Rebirth: It’s Like Flowing Water

Yesterday, I was ridiculed by various bulls, ghosts, and snakes for a day. As a result, the rebroadcast ratings were so high that CCTV would certainly not keep a low profile.

Therefore, on September 3, CCTV bombed for a day from noon news to evening news, plus various programs on the variety channel.

For fear that the people across the country would not know, CCTV made a very popular variety show.

The audience rating was 14.89%, which directly stepped on the variety show ratings record that Kuaben had just kept for a day.

Isn't it taunting me? Especially that who! ! The Beijing News?

"DFSK" even made a column overnight, focusing on the impetuous and unethical behavior of the current media.

Obviously, the average ratings for the first broadcast are already over 3, so you have to say something with the lowest ratings for the first broadcast. Slapped your face, right?

This kind of eagerness for quick success and quick gains, exaggerating the facts is not a must.

As a media person, this tendency to deliberately conceal news facts is very dangerous.

Especially led by the host Li Chunyan, what he said was a no-brainer, so I sent the Beijing News ID card.

So that some sensitive viewers have discovered that CCTV seems to have changed. In the past, they didn't bother to respond to such things, and forced the grid to be particularly in place. Why this time I feel like I will be reported?

Moreover, even for critical news in the past, a large-scale unit like the Beijing News would stay a little bit more precise and would not be so explicit and direct naming.

Originally, many ordinary people just watched the excitement, but at the end, they didn't know who was scolding.

This time it's fine, everyone can understand.

Is this going to change the style?

As everyone knows, it really isn't.

Whether it is Zou Chengbin or other leadership, there is still a sense of confidence and self-cultivation.

This kind of thing is not taken to heart at all, even if you want to hit the Beijing News, you don't use news methods.

As the leader of the TV media, there are 10,000 ways to manage a small newspaper, and there is no need to make a lot of noise.

Of course, Zou Chengbin has no intention of taking advantage of the topic and taking the opportunity to promote the transformation of CCTV's image?

Not really.

So how did this call-and-swear show come about?

Hehe, the leaders don't care, the people underneath don't have that big structure.

How dangerous?

If it weren't for the rebroadcast, "The Longing for Life" would have been stunned by their scolding, and would not be able to turn over completely.

The co-production center will also be hit hard. The good day that you just dreamed of is still a day away, and it was almost destroyed by your Beijing News.

Don't these people hate you to death?

Moreover, if these people want to move you, it will be uncomfortable.

In addition, the leaders also had small-mindedness, and it happened that the program plan of the people below was reported. At first glance, there was nothing that could not be broadcast, so I passed the review.

But the Beijing News was smashed to death. The call by CCTV, the public discussion, and the resistance that it triggered are not joking.

The intuitive effect is that sales have plummeted.

While the majority of netizens praised "Yang Wang", they also took the Beijing News to the sky.

This wave can be regarded as losing his wife and breaking down.

Let's go back to the show itself.

Looking back at the development history of domestic variety shows, if you use the standards of later generations to set the tone, the two most important watersheds are one in the mid-1990s and one in 2013.

In the mid-1990s, various local satellite TVs had to produce a variety show on the satellite TV channel due to the rigid requirements for stardom.

It was also in those few years that domestic indoor variety shows began to explode and became the mainstream of TV entertainment.

Among them, the success of Kuaiben has little to do with the setting of the program, but because Mango Channel has made two new attempts.

First, they told the host of Kuaben to stop talking to the scene, but to speak to the camera.

Before Kuaiben, all domestic variety shows were in the mode of party hosting. The host was facing the live audience, and the role of the camera was only to record.

Since Kuaiben, the host began to speak to the camera, and the main body of communication became the audience in front of the TV, which greatly shortened the distance between the audience and the program and increased the audience's sense of immersion.

The role of the lens is no longer just for recording, but as a communication tool.

Second, Kuaiben is the first variety show in China that has lost the Taiwanese book and gave the host free space.

The variety show before Kuaiben was almost the same as the Spring Festival Gala. It really can't be wrong with a single word. The wrong one is the broadcast accident.

Therefore, it is inevitable to give people a sense of alienation.

At the beginning of the book, the table book is only the outline and process. What language is used in the middle and how to connect it, and the host is free to play.

The result of this is that it will inevitably be embedded in the personal style of the host, creating a batch of personalized hosts.

And personalization has brought the distance between TV viewers and the program one step closer.

