Rebirth: My 1990s
Chapter 208
Before the competition for the bid began, the Media Hotel was in a uproar because of the contradiction between Liu Haoyang and Cao Shenglin's son.
It can be said that it has added a bit of excitement to this year's CCTV bidding competition.
This year is already the fifth time that CCTV has won the championship.
The previous four Biaowang have all grown into super first-line enterprises.
It can be said that after winning the bid king, they have basically not only returned to the capital, but also made the company get great publicity.
Like the first Biaowang, Confucius Banquet Wine, was originally a small winery in Qilu Province.
And there is also a relatively famous Confucian wine in Qilu.
A Confucian banquet, a Confucian family, and the two families are so close to each other, there are often disputes.
Even the Confucian family wine has sued the Confucian banquet wine more than once, suing them for infringement.
It can be said that the Confucian banquet wine is a very embarrassing existence.
But the identity of a standard king completely reversed the situation.
In the first year, after the Confucius Banquet Wine spent 30 million yuan and bought the first bid king in a desperate gamble, under the full selection of CCTV, the product sales of Confucius Banquet Wine jumped to exceed that of Confucius Wine.
Moreover, in the entire Chinese country, most of the others know about the Confucian banquet, but they don't know about the Confucian family.
Even when many people mention Confucius wine and Confucian banquet wine, almost all people have always thought that Confucian wine is the fame of Confucian banquet wine.
And the second bid king is Liu Haoyang's old opponent, Sun God health products.
At that time, the reason why Sun God health care products became the largest health care product company in China at that time.
It is because of the power of the second bid king.
And the third and fourth bids were won by Qinchi Wine.
It is precisely because of these two editions of the standard king that Qinchi Liquor, which was previously unknown, has become the top product of the domestic liquor industry.
What an amazing number of direct increases in product sales by 50 times.
With the money, Qinchi Distillery carried out a new round of expansion and spent tens of millions to build a headquarters building.
And they also found a lot of so-called experts to plan for them.
has done a lot of all kinds of bizarre publicity, and it can be said that in the past few years, Qinchi wine has been out of the limelight.
The four standard kings have achieved three enterprises.
So this time, many companies have made a lot of efforts and must strive to win the bid this time.
In recent years, as the CCTV competition for the bid king has become bigger and bigger, more and more companies have come to participate.
In the first year, there were only more than 80, and in the second year it grew to more than 180, in the third year there were more than 230, and in the fourth year there were 319.
And this year is the fifth year, and it has reached a breakthrough of 5001.
It can be said that as long as there are some powerful enterprises in China, they will come to participate in this bid without hesitation
, and some people jokingly say that this is the top 500 in China, and they are all present.
On November 8th, the whole Media Hotel was full of jubilation.
The annual Champion Contest has begun.
This year's CCTV Bidding Contest is very distinctive, and it is directly at the banquet to invite all entrepreneurs!
General Manager of Helios Health Products Company: Huai Hanxin.
Director of Qinchi Winery: Qinchi.
All three of them are previous champions, and they all sit on the main seats.
And Tan Xisong, the head of CCTV's advertising department, also sat on this seat.
Between the banquets, Tan Xisong kept giving wine to everyone present.
And all the wine drunk is specially supplied by Qin Chi.
It can be seen that this CCTV is also giving face to Qinchi Distillery, after all, it is a two-time bid king.
When everyone had finished drinking, Tan Xisong began her speech.
What she said was simple, but extremely inflammatory.
Especially at her table, there are still three standard kings, each of which has become the top enterprise in China through CCTV's naming campaign.
Qin Chi, the director of Qinchi Distillery, as the previous standard king, made an exciting and emotional speech at the strong invitation of Tan Xisong.
Last
year, our Qinchi Distillery drove a Santana to CCTV every day, and drove a luxury Audi, and this year, we drove a luxury Mercedes-Benz every day and tried to drive an extended Lincoln. Qin
Chi's speech was like a depth charge, bursting open, causing the entire calm lake to suddenly set off a monstrous wave.
And every hero present smelled a trace of blood.
The ensuing bidding, from the very beginning, was like a wild horse that had broken free from the reins, and no one could have predicted what would happen next.
The power of role models is endless, and with the fact that everyone drank some wine, the atmosphere became extremely exciting.
Tan Xisong is also a master
of mobilizing emotions and mobilizing the atmosphereWhen he saw everyone's emotions and atmosphere come up, Tan Xisong announced that the new competition for the king of the competition officially began.
The first to make an offer was a VCD player company in Guangdong Province.
As soon as it came up, it was quoted at 50 million.
This price, which was not even reached by 1/4 of last year, did not stir up any waves at all.
The second to make an offer is a winery in Qilu Province that has no name changed, the National Flower Distillery.
The national flower distillery quoted 80 million.
However, this price was quickly suppressed by other manufacturers.
With the crazy quotation of one by one, the price of this year's bid king soon stayed at 230 million yuan.
This price is already the bid price of Qinchi Winery last year.
In other words, this year's bid for supremacy has reached last year's standard.
However, everyone knows that this competition is far from over.
Liu Haoyang of Haoyang Health Products Company, Qin Chi of Qinchi Distillery, Huai Hanxin of Sun God, Huang Guangtao of National Home Appliances and so on.
These domestic super-first-class enterprises have not yet made an offer.
But the bloody smell of competition has also dissipated, and everyone is staring at Tan Xisong on the stage with red eyes.
Looking forward to his next price.
At this time, Tan Xisong was shouting hoarsely.
"230 million, 230 million of Confucius Banquet Restaurant, is there anyone higher?
If not, then this year's Confucian Banquet Wine will become the standard king of this year.
As soon as Tan Xisong's words fell, a middle-aged man stood up and shouted loudly: "We, Qi Simin Liquor, bid 288 million yuan."
After
hearing about this company, everyone was a little confused.
In the past two years, because of the Confucian banquet wine and the strong rise of Qinchi wine, it can be said that many major industries in China have invested in wineries.
At present, the annual output of liquor in China has reached 7.5 million tons.
It can be said that it has reached a point of peak.
Therefore, the competition of various liquor factories is unusually large, and this standard king has become the only way out for these liquor companies.
Some people jokingly said that this bid is another big fight in the liquor industry.
And many people have set their eyes on Liu Haoyang and Qin Chi, after all, the two most powerful liquor factories in China are the two of them.
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