Rebirth: My 1990s
Chapter 218
"Alright, alright, let's not talk about computers.
Zhao Gang, you can continue to talk about the marketing situation of our Haoyang health care products company last year.
Zhao Gang nodded after hearing this, and then he said with some excitement.
"Boss, last year, our Haoyang health care products company sold a total of 20.1 billion yuan, with an average profit of 25.3% and a profit of 5.083 billion yuan.
Our Haoyang health care products company has become a well-deserved leader in the health care products industry in China.
The sales volume of our Haoyang health care products company has accounted for 63.5% of the sales volume of our entire Huaxia health care products industry last year.
Moreover, our rural market is higher, and the share of Life No. 1 in the rural market has reached 79.8%.
It can be said that in the whole of China, no health care product can compete with the products of our Haoyang health care products company.
Speaking of this, Zhao Gang's whole person became excited.
"Boss, the annual turnover is 201 billion, and the profit is more than 5 billion yuan.
Our Haoyang health care products company has become the top private enterprise in China.
And for a long time to come, our Haoyang health care products company will always lead the health care products industry.
According to my speculation, the sales of our Haoyang health care products company will reach more than 30 billion yuan next year, and the profit can even exceed 8 billion yuan.
At that time, our Haoyang health care products company will become the most profitable private enterprise in China.
Looking at the excited Zhao Gang, Liu Haoyang was also very excited.
Sales of 20.1 billion yuan, profit of more than 5 billion.
If Zhao Gang hadn't told him personally, Liu Haoyang would have thought he was listening to the book of heaven.
You know, this is the 90s, in this era, 5 billion yuan is worth more than 50 billion yuan in later generations.
But then again, it was precisely because of this crazy deformed development in the 90s.
Liu Haoyang's Haoyang health care products company can obtain such a huge wealth.
However, Liu Haoyang also knows that next year's marketing volume of their Haoyang health care products company will definitely not be as much as Zhao Gang said.
Because the state has begun to take a heavy punch and rectify the health care products industry.
We have begun to focus on rectifying the false and exaggerated advertisements in the past.
At the same time, it has also increased the publicity to the broad masses of the people, so that everyone can clearly understand that health care products are just food, just a kind of auxiliary food for drug treatment.
Health supplements are not a panacea.
More and more consumers have begun to gradually return to rationality.
Of course, the efficacy of their Haoyang health care products company's products is not said, and it does have many good benefits for the human body, but in this environment, Haoyang health care products company is indeed suspected of exaggerated publicity.
Liu Haoyang's company, in fact, has received several warnings from state departments in the past year.
However, the huge volume of Haoyang Health Products Company also makes those government units more tactful when they warn them.
However, everything exudes a message, that is, the savage growth of the health care product industry will soon draw a stopper.
And the crazy development of Haoyang health care products company will also see the end.
However, Liu Haoyang is also confident that in the future, it seems that the health care product company will still be the most powerful health care product sales company in China.
And in the future, health care products will still continue to grab a lot of wealth for him Liu Haoyang.
Of course, Liu Haoyang has now set his sights further afield, and his next target is the cosmetics industry.
"Zhao Gang, last year, we received a total of three warnings from state departments.
The government has sent us a signal that it is impossible to let our health care products industry grow savagely in the future.
Therefore, our Haoyang health care products company also has to make certain adjustments.
Zhao Gang naturally knew about the interview with the government department, and he went there twice in person.
"Boss, I think there really should be some adjustments.
However, I think that our Haoyang health care products company does have a certain amount of exaggeration in the publicity process.
But compared to other companies, we are already very restrained.
And if there is no exaggerated and inflammatory language, who will buy our health products?
So boss, I think, we can say that we can avoid some things appropriately in the advertising area.
But inflammatory language in the propaganda process, slightly exaggerated propaganda is still necessary.
Liu Haoyang thought about it after hearing this, and this is also the case, now most of the health care product companies are much crazier than their Haoyang health care products company.
If their propaganda is decent, then their products really won't sell.
However, Liu Haoyang still stared at Zhao Gang and said.
"Zhao Gang, the promotion of the product, try to be practical, of course, you can exaggerate appropriately.
But remember, we must not say that our products can replace drugs, and we must not promote the use of health products instead of drug treatment.
This is the bottom line of our publicity, and at the same time, you must also restrain all our branches.
If any company crosses this bottom line, it will be severely punished.
There is also the next development of our company, which should not only make a fuss about advertising.
Let's also make a fuss about our products.
Now we are mainly engaged in three health care products.
Brain platinum and brain gold are the main products in our city market.
Life No. 1 focuses on our rural market.
It can be said that we are now a rural market and an urban market, and there are corresponding products.
But it's not enough, people are much more receptive to new things than we think.
So in the future, we have to develop a series of new varieties.
Only more new varieties will emerge to keep the health care products of our Haoyang health care products company attractive.
Otherwise, you will be like the sun god, and you will count on the sun god oral liquid for the rest of your life.
You see right now, the sales of the sun god are declining.
This is also directly related to the fact that their product updates and iterations are too slow.
"Don't worry, boss, we already have three products in the process of clinical trials.
It is estimated that we will be able to launch these three new health care products next year.
After hearing this, Liu Haoyang nodded and said: "I don't read our financial report, it's too complicated."
You, take some financial managers and analyze it well.
Take a look at the financial reports of each branch, and find
out for me,
especially for those companies that have a large sales volume but low profits.
I believe that there must still be moths, and we still have to catch them.
Moreover, we must maintain a high-pressure state for a long time, so that everyone knows that the determination of the headquarters to fight corruption will not be relaxed a little.
Zhao Gang nodded and said, "Don't worry, boss, we'll start analyzing it after we go back." "
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