...

The second node, 2013.

Reality shows began to shine in the country. From then on, until Qi Lei was reborn, TV was basically the world of reality shows. All indoor variety shows and TV series had to stand aside.

Facing the era of camera tricks, the host quickly died.

So why can reality TV replace the previous era?

Just because the core of reality shows is "real", not "show". Show the most real side of the entertainment star almost without distance, satisfy the curiosity psychology, and experience the stimulating program process in the fierce confrontation.

Reality shows weaken the connecting media of the host and the camera, allowing the audience to have direct and close contact with the star.

Zero distance!

After all, entertainment is to spread information, spread happiness and relaxation.

As long as it is information dissemination, the biggest obstacle is distance.

Who can get closer, whoever can occupy the height of the spread, entertainment is no exception!

In terms of getting closer to the audience and immersing themselves in it, reality shows against the host variety show and evening show are simply a blow.

This is why Qi Lei was confused about the ratings of the first broadcast and didn't believe it.

Regardless of whether you are in 2013 or 2001, this thing has nothing to do with aesthetics, and it is impossible to hit the street.

The second broadcast also confirmed this.

After a week of heated discussions, the second issue of "A Longing for Life" arrived as scheduled on September 8.

And on September 8th, it is also destined to be remembered by domestic TV counterparts, which is known as—

Devil Saturday!

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At the end of the first period, the family and the villain director fought bravely, took a hundred yuan and started purchasing daily necessities. Finally, it was dark and ended with the first decent meal.

The main content of this issue is the period when the family is "extremely difficult" to run out of ammunition and food, and then to the period when Qi Lei and Zhang Guorong opened the empty glove white wolf.

Zou Chengbin and several CCTV leaders are looking forward to it. This time, the ratings of the premiere will not be so ugly, right?

As a result, as soon as CCTV Furui's data came out, several people were dumbfounded again.

On 16.13! ! I jumped 15 directly.

By the end of the show, 19.94%, only a little bit more than 20.

Moreover, there is no need to think about the third period, it will only be higher than this, not lower than it will be.

Because at the end of the second period, it was Hua Tsai, Wang Piku, and Xiao Ma, who opened the door and entered the hospital, officially becoming a picture of longing for guests.

The audience was pleasantly surprised, it turned out that there was a treat! !

...

Then, a group of people were dumbfounded.

It is not the leaders of CCTV, they are stealing pleasure!

Rather, the TV counterparts of National Satellite TV! !

"A Longing for Life" 19.94, where did this nearly 20% ratings come from?

Just look at the lists of other homes.

This issue of "Happy Camp" did not have Zhugege's blessing, and fell from the atmosphere with a ratings of 1.98%, the lowest in history.

"Variety Pioneer" has the support of the people of Hujian province, and it barely breathes, 1.02%.

The popular "Joy Story", with audiences in Beijing, was the worst loser, 0.84%!

Variety shows across the country can be said to be a piece of chicken feathers, and the data is terrible.

And it's not over yet, thinking that it's over if you grab the ratings of your variety show counterparts?

On CCTV’s eight sets, the ratings of simultaneous TV series are generally around 5%, but today it is only 3.4%.

CCTV's three sets of variety shows at the same time, all want to stop broadcasting.

Movie channels, sports channels, and feature channels of cable television in various provinces have all been affected to some degree.

What's more interesting is that after eight o'clock tonight, the operating rate of TV nationwide has increased by 1.4% year-on-year.

In other words, there are many viewers who usually don't watch TV on Saturday night, but today they turn on the TV in order to watch the life they yearn for.

Looking at nearly 20% of the ratings, the leaders of CCTV are a little bit distressed.

"Oh! Why is it a variety show?"

This is the highest-rated program on CCTV since 1994 (not counting the Spring Festival Gala).

Except for the Spring Festival Gala, CCTV’s highest ratings record was set in the "Romance of the Three Kingdoms" in 1994, at 47%.

No one thought that the closest thing to the Romance of the Three Kingdoms was actually a variety show.

They still haven't turned the corner a bit, still superstitious about the annual drama, this kind of ratings guarantee.

...

While CCTV is full of happy troubles, other local TV stations are having headaches.

I didn't even arrive at 2 soon!

You... don't pay 18 million in. This will kill me again, and the mango station will be over.

Other TV stations are also the same, they are not as good as Kuaiben!

