which is rewarded by God. Like Zhou Xiaohan, you can also be heartless."

　　 "There is another kind, like you silly dragon. You have the social talent, so you can comfort the upper and lower level, and you can mix well wherever you go."

　　 Everyone nodded.

　　 Just heard Qi Lei continued, "But, don't forget, most people don't have such talents, and they are all in a modest state."

　　 "The development of the Internet in the future, as well as the isolation caused by the innate environment, will cause many people to lack social skills, which is the ‘home’ culture of the Japanese country."

　　 glanced at everyone: "But, what is social?"

　　 The crowd has never spoken anymore. Everyone who is studying communication knows what social interaction is. Social interaction is almost all that a person lives in this world.

　　 People are a group species, and we cannot do without social interaction. It determines your objective existence, determines your behavior, character, and even affects your destiny.

　　 There is no way for a person to exist in isolation. Interpersonal communication and interaction between people and society are the destiny that everyone cannot escape.

　　 It even determines whether you are happy or unhappy.

　　Think about the dead houses in the Japanese Kingdom, and then think about the so-called otaku and otaku in later generations of China.

　　 There are countless depressed people, autistic patients, and social phobias.

　　 Is it really because of interest to close yourself?

no! But to escape!

　　 Escape from society, escape from life, escape from communication.

　　From house culture, to funeral culture, to lying flat...

　　 Lost the ability to communicate, even fear, and simply gave up struggling.

　　 Qi Lei: "So, from the perspective of ordinary people, helping them establish a visual social way is the greatest significance of social currency."

　　 Everyone: "......"

　　 Suddenly, I felt that Instructor Qi started to shine again, so what kind of solar energy do you use for a meal?

　　 Silly Dragon is a little serious, "Guardian, what do you mean..."

　　 Qi Lei put down his buns and looked at the silly dragon, "Let’s put it this way, let’s redefine social currency."

　　 "Speaking of a definition that an ordinary person can understand and even use even if he has not studied communication. How about?"

　　 This time Takuya was also interested, "Let's listen to it."

　　 Qi Lei, "Is Takuya finally interested?"

　　 "That's good! I think [Social Currency] is a yardstick that can quantify oneself and others in the social process, and at the same time judge the same kind."

　　Ma Tuo seems to have thought of something, okay, Tuo-ye has learned something again.

　　 Just about to open his mouth, Kou Zhongqi's eyes widened, "You shut up! Don't talk!"

　　 Master Tuo was speechless, "Why? Is there any difference between what I said and what Qi Lei said?"

　　 Sister Kou, "Because there is already a domestic product with high-level currency that makes my old lady very upset, I don't want to have a second one!"

　　Takuya, "Well, there are good reasons."

　　 gave Qi Lei, "You continue."

　　 Qi Lei, "Let’s take Brother Chuang for example!"

　　 Everyone looked at Feng Chuang, the face of Brother Chuang blushed, "Look at what I'm doing? I don't understand anything."

　　 He heard Qi Lei said, "It's just that you don't understand anything."

　　 "Brother Chuang comes from the countryside. He has a clumsy mouth, plain clothes, and dark hair. Even if he is not handsome, he does not seem to have any social skills."

　　 "Unlike the Peng Ye in the city, he can speak well, be sensible, know what to do, and have the foresight."

　　 "Brother Chuang seems to be useless."

　　 "Students like him are not a minority. In school, they are also the kind of people who are most likely to be withdrawn, low self-esteem, and lack of social interaction."

　　 "Yes, I don't even know how to get along with my classmates. I feel like being a dwarf."

　　 "Without any accident, they entered the society, and if there is no change, they are still lagging behind the children in the city."

　　 "Innately social skills are not strong."

　　 Everyone nodded, and Brother Chuang also nodded.

　　 Qi Lei exasperated with a smile, "Why are you nodding? It hurts you!"

　　 Brother Chuang smiled, "To be honest, it's not a loss."

　　 Qi Lei raised a question to everyone at this time, "So, what kind of social currency Chuang has circulation capabilities?"

　　 This question made everyone's eyes bright, it seemed like Takuya, they understood something.

　　 Zhou Xiaohan immediately said, "Xiao Chuang is really human!"

　　 Qi Lei, "This counts as one."

　　 Peng Ye, "Ability!!"

　　 Qi Da, "This is also one."

　　 Kou Zhongqi, "Good temper!"

　　 Dong Li, "Study is also good."

　　Chen Wenjie, "A legend, PK thief is ruthless."

　　 Qi Lei, "These are all counted!"

