Rebirth: My 1990s
Chapter 221
Liu Haoyang, who was standing on the rostrum, looked at the reporters in the audience and said.
"Ladies and gentlemen, let me first talk about the marketing of our Lanling Distillery last year.
Our Lanling Distillery officially started sales in June last year.
The number of cases sold each month is about 600,000 cases.
As of December last year, we had been selling for a total of eight months.
Our average sales volume is around 600,000 cases per month.
In other words, in the eight months of last year, we sold 4.8 million pandan Lingwang liquor, totaling 14,400 tons of liquor.
Among them, the price of each box of Bailanlingwang liquor is 180 yuan, so our total sales revenue is 864 million.
The above is the revenue of our Lanling Distillery in 1994.
Next, I will tell you about the revenue of our Haoyang health care products company last year.
Just when Liu Haoyang wanted to talk about the next revenue of Haoyang Health Products Company, a female reporter raised her hand high.
Liu Haoyang paused, smiled and pointed at the female reporter and said.
"Do you have any questions, lady?" the
female reporter asked, standing up.
"Mr. Liu Haoyang, you only said the turnover of your Lanling Distillery last year, but did you forget to talk about profits?"
After listening to the female reporter's words, Liu Haoyang said with a smile: "Since this lady asked this question, then I will explain it to you."
Why didn't I say about the profit of our Lanling Distillery last year.
Because our Lanling Distillery was officially put into operation in June last year.
Before it was put into production, we spent nearly 80 million yuan on various expenses for the purchase of Lanling State-owned Distillery, and then we invested in new equipment and new plants, which were close to 200 million.
And now our second phase of the project has also begun to invest in construction, which is more than 200 million investment.
Last year, our advertising investment was also close to 100 million.
Add to that our labor, and all sorts of other messy expenses.
Another more than 100 million.
If we remove the raw materials, that is to say, although our Lanling liquor had an income of more than 800 million yuan last year, the actual situation is that we are negative profits.
Actually, this is also very understandable.
For example, if you open a store, and then you need to pay rent, you need to renovate, you need to buy raw materials, you need to hire labor, and we have to calculate all these costs.
Therefore, in the first three years, your store should not make money, but belong to the return stage.
Similarly, our Lanling Distillery is also in this problem.
It can be said that not only did we not make any money last year, but I also invested more than 200 million yuan in Lanling Distillery to build our second phase of the project.
But you have to say that our Lanling Distillery is not profitable, and it is not suitable, after all, we have a fixed asset to obtain.
This is a relatively complex economic account.
So I just wanted you to talk a little bit about how we're doing. As for profits, it's really hard to say.
However, I can also give you an approximate profit margin.
If it is based on normal revenue, our profit margin is about 20%~25%.
But that's just an estimate of mine, like I said, because we're not actually making any money right now.
After all, our non-raw material investment has reached more than 600 million yuan, and if we remove most of our raw materials, there is really no way to calculate this account.
After speaking, Liu Haoyang smiled at the female reporter and said.
After
hearing this, the female reporter smiled and said, "Thank you, Mr. Liu Haoyang,
for your doubts.
"Okay, then let me talk about the revenue of our Haoyang health care products company last year.
Last year, the turnover of our Haoyang health care products company was..."Speaking
of this, Liu Haoyang paused slightly.
At this time, everyone was staring at Liu Haoyang, Liu Haoyang at this time was a little excited, after all, with money, what does it mean not to go to the palace, such as walking at night in brocade clothes.
He said loudly: "Last year, the turnover of our Haoyang Health Ping Company was 20.1 billion yuan.
When I heard this number, the audience immediately became chaotic.
Although most people speculate that the revenue of Haoyang health care products is about 20 billion yuan.
But when this data came out of Liu Haoyang's mouth, it still made people feel shocked.
With a revenue of 20 billion yuan, you must know that a slightly worse prefecture-level city, now their annual GDP is this number.
In other words, Haoyang health care products company has caught up with the economy of a prefecture-level city.
How can you not be surprised, how can you not be excited?"
I think everyone should want to know more, what is our profit?"
Hearing Liu Haoyang's words, the crowd that was originally a little excited immediately calmed down, and everyone stared at Liu Haoyang carefully, for fear of missing every word he said.
For this effect, Liu Haoyang is very satisfied.
He cleared his throat and said.
"Last year, the operating income of our Haoyang health care products company was 20.1 billion yuan, and our profit margin was 25.3%.
That is to say, in 1994, the profit of our Haoyang health care products company was 5.083 billion yuan.
After speaking, Liu Haoyang looked at all the reporters in the audience with a smile on his face.
And all the reporters in the audience, after a short silence, exploded in an instant.
Oh my God, 5.083 billion yuan, how much does this have to be?
Haoyang Health Products Company has definitely entered the top ten private enterprises in the country.
Ah, no, no, I feel my heart pounding dramatically.
Unexpectedly, we witnessed such a shocking figure.
Tomorrow's headlines have fallen, and I believe that this report will detonate the whole of China.
I believe that the nutraceutical industry is bound to make a wave.
I didn't expect it, I didn't expect that in just a few years, Haoyang Health Products Company has developed from a small enterprise with no name to such a top ten enterprise in the country.
No, should = what kind of legend Liu Haoyang is?
Think about the last time we reported on his plane for daily necessities,
it has only been a few years.
In the blink of an eye, he had grown to such a point that he was terrifying.
It is no exaggeration to call it a legend.
Liu Haoyang glanced at Zhao Gang not far away, and Zhao Gang also glanced at Liu Haoyang, and both of them showed a knowing smile.
They know that this press conference of Haoyang Health Products Company has basically ended successfully.
And it also achieved that kind of shocking effect.
Next is the overwhelming publicity of the news media, and the fact that Haoyang Health Products Company and Lanling Distillery will at least save the publicity cost of going to the hospital.
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