The ratings are bleak, but the first thing that anxious is not the program group, but the advertisers

After spending money, no one looks at it, and the advertisement has no effect. This is the biggest problem.

Everyone is dying of worry!

If the longing life continues to maintain a ratings of about 20, the only solution they can think of is to change the broadcast time!

Switch to Friday, or Sunday.

Or simply, when your CCTV broadcast is over, I will broadcast it again, okay?

Of course, there is another person who is also in pain.

Chairman of Backgammon-Duan Yonglin! !

At this time, Duan Yonglin had one idea, it broke, let CCTV routine! !

Take a calculator and do all the calculations.

The naming contract signed by BBK is based on a 4% audience rating and the reserve price is 500,000 per issue.

The rating track reaches 5%, plus 50,000.

6%-10%, add 100,000 for each point.

Above 10 to 20%, add 150,000 to the first point.

20-40, 300,000 per point.

More than 40, one point is 600,000!

Calculated at 20% of the ratings, he would have to pay 2.55 million for today’s naming fee.

There are ten issues ahead! If we maintain this ratings, and the naming fee that BBK will give to the yearning life, this year's CCTV advertising will be overtaken.

This year's bidding king is only 20 million! !

Duan Yonglin was a little dumbfounded, he was a loss!

As everyone knows, other advertisers also think so.

Because the contracts signed with CCTV are all ratings floating contracts, so, including BBK, only the September 8th issue, the advertising fee of "Longing for Life" was charged 20.4 million.

After getting the ratings report from CCTV Furui, everyone was shocked.

Fortunately, it is below twenty, above twenty, and one point jumps 300,000. Who doesn't hurt?

Finally, Duan Yonglin called Qi Lei again, "Mr. Qi, let me tell you, you are taking advantage of me again!"

"I don't care, you have to give me your platform promotion! And, you have to give me more effort!!"

Qi Lei is also speechless. The ratings are low. You say I take advantage. Now that the ratings are high, you still say I take advantage? Why did you say anything?

"Don't worry! The audience is just a fresh picture, the next issue will not be so enthusiastic!"

Duan Yonglin, "Really?"

Qi Lei, "Really! Besides, the next issue will show something about the main theme, and the audience doesn't like it too much."

Duan Yonglin immediately breathed a sigh of relief, "That's not too bad..."

But when I think about it, it's not right! Isn't I just advertising for people to see? If you don’t watch the show, the commercials are not in vain?

"That's not okay! Don't mess around with it. It's hard to get a show."

Qi Lei chuckled, "It's okay! If the program really does not work well, I will give you half a year of online promotion!"

Duan Yonglin was relieved when he heard this.

But Qi Lei hung up the phone and sneered, "This old stingy man, wait for you to go!"

As a result, the third episode was broadcast on September 15, and the ratings started to scare individuals to death.

28.41! !

A lot of admirers are numb, especially Duan Yongping. The first episode of 5 million is gone. You didn't grab the money like you did, right?

"A Longing for Life" single-issue advertising revenue hit a new high-38.7 million! !

No way ~www.wuxiaspot.com~ is too good to play, not to mention the general audience can't stop it, the colleagues of many local channels are all numb.

You guys are too good at playing, right?

Can the main melody still be shot like this?

As for the third broadcast, the colleagues also realized that it was over!

It is no longer a question of changing the broadcast time.

They are all from the media, and they are not clear in one episode, but not in the second episode. If the pulse is still unclear in the third episode, it is a matter of level.

Everyone is aware that in the future, this outdoor reality show format is likely to replace the traditional host indoor variety show.

Whoever holds the original trump card variety show will be eliminated.

The TV variety show industry may be changing!

Several courageous TV stations have already begun to consider producing their own reality shows.

It’s just that, after all, it’s a new type of show. Everyone doesn’t know what to do with this reality show, and what theme should it choose?

And CCTV is also planning ahead.

Zou Chengbin understood. He was superficial. It was not his table that Qi Lei lifted this time, but the table of the entire industry that caused him to lift it all in a demon style.

To be scary, at least local TV's variety shows are about to face another reshuffle.

Those once-familiar ace shows, I don’t know how many of them will disappear in a very short period of time.

...

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How come there is double doubling and crowdfunding again? It's endless! ?

Regardless, let's postpone it for one day, and add more tomorrow.

I want to see the intestines!

【Monthly Pass Coin Slot】

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Then……

Soon, or tomorrow, there will be a single chapter. Chat, thank you all.