　　 "Now, let's summarize the social currency held by Brother Chuang, it is the purchasing power of Brother Chuang in social interaction, right?"

　　 "Then, look at Brother Chuang, is it still worthless?"

　　 Everyone thinks, it seems not!

　　 Study well, work hard, easy to get along with, not stupid, but also a legend.

　　 Qi Lei, "This is self-quantification! When you know which social currency you hold, you naturally know which identity you can buy with your social currency, which ones are envy, and which ones are scumbags!"

　　 "Friends who identify with. Envy is mutual attraction. And the other party is scum, isn't that self-confidence?"

　　 "Similarly, if you use social currency to apply others, you will know what you have in common, and which ones you envy others or others envy you."

　　 "Are you scumbags in the other person's eyes, or are they scumbags in your eyes."

　　 "Does this reduce the difficulty of social interaction? Does it simplify the social process and increase the success rate of social interaction?"

　　 "Furthermore, I can also avoid danger urgently and chase girls."

　　 Everyone stagnated, "Chasing the girl?"

　　Takuya, "Then what... Tell me about how to chase girls!"

　　 Silly dragon, "Can you write a paper, right?"

　　Zong Baobao, "Wipe! Say this earlier, it made me want to sleep this morning."

　　 Qi Lei smiled meaningfully, "Look... this is the advantage of holding advanced currencies!"

　　Tuo Ye has taken it all.

　　 Qi Lei, "Don't you care about how to avoid danger urgently?"

　　 Everyone, "Stop talking nonsense! Talk about chasing girls!"

　　 Qi Lei, "Okay..."

　　 "It's very simple! The three functions of social currency are the three stages of love!"

　　 "First investigate clearly what social currency the other party holds, and then gain recognition and appreciation, right?"

　　 "Upgrade your own currency value and use more advanced social currency to make the other party feel envious and admired, right?"

　　 "Finally, build absolute self-confidence, won't you win it?"

　　 Everyone, "..."

　　Tuo Ye held back for a long time, "Master!"

　　 Jiang Yao smashed her mouth, "No wonder Xu Xiaoqian is so desperate. No, I want to sue!"

　　 418, Dong Li, the only bachelor, opened his mouth wide and couldn’t close it, "I’m a bad student!!"

　　 Zhou Xiaohan sat there dejected, speechless.

　　 "Dirty men..."

　　She couldn't figure it out, "A good marketing theory, a new concept of communication, how can you say it has become a love book?"

　　 can't laugh or cry, "Instructor Xiao Qi, I actually admire you! But...how do you feel that you are becoming more and more vulgar?"

　　 but didn't want to, Qi Lei replied, "Worship has a fart, vulgarity is king!"

　　 Zhou Xiaohan: "..."

　　 This was a joke, but Qi Lei's tone didn't seem to be a joke at all.

　　 I saw Qi Lei look over, "Do you think I am playing with you?"

　　 Zhou Xiaohan stared, "Isn't it? What kind of king is vulgarity?"

　　 Qi Lei, "Can't figure it out?"

　　 "Think about the insight models you are learning during this period, and then think about the arguments summarized by the professors."

　　 "Future Internet communication will tend to be vulgar, and the public needs easy-to-understand information and content."

　　 "So, you want to research, govern, and spread information in an impetuous environment. What is the use of worship? What is the use of hanging up?"

　　 "Only magic can defeat magic."

　　 "Be close to the people!"

　　 Zhou Xiaohan: "..."

　　 Qi Lei, "Don’t you understand? You talk about social currency in a lengthy way, telling people, take a look at this thing, take a closer look, it’s useful to you! It’s useful!"

　　 "No one will listen to you, because it's boring."

　　 "But you tell him that this thing can chase girls, you can pretend to be coercive, and it allows you to hold more advanced currency, despise others, and the effect is completely different."

　　 scanned a circle deeply, "Don't forget, the purpose of our young eagle class is to spread information, not to study methods."

　　 Everyone is thoughtful, but Zhou Xiaohan still disagrees a bit

　　 pouted, and whispered bb: "Cut it, the strong words are unreasonable! Everyone is professional, isn't it the same to talk about theory? It's not for laymen, what vulgarity is required!"

　　 was heard by Qi Lei, "Zhou Xiaocao, you are wrong again."

　　 "Huh?" Zhou Xiaohan was speechless. Is this wrong?

　　 Qi Lei, "Communications, sociology, brokerage, psychology, or in other words, all social science majors, we study the nature of human nature and the logic of social operation, for what?"

　　 Zhou Xiaohan was stunned, "For..."

