Rebirth: My 1990s
Chapter 199
After the Lanling Distillery completed the first batch of pre-sales, in less than a month, Lanling Distillery intermittently delivered all 1 million cases of liquor to customers.
Lanling liquor with its unique taste, plus, and everyone wasted so much effort, to buy Lanling King Liquor.
This makes people who buy the sake feel that the taste of the sake is really good.
Lanling King wine has been highly praised among the people.
When Lanling wine reached customers one after another, many master tasters also began to taste Lanling Wang wine.
However, it has to be said that these master tasters still have two brushes, which is also relatively fair.
Their overall evaluation of Lanling King Wine is still relatively positive.
Lanling wine is indeed a rare liquor, with a clear and transparent color, a soft mouth, a sweet mouth, elegant and delicate, and a mellow body. Long aftertaste. However, there is a lack of aroma, but it is understandable, after all, the brewing time is too short and the aroma is not enough.
After these tasting reviews were issued, it was originally a very genuine tasting, but after all, the wine of the Lanling Distillery was quickly tasted and taken over, and it was infinitely magnified.
And there is a feeling that it is getting more and more biased.
Lanling Distillery, Liu Haoyang was in the office, looking at the reports on the table with a frosty face.
Lanling wine, not beautiful, such wine.
Lanling King Wine, Jumping Beam Clown, such a wine also dares to be called King Wine, which is extremely ridiculous.
Are we drinking the King of Lanling, or are we listening to the story of Liu Haoyang?
Lanling King Wine, the biggest scam in the 90s.
......
Looking at these reports, it is obvious that Liu Haoyang knows that this is someone targeting their Lanling Distillery.
As for who it is, it's really hard to say who Liu Haoyang is.
It may be a liquor peer, it may also be the opponent of the previous Haoyang health care products company, or it may be the media.
And Liu Haoyang feels that the media is the most likely.
Because now Lanling Distillery can be said to be in full swing.
Moreover, the media in China have always had an irrational side, and in their value judgment system, it is the weak who are most easily tolerated, and the thinkers who are most respected.
Therefore, the best planning should be: to package the planned party as an image of a weak person or a thinker. Because the so-called strong are not favored in the eyes of the media.
When it is in full swing, it is natural that there will be countless reporters around the strong, but once there is a slight crisis in the enterprise, they will immediately turn back and show their professional ethics in the role of reflection, knowledge and judgment.
And most importantly, fight back against the strong!
After all, human nature actually doesn't like to watch people rise up Zhu Lou and feast guests, they prefer to see your building collapse.
Some people even say that the media is like a villain, and those who are close are inferior, and those who are far away are resentful.
This shows how deformed the development of Chinese media is.
However, this is not fatal to Liu Haoyang.
Because he has seized on the weakness of the modern media.
In his office, Liu Baozhu was anxious.
Liu Haoyang said with a smile: "Okay, isn't it just that I was slandered by a few media, it's all a trivial matter."
Hosuke, I need you to do something next to minimize the adverse effects of our products.
At this time, Liu Baozhu, who had no clue, said to Liu Haoyang: "Boss, you said I would do it."
Liu Haoyang lit a cigarette, took a puff and said, "Actually, our matter is very simple.
Our Lanling King wine is superior in taste and quality. However, because the cellaring time is too short, the fragrance is insufficient.
Add these media to spread falsehoods. These words are spreading more and more.
As a result, our Lanling Winery was roasted on the fire.
So what we have to do now is also very simple.
First, look for professional tasters in the industry to make a fair and fair evaluation
of our products, and second, to make our Lanling Winery a weak victim in the next media publicity.
Let others sympathize with us, and at the same time play our emotional card.
Let's do it again.
Third, randomly invite customers who buy our Lanling King Wine to come to our Lanling City and taste the wine together. Feel the chivalrous culture of our Lanling wine.
Also, the establishment of the wine culture martial arts town I mentioned earlier, we have also started this project.
Didn't the media say that I, Liu Haoyang, were selling stories?
After listening to Liu Haoyang's words, Liu Baozhu hurried to leave and go to do public relations.
I have to say that the public relations power of Lanling Distillery is still very strong.
As one expert after another began to come out to refute the rumors, and Lanling Distillery was also blunt. Regarding the issue of Lanling Wangjiu, he bluntly raised it.
However, everyone does not dislike this wine because of the flaws of Lanling King Wine, on the contrary, the attitude of Lanling Distillery that dares to admit mistakes. On the contrary, it makes those fans of Lanling wine think.
Lanling Distillery, this is to change if there is a mistake, and admit it if there is a mistake, this is the real chivalrous style.
The reputation of Lanling wine has not only not decreased, but has risen to a very high level.
With the public relations of Lanling
Distillery, the wind direction of the news media has gradually begun to turn
, and it has to be said that the current media is really a good hand at seeing the wind and steering the rudder, which makes people love and hate!
The second batch of liquor of Lanling Distillery has also begun to be pre-sold.
This time, Liu Haoyang personally broadcast the sales on CCTV on the day.
However, Liu Haoyang only broadcast it once this time.
Because in less than a morning that day, 1 million boxes of Lanling liquor were sold out.
The sales volume of Lanling liquor broke the record again, and the previous record was also the record of Lanling Wang Liquor selling 1 million cases in three days.
In fact, the actual situation is that the liquor that Lanling Distillery has entered the market this time is actually 1.1 million cases.
After all, information dissemination is underdeveloped now, and Liu Haoyang has now mastered the mouthpiece of the media through his money ability.
So he said how much was sold, that's how much was sold.
1.1 million boxes, in less than half a day, even Liu Haoyang didn't expect it to be so fast.
This also let Liu Haoyang know that their reputation for Lanling liquor was completely out.
However, because the amount of liquor sold by Lanling Distillery has not reached the saturation of the market at all.
As a result, there are many resale of Lanling liquor on the black market.
The normal price is one box of Lanling liquor, and six bottles are 180 yuan.
But in the black market, a box of Lanling King liquor, the highest has been fried to 300 yuan a box.
Don't be too expensive, this is still priceless, as long as a box appears, it will be snapped up immediately.
Now if anyone can use Lanling King wine for a happy event, it is definitely a symbol of ability.
Lanling liquor is developing in a good direction.
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