　　 Qi Lei, "It is definitely not for those of us who understand to use this experience and knowledge to manipulate and fool those who do not understand!"

　　 "Perhaps the academic motivation of the West is like this. It serves politicians and capital. It is enough for the elite class. Ordinary people don't need to understand or have the right to understand."

　　 "Otherwise, what do you think the gap between happy education and elite education is for?"

　　 "Ordinary people in the West, he will never have access to these upper-level theories, because these things are used to dominate them!"

　　 "It's just an experiment in the social model established by the elites using this knowledge, even trophies and harvests!"

　　 "But not in China!"

　　 Qi Lei made a loud noise, and he even looked at the neighboring table and listened carefully.

　　 Qi Lei, "Our purpose of learning this is not to serve the elite. The purpose of learning this is not to fool, but to prevent ordinary people from being fooled!"

　　 "Our knowledge is to be applied to ordinary people, not professional terms for elites."

　　 "The more one person knows, the more rational society will be. We are one step closer to the ideal society that is rich, strong, democratic, and harmonious."

　　 "So doing social sciences in China requires not only a conscience, but also a method."

　　 Zhou Xiaohan: "..."

**** it! He he he he shines again.

　　 It's a pity that Zhou Xiaohan has no feelings of admiration or worship anymore.

　　Because she knows that she is scum in Qi Lei's eyes!

　　 The currency level of this grandson is too high.

　　......

　　————————

The attributes of 　　Pangu 2.0 social currency have been formed, so the result is only a matter of time.

　　 During this period, Qi Lei no longer needs to use all his organs like the previous few months, play some small tricks, and appreciate Pangu’s "currency".

　　 On January 2nd, Hua Tsai and Sister Mei conducted a wave of interaction on the blog.

　　 Hua Tsai suddenly updated a blog post on his blog, which was a screenshot of Pangu's desktop.

The novelty of 　　 is that this is a new theme that has never appeared before. It is an exclusive theme tailored by Hua Tsai’s "fans".

　　 All the elements of the system are designed with Zaizai’s personal information.

　　 Hua Tsai wrote in the blog post: "Thank you so-and-so fans for the New Year gift, this is the coolest gift I have received this year!"

　　 Later, Huazi also stated that he would upload the theme UI to the theme market for fans to download. At the same time, donate all income to the Red Cross Fund.

　　As soon as this blog was published, it naturally greeted the unanimous appreciation of Huazi fans.

　　 Then, Sister Mei became sore and left a message on Huazi’s blog, “It’s nothing amazing! Generally pretty.”

　　 went back to his blog to mobilize fans, "I want it too, so jealous!"

　　 Fans see it as novel, but sister Mei is jealous?

　　 So the fans of Sister Mei also uploaded a theme.

　　 The interactive effect is full.

　　 On January 5th, Zhang Guorong entered the blog with his own personal themes.

　　 "Xiao Qi always said, if I come to a blog, I will make a theme for me. If you think about it, come here!"

　　 With the unfolding of this kind of implicit publicity, the producers of personalized themes are no longer dominated by Three Stones.

　　A number of art studios and enthusiasts are becoming more and more involved, becoming the main content source of the theme market.

　　 At the same time, the topicality of Pangu and the fashion attribute of blogs began to explode.

　　 Microsoft cut prices and forced the grid to disappear, completely detonating public comments.

　　Of course, there are a lot of scolding, but it doesn't help.

　　 Is windows really good? Don't say blue is blue? Are different bugs flying all over the sky? Not the same as only 45 yuan?

　　 I spent money, there is no experience, not as good as Pangu, not only can the personalized UI is pleasing to the eye, but also can experience the smooth enjoyment of the blog.

　　So that, if you don’t compete with your friends whether it is the cool theme of Tai Chi or the fashionable theme of Niucha, you are embarrassed to say hello to people.

And then.

　　 January 10, the day before Qi Lei’s holiday, the real big move came.

　　 Penguin updated a new version-QQ2001.

The biggest highlight of the new version of 　　 is the introduction of the QQ skin, QQ avatar frame, and QQ icon functions.

　　Windows users can choose blue, green and red color interface painting based on the original gray interface.

　　Pangu 2.0 users...theme market, more than 900 kinds of UI themes, all associated with the QQ interface, you can change whatever you want!

　　 Moreover, which theme is used, the avatar frame is automatically synchronized to the corresponding theme style.

　　 In other words, friends can see your profile picture.

　　 This is not over yet, QQ also added the Pangu exclusive icon of the same paragraph in the blog.

　　This...

　　Don't talk about martial arts!

　　 Do you know what size QQ is? Do you know how much influence QQ has on Chinese netizens today?

　　 Know how many windows users will go crazy once such a connection comes out?

　　 Obviously it's pulled sideways, right? Why is there no windows?

　　 Many windows users exploded directly, complaining and scolding.

　　 "Why no windows, no!"

　　 Regarding this, Penguin’s reply was very pertinent, “We don’t want to treat it differently, but the Penguin under the Windows system really cannot achieve the technical ability of multi-software collaboration and synchronization. We apologize for the technical deficiencies of Penguin.”

　　 "Therefore, the user experience upgrade for windows users can only be temporarily missing."

　　 "However, Penguin Company solemnly promises that as soon as Windows updates the user experience program, Penguin Company will immediately upgrade the Windows client."

　　 "Please wait patiently."

　　 At the same time that the statement was issued, Xiao Ma also posted a personal blog post on the blog.

　　 "Don't worry, didn't Microsoft promise to solve the user experience program in two months? Two and a half months have passed, it should be soon!"

　　 When Microsoft China saw Xiao Ma’s blog, his blood was almost gone.

　　 deliberately?

　　 is coming soon, I won’t be able to get out for another two and a half months!

　　 Besides, what does your official statement mean?

　　 On the surface, it is said that Penguin technology is not good, but in fact it means that Microsoft's technology is not good and can't synchronize multiple softwares?

　　 Microsoft immediately realized that Penguin was premeditated.

　　 Combining the personal relationship between Xiao Ma Ge and Qi Lei, and the long-term interaction between the two companies... This is helping Three Stones to fight against Microsoft.

　　 Microsoft is angry and wants to take action.

　　 Besides, it won’t work if you don’t take action.

　　 They still don’t know how much the installed capacity of Pangu 2.0 has reached.

　　 To be honest, no one knows how many computers Pangu has installed except for the technical department and senior management of Three Stones.

　　 But, the penguin must not be so unscrupulously vilified.

　　 So, Microsoft issued a statement on January 11.

　　 "Windows and Pangu 2.0, in addition to file transcoding and compression integration, there are differences in the direction of personalized development, and there is no technical gap in other aspects."

　　 "Penguin's so-called technology cannot be achieved, it is purely fabricated! It is obtained in Panguda, and it should be achieved in Windows as well."

　　 "Our company hopes that Penguin can treat every system software fairly and fairly, and don't try to stigmatize windows, so as to achieve certain unfair commercial purposes."

　　 "Our company hopes that Penguin will immediately correct unfair competition behavior! Otherwise, Microsoft will take corresponding countermeasures."

　　 "Even!! Use the shielding patch method to prohibit QQ from running in the windows system."

　　 "Protest with this!"

The 　　 statement conveyed two messages:

　　 First, Windows is not as good as Pangu 2.0 except for the user experience program, and there are no gaps in other aspects, and they are all the same.

　　Second, Penguin united with Three Stones to compete unfairly with the intention of monopolizing.

　　 If you don’t stop this behavior, Windows will let you see what monopoly is. I just don't let QQ run on my system, no matter how many users you have, you will have to die.

　　 Well, no matter what Microsoft means, netizens understand it that way.

　　 So Pangu technology is so advanced? Not worse than windows, still ahead?

　　 As for Penguin, it will be blocked without changing the plan...

　　 actually frightened Brother Xiao Ma, "grandson to kill you? He did it with me!"

　　 "What to do?"

　　 immediately call Qi Lei.

　　 At this time, Qi Lei had already got off the plane and returned to Harbin.

　　 Hearing the news from Brother Xiao Ma, I was stunned for a long time.

　　 Xiao Ma thought he was also frightened, "What's wrong? If you don't give them the sync icon, they will block me!"

　　 Qi Lei, "..."

　　 finally returned to his soul, "Then what...Look up who is the head of public relations at Microsoft?"

　　 Brother Xiao Ma was stagnant, "What are you doing? What are you doing? Do you still care about this? Hurry up and think about what to do! I was really blocked, and QQ is cold!!!"

　　 I heard Qi Lei's voice: "Who came up with this public relations strategy? I want to give him a bonus!"

　　 "Hey!?"

　　 Xiao Ma was shocked? What kind of logic! ?

　　 And Qi Lei, I'm not over excited yet!

　　 "No way? Seriously?"

　　 "Fuck! I knew this would be fine, I won't have to work so hard!"

　　 Xiao Ma didn’t understand too much, "What do you mean?"

　　 Qi Lei, "Meaning, you put your heart in your stomach! What a special choice between windows and QQ, do you have a bag in your head?"

　　 Brother Xiao Ma still doesn’t understand, "Is it one of the two? Obviously you want to block us, don’t make trouble!"

　　 "Even if you really choose one of the two, we are dead!"

　　 Qi Lei smashed his mouth, too young! Or not!

　　 "Go back and ask your users, choose between QQ and windows, which one do they choose?"

　　 Xiao Ma was stunned, which one to choose? Will choose QQ?

　　 Hey silly.

　　 But Qi Lei suddenly said, "Don't! You still don't ask!"

　　 Xiao Ma, "why?"

　　 Qi Lei, "If you are like this, don't respond positively. If you send a letter to Microsoft, you will tell them that it can't be resolved, so block it!"

　　 Brother Xiao Ma is not stupid, just a little flustered, "No...I really choose QQ, right?"

　　 Qi Lei is about to laugh out loud. Apple doesn’t work well with this set, let alone Microsoft that everyone is calling for?

　　 Is the Anti-Microsoft Alliance used to him again?

　　 If Microsoft is really not talking about it, but really has this idea, then...

　　 Qi Lei thought for a while, "I will report you group data."

　　 Xiao Ma, "you said."

　　 Qi Lei, "Pangu’s current installed capacity is 2.3 million!"

　　 Brother Xiao Ma almost didn't jump up this time, "Oh fuck! I crossed the red line!"

　　 Qi Lei: "Yeah."

　　 Brother Xiaoma, "What do you mean? Do you expect to exceed 15 million?"

　　 Qi Lei, "I don't know! But..."

　　 Qi Lei hesitated, Brother Xiao Ma understood immediately, "Do you want me and Microsoft to break completely?"

　　 Qi Lei, "..."

　　 Although he knew the result, let Chinese netizens give up QQ? It's still the QQ of this era, that's a joke.

　　 When it comes to social currency, the social currency attribute of QQ is 10,000 times stronger than Pangu.

　　 Therefore, if Microsoft really dared to play this way, it would be tantamount to giving up the Chinese market.

　　 But, Xiao Ma didn't know. If Qi Lei directly asks Xiao Ma and Microsoft to knock down to the end, Xiao Ma will be emotional.

　　 "Anyway, my judgment is that netizens would rather give up windows than QQ. You decide for yourself, after all, I can't make the decision for you."

　　 Brother Xiao Ma was silent for a long time.

　　 said suddenly, "If it breaks, regardless of the loss of QQ, can Pangu really fly?"

　　 Qi Lei, "It's not flying, it's really Pangu opening the sky."

　　 Xiao Ma, "Then I know, wait for my good news."

　　 Qi Lei was a little stunned, "Fuck! Is the relationship between us at this point?"

　　 "You smell like a gun hole!"

　　 He heard that Brother Xiao Ma said solemnly, "I'm not trying to help you, I'm doing Pangu!"

　　 After a while, "Pangu has touched me a lot."

　　 Qi Lei, "How do you tell?"

　　 Brother Xiaoma, "This is what you are here to deal with, and then you have come back to life."

　　 "If you change any of us, you will have to be played by Microsoft! Not to mention, there is Imagination, there are so many black and white media bullying themselves for outsiders."

　　 "I don't dare to think, if Penguin faces so many powerful foreign capital, foreign companies, and so much public opinion pressure, can I resist it."

　　 "When the time comes, will I still be me?"

　　 Brother Xiao Ma gritted his teeth, "So, if I lose a point, I will lose a point! The Pangu system can stand up so that the waists of our people can be hard."

　　 Qi Lei, "..."

　　 Xiao Ma, "The road is still long..."

　　 "You must take this first step!"

　　 "Just be a buddy... I will help you!"

　　 toot...toot...toot~www.wuxiaspot.com~ Thank you [Ryan Fang] for the reward.

　　 Thanks to the leader of [Admiral Molu] for the reward.

　　 The bosses are great! Bosses get rich, what do they want to see?

　　 The old man thought about this chapter for a long time.

　　 Do you want to write so much? It's a bit tangled to tell the truth.

　　 I know that some people should have reached the [upper limit effect] and don’t want to watch popular science.

　　 But after thinking for a long time, I still wrote.

　　 Actually, I can do it in a few hundred words, but just like I said in the group, I will talk about a high-level knowledge point. You see, "Wow, that's amazing."

　　 When it's over, it's over. Seeing loneliness is a useless cold knowledge at best.

　　 At the very least, if this thing is said, some people can be inspired a little bit and have a little practical value.

　　 So... That's it!

　　 Actually, this kind of content is not easy to write at all.

　　嚓! Thankless.

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